{"id":936,"date":"2020-11-20T09:58:06","date_gmt":"2020-11-20T06:58:06","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=936"},"modified":"2022-05-28T17:49:32","modified_gmt":"2022-05-28T14:49:32","slug":"e-posta-pazarlamada-kisisellestirme","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamada-kisisellestirme\/","title":{"rendered":"E-Posta Pazarlamada Ki\u015fiselle\u015ftirme"},"content":{"rendered":"\n<p>T\u00fcketicilerin hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 olarak alakal\u0131 ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik ve deneyim talep etmeye ba\u015flad\u0131\u011f\u0131 bir d\u00f6nemdeyiz. Bu y\u00fczden pazarlamac\u0131lar, bu talepleri kar\u015f\u0131lamak i\u00e7in sadece t\u00fcketici beklentilerini kar\u015f\u0131lamakla kalmay\u0131p ayn\u0131 zamanda onlar\u0131 rakiplerinden ay\u0131ran deneyimlere ge\u00e7mek i\u00e7in <strong>e-posta ki\u015fiselle\u015ftirmeden<\/strong> yararlanmaya \u00e7al\u0131\u015f\u0131yor. Yap\u0131lan ara\u015ft\u0131rmalar, hedeflenen ki\u015fiselle\u015ftirmenin m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 ve ki\u015fiselle\u015ftirilmi\u015f deneyimleri kullan\u0131rken sat\u0131\u015flarda ortalama %20 art\u0131\u015f oldu\u011fun g\u00f6steriyor.<\/p>\n\n\n\n<p>Peki <strong>e-posta pazarlamada ki\u015fiselle\u015ftirme <\/strong>tam olarak nedir?<\/p>\n\n\n\n<p>E-posta pazarlamada ki\u015fiselle\u015ftirme, m\u00fc\u015fteriler hakk\u0131nda sahip oldu\u011funuz verileri ve bilgileri kullanarak bir e-posta kampanyas\u0131n\u0131 belirli bir aboneye hedefleme eylemidir. Bu bilgiler; ad, sat\u0131n al\u0131nan son \u00fcr\u00fcn, ya\u015fan\u0131lan yer, uygulaman\u0131zda ka\u00e7 kez oturum a\u00e7\u0131ld\u0131\u011f\u0131 veya di\u011fer baz\u0131 veri noktalar\u0131 gibi bilgiler olabilir.<\/p>\n\n\n\n<p>Ki\u015fiselle\u015ftirme geni\u015f bir terimdir, bu y\u00fczden baz\u0131 durumlarda farkl\u0131l\u0131k g\u00f6sterebilir. Temel <strong>e-posta ki\u015fiselle\u015ftirme<\/strong>, konu sat\u0131r\u0131nda bir abonenin ad\u0131n\u0131 kullanma gibi taktikleri i\u00e7erirken, daha geli\u015fmi\u015f taktikler, e-posta\u2019n\u0131n i\u00e7eri\u011fini abonenin cinsiyetine, konumuna veya haklar\u0131nda bildi\u011finiz di\u011fer \u015feylere g\u00f6re de\u011fi\u015ftirmeyi i\u00e7erebilir.<\/p>\n\n\n\n<p><strong>E-posta kampanyalar\u0131n\u0131 ki\u015fiselle\u015ftirmek<\/strong>, a\u00e7\u0131lma ve t\u0131klama oranlar\u0131n\u0131z\u0131 art\u0131rman\u0131n kan\u0131tlanm\u0131\u015f bir yoludur ve yat\u0131r\u0131m getiriniz \u00fczerinde \u00f6l\u00e7\u00fclebilir bir etkiye sahip olabilir. Ara\u015ft\u0131rmalar, ki\u015fiselle\u015ftirilmi\u015f konu sat\u0131rlar\u0131na sahip e-posta\u2019lar\u0131n a\u00e7\u0131lma olas\u0131l\u0131\u011f\u0131n\u0131n, olmayanlara g\u00f6re %26 daha y\u00fcksek oldu\u011funu g\u00f6steriyor ve ki\u015fiselle\u015ftirmeyi kullanan e-posta\u2019larda gelirin 5,7 kat daha y\u00fcksek oldu\u011funu buldu.<\/p>\n\n\n\n<p>Bu sonu\u00e7lar, <strong>ki\u015fiselle\u015ftirilmi\u015f e-posta<\/strong>\u2019lar\u0131n abonelerle daha alakal\u0131 olmas\u0131ndan kaynaklanmaktad\u0131r. Aboneler, genel teklifler ve mesajlar i\u00e7eren bir kampanya almak yerine, do\u011frudan kendilerini hedefleyen, adlar\u0131n\u0131 i\u00e7eren ve ilgi alanlar\u0131na uygun teklifler (\u00fcr\u00fcnler, promosyonlar vb.) sunan bir e-posta\u2019ya her zaman daha ilgili olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ki\u015fiselle\u015ftirilmi\u015f E-posta Nedir?