{"id":6202,"date":"2025-09-23T10:17:42","date_gmt":"2025-09-23T07:17:42","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=6202"},"modified":"2025-12-16T23:22:26","modified_gmt":"2025-12-16T20:22:26","slug":"e-posta-pazarlamasinda-siklikla-yapilan-hatalar","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/","title":{"rendered":"E-posta Pazarlamas\u0131nda S\u0131kl\u0131kla Yap\u0131lan Hatalar"},"content":{"rendered":"\n<p>E-posta pazarlama, hedef kitlesiyle etkili bir \u015fekilde etkile\u015fim kurmak isteyen kurumlar i\u00e7in vazge\u00e7ilmez bir ileti\u015fim arac\u0131d\u0131r. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re, e-posta pazarlamas\u0131na harcanan her dolar i\u00e7in ortalama yat\u0131r\u0131m getirisi 36 dolard\u0131r. Ancak, pop\u00fclerli\u011fine ve dijital pazarlama stratejilerindeki \u00f6nemli rol\u00fcne ra\u011fmen bir\u00e7ok kurum hala e-posta pazarlamas\u0131n\u0131n etkinli\u011fini engelleyen hatalar yapmaktad\u0131r.<\/p>\n\n\n\n<p>Yayg\u0131n ve s\u0131k olarak yap\u0131lan hatalar a\u015fa\u011f\u0131dakileri i\u00e7ermektedir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Opt-in teklifi olmamas\u0131<\/h3>\n\n\n\n<p>Opt-in teklifi, potansiyel abonelerin e-posta adresleri kar\u015f\u0131l\u0131\u011f\u0131nda onlara sunulan bir de\u011fer \u00f6nerisidir. Cazip bir opt-in teklifi sunmamak, e-posta pazarlama stratejinizi ciddi \u015fekilde zay\u0131flatabilir. \u0130yi haz\u0131rlanm\u0131\u015f bir opt-in teklifi, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilir ve s\u0131radan ziyaret\u00e7ileri sad\u0131k aboneler haline getirebilir.<\/p>\n\n\n\n<p>\u0130lgi \u00e7ekici bir opt-in teklifi olu\u015fturman\u0131n yollar\u0131 a\u015fa\u011f\u0131dakileri i\u00e7ermektedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedef kitlenizi anlay\u0131n: <\/strong>Hedef kitlenizi ger\u00e7ekten motive eden \u015feyin ne oldu\u011funu bulun. \u00d6rne\u011fin, bir teknoloji blogu i\u00e7in bu, en son teknoloji trend raporlar\u0131na \u00f6zel eri\u015fim sunmak anlam\u0131na gelebilir.<\/li>\n\n\n\n<li><strong>An\u0131nda de\u011fer sunun: <\/strong>Opt-in teklifinizin an\u0131nda de\u011fer sa\u011flad\u0131\u011f\u0131ndan emin olun. \u00d6rne\u011fin, bir e-ticaret sitesi abonelikte %10 indirim kodu sunabilir.<\/li>\n\n\n\n<li><strong>Basit tutun: <\/strong>Teklif basit ama hemen harekete ge\u00e7meye te\u015fvik edecek kadar \u00e7ekici olmal\u0131d\u0131r. \u00d6rne\u011fin, bir fitness sitesi indirilebilir 7 g\u00fcnl\u00fck egzersiz plan\u0131 sunabilir.<\/li>\n\n\n\n<li><strong>Alaka d\u00fczeyini sa\u011flay\u0131n:<\/strong> Opt-in teklifiniz hedef kitlenizin ilgi alanlar\u0131 veya ihtiya\u00e7lar\u0131yla do\u011frudan ilgili oldu\u011fundan emin olun.<\/li>\n\n\n\n<li><strong>Net CTA&#8217;lar kullan\u0131n:<\/strong> &#8220;\u00dccretsiz e-kitab\u0131n\u0131z\u0131 \u015fimdi indirin!&#8221; veya &#8220;\u0130ndiriminizi bug\u00fcn al\u0131n!&#8221; gibi net ve do\u011frudan eylem \u00e7a\u011fr\u0131lar\u0131 kullan\u0131n.<\/li>\n<\/ul>\n\n\n\n<p>Bu unsurlar\u0131 entegre ederseniz, opt-in teklifiniz e-posta listenizin b\u00fcy\u00fcmesini art\u0131r\u0131r ve ger\u00e7ekten ilgilenen aboneleri \u00e7ekmenize yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Ho\u015f geldiniz e-postas\u0131 g\u00f6ndermemek<\/h3>\n\n\n\n<p>Ho\u015f geldiniz e-postas\u0131n\u0131 atlamak, e-posta pazarlamas\u0131nda kritik bir ihmaldir. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re, ho\u015f geldiniz e-postalar\u0131 di\u011fer promosyon e-postalar\u0131na g\u00f6re e-posta ba\u015f\u0131na %320 daha fazla gelir getirir. Ho\u015f geldiniz e-postalar\u0131, birisi listenize abone olduktan sonra ilk temas noktas\u0131 g\u00f6revi g\u00f6r\u00fcr, onay sa\u011flar ve gelecekteki etkile\u015fimler i\u00e7in zemin haz\u0131rlar. Bu ba\u015flang\u0131\u00e7, abonelerin daha fazla fark edildi\u011fini ve daha fazla etkile\u015fimde bulundu\u011funu hissetmelerini sa\u011flayabilir.<\/p>\n\n\n\n<p>Etkileyici bir ho\u015f geldiniz e-postas\u0131 olu\u015fturmak i\u00e7in baz\u0131 \u00f6nemli ad\u0131mlar a\u015fa\u011f\u0131dakileri i\u00e7ermektedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Selamlaman\u0131z\u0131 ki\u015fiselle\u015ftirin: <\/strong>Abonelerle daha ki\u015fisel bir ba\u011f kurmak i\u00e7in onlara isimleriyle hitap edin. \u00d6rne\u011fin, genel bir &#8220;Say\u0131n abone&#8221; yerine &#8220;Merhaba [\u0130sim]&#8221; kullan\u0131n.