{"id":2802,"date":"2022-12-16T09:02:21","date_gmt":"2022-12-16T06:02:21","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=2802"},"modified":"2023-11-28T14:10:39","modified_gmt":"2023-11-28T11:10:39","slug":"is-zekasi-business-intelligence","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/is-zekasi-business-intelligence\/","title":{"rendered":"\u0130\u015f Zekas\u0131 (Business Intelligence BI) Nedir? \u0130\u015fletmeler \u0130\u00e7in Veri Odakl\u0131 Aksiyon Alman\u0131n \u00d6nemi"},"content":{"rendered":"\n<p><strong>\u0130\u015f zekas\u0131 <\/strong>yani <strong>Business intelligence (BI)<\/strong>, i\u015fletmelerin karar verme s\u00fcre\u00e7lerini desteklemek i\u00e7in verileri toplamak, depolamak ve analiz etmek i\u00e7in kulland\u0131klar\u0131 ara\u00e7 ve sistemleri ifade eder. \u0130\u015f zekas\u0131 sistemleri temel olarak i\u015fletmelerin verilerine eri\u015fmesine, bunlar\u0131 analiz etmesine ve g\u00f6rselle\u015ftirmesine olanak tan\u0131yan yaz\u0131l\u0131m uygulamalar\u0131n\u0131n, veri tabanlar\u0131n\u0131n ve ara\u00e7lar\u0131n bir kombinasyonunu i\u00e7erir. \u0130\u015fletmeler i\u015f zekas\u0131n\u0131 kullanarak operasyonlar\u0131, m\u00fc\u015fterileri ve pazarlar\u0131 hakk\u0131nda daha iyi kararlar almalar\u0131na ve performanslar\u0131n\u0131 iyile\u015ftirmelerine yard\u0131mc\u0131 olabilecek i\u00e7g\u00f6r\u00fcler elde edebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00fcnya Genelinde \u0130\u015f Zekas\u0131 (Business Intelligence) \u0130statistikleri<\/h2>\n\n\n\n<p>D\u00fcnya genelinde ge\u00e7erlili\u011fi ve g\u00fcvenirli\u011fi kan\u0131tlanm\u0131\u015f Statista verilerine g\u00f6re \u0130\u015f Zekas\u0131 (Business Intelligence) sekt\u00f6r\u00fcn\u00fcn verilerini birlikte inceleyelim:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130\u015f Zekas\u0131 Yaz\u0131l\u0131mlar\u0131 segmentindeki gelirin 2022&#8217;de 23,43 milyar ABD dolar\u0131na ula\u015faca\u011f\u0131 tahmin ediliyor.<\/li><li>Gelirin y\u0131ll\u0131k %6,75 b\u00fcy\u00fcme oran\u0131 (CAGR 2022-2027) g\u00f6stermesi ve 2027 y\u0131l\u0131na kadar 32,48 milyar ABD dolar\u0131 pazar hacmine ula\u015fmas\u0131 bekleniyor.<\/li><li>\u0130\u015f Zekas\u0131 Yaz\u0131l\u0131mlar\u0131 segmentinde \u00c7al\u0131\u015fan Ba\u015f\u0131na Ortalama Harcaman\u0131n 2022&#8217;de 6,78 ABD Dolar\u0131na ula\u015faca\u011f\u0131 tahmin edilmektedir.<\/li><li>IBM&#8217;in k\u00fcresel pazar pay\u0131 2020&#8217;de %0,0 idi.<\/li><li>K\u00fcresel kar\u015f\u0131la\u015ft\u0131rmada, gelirin \u00e7o\u011fu Amerika Birle\u015fik Devletleri&#8217;nde elde edilecek (2022&#8217;de 11.710,00 milyon ABD dolar\u0131).<\/li><\/ul>\n\n\n\n<p>\u0130\u015f zekas\u0131 ve analitik yaz\u0131l\u0131m uygulamalar\u0131n\u0131n pazar b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fcn, d\u00fcnya \u00e7ap\u0131nda 2020&#8217;de 15,2 milyar ABD dolar\u0131ndan 2025&#8217;te 18 milyar\u0131n \u00fczerine \u00e7\u0131kaca\u011f\u0131 tahmin ediliyor. \u0130\u015f zekas\u0131 ve analitik yaz\u0131l\u0131m uygulama pazar\u0131, kurumsal uygulama yaz\u0131l\u0131m pazar\u0131n\u0131n bir alt segmentidir. 