{"id":848,"date":"2020-11-03T00:18:07","date_gmt":"2020-11-02T21:18:07","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=848"},"modified":"2020-11-03T00:18:08","modified_gmt":"2020-11-02T21:18:08","slug":"isletmeler-icin-e-mail-pazarlamasi-faydalari","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/isletmeler-icin-e-mail-pazarlamasi-faydalari\/","title":{"rendered":"Bir \u0130\u015fletmenin E-mail Pazarlama Yapmas\u0131n\u0131n En \u00d6nemli 10 Faydas\u0131 \ufeff"},"content":{"rendered":"\n

E-mail pazarlama<\/strong>, i\u015fletmenizin reklam\u0131n\u0131 yapman\u0131n, marka bilinirli\u011fini art\u0131rman\u0131n ve web sitenize trafik \u00e7ekmenin en ba\u015far\u0131l\u0131 yollar\u0131ndan biridir.<\/p>\n\n\n\n

Hen\u00fcz e-mail pazarlama kullanm\u0131yor musunuz?<\/p>\n\n\n\n

O halde tekrar d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n

\u00c7\u00fcnk\u00fc e-mail pazarlaman\u0131n faydalar\u0131 sonsuzdur ve di\u011fer pazarlama stratejilerinin sa\u011flamad\u0131\u011f\u0131 bir\u00e7ok fayday\u0131 sa\u011flar.<\/p>\n\n\n\n

Bu faydalardan en \u00f6nemli 10 tanesi a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n

1. Geliri ve YG\u2019yi (Yat\u0131r\u0131m Getirisi) art\u0131r\u0131r<\/h2>\n\n\n\n

E-mail pazarlama<\/strong>, i\u015fletmeniz i\u00e7in en iyi YG’yi (ROI) sa\u011flayacak kanallardan biridir. E-posta pazarlamada, harcanan her 1 $ i\u00e7in 38 $ kazan\u0131rs\u0131n\u0131z. Bu,% 3,800 bir YG anlam\u0131na gelir.<\/p>\n\n\n\n

E-mail pazarlaman\u0131n i\u015fletmeniz i\u00e7in olu\u015fturdu\u011fu YG\u2019yi do\u011fru bir \u015fekilde \u00f6l\u00e7mek ve kampanyalar\u0131 nerede ve ne zaman optimize edebilece\u011finizi anlamak istiyorsan\u0131z, e-mail t\u0131klamalar\u0131n\u0131, web sitesi ziyaretlerini ve d\u00f6n\u00fc\u015f\u00fcmleri etkili bir \u015fekilde izlemeniz gerekir.<\/p>\n\n\n\n

2. Geleneksel y\u00f6ntemlerden daha d\u00fc\u015f\u00fck maliyetlidir<\/h2>\n\n\n\n

El ilanlar\u0131, dergi reklamlar\u0131, TV ve reklam panolar\u0131 gibi do\u011frudan pazarlama y\u00f6ntemlerinin hala pop\u00fcler olsa da, m\u00fc\u015fterilere e-posta g\u00f6ndermek \u00e7ok daha ucuzdur. Kampanyalar\u0131n\u0131z\u0131 g\u00f6ndermek i\u00e7in bir Uzman Posta<\/strong> gibi bir e-mail servis sa\u011flay\u0131c\u0131s\u0131 kullan\u0131yorsan\u0131z, i\u00e7erik olu\u015fturmak i\u00e7in manuel i\u015flemlerden ge\u00e7mek zorunda kalmayaca\u011f\u0131n\u0131z ve kod yazmayaca\u011f\u0131n\u0131z i\u00e7in saatler harcamak zorunda kalmazs\u0131n\u0131z. Bu \u015fekilde daha fazla zaman ve paradan tasarruf edebilirsiniz.<\/p>\n\n\n\n

