{"id":962,"date":"2020-11-28T05:41:36","date_gmt":"2020-11-28T02:41:36","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=962"},"modified":"2020-12-02T10:01:16","modified_gmt":"2020-12-02T07:01:16","slug":"lojistik-firmalarinin-e-posta-pazarlama-stratejisi","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/lojistik-firmalarinin-e-posta-pazarlama-stratejisi\/","title":{"rendered":"Lojistik Firmalar\u0131n\u0131n E-posta Pazarlama Stratejisi Nas\u0131l Olmal\u0131d\u0131r?"},"content":{"rendered":"\n

E-posta pazarlama<\/strong>, pazarlaman\u0131n en etkili ve verimli bi\u00e7imlerinden biridir. Lojistikte yayg\u0131n olarak kullan\u0131lmasa da, e-posta pazarlama, g\u00f6ndericiler aras\u0131nda kat\u0131l\u0131m\u0131 ve marka bilinirli\u011fini art\u0131rma potansiyeline sahiptir ve firman\u0131z\u0131n b\u00fcy\u00fcmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

Ge\u00e7mi\u015fte herhangi bir e-posta pazarlama yapmad\u0131ysan\u0131z, s\u0131f\u0131rdan yeni bir strateji olu\u015fturmak g\u00f6z korkutucu gelebilir. Bu y\u00fczden bug\u00fcn, lojistik firmalar\u0131n\u0131n e-posta kampanyalar\u0131nda nas\u0131l ba\u015far\u0131ya ula\u015faca\u011f\u0131n\u0131 ad\u0131m ad\u0131m inceleyece\u011fiz.<\/p>\n\n\n\n

Lojistik Firmalar\u0131 \u0130\u00e7in E-posta Pazarlama: Hedefler<\/h2>\n\n\n\n

E-posta kampanyalar\u0131n\u0131z i\u00e7in i\u00e7erik olu\u015fturmaya ba\u015flamadan \u00f6nce ana hedeflerinizi belirlemelisiniz. Yeni m\u00fc\u015fteriler kazanmak i\u00e7in mi yoksa marka itibar\u0131 kazanmak i\u00e7in mi e-posta pazarlama yap\u0131yorsunuz? Bu sorular\u0131n cevab\u0131n\u0131 verdikten sonra, hedeflerinize g\u00f6re aksiyon alman\u0131zda fayda var.<\/p>\n\n\n\n

Kitlenizi Tan\u0131mlay\u0131n<\/h2>\n\n\n\n

Hedeflerinizi belirledikten sonra, hedef kitlenizin kim oldu\u011fu hakk\u0131nda d\u00fc\u015f\u00fcnmeniz gerekir. <\/p>\n\n\n\n

M\u00fc\u015fterilerinizin \u00e7o\u011fu belirli bir sekt\u00f6rde mi? Kar\u015f\u0131la\u015ft\u0131klar\u0131 en yayg\u0131n sorunlar nelerdir? <\/p>\n\n\n\n

Yukar\u0131daki sorular\u0131n cevaplar\u0131n\u0131 detayl\u0131 bir \u015fekilde d\u00fc\u015f\u00fcn\u00fcn ve sat\u0131n alma kararlar\u0131n\u0131 etkileyebilecek t\u00fcm fakt\u00f6rleri ortaya \u00e7\u0131kar\u0131n. Bu \u015fekilde bir \u00e7al\u0131\u015fma, i\u00e7eri\u011finizi hedef kitlenizin ihtiya\u00e7lar\u0131na g\u00f6re uyarlaman\u0131za b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

Hedefli Listeler Olu\u015fturun<\/h2>\n\n\n\n
\"Hedefli<\/figure>\n\n\n\n

Segmentlere ayr\u0131lm\u0131\u015f kampanyalar\u0131n etkinli\u011fi hakk\u0131nda ka\u00e7 makale yaz\u0131l\u0131rsa yaz\u0131ls\u0131n, \u015firketler yine de ki\u015fi listesindeki herkese toplu e-posta kampanyalar\u0131<\/strong> g\u00f6nderiyor. <\/p>\n\n\n\n

