{"id":809,"date":"2020-10-28T20:55:00","date_gmt":"2020-10-28T17:55:00","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=809"},"modified":"2020-11-01T13:26:25","modified_gmt":"2020-11-01T10:26:25","slug":"izinli-e-posta-pazarlamasi","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/izinli-e-posta-pazarlamasi\/","title":{"rendered":"I\u0307zinli E-posta Pazarlamas\u0131 I\u0307\u00e7in Bilmeniz Gerekenler"},"content":{"rendered":"\n

\u0130zin, e-posta pazarlamas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r. \u0130zne dayal\u0131 e-posta<\/strong> listeleri olu\u015fturan i\u015fletmeler, kampanyalar\u0131nda y\u00fcksek a\u00e7\u0131lma ve t\u0131klama oranlar\u0131ndan yararlanarak e-posta pazarlama giri\u015fimlerinden \u00f6nemli d\u00fczeyde sat\u0131\u015f ve gelir elde edebilir. Fakat bunun tam tersini yapan i\u015fletmeler, e-posta kampanyalar\u0131nda d\u00fc\u015f\u00fck a\u00e7\u0131lma ve t\u0131klama oranlar\u0131 g\u00f6r\u00fcr. Bu da potansiyel sat\u0131\u015flar\u0131 ve gelirleri ka\u00e7\u0131racaklar\u0131 anlam\u0131na gelir.<\/p>\n\n\n\n

\u0130zinli eposta<\/strong>\u2019n\u0131n ne oldu\u011fu, pazarlama giri\u015fimlerinizin neden \u00f6nemli bir par\u00e7as\u0131 oldu\u011fu ve ki\u015filere do\u011fru \u015fekilde e-posta g\u00f6ndermek i\u00e7in nas\u0131l izin al\u0131naca\u011f\u0131na ili\u015fkin eyleme ge\u00e7irilebilir ipu\u00e7lar\u0131na de\u011finmek i\u00e7in izinli e-posta pazarlamas\u0131nda <\/strong>bilmeniz gerekenleri derledik. <\/p>\n\n\n\n

Haydi ba\u015flayal\u0131m!<\/p>\n\n\n\n

\u0130zinli E-posta Nedir?<\/h2>\n\n\n\n

\u0130zinli e-posta<\/strong>, bir aboneden ona ticari e-posta pazarlama mesajlar\u0131 g\u00f6ndermek i\u00e7in onay alma eylemidir.<\/p>\n\n\n\n

Genellikle iki t\u00fcr izin vard\u0131r: Z\u0131mni izin ve a\u00e7\u0131k izin.<\/p>\n\n\n\n

Mevcut bir i\u015f ili\u015fkiniz varsa bir i\u015fletmeden e-posta almak sizi rahats\u0131z etmez, \u00e7\u00fcnk\u00fc m\u00fc\u015fterileri olarak zaten e-posta g\u00f6nderilmesine izin vermi\u015fsinizdir. Fakat mevcut bir i\u015f ili\u015fkiniz yoksa, o ki\u015fiye kampanya g\u00f6ndermek i\u00e7in a\u00e7\u0131k izne ihtiyac\u0131n\u0131z olacakt\u0131r. A\u00e7\u0131k izin, b\u00fcy\u00fck olas\u0131l\u0131kla web sitesindeki bir abonelik formuna e-posta adresi girdi\u011finizde veya haber b\u00fclteni abonelik formunu doldurdu\u011funuzda, yani \u00f6zellikle e-posta kampanyalar\u0131 g\u00f6nderme izni verdi\u011finizde verilir.<\/p>\n\n\n\n

\u0130zinli E-posta Neden \u00d6nemlidir?<\/h2>\n\n\n\n

Yaln\u0131zca size e-posta g\u00f6nderme izni veren ki\u015filere kampanya e-posta\u2019lar\u0131 g\u00f6ndermenin \u00f6nemli olmas\u0131n\u0131n birka\u00e7 nedeni vard\u0131r:<\/p>\n\n\n\n