2020 y\u0131l\u0131nda d\u00fcnya \u00e7ap\u0131nda cirosu 212 milyar ABD dolar\u0131 olan bir pazar olan kurumsal uygulama yaz\u0131l\u0131m\u0131, i\u015fletmelerin ihtiya\u00e7lar\u0131na cevap vermeyi ama\u00e7lamaktad\u0131r. Bu yaz\u0131l\u0131m programlar\u0131, di\u011ferlerinin yan\u0131 s\u0131ra tedarik zinciri y\u00f6netimini geli\u015ftirmeye, kaynaklar\u0131 y\u00f6netmeye veya m\u00fc\u015fterilerle daha iyi etkile\u015fime girmeye yard\u0131mc\u0131 olarak \u015firketlerin ve i\u015fletmelerin kurumsal hedeflerine ula\u015fmalar\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015f zekas\u0131 ve analitik<\/h2>\n\n\n\n<p>\u0130\u015f zekas\u0131 uygulamalar\u0131, i\u015f operasyonlar\u0131n\u0131 s\u00fcrd\u00fcrmek, optimize etmek veya d\u00fczene sokmak i\u00e7in mevcut, eyleme ge\u00e7irilebilir verileri toplamak ve analiz etmek i\u00e7in kullan\u0131l\u0131r. \u0130\u015f analiti\u011fi ara\u00e7lar\u0131 ise i\u015f trendlerini tahmin edebilmek i\u00e7in verileri analiz etmek i\u00e7in kullan\u0131l\u0131r. \u0130\u015f zekas\u0131 ve analiti\u011fi pazar\u0131n\u0131n \u00f6nde gelen \u015firketleri, 2018 y\u0131l\u0131nda s\u0131ras\u0131yla 2,6 milyar ABD dolar\u0131, 2,1 milyar ve 1,9 milyar gelirle Microsoft, SAP ve IBM&#8217;dir.<\/p>\n\n\n\n<p><strong>\u0130\u015f zekas\u0131 ara\u00e7lar\u0131n\u0131n ve teknolojilerinin baz\u0131 yayg\u0131n \u00f6rnekleri a\u015fa\u011f\u0131dakileri i\u00e7erir:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Veri ambarlar\u0131<\/h3>\n\n\n\n<p>Bunlar, b\u00fcy\u00fck miktarda veriyi depolamak ve y\u00f6netmek i\u00e7in merkezi havuzlard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Veri madencili\u011fi ve analitik ara\u00e7lar\u0131<\/h3>\n\n\n\n<p>\u0130\u015fletmelerin verilerinden i\u00e7g\u00f6r\u00fcler ve e\u011filimler \u00e7\u0131karmas\u0131na olanak tan\u0131yan ara\u00e7lard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Panolar ve g\u00f6rselle\u015ftirme ara\u00e7lar\u0131<\/h3>\n\n\n\n<p>\u0130\u015fletmelerin verilerini grafikler, \u00e7izelgeler ve haritalar gibi g\u00f6rsel bi\u00e7imlerde g\u00f6r\u00fcnt\u00fclemelerine olanak tan\u0131yan ara\u00e7lard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Raporlama ve sorgulama ara\u00e7lar\u0131<\/h3>\n\n\n\n<p>\u0130\u015fletmelerin verileri \u00fczerinde raporlar olu\u015fturmas\u0131na ve sorgular yapmas\u0131na olanak tan\u0131yan ara\u00e7lard\u0131r.<\/p>\n\n\n\n<p>Genel olarak i\u015f zekas\u0131, operasyonlar\u0131 ve pazarlar\u0131 hakk\u0131nda daha derin bir anlay\u0131\u015f kazanmak ve daha bilin\u00e7li kararlar almak isteyen i\u015fletmeler i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015f Zekas\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n\n\n\n<p>\u0130\u015f zekas\u0131 sistemleri temel olarak veri toplama, veri entegrasyonu, veri analizi ve veri sunumu dahil olmak \u00fczere birka\u00e7 ad\u0131m ve bile\u015fen i\u00e7erir.