Ara\u015ft\u0131rmalar, segmentlere ayr\u0131lan kampanyalar\u0131n a\u00e7\u0131lma oranlar\u0131n\u0131n %14,2 oran\u0131nda artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu y\u00fczden ki\u015filerinizi farkl\u0131 listelere ay\u0131rm\u0131yorsan\u0131z, \u00e7ok say\u0131da potansiyel m\u00fc\u015fteriyi ka\u00e7\u0131rma ve insanlar\u0131n grup halinde abonelikten \u00e7\u0131kmas\u0131 riskiyle kar\u015f\u0131 kar\u015f\u0131ya kalabilirsiniz. <\/p>\n\n\n\n

Bir d\u00fc\u015f\u00fcn\u00fcn! Mesaj\u0131n\u0131z g\u00f6nderdi\u011finiz ki\u015filerle alakal\u0131 de\u011filse, neden e-posta’n\u0131z\u0131 a\u00e7s\u0131nlar?<\/p>\n\n\n\n

Hedefleme \u00e7abalar\u0131n\u0131z\u0131 iyile\u015ftirmek i\u00e7in m\u00fc\u015fterileriniz ve al\u0131c\u0131 persona profilleriniz hakk\u0131nda sahip oldu\u011funuz t\u00fcm bilgileri kullan\u0131n. Segmentlerinizi olabildi\u011fince dar bir \u015fekilde tan\u0131mlay\u0131n, kampanyalar\u0131n\u0131z i\u00e7in son derece odaklan\u0131lm\u0131\u015f i\u00e7erik olu\u015fturmay\u0131 kolayla\u015ft\u0131rarak daha fazla kat\u0131l\u0131m sa\u011flama avantaj\u0131na sahip olun. Okuyucular, i\u00e7eri\u011finizin ilgi alanlar\u0131 veya ihtiya\u00e7lar\u0131 ile ne kadar alakal\u0131 oldu\u011funu takdir edeceklerdir.<\/p>\n\n\n\n

Ki\u015fi Veritaban\u0131n\u0131z\u0131 D\u00fczenli Olarak Yenileyin<\/h2>\n\n\n\n

E-posta abone listelerindeki veriler y\u0131lda %30’a varan oranlarda azal\u0131r. Bu nedenle ki\u015fi listenizi d\u00fczenli olarak yenilemek \u00e7ok \u00f6nemlidir. \u0130nsanlar i\u015flerini de\u011fi\u015ftirebilir, birle\u015fme ve sat\u0131n almalar meydana gelebilir veya abone listesine yanl\u0131\u015f bilgiler girebilirler. Bu nedenle veritaban\u0131n\u0131z d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz kadar g\u00fcncel olmayabilir. Geriye d\u00f6n\u00fcp g\u00fcncelli\u011fini yitirmi\u015f bilgileri g\u00fcncelleyerek, lojistik sekt\u00f6r\u00fcnde e-posta a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131n artmas\u0131n\u0131 sa\u011flayabilirsiniz. <\/p>\n\n\n\n

KVKK\u2019ya Uyun<\/h2>\n\n\n\n

Bir al\u0131c\u0131 sizden e-posta almak istemedi\u011fini ifade etti\u011finde, talebinin hemen yerine getirilmesi gerekir. Aksi takdirde Ki\u015fisel Verileri Koruma Kanunu<\/strong> ile ciddi cezalara tabii tutulabilirsiniz.<\/p>\n\n\n\n

