{"id":2929,"date":"2023-02-14T13:31:31","date_gmt":"2023-02-14T10:31:31","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=2929"},"modified":"2023-02-14T13:33:30","modified_gmt":"2023-02-14T10:33:30","slug":"mail-marketing-istatistikleri","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/mail-marketing-istatistikleri\/","title":{"rendered":"E-Posta Pazarlama Kampanyalar\u0131nda Kullanabilece\u011finiz \u00d6nemli 60 \u0130statistik (2023 G\u00fcncel)"},"content":{"rendered":"\n<p>Pazarlamac\u0131lar\u0131n bir\u00e7o\u011fu e-posta pazarlama yat\u0131r\u0131m getirisinin di\u011fer kanallara k\u0131yasla \u00e7ok fazla oldu\u011funu bilir, ancak kaynaklar\u0131 s\u0131n\u0131rl\u0131ysa, zamanlar\u0131n\u0131 ve b\u00fct\u00e7elerini do\u011fru pazarlama stratejilerine yat\u0131rd\u0131klar\u0131ndan emin olmak isterler.<\/p>\n\n\n\n<p>Bu noktada e-posta pazarlamadan kesinlike emin olabilirsiniz!<\/p>\n\n\n\n<p>\u00c7\u00fcnk\u00fc e-posta ile pazarlama, her \u00f6l\u00e7ekten i\u015fletmenin yat\u0131r\u0131m yapmas\u0131 gereken do\u011fru stratejilerden biridir. Fakat, e-posta pazarlamadan bir yat\u0131r\u0131m getirisi elde edece\u011finiz konusunda hala ikna olmad\u0131ysan\u0131z, a\u015fa\u011f\u0131da sizin i\u00e7in <strong>e-posta pazarlama istatistikleri<\/strong> ile ilgili bir liste haz\u0131rlad\u0131k.&nbsp;<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131daki listede e-posta pazarlama kampanyalar\u0131n\u0131z\u0131 bir sonraki a\u015famaya ta\u015f\u0131man\u0131za yard\u0131mc\u0131 olacak en son<strong> e-posta pazarlama istatistiklerini<\/strong> bulabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Genel E-posta Pazarlama \u0130statistikleri<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>E-posta pazarlama, medya planlama yapan her 2 ki\u015fiden 1&#8217;i taraf\u0131ndan kullan\u0131l\u0131r. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/content-and-media-strategy-report?_ga=2.167040637.2116605659.1655405116-782004359.1655405116&amp;hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_content-cta=HubSpot%20Blog%20Research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot Blog Research, 2021<\/a>)<\/li><li>E-posta pazarlama gelirinin 2023 sonunda neredeyse 11 milyara ula\u015faca\u011f\u0131 tahmin ediliyor. (<a href=\"https:\/\/www.statista.com\/statistics\/812060\/email-marketing-revenue-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista, 2021<\/a>)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"743\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/email-pazarlama-geliri.png\" alt=\"\" class=\"wp-image-2930\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/email-pazarlama-geliri.png 1000w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/email-pazarlama-geliri-300x223.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/email-pazarlama-geliri-768x571.png 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/email-pazarlama-geliri-750x557.png 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>G\u00fcnl\u00fck olarak e-posta kullanan 4 milyar e-posta kullan\u0131c\u0131s\u0131 var. Bu say\u0131n\u0131n 2025 y\u0131l\u0131na kadar 4,6 milyara \u00e7\u0131kmas\u0131 bekleniyor. (<a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista, 2021<\/a>)<\/li><li>Her g\u00fcn 306 milyardan fazla e-posta g\u00f6nderilip al\u0131n\u0131yor. (<a href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista, 2021<\/a>)<\/li><li>K\u00fc\u00e7\u00fck i\u015fletmelerin %64&#8217;\u00fc m\u00fc\u015fterilere ula\u015fmak i\u00e7in e-posta pazarlamay\u0131 kullan\u0131yor. (<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/the-state-of-small-business-marketing\/#one\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Campaign