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-nasil-calisir.png\" alt=\"\u0130\u015f Zekas\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?\" class=\"wp-image-2807\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-nasil-calisir.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-nasil-calisir-300x150.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-nasil-calisir-360x180.png 360w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p>Bir i\u015f zekas\u0131 sistemindeki ilk ad\u0131m, verilerin toplanmas\u0131d\u0131r. Bu ad\u0131m, kullan\u0131lacak veri kaynaklar\u0131n\u0131n ve toplanmas\u0131 gereken verilerin belirlenmesini i\u00e7erir. Veriler, operasyonel veri tabanlar\u0131 gibi dahili kaynaklardan, pazar ara\u015ft\u0131rmalar\u0131ndan veya sosyal medya gibi harici kaynaklardan \u00e7ekilebilir.<\/p>\n\n\n\n<p>Bir sonraki ad\u0131m, verilerin entegrasyonudur. Farkl\u0131 kaynaklardan gelen verilerin analiz i\u00e7in kullan\u0131labilecek tek ve tutarl\u0131 bir veri k\u00fcmesinde birle\u015ftirilmesini i\u00e7erir. Bu ad\u0131m, verilerin temizlenmesini ve d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesini ve ayr\u0131ca veri kaynaklar\u0131 aras\u0131ndaki tutars\u0131zl\u0131klar\u0131n ve \u00e7ak\u0131\u015fmalar\u0131n \u00e7\u00f6z\u00fclmesini i\u00e7erebilir.<\/p>\n\n\n\n<p>\u00dc\u00e7\u00fcnc\u00fc ad\u0131m, verilerin analizidir. Verilerdeki kal\u0131plar\u0131, e\u011filimleri ve ili\u015fkileri belirlemek i\u00e7in istatistiksel analiz, veri madencili\u011fi ve makine \u00f6\u011frenimi gibi ara\u00e7 ve tekniklerin kullan\u0131lmas\u0131n\u0131 i\u00e7erir. Bu analizden elde edilen i\u00e7g\u00f6r\u00fcler, karar vermeyi desteklemek ve i\u015f performans\u0131n\u0131 iyile\u015ftirmek i\u00e7in kullan\u0131labilir.<\/p>\n\n\n\n<p>Son ad\u0131m, verilerin ve i\u00e7g\u00f6r\u00fclerin sunumudur. Bu, verileri anla\u015f\u0131lmas\u0131 ve yorumlanmas\u0131 kolay bir \u015fekilde g\u00f6r\u00fcnt\u00fclemek i\u00e7in g\u00f6rselle\u015ftirmelerin ve panolar\u0131n kullan\u0131lmas\u0131n\u0131 i\u00e7erir. Veriler ve i\u00e7g\u00f6r\u00fcler, y\u00f6neticiler, m\u00fcd\u00fcrler ve \u00e7al\u0131\u015fanlar gibi farkl\u0131 kitlelere karar verme s\u00fcre\u00e7lerini desteklemek ve i\u015f anlay\u0131\u015flar\u0131n\u0131 geli\u015ftirmek i\u00e7in sunulabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015f Zekas\u0131 Neden \u00d6nemlidir?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-neden-onemlidir.png\" alt=\"\u0130\u015f Zekas\u0131 Neden \u00d6nemlidir?\" class=\"wp-image-2804\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-neden-onemlidir.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-neden-onemlidir-300x150.