<\/li>\n\n\n\n<li><strong>Ne beklemeleri gerekti\u011fini a\u00e7\u0131klay\u0131n: <\/strong>Abonelerin i\u00e7erik s\u0131kl\u0131\u011f\u0131, bilgi t\u00fcrleri ve avantajlar konusunda ne bekleyebileceklerini a\u00e7\u0131k\u00e7a belirtin. Bu, net beklentiler olu\u015fturur ve g\u00fcven sa\u011flar.<\/li>\n\n\n\n<li><strong>Hemen de\u011fer kat\u0131n: <\/strong>Kar\u015f\u0131lama e-postan\u0131za de\u011ferli bir \u015fey ekleyin. Bu, \u00f6zel bir teklif, \u00f6zel i\u00e7erik veya abonelikle ilgili ilgi alanlar\u0131na y\u00f6nelik yararl\u0131 bir ipucu olabilir.<\/li>\n\n\n\n<li><strong>K\u0131sa ve ilgi \u00e7ekici olun: <\/strong>\u00d6nemli noktalar\u0131 ele almak \u00f6nemli olsa da, ilgiyi korumak i\u00e7in ho\u015f geldiniz e-postan\u0131z\u0131 k\u0131sa ve \u00f6z tutun.<\/li>\n\n\n\n<li><strong>Net bir eylem \u00e7a\u011fr\u0131s\u0131 ekleyin:<\/strong> Abonelerinizi sosyal medyada ba\u011flant\u0131 kurmaya davet etmek, en \u00e7ok satan \u00fcr\u00fcn\u00fcn\u00fcz\u00fc incelemek veya sadece sitenizi ke\u015ffetmeye te\u015fvik etmek gibi onlar\u0131 bir sonraki ad\u0131ma y\u00f6nlendirin.<\/li>\n<\/ul>\n\n\n\n<p>Ho\u015f geldiniz e-postan\u0131z\u0131n ilgi \u00e7ekici ve bilgilendirici olmas\u0131n\u0131 sa\u011flamak, abonelerinizle olumlu ve s\u00fcrekli bir ili\u015fki kurman\u0131z\u0131 sa\u011flar ve gelecekteki e-postalarla etkile\u015fim kurma olas\u0131l\u0131klar\u0131n\u0131 art\u0131r\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. K\u00f6t\u00fc konu sat\u0131rlar\u0131 yazmak<\/h3>\n\n\n\n<p>Konu sat\u0131r\u0131, bir e-postan\u0131n a\u00e7\u0131l\u0131p a\u00e7\u0131lmayaca\u011f\u0131na veya g\u00f6rmezden gelinip gelinmeyece\u011fine karar verilmesini sa\u011flayan fakt\u00f6rlerden biridir, ancak bir\u00e7ok pazarlamac\u0131 bunun \u00f6nemini g\u00f6z ard\u0131 eder. \u0130statistiklere g\u00f6re, e-posta al\u0131c\u0131lar\u0131n\u0131n %47&#8217;si yaln\u0131zca konu sat\u0131r\u0131na bakarak bir e-postay\u0131 a\u00e7\u0131p a\u00e7mayaca\u011f\u0131na karar verir, bu nedenle konu sat\u0131r\u0131n\u0131n \u00f6nemi \u00e7ok b\u00fcy\u00fckt\u00fcr.&nbsp;<\/p>\n\n\n\n<p>K\u00f6t\u00fc yaz\u0131lm\u0131\u015f bir konu sat\u0131r\u0131, e-postan\u0131z\u0131n okunmadan silinmesine neden olabilir ve i\u00e7eri\u011fe harcad\u0131\u011f\u0131n\u0131z \u00e7abay\u0131 bo\u015fa \u00e7\u0131karabilir. Etkili konu sat\u0131rlar\u0131 dikkat \u00e7eker ve okuyucuyu daha fazla bilgi edinmeye te\u015fvik eder, bu da a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131 do\u011frudan etkiler.<\/p>\n\n\n\n<p>\u0130lgi \u00e7ekici konu sat\u0131rlar\u0131 olu\u015fturman\u0131za yard\u0131mc\u0131 olacak baz\u0131 ipu\u00e7lar\u0131 a\u015fa\u011f\u0131dakileri i\u00e7ermektedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Merak uyand\u0131r\u0131n: <\/strong>Abonelerin e-postan\u0131z\u0131 a\u00e7mak istemelerini sa\u011flayacak ilgi \u00e7ekici ba\u015fl\u0131klar kullan\u0131n. \u00d6rne\u011fin, &#8220;A\u00e7\u0131klad\u0131\u011f\u0131m\u0131z \u015feye inanamayacaks\u0131n\u0131z&#8230;&#8221;<\/li>\n\n\n\n<li><strong>K\u0131sa ve \u00f6z olun:<\/strong> Uzun konu sat\u0131rlar\u0131, \u00f6zellikle mobil cihazlarda tam g\u00f6r\u00fcnt\u00fclenemeyebilir. Bu y\u00fczden konu sat\u0131r\u0131n\u0131z i\u00e7in 50 karakter veya daha az\u0131n\u0131 hedefleyin.<\/li>\n\n\n\n<li><strong>Eylem kelimeleri kullan\u0131n:<\/strong> Eylem fiilleri ile ba\u015flayan konu sat\u0131rlar\u0131 daha ilgi \u00e7ekici olabilir. \u00d6rnekler aras\u0131nda &#8220;Ke\u015ffedin&#8221;, &#8220;\u00d6\u011frenin&#8221; veya &#8220;Ba\u015flay\u0131n&#8221; say\u0131labilir.<\/li>\n\n\n\n<li><strong>De\u011fer sunun: <\/strong>Abonelere, e-postan\u0131n i\u00e7inde de\u011ferli bir \u015fey oldu\u011funu bildirin. &#8220;\u0130pu\u00e7lar\u0131&#8221;, &#8220;nas\u0131l yap\u0131l\u0131r&#8221;, &#8220;k\u0131lavuz&#8221; veya &#8220;\u00f6zel&#8221; gibi kelimeler i\u00e7eren konu sat\u0131rlar\u0131 iyi sonu\u00e7 verebilir.<\/li>\n\n\n\n<li><strong>Spam i\u00e7eren kelimelerden ka\u00e7\u0131n\u0131n:<\/strong> &#8220;\u00dccretsiz&#8221;,&#8221;garanti&#8221; veya &#8220;risksiz&#8221; gibi spam filtrelerini tetikleyen veya g\u00fcvensizlik yaratan kelimelerden ka\u00e7\u0131n\u0131n.