{"id":745,"date":"2020-10-12T18:27:59","date_gmt":"2020-10-12T15:27:59","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=745"},"modified":"2022-05-28T17:50:31","modified_gmt":"2022-05-28T14:50:31","slug":"email-pazarlamada-a-b-testi-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/email-pazarlamada-a-b-testi-neden-onemlidir\/","title":{"rendered":"Email Pazarlamada A\/B Testi Neden \u00d6nemlidir?"},"content":{"rendered":"\n<p>Bir<strong> e-mail pazarlama kampanyas\u0131<\/strong> kurgularken \u00f6ng\u00f6r\u00fcleriniz her zaman do\u011fru olmayabilir. Bir pazarlamac\u0131 olarak siz, konu sat\u0131r\u0131ndaki bir emojiyi sevebilirsiniz, ancak m\u00fc\u015fterileriniz emojisiz s\u00fcr\u00fcm\u00fc t\u0131klamay\u0131 tercih edebilir. Hangi e-posta&#8217;lar\u0131n \u00e7o\u011funlu\u011fa hitap etti\u011fini bulman\u0131n tek yolu onu test etmektir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-mail Pazarlamada Neden A\/B Testine \u0130htiyac\u0131n\u0131z Var?<\/h2>\n\n\n\n<p><strong>A\/B testi<\/strong>, hangi e-mail kampanyas\u0131n\u0131n size en fazla ba\u015far\u0131y\u0131 getirdi\u011fini istatistiksel olarak kan\u0131tlaman\u0131n tek yoludur. Ayr\u0131ca, hedef kitlenizin neleri sevdi\u011fini anlaman\u0131n (ve e-mail kampanyalar\u0131n\u0131z\u0131 buna g\u00f6re optimize etmenin) en h\u0131zl\u0131 yoludur. E-mail kampanyalar\u0131n\u0131zda ger\u00e7ek sonu\u00e7lar elde etmek istiyorsan\u0131z, <strong>A\/B testini <\/strong>kullanman\u0131z gerekir.<\/p>\n\n\n\n<p>Nereden ba\u015flayaca\u011f\u0131n\u0131zdan emin de\u011fil misiniz? \u00dcz\u00fclmeyin, yaln\u0131z de\u011filsiniz. \u00c7o\u011fu e-posta pazarlamac\u0131 hen\u00fcz A\/B testine a\u015fina de\u011fil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A\/B Testi Nedir?<\/h2>\n\n\n\n<p>\u00c7o\u011fu ki\u015fi, nas\u0131l veya neyi test edece\u011fini bilmedi\u011fi i\u00e7in e-posta pazarlamada <strong>A\/B testini<\/strong> yapmay\u0131 atlar. Siz de A\/B testini atlayanlardansan\u0131z , okumaya devam edin. <strong>E-mail kampanyalar\u0131n\u0131z\u0131<\/strong> <strong>geli\u015ftirmek <\/strong>i\u00e7in b\u00fcy\u00fck bir f\u0131rsat yakalayabilirsiniz.<\/p>\n\n\n\n<p>Peki <strong>A\/B testi nedir<\/strong>?<\/p>\n\n\n\n<p>A\/B testi, iki \u015feyi de\u011ferlendirmenin ve kar\u015f\u0131la\u015ft\u0131rman\u0131n bir yoludur.<\/p>\n\n\n\n<p>A\/B testi yapan pazarlamac\u0131lar, a\u015fa\u011f\u0131dakileri bilmek istedikleri i\u00e7in bu testi yapar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hangi konu sat\u0131r\u0131nda a\u00e7\u0131lma oranlar\u0131 daha y\u00fcksektir?<\/li><li>Emojiler hedef kitleme daha \u00e7ekici geliyor mu?<\/li><li>\u0130nsanlar\u0131 t\u0131klamaya en \u00e7ok te\u015fvik eden CTA (Eyleme \u00c7a\u011fr\u0131 Butonu) metni hangisidir?<\/li><li>E-posta\u2019daki hangi g\u00f6r\u00fcnt\u00fcler daha iyi d\u00f6n\u00fc\u015f\u00fcm sa\u011flar?