1. Daha \u0130yi A\u00e7\u0131lma Ve T\u0131klama Oranlar\u0131 Elde Edersiniz<\/h3>\n\n\n\n

Ara\u015ft\u0131rmalar, e-posta g\u00f6nderme izni veren al\u0131c\u0131lara e-posta g\u00f6nderildi\u011finde, a\u00e7\u0131lma oranlar\u0131n\u0131n %30-40 civar\u0131nda oldu\u011funu, ortalama t\u0131klama oran\u0131n\u0131n ise %20 civar\u0131nda oldu\u011funu g\u00f6steriyor. Ancak, e-posta g\u00f6nderme izniniz olmayan abonelerin listelerine g\u00f6nderilen e-posta kampanyalar\u0131 (yani, listeyi sat\u0131n ald\u0131\u011f\u0131n\u0131z veya e-posta adreslerini internette buldu\u011funuz i\u00e7in) ortalama %2 civar\u0131nda bir a\u00e7\u0131l\u0131\u015f oran\u0131na ve %2 t\u0131klama oran\u0131na sahiptir. <\/p>\n\n\n\n

Rakamlar g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, yaln\u0131zca size e-posta g\u00f6nderme izni veren ki\u015filere e-posta kampanyalar\u0131 g\u00f6ndererek, abone olmayan ki\u015filerin listesine g\u00f6nderdi\u011finizden 10 kat daha y\u00fcksek a\u00e7\u0131lma ve t\u0131klama oranlar\u0131 elde edersiniz.<\/p>\n\n\n\n

2. E-posta Kampanyalar\u0131n\u0131zdan Daha \u0130yi Bir Yat\u0131r\u0131m Getirisi Elde Edersiniz<\/h3>\n\n\n\n

E-posta pazarlama kampanyalar\u0131n\u0131z\u0131n yat\u0131r\u0131m getirisini (YG) \u00f6l\u00e7mek basittir. Kampanyay\u0131 g\u00f6nderme maliyetinin, istedi\u011finiz eylemi ger\u00e7ekle\u015ftiren ki\u015fi say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r.<\/p>\n\n\n\n

Size e-posta g\u00f6nderme izni veren abonelerden olu\u015fan bir listeye g\u00f6nderim yap\u0131yorsan\u0131z, e-posta g\u00f6nderme izniniz olmayan ki\u015filerin bir listesine g\u00f6nderdi\u011finizden \u00f6nemli \u00f6l\u00e7\u00fcde daha y\u00fcksek bir YG elde edersiniz.<\/p>\n\n\n\n

\u0130zne dayal\u0131 e-posta listeleri<\/strong>, sat\u0131n al\u0131nan veya al\u0131nan e-posta listelerinden 40 kat daha y\u00fcksek ROI’ye sahiptir.<\/p>\n\n\n\n

3. Teslim Edilebilirlik Oranlar\u0131n\u0131z Yok Olmaz<\/h3>\n\n\n\n

Ara\u015ft\u0131rmalar, e-posta g\u00f6nderme izniniz olmayan ki\u015filere <\/strong>kampanya g\u00f6nderdi\u011finizde, ald\u0131\u011f\u0131n\u0131z spam \u015fikayetlerin say\u0131s\u0131n\u0131n 10 kat artt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n

B\u00f6yle bir eylemde bulundu\u011funuzda, markan\u0131z i\u00e7in olumsuz sonu\u00e7lara haz\u0131rl\u0131kl\u0131 olman\u0131z gerekir. \u00c7\u00fcnk\u00fc \u00e7ok say\u0131da ki\u015fi e-posta\u2019lar\u0131n\u0131z\u0131 spam olarak i\u015faretlerse, e-posta hizmetlerini kullanan her aboneniz i\u00e7in kampanyalar\u0131n\u0131z otomatik olarak do\u011frudan spam klas\u00f6r\u00fcne gitmeye ba\u015flayacakt\u0131r.<\/p>\n\n\n\n