<\/li>\n<\/ul>\n\n\n\n<p>Bu stratejilerle konu sat\u0131rlar\u0131n\u0131z\u0131 iyile\u015ftirerek, e-postalar\u0131n\u0131z\u0131n a\u00e7\u0131lma ve okunma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rarak e-posta kampanyalar\u0131n\u0131z\u0131n etkinli\u011fini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Net bir eylem \u00e7a\u011fr\u0131s\u0131 olmamas\u0131<\/h3>\n\n\n\n<p>Net bir eylem \u00e7a\u011fr\u0131s\u0131n\u0131n (CTA) olmamas\u0131, kampanyalar\u0131n\u0131z\u0131n potansiyel etkisini ciddi \u015fekilde azaltabilir. Ara\u015ft\u0131rmalar, tek bir CTA i\u00e7eren e-postalar\u0131n t\u0131klamalar\u0131 %371 ve sat\u0131\u015flar\u0131 %1617 oran\u0131nda art\u0131rabildi\u011fini ortaya koymaktad\u0131r.&nbsp;\u0130yi tan\u0131mlanm\u0131\u015f bir CTA, abonelere bir sonraki ad\u0131mda ne yapmalar\u0131 gerekti\u011fi konusunda net bir y\u00f6n g\u00f6sterir ve bu da etkile\u015fimi ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<p><strong>Okuman\u0131z\u0131 \u00d6neririz: <\/strong><a href=\"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamada-cta-call-to-action-ornekler-ve-uygulamalar\/\">E-posta Pazarlamada CTA (Call-to-Action): \u00d6rnekler ve Uygulamalar<\/a><\/p>\n\n\n\n<p>\u0130lgi \u00e7ekici bir CTA olu\u015fturman\u0131n yollar\u0131 a\u015fa\u011f\u0131dakileri i\u00e7ermektedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spesifik ve do\u011frudan olun: <\/strong>Abonelere tam olarak ne yapmalar\u0131n\u0131 istedi\u011finizi belirten eylem odakl\u0131 bir dil kullan\u0131n, \u00f6rne\u011fin &#8220;\u015eimdi sat\u0131n al\u0131n&#8221;, &#8220;Bug\u00fcn kaydolun&#8221; veya &#8220;\u00dccretsiz deneme s\u00fcr\u00fcm\u00fcn\u00fc al\u0131n&#8221;.<\/li>\n\n\n\n<li><strong>Acil bir durum yarat\u0131n:<\/strong> &#8220;S\u0131n\u0131rl\u0131 s\u00fcreli teklif&#8221; veya &#8220;Stoklar bitene kadar&#8221; gibi ifadeler hemen harekete ge\u00e7ilmesini sa\u011flar.<\/li>\n\n\n\n<li><strong>G\u00f6rsel olarak \u00f6ne \u00e7\u0131kar\u0131n:<\/strong> CTA butonlar\u0131n\u0131z\u0131, e-postada g\u00f6ze \u00e7arpacak \u015fekilde kontrast renklerle ve yeterli boyutla tasarlay\u0131n.<\/li>\n\n\n\n<li><strong>Stratejik olarak yerle\u015ftirin:<\/strong> Temel olarak, CTA&#8217;n\u0131z\u0131 e-postan\u0131n ba\u015f\u0131na yerle\u015ftirerek okuyucunun ilgisini kaybetmeden \u00f6nce dikkatini \u00e7ekin.<\/li>\n\n\n\n<li><strong>Varyasyonlar\u0131 test edin: <\/strong>Hedef kitleniz i\u00e7in en etkili CTA&#8217;y\u0131 bulmak i\u00e7in farkl\u0131 ifadeler, renkler ve yerle\u015ftirmeler deneyin.<\/li>\n<\/ul>\n\n\n\n<p>Etkileyici bir CTA, aboneleri etkili bir \u015fekilde y\u00f6nlendirir ve i\u015f hedeflerinize fayda sa\u011flayan istenen eylemleri te\u015fvik eder.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. E-postay\u0131 tek y\u00f6nl\u00fc bir ileti\u015fim haline getirme<\/h3>\n\n\n\n<p>E-posta pazarlamas\u0131n\u0131 tek y\u00f6nl\u00fc bir ileti\u015fim kanal\u0131 olarak ele almak, etkile\u015fim i\u00e7in ka\u00e7\u0131r\u0131lan bir f\u0131rsat anlam\u0131na gelir. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re, iki y\u00f6nl\u00fc ileti\u015fimi te\u015fvik eden etkile\u015fimli e-postalar, etkile\u015fim oranlar\u0131n\u0131 %73&#8217;e kadar art\u0131rabilir.&nbsp;Bu y\u00fczden e-postalar, abonelerin kendilerini de\u011ferli ve dinlenildi\u011fini hissetmelerini sa\u011flayarak yan\u0131t almaya te\u015fvik etmelidir. Bu da daha g\u00fc\u00e7l\u00fc ili\u015fkiler ve artan sadakatle sonu\u00e7lanabilir.<\/p>\n\n\n\n<p>Abonelerinizle etkile\u015fimi te\u015fvik etmek i\u00e7in a\u015fa\u011f\u0131dakileri yapabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sorular sorun: <\/strong>Yan\u0131tlar\u0131 te\u015fvik etmek i\u00e7in d\u00fc\u015f\u00fcnce veya geri bildirim gerektiren sorular sorun.<\/li>\n\n\n\n<li><strong>Etkile\u015fimli \u00f6\u011feler ekleyin: <\/strong>Anketler, ara\u015ft\u0131rmalar ve testler etkile\u015fimi art\u0131rabilir ve abonelerinizin tercihleri hakk\u0131nda de\u011ferli bilgiler sa\u011flayabilir.<\/li>\n\n\n\n<li><strong>Yorum isteyin:<\/strong> \u00dcr\u00fcn veya hizmet yorumlar\u0131 istemek, yararl\u0131 i\u00e7erik olu\u015fturabilir ve abonelerin g\u00f6r\u00fc\u015flerine de\u011fer verdi\u011finizi g\u00f6sterebilir.<\/li>\n\n\n\n<li><strong>Te\u015fvikler sunun: <\/strong>Bir \u015fey kazanma \u015fans\u0131 veya bir sonraki sat\u0131n al\u0131mlar\u0131nda indirim gibi insanlar\u0131nyan\u0131t vermesi i\u00e7in bir neden sunun.<\/li>\n\n\n\n<li><strong>Yan\u0131t vermeyi kolayla\u015ft\u0131r\u0131n: <\/strong>E-posta ayarlar\u0131n\u0131z\u0131n yan\u0131tlara izin verdi\u011finden ve yan\u0131tlar\u0131n aktif olarak izlenen bir gelen kutusuna gitti\u011finden emin olun.