3. Ki\u015fiselle\u015ftirilmi\u015f ve hedeflenmi\u015f i\u00e7erik olu\u015fturabilirsiniz<\/h2>\n\n\n\n

E-mail pazarlama kampanyalar\u0131n\u0131z\u0131 olu\u015fturmak ve g\u00f6ndermek i\u00e7in bir pazarlama otomasyon sistemi kullanmak, i\u00e7eri\u011finizi ki\u015fiselle\u015ftirmenize ve bu kampanyalar i\u00e7in do\u011fru ki\u015fileri hedeflemenize yard\u0131mc\u0131 olabilir. M\u00fc\u015fterilerinizin ge\u00e7mi\u015f davran\u0131\u015flar\u0131n\u0131 izleyerek ve anlayarak, yaln\u0131zca en alakal\u0131 kampanyalar\u0131 almalar\u0131n\u0131 ve bu e-posta\u2019lardaki i\u00e7eri\u011fin demografik bilgilerine ve ilgi alanlar\u0131na g\u00f6re ki\u015fiselle\u015ftirilmesini sa\u011flayabilirsiniz.<\/p>\n\n\n\n

4. M\u00fc\u015fteri ili\u015fkilerini sa\u011flamla\u015ft\u0131r\u0131r<\/h2>\n\n\n\n

M\u00fc\u015fterileriniz i\u00e7in e-mail pazarlama i\u00e7eri\u011fini ki\u015fiselle\u015ftirdi\u011finizde<\/strong> ve onlara yaln\u0131zca ilgilendikleri kampanyalar\u0131 g\u00f6nderdi\u011finizde, email’lerinizi a\u00e7ma olas\u0131l\u0131klar\u0131 artacakt\u0131r. <\/p>\n\n\n\n

M\u00fc\u015fterileriniz e-mail\u2019lerinizi ne kadar \u00e7ok a\u00e7arlarsa, onlar\u0131 o kadar iyi tan\u0131yabilir, bir ili\u015fki kurabilir, neyi sevip neyi sevmediklerini \u00f6\u011frenebilir ve her g\u00fcn ak\u0131llar\u0131nda kalmaya devam edebilirsiniz.<\/p>\n\n\n\n

Bu, m\u00fc\u015fterilerinizin sadece sat\u0131n almalar\u0131n\u0131 sa\u011flamaz, ayn\u0131 zamanda sad\u0131k bir m\u00fc\u015fteri haline gelmesini ve kay\u0131plar\u0131n\u0131z\u0131 azaltmalar\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n

\"M\u00fc\u015fteri<\/figure><\/div>\n\n\n\n

5. Marka fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131r\u0131r<\/h2>\n\n\n\n

E-mail pazarlaman\u0131n<\/strong> faydalar\u0131 yaln\u0131zca mevcut m\u00fc\u015fterilerinize g\u00f6nderdi\u011finiz kampanyalardan de\u011fil, ayn\u0131 zamanda \u015firketinizle daha \u00f6nce hi\u00e7 ilgilenmemi\u015f ki\u015filere e-posta g\u00f6nderdi\u011finizde sa\u011flan\u0131r. E-posta, yeni m\u00fc\u015fteriler edinmede Facebook ve Twitter’\u0131n toplam\u0131ndan neredeyse 40 kat daha etkilidir.<\/p>\n\n\n\n

\u0130yi haz\u0131rlanm\u0131\u015f bir e-mail pazarlama kampanyas\u0131<\/strong>, insanlara i\u015fletmenizin faydalar\u0131n\u0131 anlatmak, bilgilendirici i\u00e7erik sunmak ve indirim kodlar\u0131 veya kuponlar g\u00f6ndermek gibi yollarla ilk sat\u0131n alma i\u015flemlerini yapmaya te\u015fvik edebilir. E-mail kampanyalar\u0131n\u0131z\u0131, insanlar\u0131n an\u0131nda tan\u0131yacaklar\u0131 ve \u015firketinize g\u00fcvenme olas\u0131l\u0131klar\u0131n\u0131 art\u0131ran g\u00fc\u00e7l\u00fc bir marka kimli\u011fi olu\u015fturmak i\u00e7in de kullanabilirsiniz.<\/p>\n\n\n\n

