{"id":943,"date":"2020-11-27T02:22:55","date_gmt":"2020-11-26T23:22:55","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=943"},"modified":"2020-12-02T10:15:54","modified_gmt":"2020-12-02T07:15:54","slug":"e-mail-abone-listesi-olusturma","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/e-mail-abone-listesi-olusturma\/","title":{"rendered":"E-mail Abone Listenizi Nas\u0131l Olu\u015fturmal\u0131s\u0131n\u0131z?"},"content":{"rendered":"\n<p><strong>E-posta pazarlama<\/strong> i\u00e7in YG (Yat\u0131r\u0131m Getirisi), t\u00fcm pazarlama kanallar\u0131 aras\u0131nda en y\u00fcksek olmaya devam ediyor. Bu y\u00fczden, \u00f6zellikle e-ticaret yapanlar, uzun bir e-posta listesine sahip olmay\u0131 birincil hedefleri haline getirmi\u015ftir.<\/p>\n\n\n\n<p>Ba\u015far\u0131l\u0131 bir e-posta listesi olu\u015fturman\u0131n iki ana ko\u015fulu vard\u0131r:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Web sitenize gelen kaliteli trafik<\/li><li>Web sitenizde d\u00fczg\u00fcn kay\u0131t formlar\u0131n\u0131n olmas\u0131<\/li><\/ul>\n\n\n\n<p>Peki <strong>e-mail abone listesi nas\u0131l olu\u015fturulur<\/strong>?<\/p>\n\n\n\n<p>Bu yaz\u0131da m\u00fc\u015fteri kazanman\u0131z\u0131 iyile\u015ftirmenize yard\u0131mc\u0131 olmak i\u00e7in <strong>en<\/strong> <strong>etkili e-posta abone listesi olu\u015fturma taktiklerini<\/strong> inceleyece\u011fiz.&nbsp;<\/p>\n\n\n\n<p>Ama \u00f6nce baz\u0131 temel bilgileri ele alal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-mail Listesi Nedir?<\/h2>\n\n\n\n<p>Bir<strong> e-posta listesi;<\/strong> b\u00fclteninize, blogunuza veya web sitenize e-posta&#8217;lar\u0131yla abone olan insanlardan olu\u015fan bir listedir.<\/p>\n\n\n\n<p>E-posta listesi veritaban\u0131n\u0131z\u0131 b\u00fcy\u00fctmenin temel amac\u0131, potansiyel m\u00fc\u015fteri adaylar\u0131n\u0131z\u0131n say\u0131s\u0131n\u0131 art\u0131rmakt\u0131r. B\u00f6ylece daha sonra onlar\u0131 sad\u0131k m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-mail Listeleri Hakk\u0131nda Yap\u0131lmas\u0131 ve Yap\u0131lmamas\u0131 Gerekenler Nelerdir?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/email-listeleri-hakkinda-yapilmasi-ve-yapilmamasi-gerekenler-nelerdir.png\" alt=\"E-mail Listeleri Hakk\u0131nda Yap\u0131lmas\u0131 ve Yap\u0131lmamas\u0131 Gerekenler Nelerdir?\" class=\"wp-image-946\" width=\"1181\" height=\"472\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/email-listeleri-hakkinda-yapilmasi-ve-yapilmamasi-gerekenler-nelerdir.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/email-listeleri-hakkinda-yapilmasi-ve-yapilmamasi-gerekenler-nelerdir-300x120.png 300w\" sizes=\"(max-width: 1181px) 100vw, 1181px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Bir e-posta servis sa\u011flay\u0131c\u0131s\u0131 edinin<\/h3>\n\n\n\n<p>Ba\u015flamadan \u00f6nce, rahat oldu\u011funuz ve belirli i\u015f modelinize uygun bir e-posta pazarlama sa\u011flay\u0131c\u0131s\u0131 edinmeniz \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<p>Bu noktada kendi servisimiz olan Uzman Posta\u2019y\u0131 bu ihtiyac\u0131n\u0131z\u0131 kar\u015f\u0131laman\u0131z i\u00e7in \u00f6neriyoruz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Listenizi sa\u011fl\u0131kl\u0131 tutun<\/h3>\n\n\n\n<p>\u0130yi bir e-posta listesi, sizi bilen, markan\u0131zla ilgilenen ve b\u00fclteninize kaydolan ki\u015filere yakla\u015fman\u0131z anlam\u0131na gelir. Yaln\u0131zca bu t\u00fcr ba\u011flant\u0131lar y\u00fcksek d\u00f6n\u00fc\u015f\u00fcmle sonu\u00e7lan\u0131r ve do\u011fru pazarlama sonu\u00e7lar\u0131 \u00fcretir.<\/p>\n\n\n\n<p>Abonelerin %30&#8217;u her y\u0131l e-posta adreslerini de\u011fi\u015ftirdi\u011fi i\u00e7in e-postalar\u0131n\u0131z\u0131 ne kadar s\u00fcredir ve ne kadar uzun s\u00fcredir topluyor olursan\u0131z olun, etkin olmayan e-posta adreslerini d\u00fczenli olarak silin (y\u0131lda en az bir kez). Niceli\u011fe de\u011fil kaliteye odaklan\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Bir e-posta listesi sat\u0131n almay\u0131n<\/h3>\n\n\n\n<p>\u0130nternette size i\u015fletmeniz i\u00e7in y\u00fczbinlerce \u201ckaliteli\u201d (kaliteli olmayan) ba\u011flant\u0131ya sahip e-posta listesi satacak pek \u00e7ok \u015f\u00fcpheli insan var.<\/p>\n\n\n\n<p>Ama bu k\u00f6t\u00fc bir d\u00fc\u015f\u00fcnce\u2026<\/p>\n\n\n\n<p>\u0130\u015fte nedeni:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Bir <strong>e-posta listesi <\/strong>sat\u0131n al\u0131yorsan\u0131z, ba\u015fkalar\u0131n\u0131n da ayn\u0131 e-posta listesini sat\u0131n alma ihtimalinin \u00e7ok y\u00fcksek oldu\u011funu unutmay\u0131n.<\/li><li><strong>Sat\u0131n al\u0131nan e-posta listeleri <\/strong>tamamen bir spam tuza\u011f\u0131 olabilir, yani bu ki\u015filere e-posta g\u00f6nderirseniz, g\u00f6nderenin e-posta adresi ve IP adresi spam olarak kara listeye al\u0131n\u0131r. Spam tuza\u011f\u0131 olmasalar bile maalesef i\u015fletmeniz i\u00e7in kaliteli potansiyel m\u00fc\u015fteriler de\u011fillerdir ve sizi spam olarak i\u015faretleyebilirler.<\/li><li>Listenize dahil olmayan insanlara e-posta g\u00f6nderdi\u011finiz i\u00e7in kanunu ihlal etmekten dolay\u0131 yasal zorluklarla kar\u015f\u0131la\u015fabilirsiniz.<\/li><li>Bu listeyi almak ve kampanyan\u0131z\u0131 bu listedeki ki\u015filere g\u00f6ndermek i\u00e7in belirli maliyetlere katlanmak zorunda kal\u0131rs\u0131n\u0131z. Ancak bu size sat\u0131\u015f olarak d\u00f6nmek yerine, spam olarak d\u00f6ner ve e-posta pazarlama kariyerinizi daha ba\u015flamadan biter.<\/li><\/ul>\n\n\n\n<p>Bununla birlikte i\u015fe yarayan bir \u00e7\u00f6z\u00fcm ar\u0131yorsan\u0131z, e-posta listenizi s\u0131f\u0131rdan nas\u0131l olu\u015fturaca\u011f\u0131n\u0131zla ili\u015fkin a\u015fa\u011f\u0131daki kan\u0131tlanm\u0131\u015f 9 takti\u011fi deneyebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-mail Listesi Nas\u0131l Olu\u015fturulur?