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-neden-onemlidir-360x180.png 360w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p>\u0130\u015f zekas\u0131 (BI), i\u015fletmelere ba\u015fka t\u00fcrl\u00fc eri\u015femeyecekleri i\u00e7g\u00f6r\u00fcler ve bilgiler sa\u011flayarak daha iyi kararlar almalar\u0131na olanak tan\u0131r.&nbsp;<\/p>\n\n\n\n<p>\u0130\u015f zekas\u0131 sistemleri, i\u015fletmelere i\u015fleriyle ilgili \u00e7ok say\u0131da veri ve bilgi sa\u011flar. Bu da operasyonlar\u0131, m\u00fc\u015fterileri ve pazar hakk\u0131ndaki anlay\u0131\u015flar\u0131 geli\u015ftirir.<\/p>\n\n\n\n<p>\u0130\u015fletmelerin yeni f\u0131rsatlar\u0131 ve potansiyel sorunlar\u0131 tespit etmelerine olanak tan\u0131r. \u00d6rne\u011fin, yeni girilecek pazarlar\u0131 belirlemeye veya tedarik zincirlerindeki sorunlar\u0131 kritik hale gelmeden \u00f6nce tan\u0131mlamaya yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p>\u0130\u015fletmelerin s\u00fcre\u00e7lerini kolayla\u015ft\u0131rmas\u0131na ve otomatikle\u015ftirmesine yard\u0131mc\u0131 olur. Bu zamandan tasarruf sa\u011flaman\u0131za ve maliyetleri azaltman\u0131za olanak tan\u0131r. \u00d6rne\u011fin, raporlamalar\u0131 otomatikle\u015ftirmelerine veya \u00fcretim s\u00fcre\u00e7lerindeki darbo\u011fazlar\u0131 belirlemelerine yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p>\u0130\u015fletmelerin daha iyi kararlar almak i\u00e7in ihtiya\u00e7 duyduklar\u0131 bilgi ve i\u00e7g\u00f6r\u00fcleri sa\u011flar. \u00d6rne\u011fin, y\u00f6neticilerin kaynaklar\u0131n\u0131 nereye yat\u0131racaklar\u0131 veya m\u00fc\u015fteri hizmetlerini nas\u0131l geli\u015ftirecekleri konusunda daha bilin\u00e7li kararlar almalar\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<p>\u00d6zetle BI i\u015fletmeler i\u00e7in \u00e7ok \u00f6nemlidir, \u00e7\u00fcnk\u00fc operasyonlar\u0131 ve pazarlar\u0131 hakk\u0131nda daha derin bir anlay\u0131\u015f kazanmalar\u0131na ve performanslar\u0131n\u0131 ve rekabet g\u00fc\u00e7lerini art\u0131rabilecek daha iyi kararlar almalar\u0131na olanak tan\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015f Zekas\u0131 Sisteminin Dezavantajlar\u0131 Nelerdir?<\/h2>\n\n\n\n<p>\u0130\u015f zekas\u0131 (BI) sistemleri, i\u015fletmelere geli\u015fmi\u015f kararlar verme, m\u00fc\u015fteri davran\u0131\u015flar\u0131n\u0131 daha iyi anlama ve artan verimlilik gibi bir\u00e7ok avantaj sa\u011flar. Ancak her teknoloji gibi BI sistemlerinin de baz\u0131 dezavantajlar\u0131 vard\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130\u015fletmelerin donan\u0131m ve yaz\u0131l\u0131ma yat\u0131r\u0131m yapmas\u0131 ve ayr\u0131ca sistemi tasarlamak, uygulamak ve s\u00fcrd\u00fcrmek i\u00e7in uzman personelle birlikte \u00e7al\u0131\u015fmas\u0131 gerekir. Bu, \u00f6zellikle k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in \u00f6nemli bir maliyet olabilir.