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/kisisellestirilmis-eposta-nedir.png\" alt=\"Ki\u015fiselle\u015ftirilmi\u015f E-posta Nedir?\" class=\"wp-image-938\" width=\"1180\" height=\"472\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/kisisellestirilmis-eposta-nedir.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/kisisellestirilmis-eposta-nedir-300x120.png 300w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<p>En yayg\u0131n kullan\u0131lan ki\u015fiselle\u015ftirme stratejilerinden biri, al\u0131c\u0131n\u0131n ad\u0131n\u0131 kullanmakt\u0131r. Bununla birlikte, bir e-posta\u2019da ki\u015fiselle\u015ftirme, abonenizin ad\u0131n\u0131 kullanmaktan daha fazlas\u0131d\u0131r.<\/p>\n\n\n\n<p>Peki <strong>ki\u015fiselle\u015ftirilmi\u015f e-posta<\/strong> tam olarak nedir?<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131da ki\u015fiselle\u015ftirilmi\u015f bir e-posta\u2019y\u0131 olu\u015fturan 3 ana unsur bulunmaktad\u0131r:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Alaka D\u00fczeyi<\/h3>\n\n\n\n<p>Ki\u015fiselle\u015ftirilmi\u015f bir e-postan\u0131n temeli alaka d\u00fczeyidir. Ortalama bir \u00e7al\u0131\u015fan g\u00fcnde en az 121 e-posta ald\u0131\u011f\u0131 i\u00e7in insanlar\u0131n gelen kutular\u0131 \u00e7ok fazla doludur ve bu e-posta\u2019lar genellikle al\u0131c\u0131ya ad\u0131yla hitap eder.<\/p>\n\n\n\n<p>E-posta ki\u015fiselle\u015ftirmeyi daha da ileri g\u00f6t\u00fcrmek ve abonenizin dikkatini \u00e7ekmek i\u00e7in isimle hitap etmekten daha fazlas\u0131n\u0131 yapmal\u0131 ve alakal\u0131 i\u00e7erik sunmal\u0131s\u0131n\u0131z. \u0130\u00e7eri\u011finiz okuyucunuzu do\u011frudan etkilemiyorsa, e-posta\u2019n\u0131z\u0131n \u00e7\u00f6p kutusuna at\u0131lma \u015fans\u0131 y\u00fcksektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Zamanlama<\/h3>\n\n\n\n<p>Ki\u015fiselle\u015ftirilmi\u015f bir e-posta\u2019n\u0131n bir ba\u015fka \u00f6zelli\u011fi de iyi zamanlamad\u0131r.<\/p>\n\n\n\n<p>Aboneniz hakk\u0131nda yeterince veri toplayarak, sizinle olan m\u00fc\u015fteri yolculu\u011funun belirli bir a\u015famas\u0131nda ne t\u00fcr i\u00e7eri\u011fe ihtiya\u00e7 duyduklar\u0131n\u0131 \u00f6\u011frenebilirsiniz.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, web sitenizde belirli bir konuyu veya \u00e7\u00f6z\u00fcm\u00fc ararlarsa, o noktada neye ihtiya\u00e7 duyduklar\u0131 hakk\u0131nda fikir edinir ve ard\u0131ndan onlara zaman\u0131nda bir e-posta olu\u015fturup g\u00f6nderebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Ger\u00e7ek ki\u015fi<\/h3>\n\n\n\n<p>\u0130nsanlar\u0131n, bir i\u015fletmenin aksine, ba\u015fka bir ki\u015fiden gelen bir e-posta\u2019ya g\u00fcvenmesi ve onunla ili\u015fki kurmas\u0131 daha olas\u0131d\u0131r. &#8220;Kimden&#8221; alan\u0131nda bir ki\u015finin ad\u0131n\u0131 kullanman\u0131z ve logo yerine bir y\u00fcz kullanman\u0131z gerekir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-Posta Pazarlamada Neler Ki\u015fiselle\u015ftirilebilir?