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/email-listesi-nasil-olusturulur.png\" alt=\"E-mail Listesi Nas\u0131l Olu\u015fturulur?\" class=\"wp-image-947\" width=\"1176\" height=\"470\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/email-listesi-nasil-olusturulur.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/email-listesi-nasil-olusturulur-300x120.png 300w\" sizes=\"(max-width: 1176px) 100vw, 1176px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Standart bir kay\u0131t formu<\/h3>\n\n\n\n<p>Bir <strong>e-mail listesi olu\u015fturman\u0131n<\/strong> ilk ve en temel yollar\u0131ndan biri, sitenizde standart bir kay\u0131t formu bulundurmakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Pop-up form<\/h3>\n\n\n\n<p>Ziyaret\u00e7ilerinizin kendi istekleri ile haber b\u00fcltenlerinize kaydolaca\u011f\u0131n\u0131 umdu\u011funuz kay\u0131t formlar\u0131 sizin i\u00e7in \u00f6nemli olsa da, yine de olduk\u00e7a pasif bir se\u00e7enektir. &nbsp;<\/p>\n\n\n\n<p>\u0130nsanlar\u0131n markan\u0131zla halihaz\u0131rda ilgilenip ilgilenmediklerini ger\u00e7ekten \u00f6l\u00e7emezsiniz. Bunun yerine, bir<strong> pop-up form <\/strong>kullanmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p>Pop-up formlar\u0131 do\u011fas\u0131 gere\u011fi dinamiktir. Bunlar\u0131 belirli zamanlarda veya belirli etkinlikler i\u00e7in a\u00e7\u0131lacak \u015fekilde ayarlayabilirsiniz. Do\u011fru yapt\u0131\u011f\u0131n\u0131zda kay\u0131t oran\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde artacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Promosyon<\/h3>\n\n\n\n<p>Ziyaret\u00e7ilerinizin <strong>abone listesine kaydolmas\u0131n\u0131 <\/strong>istiyorsan\u0131z, kar\u015f\u0131l\u0131\u011f\u0131nda onlara bir \u015fey vermeniz gerekir (Alakal\u0131 bulacaklar\u0131 bir \u015fey)<\/p>\n\n\n\n<p>\u00d6rne\u011fin, s\u0131n\u0131rl\u0131 bir s\u00fcre i\u00e7in indirim veya \u00fccretsiz kargo sunabilirsiniz. Fakat &#8220;\u00fccretsiz g\u00fcncellemeler&#8221; sunmay\u0131n. \u00dccretsiz g\u00fcncellemeler kimsenin umurunda de\u011fil, hatta spam gibi g\u00f6r\u00fcnebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Oyun oynamak<\/h3>\n\n\n\n<p>Bir <strong>e-mail listesi olu\u015fturmak<\/strong> i\u00e7in ziyaret\u00e7ilerinizi \u00e7ekmeniz ve onlarla etkile\u015fim kurman\u0131z gerekir. Ancak bazen indirimler ve promosyonlar yeterli de\u011fildir.<\/p>\n\n\n\n<p>Bu gibi durumlarda, kal\u0131plar\u0131n d\u0131\u015f\u0131nda d\u00fc\u015f\u00fcnmek harika bir fikirdir. Art\u0131k ziyaret\u00e7iler i\u00e7in e\u011flenceli ve e-ticaret ma\u011fazas\u0131 sahipleri i\u00e7in etkili olan bir\u00e7ok etkile\u015fimli kay\u0131t formu vard\u0131r. Bunlardan biri, ziyaret\u00e7inin \u00f6d\u00fcl almak i\u00e7in &#8220;d\u00f6nd\u00fcrd\u00fc\u011f\u00fc&#8221; e\u011flenceli bir tekerlek olan \u015eans \u00c7ark\u0131\u2019d\u0131r (Wheel of Fortune). Fakat \u00e7ark\u0131 d\u00f6nd\u00fcrmek i\u00e7in, ziyaret\u00e7inin \u00f6nce kaydolmas\u0131 gerekir.