<\/li><li>BI sistemleri tipik olarak b\u00fcy\u00fck miktarda veri i\u00e7erir ve verileri etkin bir \u015fekilde yorumlamak ve kullanmak i\u00e7in \u00f6zel bilgi ve beceriler gerekir. Bu, baz\u0131 kullan\u0131c\u0131lar\u0131n sistem taraf\u0131ndan \u00fcretilen bilgilere eri\u015fmesini ve bunlar\u0131 kullanmas\u0131n\u0131 zorla\u015ft\u0131rarak sistemin benimsenmemesine ve yetersiz kullan\u0131lmas\u0131na yol a\u00e7abilir.<\/li><li>\u0130\u015f zekas\u0131 sistemleri, verilerin kalitesine g\u00fcvenir ve bu veriler yanl\u0131\u015f veya eksikse sistem taraf\u0131ndan \u00fcretilen i\u00e7g\u00f6r\u00fcler yan\u0131lt\u0131c\u0131 veya yanl\u0131\u015f olabilir. Bu, yanl\u0131\u015f kararlar al\u0131nmas\u0131na yol a\u00e7abilir ve i\u015fletmelerin itibar\u0131na zarar verebilir.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015f Zekas\u0131 Kullan\u0131c\u0131 T\u00fcrleri<\/h2>\n\n\n\n<p>Her biri kendi \u00f6zel ihtiya\u00e7lar\u0131 ve hedefleri olan birka\u00e7 i\u015f zekas\u0131 (BI) sistemi kullan\u0131c\u0131s\u0131 t\u00fcr\u00fc vard\u0131r. Baz\u0131 yayg\u0131n BI kullan\u0131c\u0131 t\u00fcrleri a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u00dcst D\u00fczey Y\u00f6neticiler<\/h3>\n\n\n\n<p>Bir i\u015fletmedeki CEO, CFO ve COO gibi \u00fcst d\u00fczey y\u00f6neticilerdir. \u0130\u015fletmenin performans\u0131na genel bir bak\u0131\u015f elde etmek ve stratejik kararlar almak i\u00e7in BI kullan\u0131rlar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Y\u00f6neticiler<\/h3>\n\n\n\n<p>Bir i\u015fletmedeki departman y\u00f6neticileri ve ekip liderleri gibi orta d\u00fczey y\u00f6neticilerdir. Tak\u0131mlar\u0131n\u0131n performans\u0131n\u0131 izlemek ve taktiksel kararlar almak i\u00e7in BI kullan\u0131rlar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Analistler<\/h3>\n\n\n\n<p>Genellikle verileri analiz etmekten ve di\u011fer kullan\u0131c\u0131lara i\u00e7g\u00f6r\u00fc sa\u011flamaktan sorumlu \u00e7al\u0131\u015fanlard\u0131r. \u0130\u015fletmenin verilerinden i\u00e7g\u00f6r\u00fcler \u00e7\u0131karmak ve bunlar\u0131 a\u00e7\u0131k ve anla\u015f\u0131l\u0131r bir \u015fekilde sunmak i\u00e7in BI ara\u00e7lar\u0131n\u0131 kullan\u0131rlar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Operasyonel kullan\u0131c\u0131lar<\/h3>\n\n\n\n<p>Operasyonel kullan\u0131c\u0131lar, genellikle g\u00fcnl\u00fck g\u00f6revlerini ger\u00e7ekle\u015ftirmek i\u00e7in BI kullanan \u00e7al\u0131\u015fanlard\u0131r. \u00d6rne\u011fin, bir sat\u0131\u015f personeli, m\u00fc\u015fteri verilerine eri\u015fmek ve raporlar olu\u015fturmak i\u00e7in BI kullanabilir veya bir m\u00fc\u015fteri hizmetleri temsilcisi, \u00fcr\u00fcn bilgilerine eri\u015fmek ve m\u00fc\u015fteri sorgular\u0131n\u0131 \u00e7\u00f6zmek i\u00e7in BI kullanabilir.