Monitor, 2021<\/a>)<\/li><li>Markalar\u0131n %37&#8217;si e-posta b\u00fct\u00e7elerini art\u0131r\u0131rken sadece %1,3&#8217;\u00fc e-posta b\u00fct\u00e7elerinden kesinti yap\u0131yor. (<a href=\"https:\/\/www.litmus.com\/blog\/2021-state-of-email\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Litmus, 2021<\/a>)<\/li><li>E-posta pazarlama kampanyalar\u0131 i\u00e7in en etkili stratejiler abone segmentasyonu (%78), ki\u015fiselle\u015ftirme (%72) ve otomasyon e-posta kampanyalar\u0131d\u0131r (%71). (<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?_ga=2.154607483.2116605659.1655405116-782004359.1655405116&amp;hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_content-cta=HubSpot%20Blog%20Research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot Blog Research, 2021<\/a>)<\/li><li>Pazarlamac\u0131lar\u0131n %33&#8217;\u00fc haftal\u0131k, %26&#8217;s\u0131 ayda birka\u00e7 kez e-posta g\u00f6nderiyor. (<a href=\"https:\/\/databox.com\/email-marketing-sending-frequency\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Databox, 2022<\/a>)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/email-kullanim-istatistikleri.png\" alt=\"\" class=\"wp-image-2932\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/email-kullanim-istatistikleri.png 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/email-kullanim-istatistikleri-300x138.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/email-kullanim-istatistikleri-768x353.png 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/email-kullanim-istatistikleri-750x345.png 750w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Kaynak: databox<\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130\u015fletmelerin %63&#8217;\u00fc, kat\u0131l\u0131m seviyelerine g\u00f6re abonelere g\u00f6nderilen e-posta s\u0131kl\u0131\u011f\u0131n\u0131 azalt\u0131yor. (<a href=\"https:\/\/databox.com\/email-marketing-sending-frequency\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Databox, 2022<\/a>)<\/li><li>Markalar\u0131n %41,5&#8217;i e-posta pazarlaman\u0131n i\u015f ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok kritik oldu\u011funu s\u00f6yl\u00fcyor. Bu oran 2020&#8217;de %78&#8217;di. (<a href=\"https:\/\/www.litmus.com\/blog\/2021-state-of-email\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Litmus, 2021<\/a>)<\/li><li>Pazarlamac\u0131lar\u0131n %77&#8217;si, son 12 ayda e-posta etkile\u015fiminde bir art\u0131\u015f g\u00f6rd\u00fc. (<a href=\"https:\/\/www.hubspot.com\/state-of-marketing?hubs_post=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_post-cta=Not%20Another%20State%20of%20Marketing&amp;_gl=1*1raypfq*_ga*ODUxMzgzMDQ4LjE2Njg4MDIxOTY.*_ga_LXTM6CQ0XK*MTY3NjIyODg3MC44LjEuMTY3NjIzMDIyNC4wLjAuMA..&amp;_ga=2.249639942.1457719695.1676228871-851383048.1668802196\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Not Another State of Marketing, 2021<\/a>)<\/li><li>En y\u00fcksek e-posta a\u00e7\u0131lma oranlar\u0131 (yakla\u015f\u0131k %19) Cuma g\u00fcn\u00fcyken, Cumartesi g\u00fcnleri en d\u00fc\u015f\u00fck a\u00e7\u0131lma oran\u0131na (%17) sahip. (<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Campaign Monitor, 2021<\/a>)<\/li><li>Pazarlamac\u0131lar\u0131n %43&#8217;\u00fc, Apple&#8217;\u0131n Mail Privacy Protection nedeniyle e-posta performans\u0131n\u0131 \u00f6l\u00e7me y\u00f6ntemlerini de\u011fi\u015ftiriyor, fakat %24&#8217;\u00fc \u015fimdilik herhangi bir de\u011fi\u015fiklik yapm\u0131yor. (<a href=\"https:\/\/www.litmus.com\/blog\/2021-state-of-email\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Litmus, 2021<\/a>)<\/li><li>E-posta pazarlamac\u0131lar\u0131n\u0131n son veri gizlili\u011fi de\u011fi\u015fikliklerine uyum sa\u011flamalar\u0131n\u0131n en \u00f6nemli yolu, farkl\u0131 KPI&#8217;lara \u00f6ncelik vermekti. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/apple-ios-15-email-marketing-impact-data?_ga=2.134746674.2116605659.1655405116-782004359.1655405116&amp;hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_content-cta=HubSpot%20Blog%20Research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot Blog Research, 2021<\/a>)<\/li><li>Promosyon teklifleri i\u00e7eren ve her al\u0131c\u0131n\u0131n ilgi alan\u0131na g\u00f6re ki\u015fiselle\u015ftirilen e-posta konu sat\u0131rlar\u0131, olduk\u00e7a merak uyand\u0131r\u0131yor. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?_ga=2.134746674.2116605659.1655405116-782004359.1655405116&amp;hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_content-cta=HubSpot%20Blog%20Research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot Blog Research, 2021<\/a>)<\/li><li>E-posta pazarlamada QA, A\/B ve spam testleri daha y\u00fcksek yat\u0131r\u0131m getirisi sa\u011flaman\u0131za yard\u0131mc\u0131 oluyor. E\u011fer testleri e-posta program\u0131n\u0131z i\u00e7in \u00e7al\u0131\u015ft\u0131r\u0131rsan\u0131z, daha y\u00fcksek getiriler (%28&#8217;e varan) elde edebilirsiniz. (<a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Litmus, 2022<\/a>)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">B2B E-posta Pazarlama \u0130statistikleri<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>B2B pazarlamac\u0131lar\u0131n\u0131n %81&#8217;i en \u00e7ok kulland\u0131klar\u0131 i\u00e7erik pazarlama bi\u00e7iminin e-posta haber b\u00fclteni oldu\u011funu s\u00f6yl\u00fcyor. (<a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2019\/10\/2020_B2B_Research_Final.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Content Marketing Institute, 2020)<\/a><\/li><li>B2B pazarlamac\u0131lar\u0131n\u0131n %64&#8217;\u00fc, e-posta pazarlama stratejilerinin 2021&#8217;deki i\u015f hedeflerine ula\u015fmada etkili oldu\u011funu s\u00f6yl\u00fcyor. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?_ga=2.125310921.2116605659.1655405116-782004359.1655405116&amp;hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_content-cta=HubSpot%20Blog%20Research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot Blog Research, 2021<\/a>)<\/li><li>T\u00fcm e-posta\u2019lar\u0131n %15,8&#8217;i kayboluyor veya pop\u00fcler spam filtreleri taraf\u0131ndan yakalan\u0131yor. (<a href=\"https:\/\/www.emailtooltester.com\/en\/email-deliverability-test\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Email Tool Tester, 2022<\/a>)<\/li><li>B2B pazarlamac\u0131lar, yeni \u00fcr\u00fcn ve \u00f6zellik duyurusu i\u00e7eren e-posta\u2019lar\u0131n en y\u00fcksek t\u0131klama oran\u0131na sahip oldu\u011funu s\u00f6yl\u00fcyor. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?_ga=2.154992379.2116605659.1655405116-782004359.1655405116&amp;hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_content-cta=HubSpot%20Blog%20Research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot Blog Research, 2021<\/a>)<\/li><li>Otomasyon e-posta pazarlamada; tetiklenen e-posta\u2019lar\u0131 g\u00f6ndermek, kampanyalar\u0131 beslemek veya geli\u015ftirmek ve segmentasyon i\u00e7in kullan\u0131l\u0131r. (<a href=\"https:\/\/www.litmus.com\/blog\/2021-state-of-email\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Litmus, 2021<\/a>)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mobil Pazarlama \u0130statistikleri<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>E-posta g\u00f6r\u00fcnt\u00fclemelerinin \u00e7o\u011fu mobil cihazlardan (%41), ard\u0131ndan masa\u00fcst\u00fc cihazlardan (%39) geliyor. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?_ga=2.129955407.2116605659.1655405116-782004359.1655405116&amp;hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_content-cta=HubSpot%20Blog%20Research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot Blog Research, 2021<\/a>)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-goruntuleme-mobil-cihaz-1024x576.png\" alt=\"\" class=\"wp-image-2934\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-goruntuleme-mobil-cihaz-1024x576.png 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-goruntuleme-mobil-cihaz-300x169.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-goruntuleme-mobil-cihaz-768x432.png 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-goruntuleme-mobil-cihaz-750x422.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-goruntuleme-mobil-cihaz-1140x641.png 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-goruntuleme-mobil-cihaz.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Kaynak: HubSpot Blog Research<\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>K\u00fcresel web sitesi trafi\u011finin yakla\u015f\u0131k %55&#8217;i, tabletler hari\u00e7 mobil cihazlardan olu\u015fuyor. (<a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista, 2022<\/a>)<\/li><li>Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131n %46&#8217;s\u0131 i\u015fletmelerden e-posta yoluyla ileti\u015fim almay\u0131 tercih ediyor. (<a href=\"https:\/\/www.statista.com\/statistics\/1263298\/business-messaging-channels-preferred-by-smartphone-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista, 2021<\/a>)<\/li><li>Apple iPhone&#8217;un yerel e-posta uygulamas\u0131 en y\u00fcksek pazar pay\u0131na sahip ve onu Gmail takip ediyor. (<a href=\"https:\/\/www.litmus.com\/email-client-market-share\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Litmus Labs, 2022<\/a>)<\/li><li>5 e-posta kampanyas\u0131ndan yakla\u015f\u0131k 1&#8217;i mobil cihazlar i\u00e7in optimize edilmiyor. (<a href=\"https:\/\/www.superoffice.com\/blog\/b2b-email-marketing-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SuperOffice, 2020<\/a>)<\/li><li>Mobil uyumlu bir e-posta tasar\u0131m\u0131 yapmak, mobil t\u0131klamalar\u0131 %15 oran\u0131nda art\u0131rabilir. (<a href=\"https:\/\/mailchimp.com\/resources\/impact-of-mobile-use-on-email-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MailChimp, 2021<\/a>)<\/li><li>Pazarlamac\u0131lar\u0131n %56&#8217;s\u0131, e-posta pazarlama stratejilerinde mobil uyumlu e-postalardan yararlan\u0131yor. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?_ga=2.134756914.2116605659.1655405116-782004359.1655405116&amp;hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_content-cta=HubSpot%20Blog%20Research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot Blog Research, 2021<\/a>)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">B2C E-posta Pazarlama \u0130statistikleri<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>B2C pazarlamac\u0131lar\u0131n\u0131n %87&#8217;si, e-posta pazarlama stratejilerinin bir par\u00e7as\u0131 olarak otomasyondan yararlan\u0131yor. (<a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-marketing-industry-trends-report?