<\/h2>\n\n\n\n<p>Profesyonel d\u00fczeyde bir <strong>e-posta pazarlama arac\u0131<\/strong> kullanarak, e-posta pazarlama kampanyalar\u0131n\u0131z\u0131n hemen hemen her b\u00f6l\u00fcm\u00fc basitten geli\u015fmi\u015fe kadar de\u011fi\u015fen taktikler kullan\u0131larak ki\u015fiselle\u015ftirilebilirsiniz.<\/p>\n\n\n\n<p>Basit bir \u015fekilde ba\u015flay\u0131p ard\u0131ndan daha geli\u015fmi\u015f taktiklere do\u011fru ilerlemeniz gerekir. Oda\u011f\u0131n\u0131z, m\u00fc\u015fterilerinizin deneyimlerine de\u011fer katmak i\u00e7in ki\u015fiselle\u015ftirmeyi b\u00fcy\u00fck ve k\u00fc\u00e7\u00fck \u015fekillerde kullanmakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-posta Ki\u015fiselle\u015ftirme Taktikleri Nelerdir?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/eposta-kisisellestirme-taktikleri-nelerdir.png\" alt=\"E-posta Ki\u015fiselle\u015ftirme Taktikleri Nelerdir?\" class=\"wp-image-939\" width=\"1180\" height=\"472\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/eposta-kisisellestirme-taktikleri-nelerdir.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/eposta-kisisellestirme-taktikleri-nelerdir-300x120.png 300w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><\/figure>\n\n\n\n<p>E-posta ki\u015fiselle\u015ftirme \u00e7abalar\u0131ndan daha iyi sonu\u00e7lar elde etmeye ve kat\u0131l\u0131m\u0131 art\u0131rmaya yard\u0131mc\u0131 olabilecek taktikler a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. G\u00f6nderici Ad\u0131<\/h3>\n\n\n\n<p>&#8220;G\u00f6nderici&#8221; ad\u0131, abonenizin gelen kutusuna ula\u015ft\u0131\u011f\u0131nda kampanyan\u0131z\u0131n en belirgin \u015fekilde g\u00f6r\u00fcnt\u00fclenen \u00f6\u011felerinden biridir.<\/p>\n\n\n\n<p>Bir\u00e7ok masa\u00fcst\u00fc ve mobil istemcide, bu alan, al\u0131c\u0131lar\u0131n e-posta\u2019y\u0131 a\u00e7madan \u00f6nce kimden geldi\u011fini h\u0131zl\u0131 bir \u015fekilde belirlemelerine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>Abonelerin %68\u2019i, bir e-posta\u2019y\u0131 a\u00e7ma karar\u0131n\u0131 &#8220;g\u00f6nderen&#8221; ad\u0131na dayand\u0131rd\u0131klar\u0131n\u0131 s\u00f6ylemektedir.<\/p>\n\n\n\n<p>Bu ki\u015filere hitap etmek ve kampanyalar\u0131n\u0131z\u0131 a\u00e7maya ikna etmek i\u00e7in, e-posta\u2019lar\u0131n\u0131z\u0131n &#8220;g\u00f6nderici&#8221; ad\u0131n\u0131 ki\u015fiselle\u015ftirerek farkl\u0131 abonelerin farkl\u0131 isimler g\u00f6rmesini sa\u011flayabilirsiniz.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, pazarlama kampanyalar\u0131n\u0131z\u0131 \u015fu anda belirli bir hesapla \u00e7al\u0131\u015fan bireysel sat\u0131\u015f temsilcisinden veya hesap y\u00f6neticisinden g\u00f6nderebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Konu Sat\u0131r\u0131<\/h3>\n\n\n\n<p>&#8220;G\u00f6nderici&#8221; ad\u0131ndan sonra, konu sat\u0131r\u0131 gelen kutusunda en \u00e7ok \u00f6ne \u00e7\u0131kan ikinci \u00f6\u011fedir. Bu y\u00fczden se\u00e7ti\u011finiz konu sat\u0131r\u0131n\u0131n a\u00e7\u0131lma oranlar \u00fczerinde \u00f6nemli bir etkisi olmas\u0131 ka\u00e7\u0131n\u0131lmazd\u0131r. Yap\u0131lan ara\u015ft\u0131rmalar, konu sat\u0131r\u0131nda al\u0131c\u0131n\u0131n ad\u0131n\u0131 kullanmas\u0131n\u0131n a\u00e7\u0131lma oranlar\u0131n\u0131 %26 art\u0131rabilece\u011fini g\u00f6stermektedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. E-posta \u0130\u00e7eri\u011fi<\/h3>\n\n\n\n<p>Sadece &#8220;g\u00f6nderici&#8221; ad\u0131 ve konu sat\u0131r\u0131n\u0131n \u00f6tesinde, e-posta kampanyalar\u0131n\u0131z\u0131n g\u00f6vde i\u00e7eri\u011fini abonelerle daha alakal\u0131 hale getirmek ve t\u0131klama \u015fanslar\u0131n\u0131 art\u0131rmak i\u00e7in ki\u015fiselle\u015ftirebilece\u011finiz bir\u00e7ok yol vard\u0131r.