6. Payla\u015f\u0131labilir i\u00e7erik olu\u015fturur<\/h2>\n\n\n\n

Bir TV reklam\u0131n\u0131 payla\u015famazs\u0131n\u0131z, izlersiniz ve 30 saniye sonra unutursunuz. E-mail\u2019ler ise kolayca payla\u015f\u0131labilir. Yap\u0131lan bir ara\u015ft\u0131rma, t\u00fcketicilerin %90’\u0131n\u0131n bir arkada\u015f taraf\u0131ndan \u00f6nerilen bir markaya g\u00fcvenme ve bu markadan sat\u0131n alma olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek oldu\u011funu s\u00f6yl\u00fcyor. Bu, b\u00fcy\u00fck bir sat\u0131\u015f fakt\u00f6r\u00fcd\u00fcr. Buna, t\u00fcketicilerin %59’unun pazarlama e-postalar\u0131n\u0131n sat\u0131n alma kararlar\u0131n\u0131 etkiledi\u011fini s\u00f6yledi\u011fi ger\u00e7e\u011fini de eklerseniz, e-mail pazarlamas\u0131n\u0131n geliri nas\u0131l art\u0131raca\u011f\u0131n\u0131 \u00f6ng\u00f6rebilirsiniz.<\/p>\n\n\n\n

7. So\u011fuk sat\u0131\u015f ve pazarlamadan ka\u00e7\u0131nman\u0131za yard\u0131mc\u0131 olur<\/h2>\n\n\n\n

E-mail pazarlama yapmak<\/strong> i\u00e7in insanlar\u0131n e-posta\u2019lar\u0131n\u0131z\u0131 almay\u0131 tercih etmesi gerekiyor, bu da onlar\u0131n sizinle ileti\u015fime ge\u00e7mek istedi\u011fi anlam\u0131na geliyor. Bu \u015fekilde, istenmeyen do\u011frudan pazarlama bro\u015f\u00fcrlerini kap\u0131lar\u0131ndan i\u00e7eri atmak veya onlar\u0131 arayarak rahats\u0131z etmek zorunda kalmazs\u0131n\u0131z. <\/p>\n\n\n\n

E-mail pazarlama ile insanlar sizden e-posta bekliyor olur. Bu da e-posta\u2019n\u0131z\u0131 a\u00e7ma, i\u00e7eri\u011finizi okuma ve bir \u015fekilde etkile\u015fim kurma \u015fanslar\u0131n\u0131 \u00e7ok daha muhtemel k\u0131lar. Ayr\u0131ca bu insanlar\u0131n e-posta\u2019n\u0131z\u0131 arkada\u015flar\u0131yla payla\u015fma olas\u0131l\u0131klar\u0131 da daha y\u00fcksektir.<\/p>\n\n\n\n

8. Daha fazla cihaza ula\u015fman\u0131z\u0131 sa\u011flar<\/h2>\n\n\n\n

Mobil, e-posta\u2019lar\u0131 okumak i\u00e7in en \u00e7ok tercih edilen platformdur, ancak baz\u0131 insanlar hala masa\u00fcst\u00fc bilgisayarlar\u0131nda e-posta\u2019lar\u0131na bakar. Fakat siz, yaln\u0131zca bir e-posta olu\u015fturarak, hangi platformu kullanmay\u0131 tercih ederlerse etsinler insanlara ula\u015fabilirsiniz. <\/p>\n\n\n\n

E-mail kolay ve kullan\u0131\u015fl\u0131d\u0131r. \u0130nsanlar her yerden e-posta\u2019lar\u0131na eri\u015febilir. Bu, e-posta pazarlamay\u0131 m\u00fc\u015fterilere pazarlama i\u00e7in \u00e7ok uygun maliyetli ve verimli bir yol haline getirir.<\/p>\n\n\n\n

9. \u0130\u015fletmeler i\u00e7in do\u011fru ileti\u015fim kanal\u0131d\u0131r<\/h2>\n\n\n\n