<\/li>\n<\/ul>\n\n\n\n<p>\u0130ki y\u00f6nl\u00fc ileti\u015fimi te\u015fvik etmek, e-posta pazarlaman\u0131z\u0131 daha dinamik ve ilgi \u00e7ekici hale getirir ve hedef kitlenizle daha derin bir ba\u011flant\u0131 kurman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Hedef kitlenizi tekliflerle bombard\u0131mana tutmak<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar-01-1024x576.jpeg\" alt=\"E-posta pazarlamas\u0131nda yap\u0131lan hatalar\u0131n bir sonucu olarak diz\u00fcst\u00fc bilgisayar\u0131n\u0131n ba\u015f\u0131nda oturan bir kad\u0131n, ba\u015f\u0131n\u0131n etraf\u0131nda u\u00e7u\u015fan say\u0131s\u0131z e-posta, bildirim ve uyar\u0131 simgesi nedeniyle bunalm\u0131\u015f bir halde \u015fok i\u00e7inde y\u00fcz\u00fcn\u00fc tutuyor.\" class=\"wp-image-6205\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar-01-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar-01-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar-01-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar-01-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar-01-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar-01.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Abonelerinize s\u00fcrekli promosyon teklifleri g\u00f6ndermek, ilgisizli\u011fe ve abonelik iptallerine neden olabilir. De\u011fer katmadan a\u015f\u0131r\u0131 derecede sat\u0131\u015fa odaklanan e-postalar, g\u00fcveni azaltabilir ve kampanyalar\u0131n\u0131z\u0131n etkinli\u011fini d\u00fc\u015f\u00fcrebilir.&nbsp;Bunun yerine, promosyon i\u00e7eri\u011finizi hedef kitlenizi e\u011fiten, e\u011flendiren veya bilgilendiren de\u011fer odakl\u0131 e-postalarla dengeleyin.<\/p>\n\n\n\n<p>\u0130\u00e7eri\u011finizi etkili bir \u015fekilde dengeleyebilmeniz i\u00e7in a\u015fa\u011f\u0131dakileri yapabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedef kitlenizi e\u011fitin: <\/strong>Markan\u0131z\u0131 yararl\u0131 bir kaynak olarak konumland\u0131ran faydal\u0131 ipu\u00e7lar\u0131, k\u0131lavuzlar veya sekt\u00f6rle ilgili bilgiler payla\u015f\u0131n.<\/li>\n\n\n\n<li><strong>E\u011flendirin: <\/strong>Markan\u0131za ince bir \u015fekilde at\u0131fta bulunurken e\u011flendiren, perde arkas\u0131 g\u00f6r\u00fcnt\u00fcleri, e\u011flenceli bilgiler veya ilgili hikayeler gibi ilgi \u00e7ekici i\u00e7erikler ekleyin.<\/li>\n\n\n\n<li><strong>Bilgilendirin:<\/strong> Hedef kitlenizi, markan\u0131zla etkile\u015fimlerine de\u011fer katan sekt\u00f6r haberleri, \u00fcr\u00fcn geli\u015ftirmeleri veya yakla\u015fan etkinlikler hakk\u0131nda bilgilendirin.<\/li>\n\n\n\n<li><strong>Teklifleri kar\u0131\u015ft\u0131r\u0131n:<\/strong> Promosyon mesajlar\u0131n\u0131z\u0131 yararl\u0131 i\u00e7eriklerle b\u00fct\u00fcnle\u015ftirin ve abonenin \u015fu anda sat\u0131n alma niyetinde olup olmad\u0131\u011f\u0131na bak\u0131lmaks\u0131z\u0131n her e-postan\u0131n de\u011fer katmas\u0131n\u0131 sa\u011flay\u0131n.<\/li>\n\n\n\n<li><strong>Hedef kitlenizi segmentlere ay\u0131r\u0131n: <\/strong>Belirli hedef kitle segmentlerini bunaltmamak i\u00e7in abonelerin davran\u0131\u015flar\u0131na ve tercihlerine g\u00f6re i\u00e7eri\u011fin s\u0131kl\u0131\u011f\u0131n\u0131 ve t\u00fcr\u00fcn\u00fc \u00f6zelle\u015ftirin.<\/li>\n<\/ul>\n\n\n\n<p>De\u011fer katmak ile promosyon teklifleri aras\u0131nda dengeyi bulun ve e-posta etkile\u015fiminizin giderek artt\u0131\u011f\u0131n\u0131 izleyin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Listenizi d\u00fczenli olarak temizlememek<\/h3>\n\n\n\n<p>E-posta listenizi d\u00fczenli olarak temizlememek, d\u00fc\u015f\u00fck etkile\u015fim oranlar\u0131na yol a\u00e7abilir ve genel e-posta teslim edilebilirli\u011finize zarar verebilir. \u0130statistikler, d\u00fczenli liste bak\u0131m\u0131yla e-posta kampanyas\u0131 performans\u0131n\u0131n %20&#8217;ye kadar artabilece\u011fini g\u00f6stermektedir.&nbsp;Listenizi g\u00fcncel tutmak, e-postalar\u0131n\u0131z\u0131n ger\u00e7ekten ilgilenen al\u0131c\u0131lara ula\u015fmas\u0131n\u0131 sa\u011flar, geri d\u00f6n\u00fc\u015f oranlar\u0131n\u0131 azalt\u0131r ve a\u00e7\u0131lma ve t\u0131klama oranlar\u0131n\u0131 art\u0131r\u0131r.<\/p>\n\n\n\n<p>Sa\u011fl\u0131kl\u0131 bir e-posta listesi tutman\u0131n yollar\u0131 a\u015fa\u011f\u0131dakileri i\u00e7ermektedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Etkin olmayan aboneleri d\u00fczenli olarak kald\u0131r\u0131n:<\/strong> Alt\u0131 ay gibi belirli bir s\u00fcre boyunca e-postalar\u0131n\u0131zla etkile\u015fime girmeyen aboneleri belirleyin ve listenizden kald\u0131r\u0131n.