<\/p>\n\n\n\n<p>Abonenizin ad\u0131, \u015firketi ve hatta ti\u015f\u00f6rt bedeni e-posta listenizde kay\u0131tl\u0131ysa, e-posta kampanyalar\u0131n\u0131zdaki metni ki\u015fiselle\u015ftirmek i\u00e7in bu bilgiler kullanabilirsiniz.&nbsp;<\/p>\n\n\n\n<p>Metnin \u00f6tesinde, belirli abonelere daha iyi hitap etmek i\u00e7in e-posta pazarlama kampanyalar\u0131n\u0131zdaki resimleri de dinamik olarak de\u011fi\u015ftirebilirsiniz.<\/p>\n\n\n\n<p>G\u00f6r\u00fcnt\u00fcleri kullanmak, e-posta t\u0131klama oran\u0131n\u0131z\u0131 art\u0131rman\u0131n g\u00fc\u00e7l\u00fc bir yoludur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. \u00dcr\u00fcn \u00d6nerileri<\/h3>\n\n\n\n<p>Pazarlamac\u0131lar, bir m\u00fc\u015fterinin son sat\u0131n al\u0131mlar\u0131n\u0131 veya g\u00f6z atma ge\u00e7mi\u015fini e-posta pazarlamalar\u0131na entegre ederek, e-posta listesindeki her al\u0131c\u0131ya \u00fcr\u00fcn \u00f6nerileri g\u00f6nderebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Sat\u0131n Alman\u0131n Terk Edilmesi<\/h3>\n\n\n\n<p>Her \u00e7evrimi\u00e7i perakendeci ve e-ticaret \u015firketi, bir ziyaret\u00e7inin al\u0131\u015fveri\u015f sepetine bir \u00fcr\u00fcn koymas\u0131n\u0131n onu sat\u0131n alacaklar\u0131 anlam\u0131na gelmedi\u011fini bilir. Dijital al\u0131\u015fveri\u015f sepeti terk etme oran\u0131n\u0131n d\u00fcnya \u00e7ap\u0131nda %74,3\u2019t\u00fcr.<\/p>\n\n\n\n<p>B\u00f6yle bir durumda e-posta pazarlamas\u0131 ve otomasyonu kullanarak m\u00fc\u015fterinin geri gelmesini sa\u011flamaya \u00e7al\u0131\u015fabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Toplu E-mail G\u00f6nderme - \u00d6zel Tasar\u0131mlarla Spama D\u00fc\u015fmeyen E-Postalar G\u00f6nderin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/osHHTRHCiXE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">E-Posta Pazarlama i\u00e7in Gerekli Veriler Nas\u0131l Al\u0131n\u0131r?<\/h2>\n\n\n\n<p><strong>E-posta kampanyalar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirmek<\/strong> istiyorsan\u0131z, \u00f6nce e-posta listenizde kay\u0131tl\u0131 adlar ve konumlar gibi bilgilere sahip olman\u0131z gerekir. Abonelerinizle ilgili sahip oldu\u011funuz veriler, hedef kitlenizi b\u00f6l\u00fcmlere ay\u0131rman\u0131za olanak tan\u0131r; bu, daha hedefli e-postalar olu\u015fturman\u0131n anahtar\u0131d\u0131r.<\/p>\n\n\n\n<p>Bunu yapman\u0131n birka\u00e7 yolu var:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-posta abonelik formu kullanma<\/li><li>Entegrasyonlar\u0131 kullanma<\/li><li>\u00dc\u00e7\u00fcnc\u00fc taraf uygulamalar\u0131 kullanma<\/li><li>Web sitesi davran\u0131\u015f\u0131n\u0131 izleme<\/li><\/ul>\n\n\n\n<p><strong>E-posta kampanyalar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirmek<\/strong>, m\u00fc\u015fterilerinize ve potansiyel m\u00fc\u015fterilerinize inan\u0131lmaz derecede hedeflenmi\u015f ve alakal\u0131 i\u00e7erik sunman\u0131n kan\u0131tlanm\u0131\u015f bir yoludur. Bunun kar\u015f\u0131l\u0131\u011f\u0131nda, b\u00fcy\u00fcyen i\u015fletmeniz i\u00e7in daha y\u00fcksek yat\u0131r\u0131m getirisi ve gelir elde edebilirsiniz.