Ayr\u0131ca abonelikten \u00e7\u0131kma d\u00fc\u011fmesini gizlemenin, abonelikten \u00e7\u0131kmay\u0131 azaltaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnebilirsiniz. Bu do\u011fru olsa da tavsiye edilmez. Birinin e-posta’lar\u0131n\u0131zdan \u00e7\u0131kmas\u0131n\u0131 ne kadar zorla\u015ft\u0131r\u0131rsan\u0131z, mesaj\u0131n\u0131z\u0131n spam olarak i\u015faretlenme olas\u0131l\u0131\u011f\u0131 o kadar artar. B\u00f6l\u00fcmlendirilmemi\u015f listelere alakas\u0131z i\u00e7erik g\u00f6nderiyorsan\u0131z, e-posta pazarlama hizmeti sa\u011flay\u0131c\u0131n\u0131z taraf\u0131ndan kara listeye al\u0131nma riskini de al\u0131rs\u0131n\u0131z. \u00c7ok fazla ki\u015fi e-postan\u0131z\u0131 spam olarak bildirirse, \u015firketiniz art\u0131k lojistik e-posta kampanyalar\u0131 <\/strong>g\u00f6nderemez.<\/p>\n\n\n\n

Ger\u00e7ek\u00e7i Konu Sat\u0131rlar\u0131 Olu\u015fturun<\/h2>\n\n\n\n
\"Ger\u00e7ek\u00e7i<\/figure>\n\n\n\n

\u0130nsanlar bir e-posta\u2019y\u0131 okuyup okumayaca\u011f\u0131na yaln\u0131zca konu sat\u0131r\u0131na g\u00f6re karar verir. E-posta pazarlama <\/strong>ile \u00e7abalar\u0131n\u0131zdan en iyi \u015fekilde yararlanmak i\u00e7in hangi konu sat\u0131rlar\u0131n\u0131 i\u015fe yarad\u0131\u011f\u0131n\u0131 test etmek i\u00e7in biraz zaman ay\u0131r\u0131n ve hangilerinin en fazla a\u00e7\u0131lma oranlar\u0131yla sonu\u00e7land\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn.<\/p>\n\n\n\n

Ayr\u0131ca, konu sat\u0131r\u0131n\u0131n e-posta’n\u0131z\u0131n g\u00f6vdesinde iletmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z ger\u00e7ek mesajla ayn\u0131 oldu\u011fundan emin olun. E-posta’n\u0131z\u0131n i\u00e7eri\u011fi konu sat\u0131r\u0131nda verilen s\u00f6z\u00fc yerine getirmezse insanlar sizi spam olarak i\u015faretleyebilir.<\/p>\n\n\n\n

K\u0131sa Tutun ve Kaliteli Tutun<\/h2>\n\n\n\n

E-posta g\u00f6nderdi\u011finiz ki\u015finin ilgisini \u00e7ekmek ve onlara de\u011ferinizi g\u00f6stermek i\u00e7in yaln\u0131zca birka\u00e7 saniyeniz var. Bu y\u00fczden e-posta’lar\u0131n\u0131z\u0131 k\u0131sa ve okunmas\u0131 kolay tutun. Madde i\u015faretlerinden ve k\u0131sa c\u00fcmlelerden yararlan\u0131n, b\u00f6ylece al\u0131c\u0131lar t\u00fcm \u00f6nemli bilgileri h\u0131zla tarayabilir.<\/p>\n\n\n\n

Ayr\u0131ca okuyucular\u0131n\u0131za de\u011fer sunmal\u0131s\u0131n\u0131z. \u0130nsanlar gelen kutular\u0131nda istenmeyen sat\u0131\u015f konu\u015fmalar\u0131 g\u00f6rmek istemez. Yararl\u0131 bulacaklar\u0131 e-posta’lar yazabilirseniz, lojistik sekt\u00f6r\u00fcnde fikir lideri olarak itibar\u0131n\u0131z artacakt\u0131r.<\/p>\n\n\n\n

Harekete Ge\u00e7irici Mesaj (CTA) Ekleyin<\/h2>\n\n\n\n

E-posta’n\u0131z\u0131n amac\u0131 ne olursa olsun, okuyucunun yapmas\u0131n\u0131 istedi\u011finiz bir i\u015fleminiz var. \u0130ster tan\u0131t\u0131m yaz\u0131s\u0131 indirmek ister web seminerine kaydolmak olsun farketmez, e-posta’n\u0131za bir CTA eklemeniz gerekir. T\u0131klanabilir bir d\u00fc\u011fme kullanmak, aciliyet hissi yaratt\u0131\u011f\u0131 i\u00e7in hedefinize ula\u015fmaya yard\u0131mc\u0131 olabilir. Etkileyici bir CTA i\u00e7in, okuyucular\u0131n ne yapmas\u0131n\u0131 istedi\u011finizi ve bundan nas\u0131l yararlanacaklar\u0131n\u0131 a\u00e7\u0131k\u00e7a anlatt\u0131\u011f\u0131n\u0131zdan emin olun.<\/p>\n\n\n\n