<\/li>\n\n\n\n<li><strong>Yeniden etkile\u015fim kampanyalar\u0131 uygulay\u0131n:<\/strong> Etkin olmayan aboneleri temizlemeden \u00f6nce ilgilerini yeniden \u00e7ekebilecek hedefli bir kampanya ile onlarla yeniden etkile\u015fim kurmay\u0131 deneyin.<\/li>\n\n\n\n<li><strong>E-posta adreslerini onaylay\u0131n:<\/strong> Abonelerin e-postalar\u0131n\u0131z\u0131 ger\u00e7ekten almak istediklerini ve e-posta adreslerinin do\u011fru oldu\u011funu do\u011frulamak i\u00e7in \u00e7ift onay y\u00f6ntemlerini kullan\u0131n.<\/li>\n\n\n\n<li><strong>Etkile\u015fime g\u00f6re segmentlere ay\u0131r\u0131n: <\/strong>Etkile\u015fimi y\u00fcksek kullan\u0131c\u0131lar i\u00e7in segmentler olu\u015fturun ve onlar\u0131 aktif tutmak i\u00e7in i\u00e7eri\u011fi \u00f6zelle\u015ftirin. Etkile\u015fimi daha d\u00fc\u015f\u00fck segmentlere ise etkile\u015fimi art\u0131rmay\u0131 ama\u00e7layan farkl\u0131 i\u00e7erikler g\u00f6nderebilirsiniz.<\/li>\n<\/ul>\n\n\n\n<p>Bu stratejileri uygulayarak daha y\u00fcksek kaliteli bir liste elde edersiniz ve bu da daha etkili e-posta kampanyalar\u0131na do\u011frudan katk\u0131da bulunur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. \u00c7ok fazla e-posta g\u00f6ndermek<\/h3>\n\n\n\n<p>Abonelerinize \u00e7ok fazla e-posta g\u00f6ndermek, daha y\u00fcksek abonelik iptal oranlar\u0131na ve daha d\u00fc\u015f\u00fck etkile\u015fime neden olabilir. Veriler, e-posta g\u00f6ndermenin optimal s\u0131kl\u0131\u011f\u0131n\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde sekt\u00f6re ba\u011fl\u0131 oldu\u011funu g\u00f6stermektedir. Yine de, genel kural, kullan\u0131c\u0131 daha s\u0131k ileti\u015fim tercih etmedik\u00e7e, g\u00f6nderimleri haftada iki defadan fazla olmamak \u00fczere s\u0131n\u0131rlamakt\u0131r.<\/p>\n\n\n\n<p>Do\u011fru e-posta s\u0131kl\u0131\u011f\u0131n\u0131 bulmak i\u00e7in a\u015fa\u011f\u0131dakileri yapabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abonelerin geri bildirimlerini izleyin: <\/strong>Abonelerinizin farkl\u0131 g\u00f6nderim s\u0131kl\u0131klar\u0131na nas\u0131l tepki verdiklerini takip edin. Abonelik iptallerinin artmas\u0131 veya a\u00e7\u0131lma oranlar\u0131n\u0131n d\u00fc\u015fmesi, \u00e7ok fazla e-posta g\u00f6nderdi\u011finizi g\u00f6sterebilir.<\/li>\n\n\n\n<li><strong>Farkl\u0131 s\u0131kl\u0131klar\u0131 deneyin: <\/strong>Farkl\u0131 g\u00f6nderim programlar\u0131n\u0131 deneyerek hedef kitleniz i\u00e7in en uygun olan\u0131 bulun.<\/li>\n\n\n\n<li><strong>Abonelerin s\u0131kl\u0131\u011f\u0131 se\u00e7mesine izin verin:<\/strong> Kay\u0131t s\u00fcrecine ve abone ayarlar\u0131na s\u0131kl\u0131k se\u00e7enekleri ekleyerek abonelerin sizden ne s\u0131kl\u0131kta haber alaca\u011f\u0131n\u0131 kontrol etmelerini sa\u011flay\u0131n.<\/li>\n\n\n\n<li><strong>Miktardan \u00e7ok kaliteye \u00f6nem verin:<\/strong> Bilgilendirici i\u00e7erik, \u00f6zel f\u0131rsatlara eri\u015fim veya ki\u015fisel g\u00f6r\u00fc\u015fler yoluyla her e-postan\u0131n de\u011fer katt\u0131\u011f\u0131ndan emin olun.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9. A\/B testi yapmamak<\/h3>\n\n\n\n<p>E-posta kampanyalar\u0131n\u0131z\u0131 A\/B testi ile kontrol etmemek, hedef kitlenizle en iyi \u015fekilde ileti\u015fim kurmak i\u00e7in f\u0131rsatlar\u0131 ka\u00e7\u0131rmak anlam\u0131na gelir. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re A\/B testi, etkile\u015fim oranlar\u0131n\u0131 %49&#8217;a kadar art\u0131rabilir. E-postalar\u0131n\u0131z\u0131n farkl\u0131 unsurlar\u0131n\u0131 test ederek, ger\u00e7ek verilere dayal\u0131 olarak stratejinizi s\u00fcrekli olarak iyile\u015ftirebilirsiniz.<\/p>\n\n\n\n<p><strong>Okuman\u0131z\u0131 \u00f6neririz<\/strong>: <a href=\"https:\/\/uzmanposta.com\/blog\/email-pazarlamada-a-b-testi-neden-onemlidir\/\">Email Pazarlamada A\/B Testi Neden \u00d6nemlidir?<\/a><\/p>\n\n\n\n<p>A\/B testini etkili bir \u015fekilde uygulaman\u0131n yollar\u0131 a\u015fa\u011f\u0131dakileri i\u00e7ermektedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Her seferinde tek bir de\u011fi\u015fkeni test edin: <\/strong>Konu sat\u0131r\u0131, CTA, d\u00fczen veya g\u00f6nderim zaman\u0131 gibi unsurlar\u0131 tek tek de\u011fi\u015ftirerek her birinin etkisini net bir \u015fekilde anlay\u0131n.