<\/li><li>Hangi \u00f6n ba\u015fl\u0131k metni en iyi a\u00e7\u0131lma oran\u0131n\u0131 olu\u015fturur?<\/li><\/ul>\n\n\n\n<p><strong>E-mail pazarlama A\/B testleri<\/strong> ile \u00f6l\u00e7\u00fcmlerinizi iyile\u015ftirebilir, d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rabilir, hedef kitlenizi tan\u0131yabilir ve neyin sat\u0131\u015f getirdi\u011fini \u00f6\u011frenebilirsiniz.<\/p>\n\n\n\n<p>Nas\u0131l m\u0131?<\/p>\n\n\n\n<p>E-mail pazarlama arac\u0131n\u0131zda, farkl\u0131 bir konu sat\u0131r\u0131 gibi 1 de\u011fi\u015fken d\u0131\u015f\u0131nda tamamen ayn\u0131 olan 2 e-posta ayarlaman\u0131z yeterlidir. Ard\u0131ndan, hangi e-posta\u2019n\u0131n daha etkili oldu\u011funu g\u00f6rmek i\u00e7in 2 e-posta\u2019y\u0131 abonelerinizin bir k\u0131sm\u0131na g\u00f6nderebilirsiniz.<\/p>\n\n\n\n<p>Test grubunuzun yar\u0131s\u0131 E-posta A&#8217;y\u0131 ve di\u011fer yar\u0131s\u0131 ise E-posta B&#8217;yi al\u0131r. Kazanan\u0131 \u00f6l\u00e7meye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z metrik belirler. \u00d6rne\u011fin, hangi s\u00fcr\u00fcm\u00fcn e-posta\u2019lar\u0131n\u0131z\u0131 a\u00e7maya daha fazla insan\u0131 \u00e7ekti\u011fini bilmek istiyorsan\u0131z, ba\u015far\u0131 metri\u011finiz olarak a\u00e7\u0131lma oran\u0131n\u0131 kullanabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hangi E-mail De\u011fi\u015fkenlerini Test Edebilirim?<\/h2>\n\n\n\n<p>A\u015fa\u011f\u0131daki hangi e-mail de\u011fi\u015fkenlerinin A\/B testini yapabilece\u011finize dair sizin i\u00e7in olu\u015fturdu\u011fumuz listeye ula\u015fabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Konu sat\u0131r\u0131<\/li><li>Ki\u015fiselle\u015ftirme (g\u00f6nderenin ad\u0131 veya abonenin ad\u0131 kullan\u0131larak)<\/li><li>G\u00f6r\u00fcnt\u00fcler<\/li><li>E-posta tasar\u0131m\u0131<\/li><li>E-posta d\u00fczeni<\/li><li>Metin \u00f6nizleme<\/li><li>CTA\u2019lar (Eyleme \u00c7a\u011fr\u0131 Butonlar\u0131)<\/li><li>Farkl\u0131 referanslar<\/li><li>Ba\u011flant\u0131lar ve d\u00fc\u011fmeler<\/li><li>Metin (uzunluk, kelime s\u0131ras\u0131, ton)<\/li><li>Ba\u015fl\u0131k metni<\/li><li>Kapan\u0131\u015f metni<\/li><li>Teklif t\u00fcrleri<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">E-mail Kampanyalar\u0131n\u0131zda A\/B Testi \u0130\u00e7in 5 Fikir<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/10\/email-kampanyalarinizda-a-b-testi-icin-5-fikir.png\" alt=\"E-mail Kampanyalar\u0131n\u0131zda A\/B Testi \u0130\u00e7in 5 Fikir\" class=\"wp-image-749\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/10\/email-kampanyalarinizda-a-b-testi-icin-5-fikir.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/10\/email-kampanyalarinizda-a-b-testi-icin-5-fikir-300x150.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/10\/email-kampanyalarinizda-a-b-testi-icin-5-fikir-360x180.png 360w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>E\u011fer<strong> A\/B testi <\/strong>yapmaya yeni ba\u015flayan bir pazarlamac\u0131ysan\u0131z, e-posta kampanyan\u0131zdaki hangi de\u011fi\u015fkeni test edece\u011finizi ve nereden ba\u015flayaca\u011f\u0131n\u0131z\u0131 bulmak \u00e7ok zor g\u00f6r\u00fcnebilir.