_ga=2.159195129.2116605659.1655405116-782004359.1655405116&amp;hubs_content=blog.hubspot.com%2Fmarketing%2Femail-marketing-stats&amp;hubs_content-cta=HubSpot%20Blog%20Research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot Blog Research, 2021<\/a>)<\/li><li>\u0130nsanlar\u0131n %50&#8217;si ayda en az bir kez pazarlama e-posta\u2019lar\u0131ndan sat\u0131n almaya yap\u0131yor. (<a href=\"https:\/\/www.salecycle.com\/blog\/stats\/18-essential-email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Salecycle, 2022<\/a>)<\/li><li>Haftada be\u015ften fazla haber b\u00fclteni g\u00f6ndermezseniz, hedef kitleniz sizi daha y\u00fcksek a\u00e7\u0131lma ve t\u0131klama oranlar\u0131yla \u00f6d\u00fcllendirir. (<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#location-industry\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GetResponse, 2020<\/a>)<\/li><li>Perakende, e-ticaret ve t\u00fcketim mal ve hizmetleri \u015firketlerinin %60&#8217;\u0131, e-posta\u2019lar\u0131n\u0131 ge\u00e7mi\u015f sat\u0131n almalara g\u00f6re ki\u015fiselle\u015ftiriyor. (<a href=\"https:\/\/www.litmus.com\/resources\/2020-state-of-email-report-fall-edition\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Litmus, 2020<\/a>)<\/li><li>Ortalama 10 ki\u015fiden 8&#8217;i bir kar\u015f\u0131lama e-posta\u2019s\u0131n\u0131 a\u00e7\u0131yor. Kar\u015f\u0131lama e-posta\u2019lar\u0131 di\u011fer e-posta t\u00fcrlerine g\u00f6re 4 kat daha fazla a\u00e7\u0131lma ve 10 kat daha fazla t\u0131klama sa\u011fl\u0131yor. (<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#location-industry\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GetResponse, 2020<\/a>)<\/li><li>Tek mesajl\u0131 otomatik e-posta, %98&#8217;lik bir a\u00e7\u0131lma oran\u0131na ve %37&#8217;lik bir t\u0131klama oran\u0131na sahip. (<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#location-industry\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GetResponse, 2020<\/a>)<\/li><li>T\u00fcm e-posta kampanyalar\u0131n\u0131n yakla\u015f\u0131k %22&#8217;si g\u00f6nderildikten sonraki ilk saat i\u00e7inde a\u00e7\u0131l\u0131yor. (<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#location-industry\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">GetResponse, 2020<\/a>)<\/li><li>T\u00fcm e-postalar\u0131n %15,8&#8217;i kayboluyor veya pop\u00fcler spam filtreleri taraf\u0131ndan yakalan\u0131yor. (<a href=\"https:\/\/www.emailtooltester.com\/en\/email-deliverability-test\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Email Tool Tester, 2022<\/a>)<\/li><li>Ankete kat\u0131lanlar\u0131n %59&#8217;u, pazarlama e-posta\u2019lar\u0131n\u0131n sat\u0131n almalar\u0131n\u0131 etkiledi\u011fini s\u00f6yl\u00fcyor. (<a href=\"https:\/\/www.salecycle.com\/blog\/stats\/18-essential-email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Salecycle, 2022<\/a>)<\/li><li>B2C pazarlamac\u0131lar\u0131n\u0131n %64&#8217;\u00fc e-posta\u2019lar\u0131n\u0131 olu\u015ftururken eri\u015filebilirli\u011fi g\u00f6z \u00f6n\u00fcnde bulunduruyor. (<a href=\"https:\/\/www.mailjet.com\/resources\/guides-ebooks\/accessibility-in-the-inbox\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pathwire, 2021<\/a>)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">E-posta Pazarlama Demografisi 2021<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>E-posta kullan\u0131c\u0131lar\u0131n\u0131n %99&#8217;u gelen kutular\u0131n\u0131 her g\u00fcn kontrol ederken, baz\u0131lar\u0131 g\u00fcnde 20 kez kontrol ediyor. T\u00fcketicilerin %58&#8217;i sabah ilk i\u015f, e-posta&#8217;lar\u0131n\u0131 kontrol ediyor. (<a href=\"https:\/\/optinmonster.com\/is-email-marketing-dead-heres-what-the-statistics-show\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">OptinMonster, 2020<\/a>). Ayr\u0131ca t\u00fcketicilerin %84,3&#8217;\u00fc e-posta\u2019lar\u0131n\u0131 g\u00fcnde en az bir kez kontrol ettiklerini s\u00f6yl\u00fcyor. (<a href=\"https:\/\/www.mailjet.com\/resources\/research\/email-engagement-2021\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pathwire, 2021<\/a>)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"896\" height=\"468\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-goruntuleme.png\" alt=\"\" class=\"wp-image-2937\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-goruntuleme.png 896w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-goruntuleme-300x157.