<\/li>\n\n\n\n<li><strong>Yeterli \u00f6rneklem b\u00fcy\u00fckl\u00fc\u011f\u00fc kullan\u0131n:<\/strong> Test gruplar\u0131n\u0131z\u0131n istatistiksel olarak anlaml\u0131 sonu\u00e7lar verecek kadar b\u00fcy\u00fck oldu\u011fundan emin olun.<\/li>\n\n\n\n<li><strong>Verilere dayal\u0131 kararlar al\u0131n: <\/strong>A\/B testlerinden elde edilen i\u00e7g\u00f6r\u00fcleri kullanarak gelecekteki kampanyalar hakk\u0131nda bilin\u00e7li kararlar al\u0131n.<\/li>\n\n\n\n<li><strong>S\u00fcrekli test yap\u0131n:<\/strong> Hedef kitlenin tercih ve davran\u0131\u015flar\u0131 de\u011fi\u015ftik\u00e7e e-posta pazarlama stratejilerinizi iyile\u015ftirmek i\u00e7in d\u00fczenli olarak yeni testler yap\u0131n.<\/li>\n<\/ul>\n\n\n\n<p>A\/B testi, e-posta pazarlama \u00e7abalar\u0131n\u0131z\u0131 optimize etmek i\u00e7in gerekli bir ara\u00e7t\u0131r ve stratejinizin d\u00fczenli bir par\u00e7as\u0131 olmal\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. E-postalar\u0131 mobil cihazlar i\u00e7in optimize etmemek<\/h3>\n\n\n\n<p>T\u00fcm e-postalar\u0131n %50&#8217;den fazlas\u0131 art\u0131k mobil cihazlarda a\u00e7\u0131ld\u0131\u011f\u0131 i\u00e7in e-postalar\u0131n\u0131z\u0131 mobil cihazlar i\u00e7in optimize etmemeniz \u00f6nemli bir ihmaldir. Mobil cihazlar i\u00e7in i\u00e7eri\u011finizi optimize etmemek, daha d\u00fc\u015f\u00fck etkile\u015fim ve daha y\u00fcksek abonelik iptal oranlar\u0131na yol a\u00e7abilir.<\/p>\n\n\n\n<p>E-postalar\u0131n\u0131z\u0131 mobil cihazlar i\u00e7in optimize etmek i\u00e7in a\u015fa\u011f\u0131dakileri yapabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/uzmanposta.com\/blog\/responsive-email\/\">Duyarl\u0131 tasar\u0131m kullan\u0131n<\/a>: <\/strong>E-posta tasar\u0131m\u0131n\u0131z\u0131n herhangi bir cihaz\u0131n ekran\u0131na otomatik olarak uyum sa\u011flad\u0131\u011f\u0131ndan emin olun.<\/li>\n\n\n\n<li><strong>Konu sat\u0131rlar\u0131n\u0131 k\u0131sa tutun: <\/strong>Mobil ekranlar daha k\u00fc\u00e7\u00fckt\u00fcr, bu nedenle konu sat\u0131rlar\u0131n\u0131z\u0131 k\u0131sa tutun.<\/li>\n\n\n\n<li><strong>\u0130\u00e7erik d\u00fczeninizi basitle\u015ftirin:<\/strong> \u0130nsanlar\u0131n e-postan\u0131z\u0131 kolayca a\u015fa\u011f\u0131ya kayd\u0131rabilmesi i\u00e7in tek s\u00fctunlu bir d\u00fczen kullan\u0131n.<\/li>\n\n\n\n<li><strong>G\u00f6r\u00fcnt\u00fcleri optimize edin:<\/strong> Kullan\u0131c\u0131 deneyimini iyile\u015ftirmek i\u00e7in g\u00f6r\u00fcnt\u00fclerin boyutlar\u0131n\u0131n uygun oldu\u011fundan ve h\u0131zl\u0131 y\u00fcklendi\u011finden emin olun.<\/li>\n\n\n\n<li><strong>Birden fazla cihazda test edin: <\/strong>E-postalar\u0131n\u0131z\u0131 \u00e7e\u015fitli cihazlarda ve e-posta istemcilerinde d\u00fczenli olarak test ederek her yerde iyi g\u00f6r\u00fcnd\u00fcklerinden ve iyi \u00e7al\u0131\u015ft\u0131klar\u0131ndan emin olun.<\/li>\n<\/ul>\n\n\n\n<p>E-postalar\u0131n\u0131z\u0131n mobil uyumlu olmas\u0131n\u0131 sa\u011flayarak, e-posta ileti\u015fimi i\u00e7in mobil cihazlar\u0131na g\u00fcvenen ve say\u0131s\u0131 giderek artan kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layarak genel kampanya etkinli\u011finizi art\u0131rabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-mail Pazarlamay\u0131 Bir Sonraki Seviyeye Ta\u015f\u0131y\u0131n<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/08\/uzman-posta-mail-extra-1024x576.jpeg\" alt=\"\" class=\"wp-image-6149\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/08\/uzman-posta-mail-extra-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/08\/uzman-posta-mail-extra-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/08\/uzman-posta-mail-extra-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/08\/uzman-posta-mail-extra-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/08\/uzman-posta-mail-extra-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/08\/uzman-posta-mail-extra.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/email-pazarlama\/\">Uzman Posta Extra Geli\u015fmi\u015f E-mail Marketing Platformu Mail Extra<\/a>, e-posta pazarlama yapman\u0131n en kolay ve en verimli yoludur. Kullan\u0131c\u0131 dostu aray\u00fcz\u00fc, haz\u0131r \u015fablon deste\u011fi ve y\u00fcksek teslim edilebilirlik oran\u0131 sayesinde kampanyalar\u0131n\u0131z\u0131 dakikalar i\u00e7inde haz\u0131rlay\u0131p binlerce ki\u015fiye ula\u015ft\u0131rman\u0131za olanak tan\u0131r. \u00dcstelik kredi kart\u0131 gerektirmeden hemen \u00fccretsiz deneyebilir, bu sayede dakikalar i\u00e7inde profesyonel kampanyalar haz\u0131rlamaya ba\u015flayabilirsiniz.