<\/p>\n\n\n\n<p>Konu sat\u0131r\u0131n\u0131 m\u0131 A\/B testi yapacaks\u0131n\u0131z, harekete ge\u00e7irici mesaj d\u00fc\u011fmesinin rengi mi yoksa g\u00f6nderenin ad\u0131n\u0131 m\u0131?<\/p>\n\n\n\n<p>Bunlar\u0131n her birinin, d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinin farkl\u0131 b\u00f6l\u00fcmleri \u00fczerinde bir etkisi olmas\u0131 muhtemeldir. Fakat ba\u015flamak i\u00e7in en iyi \u00f6geleri ara\u015ft\u0131r\u0131yorsan\u0131z, sizin i\u00e7in en iyi 5 \u00f6geyi a\u015fa\u011f\u0131da listeledik:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Konu sat\u0131r\u0131<\/h3>\n\n\n\n<p>Ba\u015far\u0131l\u0131 bir kampanyada t\u00fcm fark\u0131 etkili konu sat\u0131r\u0131 yaratabilir. Konu sat\u0131rlar\u0131n\u0131 test etmek, e-posta\u2019lar\u0131n\u0131z\u0131 optimize etmeye ba\u015flaman\u0131n iyi bir yoludur.<\/p>\n\n\n\n<p>Konu sat\u0131r\u0131n\u0131zda test edilecek \u015feyler a\u015fa\u011f\u0131dakiler olabilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Soru<\/li><li>Numara<\/li><li>Emoji<\/li><li>Ki\u015fiselle\u015ftirme<\/li><li>Uzunluk<\/li><li>Aciliyet<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. G\u00f6ndericinin Ad\u0131<\/h3>\n\n\n\n<p>Bir\u00e7ok ara\u015ft\u0131rmaya g\u00f6re &#8220;G\u00f6nderici&#8221; alan\u0131 konu sat\u0131r\u0131n\u0131zdan bile daha \u00f6nemlidir. Hedef kitlenizle ki\u015fisel bir ba\u011flant\u0131n\u0131z varsa, konu sat\u0131r\u0131na bakmadan e-posta\u2019n\u0131z\u0131 a\u00e7acaklard\u0131r.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, yak\u0131n bir arkada\u015f\u0131n\u0131zdan bir e-posta ald\u0131\u011f\u0131n\u0131zda konu sat\u0131r\u0131n\u0131 \u00f6nemsemezsiniz. Genellikle g\u00fcvendi\u011finiz ve tan\u0131d\u0131\u011f\u0131m\u0131z biri taraf\u0131ndan g\u00f6nderilen e-posta&#8217;lar\u0131 a\u00e7ar ve okursunuz.<\/p>\n\n\n\n<p>Kampanyay\u0131 bir \u015firket olarak yap\u0131yorsan\u0131z, \u00e7al\u0131\u015fanlar\u0131n\u0131zdan birinin ad\u0131n\u0131 girmek yerine \u015firket ad\u0131n\u0131z\u0131 kullanmay\u0131 denemelisiniz. Bu taktik, hedef kitlenize ba\u011fl\u0131 olsa da, daha y\u00fcksek a\u00e7\u0131lma oranlar\u0131na neden olabilir. Farkl\u0131 de\u011fi\u015fkenleri test etmek, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 art\u0131rman\u0131n anahtar\u0131d\u0131r.