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-goruntuleme-768x401.png 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-goruntuleme-750x392.png 750w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><figcaption>Kaynak: mailjet<\/figcaption><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>ABD&#8217;de ankete kat\u0131lanlar\u0131n %35&#8217;inin iki e-posta adresi, %28&#8217;inin d\u00f6rtten fazla e-posta adresi var. (<a href=\"https:\/\/www.statista.com\/statistics\/1291843\/number-of-email-addresses-people-have-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista, 2021<\/a>)<\/li><li>T\u00fcketiciler, marka e-posta\u2019lar\u0131n\u0131 okumak i\u00e7in ortalama 10 saniye harc\u0131yor. (<a href=\"https:\/\/www.statista.com\/statistics\/1273288\/time-spent-brand-emails\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista, 2021<\/a>)<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1000\" height=\"743\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-okumak-icin-harcanan-zaman.png\" alt=\"\" class=\"wp-image-2938\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-okumak-icin-harcanan-zaman.png 1000w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-okumak-icin-harcanan-zaman-300x223.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-okumak-icin-harcanan-zaman-768x571.png 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-okumak-icin-harcanan-zaman-750x557.png 750w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u00fcketicilerin %40&#8217;\u0131 gelen kutular\u0131nda en az 50 okunmam\u0131\u015f e-posta oldu\u011funu s\u00f6yl\u00fcyor. (<a href=\"https:\/\/www.hubspot.com\/marketing-statistics?hubs_post=blog.hubspot.com\/marketing\/email-marketing-stats&amp;hubs_post-cta=HubSpot&amp;_gl=1*1gnshea*_ga*ODUxMzgzMDQ4LjE2Njg4MDIxOTY.*_ga_LXTM6CQ0XK*MTY3NjIyODg3MC44LjEuMTY3NjIzMzYxNS4wLjAuMA..&amp;_ga=2.182472742.1457719695.1676228871-851383048.1668802196\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HubSpot, 2020<\/a>)<\/li><li>E-posta, ABD&#8217;deki t\u00fcketicilerin markalar\u0131n indirim kuponlar\u0131n\u0131 ke\u015ffetmesinin ba\u015fl\u0131ca yolu olarak g\u00f6steriliyor. (<a href=\"https:\/\/www.statista.com\/statistics\/1295911\/common-ways-to-find-coupons-among-consumers-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista, 2021<\/a>)<\/li><li>Bir e-posta g\u00f6ndereni tan\u0131mak, e-posta\u2019y\u0131 a\u00e7maya karar vermede en \u00f6nemli fakt\u00f6r. 2. en \u00f6nemli fakt\u00f6r ise, e-posta\u2019y\u0131 okumak i\u00e7in ger\u00e7ekten zamana sahip olmakt\u0131r. (<a href=\"https:\/\/www.mailjet.com\/resources\/research\/email-engagement-2021\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pathwire, 2021<\/a>)<\/li><li>T\u00fcm sekt\u00f6rlerde ortalama hemen \u00e7\u0131kma oran\u0131 %9,96&#8217;d\u0131r. (<a href=\"https:\/\/knowledgebase.constantcontact.com\/articles\/KnowledgeBase\/5409-average-industry-rates?lang=en_US\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Constant Contact, 2022<\/a>)<\/li><li>Y ku\u015fa\u011f\u0131n\u0131n %59&#8217;u e-posta\u2019lar\u0131n\u0131 kontrol etmek i\u00e7in \u00f6ncelikle ak\u0131ll\u0131 telefonlar\u0131n\u0131 kullan\u0131rken, Z Ku\u015fa\u011f\u0131&#8217;n\u0131n %67&#8217;si gelen kutular\u0131n\u0131 mobil cihazlarda tar\u0131yor. (<a href=\"https:\/\/bluecoreweb.wpengine.com\/resources\/millennials-engage-brands-report-2016\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bluecore, 2021<\/a>)<\/li><li>Baby