Bu nedenle, gelecekteki kampanyalar\u0131n\u0131z\u0131n abonelerinizin gelen kutunuza ula\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in, yaln\u0131zca g\u00f6nderme izniniz olan ki\u015filere e-posta kampanyalar\u0131 g\u00f6nderdi\u011finizden emin olun.<\/p>\n\n\n\n

Ki\u015fisel Verilerin Korunmas\u0131 Kanunu (KVVK) \u0130zinsiz E-posta’y\u0131 Nas\u0131l Etkiledi?<\/h2>\n\n\n\n
\"Ki\u015fisel<\/figure>\n\n\n\n

\u0130nternetin h\u0131zl\u0131 b\u00fcy\u00fcmesi ve \u00e7evrimi\u00e7i olarak payla\u015f\u0131lan verilerin katlanarak artmas\u0131yla, Ki\u015fisel Verilerin Korunmas\u0131 Kanunu<\/strong>; spam, istenmeyen talep ve hatta veri h\u0131rs\u0131zl\u0131\u011f\u0131 ile m\u00fccadele etmek i\u00e7in geli\u015ftirildi.<\/p>\n\n\n\n

Ki\u015fisel Verilerin Korunmas\u0131 Kanunu<\/strong>, e-posta pazarlaman\u0131n ve genel olarak dijital ileti\u015fimin gelece\u011fi i\u00e7in olduk\u00e7a \u00f6nemli baz\u0131 kurallar koydu. \u0130zin, pazarlamac\u0131lar\u0131n posta listelerine abone eklemeden \u00f6nce dikkate almalar\u0131 gereken ana \u015feylerden biri olarak \u00f6ncelikli oldu\u011fundan, kanun, e-posta pazarlamas\u0131nda izni daha \u00f6nemli bir hale getirdi.<\/p>\n\n\n\n

KVKK ile birlikte kullan\u0131c\u0131lar art\u0131k ki\u015fisel verilerine eri\u015fme ve bunlar\u0131n nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131 \u00f6\u011frenme hakk\u0131na sahiptir. Ayr\u0131ca onaylar\u0131n\u0131 geri \u00e7ekebilir, verilerini ba\u015fka bir hizmet sa\u011flay\u0131c\u0131ya aktarabilir ve \u015firketlerden toplad\u0131klar\u0131 veriler hakk\u0131nda kendilerini bilgilendirmelerini isteyebilirler.<\/p>\n\n\n\n

Ayr\u0131ca kullan\u0131c\u0131lar art\u0131k bilgilerinin d\u00fczeltilmesini sa\u011flayabilir, veri i\u015flemeye itiraz edebilir ve kendilerini etkileyen herhangi bir veri ihlali hakk\u0131nda bilgilendirilebilir.<\/p>\n\n\n\n

T\u00fcm bu fakt\u00f6rler i\u015fin i\u00e7indeyken, izin kavram\u0131n\u0131 dikkate almak her zamankinden daha \u00f6nemli hale gelmi\u015ftir. Ge\u00e7mi\u015fte, e-posta\u2019yla hi\u00e7bir ilgisi olmayan ba\u015fka bir \u015feye kaydolmu\u015f olsalar bile kullan\u0131c\u0131lar\u0131 genel bir posta listesine eklemek m\u00fcmk\u00fcnd\u00fc. Art\u0131k kullan\u0131c\u0131lar\u0131n e-posta haber b\u00fcltenlerine kaydolmak i\u00e7in bir kutuyu aktif olarak i\u015faretlemesi gerekiyor.<\/p>\n\n\n\n