<\/p>\n\n\n\n<p>Genel olarak, her biri kendi \u00f6zel ihtiya\u00e7lar\u0131 ve hedefleri olan bir\u00e7ok farkl\u0131 t\u00fcrde BI kullan\u0131c\u0131s\u0131 vard\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015f Zekas\u0131 Uygulama \u00d6rnekleri<\/h2>\n\n\n\n<p>\u0130\u015fletmelerin pratikte i\u015f zekas\u0131 (BI) sistemlerini nas\u0131l kulland\u0131klar\u0131na dair bir\u00e7ok \u00f6rnek vard\u0131r. Bu \u00f6rneklerden en \u00f6nemlileri a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Perakendeciler, hangi \u00fcr\u00fcnlerin iyi sat\u0131ld\u0131\u011f\u0131, hangi m\u00fc\u015fterilerin en de\u011ferli oldu\u011fu ve hangi promosyonlar\u0131n en etkili oldu\u011fu gibi m\u00fc\u015fteri davran\u0131\u015f\u0131ndaki e\u011filim ve kal\u0131plar\u0131 belirlemek i\u00e7in m\u00fc\u015fteri verilerini analiz ederken BI sistemlerini kullan\u0131r. Bu bilgiler perakendecilerin fiyatland\u0131rma, pazarlama ve envanter y\u00f6netimi hakk\u0131nda daha iyi kararlar almalar\u0131na yard\u0131mc\u0131 olur.<\/li><li>\u00dcretim \u015firketleri, \u00fcretim s\u00fcre\u00e7lerindeki darbo\u011fazlar\u0131 ve verimsizlikleri belirlemek i\u00e7in \u00fcretim verilerini analiz etmek i\u00e7in BI sistemlerini kullan\u0131r. Bu, \u00fcretim programlar\u0131n\u0131 optimize etmelerine ve genel verimliliklerini art\u0131rmalar\u0131na yard\u0131mc\u0131 olur.<\/li><li>Sa\u011fl\u0131k kurulu\u015flar\u0131, hasta sa\u011fl\u0131\u011f\u0131ndaki e\u011filimleri belirlemek amac\u0131yla hasta verilerini analiz etmek i\u00e7in BI sistemlerini kullan\u0131r. Bu, sa\u011fl\u0131k hizmet sa\u011flay\u0131c\u0131lar\u0131n\u0131n potansiyel sa\u011fl\u0131k sorunlar\u0131n\u0131 ciddile\u015fmeden \u00f6nce belirlemesine ve hastalar\u0131na daha ki\u015fiselle\u015ftirilmi\u015f bak\u0131m sa\u011flamas\u0131na yard\u0131mc\u0131 olur.<\/li><li>Finans kurumlar\u0131, m\u00fc\u015fteri davran\u0131\u015f\u0131ndaki e\u011filimleri belirlemek i\u00e7in m\u00fc\u015fteri verilerini analiz etmek i\u00e7in BI sistemlerini kullan\u0131r. Bu, potansiyel doland\u0131r\u0131c\u0131l\u0131klar\u0131 tespit etmelerine, \u00fcr\u00fcnleri \u00e7apraz satma f\u0131rsatlar\u0131n\u0131 belirlemelerine ve m\u00fc\u015fteri hizmetlerini iyile\u015ftirmelerine yard\u0131mc\u0131 olabilir.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015f Zekas\u0131 \u0130le \u0130lgili Trendler<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-ile-ilgili-trendler.png\" alt=\"\u0130\u015f Zekas\u0131 \u0130le \u0130lgili Trendler\" class=\"wp-image-2805\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-ile-ilgili-trendler.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-ile-ilgili-trendler-300x150.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-ile-ilgili-trendler-360x180.png 360w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p>\u0130\u015f zekas\u0131 (BI), i\u015fletmelerin karar s\u00fcre\u00e7lerini geli\u015ftirmek i\u00e7in veri ve analiz kullan\u0131m\u0131na odaklanan bir aland\u0131r. \u0130\u015f zekas\u0131nda y\u0131llar ge\u00e7tik\u00e7e, ortaya \u00e7\u0131kan ve geli\u015fen \u00e7e\u015fitli trendler olmu\u015ftur. Bu trendlerden baz\u0131lar\u0131 a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130\u015f