<\/p>\n\n\n\n<p>E-posta pazarlamada ki\u015fiselle\u015ftirme yaparken akl\u0131n\u0131zda bulundurman\u0131z gerekenler a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>En etkili ki\u015fiselle\u015ftirilmi\u015f e-posta&#8217;y\u0131 olu\u015fturmak i\u00e7in aboneniz hakk\u0131nda m\u00fcmk\u00fcn oldu\u011funca \u00e7ok veri toplay\u0131n.<\/li><li>Ki\u015fiselle\u015ftirilmi\u015f e-posta\u2019lar\u0131n en y\u00fcksek kat\u0131l\u0131m\u0131 ve geliri sa\u011flad\u0131\u011f\u0131n\u0131 unutmay\u0131n.<\/li><li>Ki\u015fiselle\u015ftirmenizi geli\u015ftirmek i\u00e7in listenizi dikkatlice b\u00f6l\u00fcmlere ay\u0131r\u0131n.<\/li><li>Do\u011fru verileri do\u011fru zamanda toplayarak ki\u015fiselle\u015ftirme yap\u0131n.&nbsp;<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcketicilerin hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 olarak alakal\u0131 ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik ve deneyim talep etmeye ba\u015flad\u0131\u011f\u0131 bir d\u00f6nemdeyiz. Bu y\u00fczden pazarlamac\u0131lar, bu talepleri kar\u015f\u0131lamak i\u00e7in sadece t\u00fcketici beklentilerini kar\u015f\u0131lamakla kalmay\u0131p ayn\u0131 zamanda onlar\u0131 rakiplerinden ay\u0131ran deneyimlere ge\u00e7mek i\u00e7in e-posta ki\u015fiselle\u015ftirmeden yararlanmaya \u00e7al\u0131\u015f\u0131yor. Yap\u0131lan ara\u015ft\u0131rmalar, hedeflenen ki\u015fiselle\u015ftirmenin m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 ve ki\u015fiselle\u015ftirilmi\u015f deneyimleri kullan\u0131rken sat\u0131\u015flarda ortalama [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":937,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,87],"tags":[],"class_list":["post-936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-mail-e-posta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Posta Pazarlamada Ki\u015fiselle\u015ftirme - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamada-kisisellestirme\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Posta Pazarlamada Ki\u015fiselle\u015ftirme - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"T\u00fcketicilerin hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 olarak alakal\u0131 ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik ve deneyim talep etmeye ba\u015flad\u0131\u011f\u0131 bir d\u00f6nemdeyiz. Bu y\u00fczden pazarlamac\u0131lar, bu talepleri kar\u015f\u0131lamak i\u00e7in sadece t\u00fcketici beklentilerini kar\u015f\u0131lamakla kalmay\u0131p ayn\u0131 zamanda onlar\u0131 rakiplerinden ay\u0131ran deneyimlere ge\u00e7mek i\u00e7in e-posta ki\u015fiselle\u015ftirmeden yararlanmaya \u00e7al\u0131\u015f\u0131yor. Yap\u0131lan ara\u015ft\u0131rmalar, hedeflenen ki\u015fiselle\u015ftirmenin m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 ve ki\u015fiselle\u015ftirilmi\u015f deneyimleri kullan\u0131rken sat\u0131\u015flarda ortalama [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamada-kisisellestirme\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uzmanposta\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-20T06:58:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-28T14:49:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/eposta-pazarlamada-kisillestirme.