<\/p>\n\n\n\n<p>T\u00fcrkiye lokasyonlu ve %100 KVKK uyumlu altyap\u0131s\u0131 ile Mail Extra, sadece g\u00fcvenilir de\u011fil ayn\u0131 zamanda performans odakl\u0131d\u0131r. Ger\u00e7ek zamanl\u0131 raporlama, ki\u015fiselle\u015ftirilmi\u015f g\u00f6nderimler ve geli\u015fmi\u015f liste y\u00f6netimi ile hedef kitlenize daha do\u011fru, daha etkili ve daha h\u0131zl\u0131 ula\u015farak d\u00f6n\u00fc\u015f\u00fcmlerinizi art\u0131rabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-posta pazarlama, hedef kitlesiyle etkili bir \u015fekilde etkile\u015fim kurmak isteyen kurumlar i\u00e7in vazge\u00e7ilmez bir ileti\u015fim arac\u0131d\u0131r. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re, e-posta pazarlamas\u0131na harcanan her dolar i\u00e7in ortalama yat\u0131r\u0131m getirisi 36 dolard\u0131r. Ancak, pop\u00fclerli\u011fine ve dijital pazarlama stratejilerindeki \u00f6nemli rol\u00fcne ra\u011fmen bir\u00e7ok kurum hala e-posta pazarlamas\u0131n\u0131n etkinli\u011fini engelleyen hatalar yapmaktad\u0131r. Yayg\u0131n ve s\u0131k olarak yap\u0131lan hatalar a\u015fa\u011f\u0131dakileri [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"class_list":["post-6202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-posta-pazarlama"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-posta Pazarlamas\u0131nda S\u0131kl\u0131kla Yap\u0131lan Hatalar - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-posta Pazarlamas\u0131nda S\u0131kl\u0131kla Yap\u0131lan Hatalar - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"E-posta pazarlama, hedef kitlesiyle etkili bir \u015fekilde etkile\u015fim kurmak isteyen kurumlar i\u00e7in vazge\u00e7ilmez bir ileti\u015fim arac\u0131d\u0131r. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re, e-posta pazarlamas\u0131na harcanan her dolar i\u00e7in ortalama yat\u0131r\u0131m getirisi 36 dolard\u0131r. Ancak, pop\u00fclerli\u011fine ve dijital pazarlama stratejilerindeki \u00f6nemli rol\u00fcne ra\u011fmen bir\u00e7ok kurum hala e-posta pazarlamas\u0131n\u0131n etkinli\u011fini engelleyen hatalar yapmaktad\u0131r. Yayg\u0131n ve s\u0131k olarak yap\u0131lan hatalar a\u015fa\u011f\u0131dakileri [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uzmanposta\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T07:17:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-16T20:22:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sibel Ho\u015f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:site\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sibel Ho\u015f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 dakika\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-posta Pazarlamas\u0131nda S\u0131kl\u0131kla Yap\u0131lan Hatalar - Uzman Posta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/","og_locale":"tr_TR","og_type":"article","og_title":"E-posta Pazarlamas\u0131nda S\u0131kl\u0131kla Yap\u0131lan Hatalar - Uzman Posta","og_description":"E-posta pazarlama, hedef kitlesiyle etkili bir \u015fekilde etkile\u015fim kurmak isteyen kurumlar i\u00e7in vazge\u00e7ilmez bir ileti\u015fim arac\u0131d\u0131r. Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re, e-posta pazarlamas\u0131na harcanan her dolar i\u00e7in ortalama yat\u0131r\u0131m getirisi 36 dolard\u0131r. Ancak, pop\u00fclerli\u011fine ve dijital pazarlama stratejilerindeki \u00f6nemli rol\u00fcne ra\u011fmen bir\u00e7ok kurum hala e-posta pazarlamas\u0131n\u0131n etkinli\u011fini engelleyen hatalar yapmaktad\u0131r. Yayg\u0131n ve s\u0131k olarak yap\u0131lan hatalar a\u015fa\u011f\u0131dakileri [&hellip;]","og_url":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/uzmanposta\/","article_published_time":"2025-09-23T07:17:42+00:00","article_modified_time":"2025-12-16T20:22:26+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar.jpeg","type":"image\/jpeg"}],"author":"Sibel Ho\u015f","twitter_card":"summary_large_image","twitter_creator":"@uZmanPosta","twitter_site":"@uZmanPosta","twitter_misc":{"Yazan:":"Sibel Ho\u015f","Tahmini okuma s\u00fcresi":"20 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/#article","isPartOf":{"@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/"},"author":{"name":"Sibel Ho\u015f","@id":"https:\/\/uzmanposta.com\/blog\/#\/schema\/person\/ac85212a35ebcaaf56c92a7e051813d6"},"headline":"E-posta Pazarlamas\u0131nda S\u0131kl\u0131kla Yap\u0131lan Hatalar","datePublished":"2025-09-23T07:17:42+00:00","dateModified":"2025-12-16T20:22:26+00:00","mainEntityOfPage":{"@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/"},"wordCount":2807,"publisher":{"@id":"https:\/\/uzmanposta.com\/blog\/#organization"},"image":{"@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/#primaryimage"},"thumbnailUrl":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar.jpeg","articleSection":["E-posta Pazarlama"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/","url":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/","name":"E-posta Pazarlamas\u0131nda S\u0131kl\u0131kla Yap\u0131lan Hatalar - Uzman Posta","isPartOf":{"@id":"https:\/\/uzmanposta.