E\u011fer abone olmad\u0131\u011f\u0131n\u0131z bir e-posta adresinden s\u00fcrekli e-posta al\u0131yorsan\u0131z, TCK 136. madde kapsam\u0131nda, ki\u015fisel verileri<\/strong>, hukuka ayk\u0131r\u0131 olarak bir ba\u015fkas\u0131na veren, yayan veya ele ge\u00e7iren ki\u015finin, 2 y\u0131ldan 4 y\u0131la kadar hapis cezas\u0131 ile cezaland\u0131r\u0131laca\u011f\u0131 d\u00fczenlenmi\u015ftir.<\/p>\n\n\n\n

Sonu\u00e7 olarak kanunla birlikte bireylerden kampanya g\u00f6nderme izni almak, e-posta pazarlamas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131 oldu. Bunu do\u011fru anlayan i\u015fletmeler, kampanyalar\u0131nda y\u00fcksek a\u00e7\u0131lma ve t\u0131klama oranlar\u0131ndan yararlan\u0131r ve e-posta pazarlama giri\u015fimlerinden \u00f6nemli d\u00fczeyde sat\u0131\u015f ve gelir elde edebilir. \u0130\u015fletmenizin g\u00f6nderdi\u011fi e-posta pazarlama kampanyalar\u0131ndan en iyi sonu\u00e7lar\u0131 ald\u0131\u011f\u0131n\u0131zdan emin olmak i\u00e7in, bu yaz\u0131da yard\u0131mc\u0131 olmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z ipu\u00e7lar\u0131ndan yararlan\u0131n ve kampanya g\u00f6nderme izniniz olan ki\u015filerin <\/strong>bir listesini olu\u015fturmaya odaklan\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130zin, e-posta pazarlamas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r. \u0130zne dayal\u0131 e-posta listeleri olu\u015fturan i\u015fletmeler, kampanyalar\u0131nda y\u00fcksek a\u00e7\u0131lma ve t\u0131klama oranlar\u0131ndan yararlanarak e-posta pazarlama giri\u015fimlerinden \u00f6nemli d\u00fczeyde sat\u0131\u015f ve gelir elde edebilir. Fakat bunun tam tersini yapan i\u015fletmeler, e-posta kampanyalar\u0131nda d\u00fc\u015f\u00fck a\u00e7\u0131lma ve t\u0131klama oranlar\u0131 g\u00f6r\u00fcr. Bu da potansiyel sat\u0131\u015flar\u0131 ve gelirleri ka\u00e7\u0131racaklar\u0131 anlam\u0131na gelir. \u0130zinli eposta\u2019n\u0131n ne […]<\/p>\n","protected":false},"author":2,"featured_media":811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"yoast_head":"\nI\u0307zinli E-posta Pazarlamas\u0131 I\u0307\u00e7in Bilmeniz Gerekenler - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/izinli-e-posta-pazarlamasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I\u0307zinli E-posta Pazarlamas\u0131 I\u0307\u00e7in Bilmeniz Gerekenler - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"\u0130zin, e-posta pazarlamas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r. \u0130zne dayal\u0131 e-posta listeleri olu\u015fturan i\u015fletmeler, kampanyalar\u0131nda y\u00fcksek a\u00e7\u0131lma ve t\u0131klama oranlar\u0131ndan yararlanarak e-posta pazarlama giri\u015fimlerinden \u00f6nemli d\u00fczeyde sat\u0131\u015f ve gelir elde edebilir. Fakat bunun tam tersini yapan i\u015fletmeler, e-posta kampanyalar\u0131nda d\u00fc\u015f\u00fck a\u00e7\u0131lma ve t\u0131klama oranlar\u0131 g\u00f6r\u00fcr. Bu da potansiyel sat\u0131\u015flar\u0131 ve gelirleri ka\u00e7\u0131racaklar\u0131 anlam\u0131na gelir. \u0130zinli eposta\u2019n\u0131n ne […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uzmanposta.com\/blog\/izinli-e-posta-pazarlamasi\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uzmanposta\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-28T17:55:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-01T10:26:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/10\/izinli-eposta-pazarlamasi-icin-bilmeniz-gerekenler.