<\/p>\n\n\n\n<p>G\u00f6nderici ad\u0131n\u0131 test ettikten sonra ona ba\u011fl\u0131 kalman\u0131z \u00f6nemlidir. Bu \u015fekilde e-posta aboneleriniz e-posta\u2019lar\u0131n\u0131z\u0131 kolayca tan\u0131maya ba\u015flayabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u0130\u00e7erik<\/h3>\n\n\n\n<p>B\u00fclteninizin i\u00e7eri\u011fini test etmek zor olabilir \u00e7\u00fcnk\u00fc yaln\u0131zca metni de\u011fi\u015ftiriyorsan\u0131z, d\u00f6n\u00fc\u015f\u00fcme neden olan tek de\u011fi\u015fkeni belirlemek zordur. \u0130\u00e7eri\u011finizin g\u00fcvenilir \u015fekilde test edilmesini sa\u011flayacak en \u00f6nemli \u00f6zellik, harekete ge\u00e7irme ifadesinin k\u0131saltmas\u0131 olan CTA&#8217;d\u0131r. CTA, t\u0131klamalar\u0131n g\u00fcvenli\u011fini sa\u011flaman\u0131n en \u00f6nemli par\u00e7as\u0131d\u0131r. Bir abonenin d\u00f6n\u00fc\u015f\u00fcmden \u00f6nceki son dura\u011f\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. G\u00f6r\u00fcnt\u00fcler<\/h3>\n\n\n\n<p>G\u00f6r\u00fcnt\u00fc, m\u00fc\u015fterilerinizi harekete ge\u00e7irmeye ikna etmek i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. G\u00f6r\u00fcnt\u00fclerle denemeler yapmak, okuyucular\u0131n\u0131z\u0131n ne t\u00fcr g\u00f6r\u00fcnt\u00fclere tepki verdi\u011fini ve g\u00f6rsellerinizin nas\u0131l etkile\u015fim sa\u011flayabilece\u011fini g\u00f6rmek i\u00e7in nabz\u0131n\u0131 tutman\u0131n e\u011flenceli bir yoludur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u00d6n ba\u015fl\u0131k metni<\/h3>\n\n\n\n<p>M\u00fc\u015fteriler e-posta\u2019n\u0131z\u0131 ald\u0131klar\u0131nda, konu ve \u00f6n ba\u015fl\u0131k metni, e-posta\u2019n\u0131z\u0131n a\u00e7\u0131lmas\u0131n\u0131 sa\u011flayacak en temel \u00f6geler olacakt\u0131r.&nbsp;<\/p>\n\n\n\n<p>\u00d6n ba\u015fl\u0131k metni, bir konu sat\u0131r\u0131n\u0131n devam\u0131 gibidir, bu y\u00fczden bir konu sat\u0131r\u0131 ile ayn\u0131 \u015fekilde test edebilirsiniz. Bir soru sorabilir ya da aciliyet duygusu yaratabilirsiniz. Burada en dikkat etmeniz gereken nokta, konu sat\u0131r\u0131n\u0131zda bulunan bilgileri tekrar etmemenizdir. Bunun yerine, konu sat\u0131r\u0131n\u0131 detayland\u0131racak i\u00e7erikler kullanmaya \u00f6zen g\u00f6sterin.<\/p>\n\n\n\n<p>Yukar\u0131daki a\u00e7\u0131klamalar\u0131m\u0131zdan anlayaca\u011f\u0131n\u0131z gibi, <strong>A\/B testinin<\/strong> zor veya karma\u015f\u0131k hi\u00e7bir yan\u0131 yok. Asl\u0131na bakarsan\u0131z, e-posta pazarlama <strong>A\/B testi <\/strong>olmadan \u00e7ok daha zor. \u00c7\u00fcnk\u00fc neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmeden kampanyalar\u0131n\u0131z\u0131 geli\u015ftiremezsiniz.<\/p>\n\n\n\n<p>A\/B testiyle ilgili tek zorlay\u0131c\u0131 \u015fey, bu testi s\u00fcrekli yapman\u0131z gerekti\u011fidir. Neyin test edilece\u011finin ve testlerden hangi bilgilerin elde edilebilece\u011finin sonu yoktur. Birka\u00e7 A\/B testinde i\u015finize yarayacak sonu\u00e7lar elde ettiyseniz, e-posta\u2019n\u0131z\u0131n ba\u015fka bir y\u00f6n\u00fcn\u00fc test etmeye devam edin ve e-posta d\u00f6n\u00fc\u015f\u00fcmlerinizi iyile\u015ftirmek i\u00e7in bug\u00fcn A\/B testi yapmaya ba\u015flay\u0131n.