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/#primaryimage"},"image":{"@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/#primaryimage"},"thumbnailUrl":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar.jpeg","datePublished":"2025-09-23T07:17:42+00:00","dateModified":"2025-12-16T20:22:26+00:00","breadcrumb":{"@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/#primaryimage","url":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar.jpeg","contentUrl":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/09\/e-posta-pazarlamasinda-yapilan-hatalar.jpeg","width":1200,"height":675,"caption":"E-posta Pazarlamas\u0131nda S\u0131kl\u0131kla Yap\u0131lan Hatalar"},{"@type":"BreadcrumbList","@id":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlamasinda-siklikla-yapilan-hatalar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/uzmanposta.com\/blog\/"},{"@type":"ListItem","position":2,"name":"E-posta Pazarlama","item":"https:\/\/uzmanposta.com\/blog\/e-posta-pazarlama\/"},{"@type":"ListItem","position":3,"name":"E-posta Pazarlamas\u0131nda S\u0131kl\u0131kla Yap\u0131lan Hatalar"}]},{"@type":"WebSite","@id":"https:\/\/uzmanposta.com\/blog\/#website","url":"https:\/\/uzmanposta.com\/blog\/","name":"Blog","description":"","publisher":{"@id":"https:\/\/uzmanposta.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/uzmanposta.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/uzmanposta.com\/blog\/#organization","name":"Uzman Posta","url":"https:\/\/uzmanposta.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/uzmanposta.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/05\/logo.png","contentUrl":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/05\/logo.png","width":131,"height":60,"caption":"Uzman Posta"},"image":{"@id":"https:\/\/uzmanposta.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/uzmanposta\/","https:\/\/x.com\/uZmanPosta","https:\/\/www.instagram.com\/uzmanposta\/","https:\/\/www.linkedin.com\/company\/uzmanposta\/","https:\/\/www.youtube.com\/channel\/UCk2n1vp1YJ0n3XaDRWBi88Q"]},{"@type":"Person","@id":"https:\/\/uzmanposta.com\/blog\/#\/schema\/person\/ac85212a35ebcaaf56c92a7e051813d6","name":"Sibel Ho\u015f","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/f925f03d20ff0803ddb37c96d39d3793c085014ce56421050f24823c23db1c2a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f925f03d20ff0803ddb37c96d39d3793c085014ce56421050f24823c23db1c2a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f925f03d20ff0803ddb37c96d39d3793c085014ce56421050f24823c23db1c2a?s=96&d=mm&r=g","caption":"Sibel Ho\u015f"},"sameAs":["https:\/\/sibelhos.com\/","https:\/\/www.instagram.com\/bismoothie\/","https:\/\/www.linkedin.com\/in\/sibelhos\/"]}]}},"_links":{"self":[{"href":"https:\/\/uzmanposta.com\/blog\/wp-json\/wp\/v2\/posts\/6202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/uzmanposta.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/uzmanposta.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/uzmanposta.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/uzmanposta.com\/blog\/wp-json\/wp\/v2\/comments?post=6202"}],"version-history":[{"count":1,"href":"https:\/\/uzmanposta.com\/blog\/wp-json\/wp\/v2\/posts\/6202\/revisions"}],"predecessor-version":[{"id":7006,"href":"https:\/\/uzmanposta.com\/blog\/wp-json\/wp\/v2\/posts\/6202\/revisions\/7006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/uzmanposta.com\/blog\/wp-json\/wp\/v2\/media\/6203"}],"wp:attachment":[{"href":"https:\/\/uzmanposta.com\/blog\/wp-json\/wp\/v2\/media?parent=6202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/uzmanposta.com\/blog\/wp-json\/wp\/v2\/categories?post=6202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/uzmanposta.com\/blog\/wp-json\/wp\/v2\/tags?post=6202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}