<\/p>\n\n\n\n<p>\u00d6d\u00fcl\u00fc, belirli bir miktar veya y\u00fczde indirim olarak diledi\u011finiz gibi belirleyebilirsiniz. Her iki durumda da, bu bir kazan-kazan durumudur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Hedeflenen bir a\u00e7\u0131l\u0131\u015f sayfas\u0131<\/h3>\n\n\n\n<p>Ziyaret\u00e7ilerinizi ana sayfan\u0131za (kaybolabilecekleri) g\u00f6ndermek yerine, bir a\u00e7\u0131l\u0131\u015f sayfas\u0131na da g\u00f6nderebilirsiniz. Fakat bu a\u00e7\u0131l\u0131\u015f sayfas\u0131, yaln\u0131zca tek bir \u00fcr\u00fcne odaklanarak y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flamak amac\u0131yla tasarland\u0131\u011f\u0131ndan ma\u011faza sayfalar\u0131n\u0131zdan \u00e7ok daha az \u00f6\u011feye sahip olmal\u0131d\u0131r. Ziyaret\u00e7ilerinizin bu \u00fcr\u00fcn\u00fc veya teklifi alabilmesi i\u00e7in kaydolmalar\u0131 gerekir.<\/p>\n\n\n\n<p>Yapaca\u011f\u0131n\u0131z testlerle, a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rabilir, <strong>e-posta listenizi<\/strong> olu\u015fturabilir ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. De\u011ferli i\u00e7erik<\/h3>\n\n\n\n<p>PDF k\u0131lavuzu, e-kitap, hediye rehberi, haz\u0131r g\u00f6r\u00fcnt\u00fcler vb. gibi sizin taraf\u0131n\u0131zdan olu\u015fturulan i\u00e7erikler sayesinde, ziyaret\u00e7ilerinizi de\u011ferli i\u00e7eriklerle hi\u00e7bir \u00fccret \u00f6demeden abonelere d\u00f6n\u00fc\u015ft\u00fcrebilirsiniz. Ziyaret\u00e7ileriniz bu kayna\u011f\u0131 alabilmek i\u00e7in haber b\u00fclteninize ve e-posta kampanyalar\u0131n\u0131za kaydolur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. \u0130\u015fe yarayan \u00f6d\u00fcller<\/h3>\n\n\n\n<p>T\u00fcm e-ticaret ma\u011fazalar\u0131n\u0131n dikkate almas\u0131 gereken bir ba\u015fka harika taktik, \u00f6zellikle kitlenizin en sevdi\u011fi sosyal medya kanallar\u0131nda g\u00fc\u00e7l\u00fc \u00f6d\u00fcller kullanmakt\u0131r.<\/p>\n\n\n\n<p>Bu sosyal medya kanallar\u0131, hem pop\u00fcler olduklar\u0131 i\u00e7in hem de reklam maliyetlerinin \u00e7ok makul olmas\u0131 nedeniyle b\u00fcy\u00fck olas\u0131l\u0131kla Facebook veya Instagram olacakt\u0131r.<\/p>\n\n\n\n<p>Unutmaman\u0131z gereken tek \u015fey verece\u011finiz \u00f6d\u00fcl\u00fcn do\u011frudan hedef kitlenizi hedeflemesi gerekir.<\/p>\n\n\n\n<p>Hayvan severleri hedefliyorsan\u0131z, yaln\u0131zca k\u00f6pek severlerin \u00e7ok de\u011fer verece\u011fi bir \u00f6d\u00fcl verin. Bir USB veya kulakl\u0131k vermeyin.<\/p>\n\n\n\n<p>\u00d6d\u00fcllerinizi spesifik hale getirin, b\u00f6ylece kat\u0131l\u0131mc\u0131lar\u0131n\u0131z ayn\u0131 zamanda nitelikli potansiyel m\u00fc\u015fterileriniz olsun.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Tavsiye<\/h3>\n\n\n\n<p>Abonelerinizin arkada\u015flar\u0131na, ailelerine ve meslekta\u015flar\u0131na sizi tavsiye etmesi kar\u015f\u0131l\u0131\u011f\u0131nda, onlara de\u011ferli bir \u015fey verebilirsiniz.