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Toplu E-mail G\u00f6nderme - \u00d6zel Tasar\u0131mlarla Spama D\u00fc\u015fmeyen E-Postalar G\u00f6nderin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/osHHTRHCiXE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bir e-mail pazarlama kampanyas\u0131 kurgularken \u00f6ng\u00f6r\u00fcleriniz her zaman do\u011fru olmayabilir. Bir pazarlamac\u0131 olarak siz, konu sat\u0131r\u0131ndaki bir emojiyi sevebilirsiniz, ancak m\u00fc\u015fterileriniz emojisiz s\u00fcr\u00fcm\u00fc t\u0131klamay\u0131 tercih edebilir. Hangi e-posta&#8217;lar\u0131n \u00e7o\u011funlu\u011fa hitap etti\u011fini bulman\u0131n tek yolu onu test etmektir. E-mail Pazarlamada Neden A\/B Testine \u0130htiyac\u0131n\u0131z Var? A\/B testi, hangi e-mail kampanyas\u0131n\u0131n size en fazla ba\u015far\u0131y\u0131 getirdi\u011fini istatistiksel [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":748,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70],"tags":[],"class_list":["post-745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Pazarlamada A\/B Testi Neden \u00d6nemlidir? - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/email-pazarlamada-a-b-testi-neden-onemlidir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Pazarlamada A\/B Testi Neden \u00d6nemlidir? - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"Bir e-mail pazarlama kampanyas\u0131 kurgularken \u00f6ng\u00f6r\u00fcleriniz her zaman do\u011fru olmayabilir. Bir pazarlamac\u0131 olarak siz, konu sat\u0131r\u0131ndaki bir emojiyi sevebilirsiniz, ancak m\u00fc\u015fterileriniz emojisiz s\u00fcr\u00fcm\u00fc t\u0131klamay\u0131 tercih edebilir. Hangi e-posta&#8217;lar\u0131n \u00e7o\u011funlu\u011fa hitap etti\u011fini bulman\u0131n tek yolu onu test etmektir. E-mail Pazarlamada Neden A\/B Testine \u0130htiyac\u0131n\u0131z Var? A\/B testi, hangi e-mail kampanyas\u0131n\u0131n size en fazla ba\u015far\u0131y\u0131 getirdi\u011fini istatistiksel [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uzmanposta.com\/blog\/email-pazarlamada-a-b-testi-neden-onemlidir\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uzmanposta\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-12T15:27:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-28T14:50:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/10\/email-pazarlamada-a-b-testi-neden-onemlidir.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sibel Ho\u015f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:site\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sibel Ho\u015f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Email Pazarlamada A\/B Testi Neden \u00d6nemlidir? - Uzman Posta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uzmanposta.com\/blog\/email-pazarlamada-a-b-testi-neden-onemlidir\/","og_locale":"tr_TR","og_type":"article","og_title":"Email Pazarlamada A\/B Testi Neden \u00d6nemlidir? - Uzman Posta","og_description":"Bir e-mail pazarlama kampanyas\u0131 kurgularken \u00f6ng\u00f6r\u00fcleriniz her zaman do\u011fru olmayabilir. 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