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sibel Ho\u015f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:site\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sibel Ho\u015f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"I\u0307zinli E-posta Pazarlamas\u0131 I\u0307\u00e7in Bilmeniz Gerekenler - Uzman Posta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uzmanposta.com\/blog\/izinli-e-posta-pazarlamasi\/","og_locale":"tr_TR","og_type":"article","og_title":"I\u0307zinli E-posta Pazarlamas\u0131 I\u0307\u00e7in Bilmeniz Gerekenler - Uzman Posta","og_description":"\u0130zin, e-posta pazarlamas\u0131n\u0131n \u00f6nemli bir par\u00e7as\u0131d\u0131r. \u0130zne dayal\u0131 e-posta listeleri olu\u015fturan i\u015fletmeler, kampanyalar\u0131nda y\u00fcksek a\u00e7\u0131lma ve t\u0131klama oranlar\u0131ndan yararlanarak e-posta pazarlama giri\u015fimlerinden \u00f6nemli d\u00fczeyde sat\u0131\u015f ve gelir elde edebilir. Fakat bunun tam tersini yapan i\u015fletmeler, e-posta kampanyalar\u0131nda d\u00fc\u015f\u00fck a\u00e7\u0131lma ve t\u0131klama oranlar\u0131 g\u00f6r\u00fcr. Bu da potansiyel sat\u0131\u015flar\u0131 ve gelirleri ka\u00e7\u0131racaklar\u0131 anlam\u0131na gelir. \u0130zinli eposta\u2019n\u0131n ne […]","og_url":"https:\/\/uzmanposta.com\/blog\/izinli-e-posta-pazarlamasi\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/uzmanposta\/","article_published_time":"2020-10-28T17:55:00+00:00","article_modified_time":"2020-11-01T10:26:25+00:00","og_image":[{"width":750,"height":375,"url":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/10\/izinli-eposta-pazarlamasi-icin-bilmeniz-gerekenler.png","type":"image\/png"}],"author":"Sibel Ho\u015f","twitter_card":"summary_large_image","twitter_creator":"@uZmanPosta","twitter_site":"@uZmanPosta","twitter_misc":{"Yazan:":"Sibel Ho\u015f","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uzmanposta.com\/blog\/izinli-e-posta-pazarlamasi\/#article","isPartOf":{"@id":"https:\/\/uzmanposta.com\/blog\/izinli-e-posta-pazarlamasi\/"},"author":{"name":"Sibel Ho\u015f","@id":"https:\/\/uzmanposta.com\/blog\/#\/schema\/person\/ac85212a35ebcaaf56c92a7e051813d6"},"headline":"I\u0307zinli E-posta Pazarlamas\u0131 I\u0307\u00e7in Bilmeniz Gerekenler","datePublished":"2020-10-28T17:55:00+00:00","dateModified":"2020-11-01T10:26:25+00:00","mainEntityOfPage":{"@id":"https:\/\/uzmanposta.com\/blog\/izinli-e-posta-pazarlamasi\/"},"wordCount":1046,"publisher":{"@id":"https:\/\/uzmanposta.com\/blog\/#organization"},"image":{"@id":"https:\/\/uzmanposta.com\/blog\/izinli-e-posta-pazarlamasi\/#primaryimage"},"thumbnailUrl":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/10\/izinli-eposta-pazarlamasi-icin-bilmeniz-gerekenler.png","articleSection":["Dijital Pazarlama"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/uzmanposta.com\/blog\/izinli-e-posta-pazarlamasi\/","url":"https:\/\/uzmanposta.com\/blog\/izinli-e-posta-pazarlamasi\/","name":"I\u0307zinli E-posta Pazarlamas\u0131 I\u0307\u00e7in Bilmeniz Gerekenler - 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