Boomers&#8217;lar\u0131n %74&#8217;\u00fc, markalardan ileti\u015fim almak i\u00e7in en ki\u015fisel kanal\u0131n e-posta oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. (<a href=\"https:\/\/bluecoreweb.wpengine.com\/resources\/millennials-engage-brands-report-2016\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bluecore, 2021<\/a>)<\/li><li>Pazarlamac\u0131lar\u0131n e-posta\u2019lar\u0131n\u0131 olu\u015ftururken eri\u015filebilirli\u011fi art\u0131rmak i\u00e7in att\u0131\u011f\u0131 en \u00f6nemli ad\u0131mlar, k\u0131sa ve a\u00e7\u0131klay\u0131c\u0131 konu sat\u0131rlar\u0131 yazmak, ba\u011flant\u0131 ve butonlar\u0131n g\u00f6r\u00fclmesini kolayla\u015ft\u0131rmak ve paragraflar\u0131 k\u0131sa ve basit tutmakt\u0131r. (<a href=\"https:\/\/www.mailjet.com\/resources\/guides-ebooks\/accessibility-in-the-inbox\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pathwire, 2021<\/a>)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">E-posta Pazarlaman\u0131n Avantajlar\u0131<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Pazarlamac\u0131lar\u0131n %30&#8217;u e-posta pazarlaman\u0131n en y\u00fcksek e-posta pazarlama yat\u0131r\u0131m getirisine sahip oldu\u011funu belirtiyor. Bunun nedeni muhtemelen, Campaign Monitor taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, e-posta pazarlamas\u0131na harcanan her 1 dolar kar\u015f\u0131l\u0131\u011f\u0131nda 44 dolar kazan\u0131lmas\u0131d\u0131r. Bu da %4400&#8217;l\u00fck bir YG&#8217;ye e\u015fittir.&nbsp;<\/li><li>\u015eirketlerin %18&#8217;i, yat\u0131r\u0131lan 1 dolar ba\u015f\u0131na 70 dolardan fazla e-posta pazarlama yat\u0131r\u0131m getirisi elde ediyor. (<a href=\"https:\/\/www.barilliance.com\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Barilliance<\/a>)<\/li><li>E-posta, m\u00fc\u015fteri kazanmada Facebook ve Twitter&#8217;\u0131n toplam\u0131ndan 40 kat daha etkili. (<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mckinsey<\/a>)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pazarlamac\u0131lar\u0131n bir\u00e7o\u011fu e-posta pazarlama yat\u0131r\u0131m getirisinin di\u011fer kanallara k\u0131yasla \u00e7ok fazla oldu\u011funu bilir, ancak kaynaklar\u0131 s\u0131n\u0131rl\u0131ysa, zamanlar\u0131n\u0131 ve b\u00fct\u00e7elerini do\u011fru pazarlama stratejilerine yat\u0131rd\u0131klar\u0131ndan emin olmak isterler. Bu noktada e-posta pazarlamadan kesinlike emin olabilirsiniz! \u00c7\u00fcnk\u00fc e-posta ile pazarlama, her \u00f6l\u00e7ekten i\u015fletmenin yat\u0131r\u0131m yapmas\u0131 gereken do\u011fru stratejilerden biridir. Fakat, e-posta pazarlamadan bir yat\u0131r\u0131m getirisi elde edece\u011finiz konusunda [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,1],"tags":[],"class_list":["post-2929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-e-posta","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Posta Pazarlama Kampanyalar\u0131nda Kullanabilece\u011finiz \u00d6nemli 60 \u0130statistik (2023 G\u00fcncel) - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/mail-marketing-istatistikleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Posta Pazarlama Kampanyalar\u0131nda Kullanabilece\u011finiz \u00d6nemli 60 \u0130statistik (2023 G\u00fcncel) - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"Pazarlamac\u0131lar\u0131n bir\u00e7o\u011fu e-posta pazarlama yat\u0131r\u0131m getirisinin di\u011fer kanallara k\u0131yasla \u00e7ok fazla oldu\u011funu bilir, ancak kaynaklar\u0131 s\u0131n\u0131rl\u0131ysa, zamanlar\u0131n\u0131 ve b\u00fct\u00e7elerini do\u011fru pazarlama stratejilerine yat\u0131rd\u0131klar\u0131ndan emin olmak isterler. Bu noktada e-posta pazarlamadan kesinlike emin olabilirsiniz! \u00c7\u00fcnk\u00fc