<\/p>\n\n\n\n<p>Bu, \u00fccretsiz g\u00f6nderim, bir kupon veya indirim, hatta \u00fccretsiz bir hediye olabilir.<\/p>\n\n\n\n<p>Tavsiye yani y\u00f6nlendirme, harikalar yarat\u0131r ve yeni m\u00fc\u015fteriler edinmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. \u00c7evrimd\u0131\u015f\u0131 liste olu\u015fturma<\/h3>\n\n\n\n<p>M\u00fcmk\u00fcn oldu\u011funda <strong>e-posta listenizi geni\u015fletmek <\/strong>i\u00e7in her zaman &#8220;eski usul&#8221; \u00e7evrimd\u0131\u015f\u0131 y\u00f6ntemlerden de yararlan\u0131n.<\/p>\n\n\n\n<p>\u00d6rne\u011fin:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kartvizitinizi insanlarla tan\u0131\u015ft\u0131\u011f\u0131n\u0131zda ve i\u015finiz hakk\u0131nda konu\u015ftu\u011funuzda de\u011fi\u015f toku\u015f yap\u0131n.<\/li><li>Fuarlara kat\u0131l\u0131n. Stand\u0131n\u0131zda her zaman e-posta s\u00fctunu olan bir kay\u0131t listesi bulundurun.<\/li><li>\u00dcr\u00fcnlerinizi \u00e7evrimd\u0131\u015f\u0131 bir yerde sat\u0131yorsan\u0131z m\u00fc\u015fterilerinizden e-posta isteyin.<\/li><li>Etkinlikler d\u00fczenlemeyi ve insanlar\u0131 bir araya getirmeyi d\u00fc\u015f\u00fcn\u00fcn. Bunun i\u00e7in bir kay\u0131t formu kullan\u0131n.<\/li><\/ul>\n\n\n\n<p>\u0130yi kalitede uzun bir <strong>e-posta listesi<\/strong>, potansiyel m\u00fc\u015fterilerinizi sat\u0131\u015f hunisinde ilerletmenize ve onlar\u0131 yeni abonelerden sad\u0131k m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmenize olanak tan\u0131r. Ve bu, t\u00fcm liste olu\u015fturma s\u00fcrecinin ana amac\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-posta pazarlama i\u00e7in YG (Yat\u0131r\u0131m Getirisi), t\u00fcm pazarlama kanallar\u0131 aras\u0131nda en y\u00fcksek olmaya devam ediyor. Bu y\u00fczden, \u00f6zellikle e-ticaret yapanlar, uzun bir e-posta listesine sahip olmay\u0131 birincil hedefleri haline getirmi\u015ftir. Ba\u015far\u0131l\u0131 bir e-posta listesi olu\u015fturman\u0131n iki ana ko\u015fulu vard\u0131r:&nbsp; Web sitenize gelen kaliteli trafik Web sitenizde d\u00fczg\u00fcn kay\u0131t formlar\u0131n\u0131n olmas\u0131 Peki e-mail abone listesi nas\u0131l [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,87],"tags":[],"class_list":["post-943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-mail-e-posta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-mail Abone Listenizi Nas\u0131l Olu\u015fturmal\u0131s\u0131n\u0131z? - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/e-mail-abone-listesi-olusturma\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-mail Abone Listenizi Nas\u0131l Olu\u015fturmal\u0131s\u0131n\u0131z? - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"E-posta pazarlama i\u00e7in YG (Yat\u0131r\u0131m Getirisi), t\u00fcm pazarlama kanallar\u0131 aras\u0131nda en y\u00fcksek olmaya devam ediyor. Bu y\u00fczden, \u00f6zellikle e-ticaret yapanlar, uzun bir e-posta listesine sahip olmay\u0131 birincil hedefleri haline getirmi\u015ftir. 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