Lojistik E-posta Kampanyas\u0131 Sonu\u00e7lar\u0131n\u0131 Takip Edin<\/h2>\n\n\n\n

G\u00f6nderdi\u011finiz her lojistik e-posta kampanyas\u0131<\/strong> ba\u015far\u0131l\u0131 olmayacak. Bu, e-posta pazarlaman\u0131n ve di\u011fer t\u00fcm pazarlama t\u00fcrlerinin talihsiz bir ger\u00e7e\u011fi. Ancak, kampanyalar\u0131n\u0131z\u0131n sonu\u00e7lar\u0131n\u0131 tutarl\u0131 bir \u015fekilde izlerseniz, hangi t\u00fcr e-posta’lar\u0131n i\u015fe yaray\u0131p hangilerinin yaramad\u0131\u011f\u0131n\u0131 tespit edebilirsiniz.<\/p>\n\n\n\n

Farkl\u0131 konu sat\u0131rlar\u0131 a\u00e7\u0131lma oranlar\u0131 etkilerken g\u00f6vde metni, tasar\u0131m ve CTA’lar t\u0131klama oranlar\u0131n\u0131 etkiler. Neyin daha iyi performans g\u00f6sterdi\u011fini anlamak i\u00e7in A \/ B testini kullanabilirsiniz. Fakat tek seferde e-posta’n\u0131n yaln\u0131zca bir y\u00f6n\u00fcn\u00fc test etti\u011finizden emin olun. \u00d6rne\u011fin, konu sat\u0131rlar\u0131n\u0131 test ediyorsan\u0131z, CTA’n\u0131z\u0131 test etmeyin. Bu, e-postan\u0131z\u0131n hangi y\u00f6n\u00fcn\u00fcn d\u00fc\u015f\u00fck performans g\u00f6sterdi\u011fini belirlemenizi kolayla\u015ft\u0131racakt\u0131r. Neyi test edece\u011finiz konusunda biraz ilhama ihtiyac\u0131n\u0131z varsa a\u015fa\u011f\u0131dakileri g\u00f6z \u00f6n\u00fcnde bulundurun:<\/p>\n\n\n\n

  • Konu sat\u0131r\u0131<\/li>
  • G\u00f6vde metni<\/li>
  • CTA<\/li>
  • Haftan\u0131n g\u00fcn\u00fc<\/li>
  • G\u00fcn\u00fcn zaman\u0131<\/li>
  • \u0130\u00e7erik teklifi (teknik inceleme, e-kitap, web semineri vb.)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