e-posta ile pazarlama, her \u00f6l\u00e7ekten i\u015fletmenin yat\u0131r\u0131m yapmas\u0131 gereken do\u011fru stratejilerden biridir. Fakat, e-posta pazarlamadan bir yat\u0131r\u0131m getirisi elde edece\u011finiz konusunda [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uzmanposta.com\/blog\/mail-marketing-istatistikleri\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uzmanposta\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-14T10:31:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-14T10:33:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-pazarlama-kampanyalarinda-kullanabileceginiz-onemli-60-istatistik-2023-guncel.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sibel Ho\u015f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:site\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sibel Ho\u015f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-Posta Pazarlama Kampanyalar\u0131nda Kullanabilece\u011finiz \u00d6nemli 60 \u0130statistik (2023 G\u00fcncel) - Uzman Posta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uzmanposta.com\/blog\/mail-marketing-istatistikleri\/","og_locale":"tr_TR","og_type":"article","og_title":"E-Posta Pazarlama Kampanyalar\u0131nda Kullanabilece\u011finiz \u00d6nemli 60 \u0130statistik (2023 G\u00fcncel) - Uzman Posta","og_description":"Pazarlamac\u0131lar\u0131n bir\u00e7o\u011fu e-posta pazarlama yat\u0131r\u0131m getirisinin di\u011fer kanallara k\u0131yasla \u00e7ok fazla oldu\u011funu bilir, ancak kaynaklar\u0131 s\u0131n\u0131rl\u0131ysa, zamanlar\u0131n\u0131 ve b\u00fct\u00e7elerini do\u011fru pazarlama stratejilerine yat\u0131rd\u0131klar\u0131ndan emin olmak isterler. Bu noktada e-posta pazarlamadan kesinlike emin olabilirsiniz! \u00c7\u00fcnk\u00fc e-posta ile pazarlama, her \u00f6l\u00e7ekten i\u015fletmenin yat\u0131r\u0131m yapmas\u0131 gereken do\u011fru stratejilerden biridir. Fakat, e-posta pazarlamadan bir yat\u0131r\u0131m getirisi elde edece\u011finiz konusunda [&hellip;]","og_url":"https:\/\/uzmanposta.com\/blog\/mail-marketing-istatistikleri\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/uzmanposta\/","article_published_time":"2023-02-14T10:31:31+00:00","article_modified_time":"2023-02-14T10:33:30+00:00","og_image":[{"width":1000,"height":500,"url":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-pazarlama-kampanyalarinda-kullanabileceginiz-onemli-60-istatistik-2023-guncel.jpeg","type":"image\/jpeg"}],"author":"Sibel Ho\u015f","twitter_card":"summary_large_image","twitter_creator":"@uZmanPosta","twitter_site":"@uZmanPosta","twitter_misc":{"Yazan:":"Sibel Ho\u015f","Tahmini okuma s\u00fcresi":"7 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uzmanposta.com\/blog\/mail-marketing-istatistikleri\/#article","isPartOf":{"@id":"https:\/\/uzmanposta.com\/blog\/mail-marketing-istatistikleri\/"},"author":{"name":"Sibel Ho\u015f","@id":"https:\/\/uzmanposta.com\/blog\/#\/schema\/person\/ac85212a35ebcaaf56c92a7e051813d6"},"headline":"E-Posta Pazarlama Kampanyalar\u0131nda Kullanabilece\u011finiz \u00d6nemli 60 \u0130statistik (2023 G\u00fcncel)","datePublished":"2023-02-14T10:31:31+00:00","dateModified":"2023-02-14T10:33:30+00:00","mainEntityOfPage":{"@id":"https:\/\/uzmanposta.com\/blog\/mail-marketing-istatistikleri\/"},"wordCount":1344,"publisher":{"@id":"https:\/\/uzmanposta.com\/blog\/#organization"},"image":{"@id":"https:\/\/uzmanposta.com\/blog\/mail-marketing-istatistikleri\/#primaryimage"},"thumbnailUrl":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2023\/02\/e-posta-pazarlama-kampanyalarinda-kullanabileceginiz-onemli-60-istatistik-2023-guncel.jpeg","articleSection":["E-mail &amp; E-posta","Nedir? 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