M\u00fc\u015fterileriniz Instagram, Twitter, WhatsApp ve Facebook Messenger’da arkada\u015flar\u0131yla sohbet ederler ancak bu, bu kanallardan sizden haber almak istedikleri anlam\u0131na gelmez. Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, gen\u00e7lerin y\u00fczde 68’inin ve Y ku\u015fa\u011f\u0131n\u0131n ise y\u00fczde 73\u2019\u00fcn\u00fcn bir i\u015fletmeden e-posta yoluyla ileti\u015fim almay\u0131 tercih etti\u011fini s\u00f6ylemesi, bu durumun ger\u00e7ekli\u011fini ortaya koymaktad\u0131r. E-mail pazarlamas\u0131n\u0131n avantajlar\u0131ndan yararlanmak istiyorsan\u0131z, m\u00fc\u015fterilerinizin size s\u00f6ylediklerini dinlemeniz ve buna g\u00f6re davranman\u0131z gerekir.<\/p>\n\n\n\n

10. Metrikleri izleyebilirsiniz<\/h2>\n\n\n\n

Yapt\u0131\u011f\u0131n\u0131z reklam \u00e7al\u0131\u015fmalar\u0131nda neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 bilmek harikad\u0131r. Bu \u015fekilde \u00f6nceki ba\u015far\u0131lar\u0131n\u0131z\u0131 geli\u015ftirmeye devam edebilir nereleri iyile\u015ftirebilece\u011finizi bilebilirsiniz. Olumlu olana odaklanmak daha kolay (ve daha e\u011flenceli) olsa da, nerede d\u00fczeltmeler yapabilece\u011finizi bilmek \u00fcr\u00fcnlerinizi ve hizmetlerinizi iyile\u015ftirecektir. E-mail pazarlama ile d\u00f6n\u00fc\u015f\u00fcm ve t\u0131klama oranlar\u0131n\u0131 izleyerek bu t\u00fcr verileri toplamak \u00e7ok kolay bir hale gelmi\u015ftir.<\/p>\n\n\n\n

\u00d6rne\u011fin, y\u00fcksek t\u0131klama oran\u0131na sahip bir e-posta g\u00f6rd\u00fc\u011f\u00fcn\u00fczde, bunu gelecekteki g\u00f6nderimler i\u00e7in temel olarak kullanabilirsiniz. Diyelim ki resim i\u00e7eren bir e-posta ger\u00e7ekten iyi performans g\u00f6sterdi, sonraki e-posta’da ilgi \u00e7ekici bir resim kullanabilirsiniz.<\/p>\n\n\n\n

Her zaman iyi haberleri tercih etsek de, her e-posta pazarlama kampanyas\u0131n\u0131n b\u00fcy\u00fck bir ba\u015far\u0131 getirmeyece\u011fini bilmek \u00f6nemlidir. Bu ger\u00e7eklik nedeniyle, umdu\u011funuz kadar iyi performans g\u00f6stermeyen e-posta\u2019lara bakmak i\u00e7in de zaman\u0131 ay\u0131r\u0131n. Net bir harekete ge\u00e7irici mesaj\u0131n\u0131z oldu\u011fundan, ba\u011flant\u0131lar\u0131n\u0131z\u0131n t\u00fcm\u00fcn\u00fcn do\u011fru \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan ve i\u00e7eri\u011fin ilgin\u00e7 oldu\u011fundan emin olun.<\/p>\n\n\n\n

E-mail pazarlama, makul bir b\u00fct\u00e7e ile yeni m\u00fc\u015fteriler bulman\u0131za, mevcut olan m\u00fc\u015fterilerinizi koruman\u0131za ve onlarla ileti\u015fim halinde kalman\u0131za yard\u0131mc\u0131 olur. Kendi e-posta\u2019lar\u0131n\u0131z\u0131 g\u00f6ndermeye ba\u015flaman\u0131z\u0131 sa\u011flayabilecek \u00e7ok say\u0131da e-posta pazarlama hizmeti varken, Uzman Posta<\/strong> sizin i\u00e7in t\u00fcm i\u015fi yapabilecek geli\u015fmi\u015f bir e-posta servis sa\u011flay\u0131c\u0131d\u0131r.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