    E-posta pazarlama, pazarlaman\u0131n en etkili ve verimli bi\u00e7imlerinden biridir. Lojistikte yayg\u0131n olarak kullan\u0131lmasa da, e-posta pazarlama, g\u00f6ndericiler aras\u0131nda kat\u0131l\u0131m\u0131 ve marka bilinirli\u011fini art\u0131rma potansiyeline sahiptir ve firman\u0131z\u0131n b\u00fcy\u00fcmesine yard\u0131mc\u0131 olur. Ge\u00e7mi\u015fte herhangi bir e-posta pazarlama yapmad\u0131ysan\u0131z, s\u0131f\u0131rdan yeni bir strateji olu\u015fturmak g\u00f6z korkutucu gelebilir. Bu y\u00fczden bug\u00fcn, lojistik firmalar\u0131n\u0131n e-posta kampanyalar\u0131nda nas\u0131l ba\u015far\u0131ya ula\u015faca\u011f\u0131n\u0131 ad\u0131m […]<\/p>\n","protected":false},"author":2,"featured_media":963,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,87,69],"tags":[],"class_list":["post-962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-mail-e-posta","category-kobilere-ozel"],"yoast_head":"\nLojistik Firmalar\u0131n\u0131n E-posta Pazarlama Stratejisi Nas\u0131l Olmal\u0131d\u0131r? - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/lojistik-firmalarinin-e-posta-pazarlama-stratejisi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lojistik Firmalar\u0131n\u0131n E-posta Pazarlama Stratejisi Nas\u0131l Olmal\u0131d\u0131r? - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"E-posta pazarlama, pazarlaman\u0131n en etkili ve verimli bi\u00e7imlerinden biridir. Lojistikte yayg\u0131n olarak kullan\u0131lmasa da, e-posta pazarlama, g\u00f6ndericiler aras\u0131nda kat\u0131l\u0131m\u0131 ve marka bilinirli\u011fini art\u0131rma potansiyeline sahiptir ve firman\u0131z\u0131n b\u00fcy\u00fcmesine yard\u0131mc\u0131 olur. Ge\u00e7mi\u015fte herhangi bir e-posta pazarlama yapmad\u0131ysan\u0131z, s\u0131f\u0131rdan yeni bir strateji olu\u015fturmak g\u00f6z korkutucu gelebilir. Bu y\u00fczden bug\u00fcn, lojistik firmalar\u0131n\u0131n e-posta kampanyalar\u0131nda nas\u0131l ba\u015far\u0131ya ula\u015faca\u011f\u0131n\u0131 ad\u0131m […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uzmanposta.com\/blog\/lojistik-firmalarinin-e-posta-pazarlama-stratejisi\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uzmanposta\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-28T02:41:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-02T07:01:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/lojistik-firmalarinin-eposta-pazarlama-stratejisi-nasil-olmalidir.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sibel Ho\u015f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:site\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sibel Ho\u015f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lojistik Firmalar\u0131n\u0131n E-posta Pazarlama Stratejisi Nas\u0131l Olmal\u0131d\u0131r? - Uzman Posta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uzmanposta.com\/blog\/lojistik-firmalarinin-e-posta-pazarlama-stratejisi\/","og_locale":"tr_TR","og_type":"article","og_title":"Lojistik Firmalar\u0131n\u0131n E-posta Pazarlama Stratejisi Nas\u0131l Olmal\u0131d\u0131r? - Uzman Posta","og_description":"E-posta pazarlama, pazarlaman\u0131n en etkili ve verimli bi\u00e7imlerinden biridir. Lojistikte yayg\u0131n olarak kullan\u0131lmasa da, e-posta pazarlama, g\u00f6ndericiler aras\u0131nda kat\u0131l\u0131m\u0131 ve marka bilinirli\u011fini art\u0131rma potansiyeline sahiptir ve firman\u0131z\u0131n b\u00fcy\u00fcmesine yard\u0131mc\u0131 olur. Ge\u00e7mi\u015fte herhangi bir e-posta pazarlama yapmad\u0131ysan\u0131z, s\u0131f\u0131rdan yeni bir strateji olu\u015fturmak g\u00f6z korkutucu gelebilir. Bu y\u00fczden bug\u00fcn, lojistik firmalar\u0131n\u0131n e-posta kampanyalar\u0131nda nas\u0131l ba\u015far\u0131ya ula\u015faca\u011f\u0131n\u0131 ad\u0131m […]","og_url":"https:\/\/uzmanposta.com\/blog\/lojistik-firmalarinin-e-posta-pazarlama-stratejisi\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/uzmanposta\/","article_published_time":"2020-11-28T02:41:36+00:00","article_modified_time":"2020-12-02T07:01:16+00:00","og_image":[{"width":720,"height":400,"url":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/lojistik-firmalarinin-eposta-pazarlama-stratejisi-nasil-olmalidir.png","type":"image\/png"}],"author":"Sibel Ho\u015f","twitter_card":"summary_large_image","twitter_creator":"@uZmanPosta","twitter_site":"@uZmanPosta","twitter_misc":{"Yazan:":"Sibel Ho\u015f","Tahmini okuma s\u00fcresi":"6 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