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sibel Ho\u015f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:site\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sibel Ho\u015f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-Posta Pazarlamada Ki\u015fiselle\u015ftirme - Uzman Posta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamada-kisisellestirme\/","og_locale":"tr_TR","og_type":"article","og_title":"E-Posta Pazarlamada Ki\u015fiselle\u015ftirme - Uzman Posta","og_description":"T\u00fcketicilerin hem \u00e7evrimi\u00e7i hem de \u00e7evrimd\u0131\u015f\u0131 olarak alakal\u0131 ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik ve deneyim talep etmeye ba\u015flad\u0131\u011f\u0131 bir d\u00f6nemdeyiz. Bu y\u00fczden pazarlamac\u0131lar, bu talepleri kar\u015f\u0131lamak i\u00e7in sadece t\u00fcketici beklentilerini kar\u015f\u0131lamakla kalmay\u0131p ayn\u0131 zamanda onlar\u0131 rakiplerinden ay\u0131ran deneyimlere ge\u00e7mek i\u00e7in e-posta ki\u015fiselle\u015ftirmeden yararlanmaya \u00e7al\u0131\u015f\u0131yor. Yap\u0131lan ara\u015ft\u0131rmalar, hedeflenen ki\u015fiselle\u015ftirmenin m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 ve ki\u015fiselle\u015ftirilmi\u015f deneyimleri kullan\u0131rken sat\u0131\u015flarda ortalama [&hellip;]","og_url":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamada-kisisellestirme\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/uzmanposta\/","article_published_time":"2020-11-20T06:58:06+00:00","article_modified_time":"2022-05-28T14:49:32+00:00","og_image":[{"width":720,"height":400,"url":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/eposta-pazarlamada-kisillestirme.png","type":"image\/png"}],"author":"Sibel Ho\u015f","twitter_card":"summary_large_image","twitter_creator":"@uZmanPosta","twitter_site":"@uZmanPosta","twitter_misc":{"Yazan:":"Sibel Ho\u015f","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamada-kisisellestirme\/#article","isPartOf":{"@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamada-kisisellestirme\/"},"author":{"name":"Sibel Ho\u015f","@id":"https:\/\/uzmanposta.com\/blog\/#\/schema\/person\/ac85212a35ebcaaf56c92a7e051813d6"},"headline":"E-Posta Pazarlamada Ki\u015fiselle\u015ftirme","datePublished":"2020-11-20T06:58:06+00:00","dateModified":"2022-05-28T14:49:32+00:00","mainEntityOfPage":{"@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamada-kisisellestirme\/"},"wordCount":1387,"publisher":{"@id":"https:\/\/uzmanposta.com\/blog\/#organization"},"image":{"@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamada-kisisellestirme\/#primaryimage"},"thumbnailUrl":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/11\/eposta-pazarlamada-kisillestirme.png","articleSection":["Dijital Pazarlama","E-mail &amp; E-posta"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamada-kisisellestirme\/","url":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamada-kisisellestirme\/","name":"E-Posta Pazarlamada Ki\u015fiselle\u015ftirme - 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