E-mail pazarlama, i\u015fletmenizin reklam\u0131n\u0131 yapman\u0131n, marka bilinirli\u011fini art\u0131rman\u0131n ve web sitenize trafik \u00e7ekmenin en ba\u015far\u0131l\u0131 yollar\u0131ndan biridir. Hen\u00fcz e-mail pazarlama kullanm\u0131yor musunuz? O halde tekrar d\u00fc\u015f\u00fcn\u00fcn. \u00c7\u00fcnk\u00fc e-mail pazarlaman\u0131n faydalar\u0131 sonsuzdur ve di\u011fer pazarlama stratejilerinin sa\u011flamad\u0131\u011f\u0131 bir\u00e7ok fayday\u0131 sa\u011flar. Bu faydalardan en \u00f6nemli 10 tanesi a\u015fa\u011f\u0131daki \u015fekildedir: 1. Geliri ve YG\u2019yi (Yat\u0131r\u0131m Getirisi) art\u0131r\u0131r E-mail […]<\/p>\n","protected":false},"author":2,"featured_media":849,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,69],"tags":[],"class_list":["post-848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-kobilere-ozel"],"yoast_head":"\nBir \u0130\u015fletmenin E-mail Pazarlama Yapmas\u0131n\u0131n En \u00d6nemli 10 Faydas\u0131 \ufeff - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/isletmeler-icin-e-mail-pazarlamasi-faydalari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bir \u0130\u015fletmenin E-mail Pazarlama Yapmas\u0131n\u0131n En \u00d6nemli 10 Faydas\u0131 \ufeff - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"E-mail pazarlama, i\u015fletmenizin reklam\u0131n\u0131 yapman\u0131n, marka bilinirli\u011fini art\u0131rman\u0131n ve web sitenize trafik \u00e7ekmenin en ba\u015far\u0131l\u0131 yollar\u0131ndan biridir. Hen\u00fcz e-mail pazarlama kullanm\u0131yor musunuz? O halde tekrar d\u00fc\u015f\u00fcn\u00fcn. \u00c7\u00fcnk\u00fc e-mail pazarlaman\u0131n faydalar\u0131 sonsuzdur ve di\u011fer pazarlama stratejilerinin sa\u011flamad\u0131\u011f\u0131 bir\u00e7ok fayday\u0131 sa\u011flar. Bu faydalardan en \u00f6nemli 10 tanesi a\u015fa\u011f\u0131daki \u015fekildedir: 1. 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Hen\u00fcz e-mail pazarlama kullanm\u0131yor musunuz? O halde tekrar d\u00fc\u015f\u00fcn\u00fcn. \u00c7\u00fcnk\u00fc e-mail pazarlaman\u0131n faydalar\u0131 sonsuzdur ve di\u011fer pazarlama stratejilerinin sa\u011flamad\u0131\u011f\u0131 bir\u00e7ok fayday\u0131 sa\u011flar. Bu faydalardan en \u00f6nemli 10 tanesi a\u015fa\u011f\u0131daki \u015fekildedir: 1. Geliri ve YG\u2019yi (Yat\u0131r\u0131m Getirisi) art\u0131r\u0131r E-mail […]","og_url":"https:\/\/uzmanposta.com\/blog\/isletmeler-icin-e-mail-pazarlamasi-faydalari\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/uzmanposta\/","article_published_time":"2020-11-02T21:18:07+00:00","article_modified_time":"2020-11-02T21:18:08+00:00","og_image":[{"width":750,"height":375,"url":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/10\/bir-isletmenin-email-pazarlama-yapmasinin-en-onemli-10-faydasi.png","type":"image\/png"}],"author":"Sibel Ho\u015f","twitter_card":"summary_large_image","twitter_creator":"@uZmanPosta","twitter_site":"@uZmanPosta","twitter_misc":{"Yazan:":"Sibel Ho\u015f","Tahmini okuma s\u00fcresi":"6 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