zekas\u0131ndaki en \u00f6nemli trend, veri analizini otomatikle\u015ftirmek ve daha do\u011fru ve h\u0131zl\u0131 i\u00e7g\u00f6r\u00fcler sa\u011flamak i\u00e7in yapay zekan\u0131n (AI) ve makine \u00f6\u011freniminin artan \u015fekilde kullan\u0131lmas\u0131d\u0131r. Bu, do\u011fal dil i\u015fleme (NLP) ve tahmine dayal\u0131 analitik gibi b\u00fcy\u00fck hacimli verileri analiz edebilen ve insanlar\u0131n tespit etmesi zor olan kal\u0131p ve e\u011filimleri belirleyebilen ara\u00e7lar\u0131n geli\u015ftirilmesine yol a\u00e7m\u0131\u015ft\u0131r.<\/li><li>Kullan\u0131c\u0131lar\u0131n \u00f6zel teknik bilgiye ihtiya\u00e7 duymadan verilere eri\u015fmesine, verileri i\u015flemesine ve g\u00f6rselle\u015ftirmesine olanak tan\u0131yan self-servis BI ara\u00e7lar\u0131n\u0131n artan pop\u00fclaritesi de \u00f6nemli bir i\u015f zekas\u0131 trendidir. Bu ara\u00e7lar genellikle kullan\u0131c\u0131 dostu bir aray\u00fcze sahiptir ve \u00e7ok \u00e7e\u015fitli veri kaynaklar\u0131yla entegre edilebilir, bu da i\u015fletmelerin verilerinden \u00f6ng\u00f6r\u00fc elde etmesini kolayla\u015ft\u0131r\u0131r.<\/li><li>\u0130\u015fletmeler daha fazla veri toplay\u0131p analiz ettik\u00e7e, bu verilerin d\u00fczenlemelere uygun ve bireylerin gizlili\u011fini koruyan bir \u015fekilde y\u00f6netilmesini ve korunmas\u0131n\u0131 sa\u011flamaya y\u00f6nelik artan bir ihtiya\u00e7 olu\u015fmu\u015ftur. Bu, veri g\u00f6lleri ve \u015fifreleme gibi verileri y\u00f6netmek ve g\u00fcvenceye almak i\u00e7in ara\u00e7 ve stratejilerin geli\u015ftirilmesine yol a\u00e7m\u0131\u015ft\u0131r.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015f Zekas\u0131 ve B\u00fcy\u00fck Veri Aras\u0131ndaki \u0130li\u015fki<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-ve-buyuk-veri-arasindaki-iliski.png\" alt=\"\u0130\u015f Zekas\u0131 ve B\u00fcy\u00fck Veri Aras\u0131ndaki \u0130li\u015fki\" class=\"wp-image-2809\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-ve-buyuk-veri-arasindaki-iliski.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-ve-buyuk-veri-arasindaki-iliski-300x150.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-ve-buyuk-veri-arasindaki-iliski-360x180.png 360w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p><strong>\u0130\u015f zekas\u0131 (BI) ve b\u00fcy\u00fck veri <\/strong>birbiriyle ili\u015fkili ancak farkl\u0131 iki aland\u0131r. \u0130\u015f zekas\u0131, i\u015fletmelerde karar vermeyi desteklemek i\u00e7in verileri toplamak, entegre etmek, analiz etmek ve sunmak i\u00e7in verilerin, teknolojilerin ve ara\u00e7lar\u0131n kullan\u0131m\u0131n\u0131 i\u00e7erir. B\u00fcy\u00fck veri ise, i\u015fletmeler ve bireyler taraf\u0131ndan \u00fcretilen b\u00fcy\u00fck hacimli verileri ifade eder.<\/p>\n\n\n\n<p>\u0130\u015f zekas\u0131 ve b\u00fcy\u00fck veri yak\u0131ndan ili\u015fkilidir \u00e7\u00fcnk\u00fc i\u015f zekas\u0131 sistemleri genellikle girdi olarak b\u00fcy\u00fck veri kullan\u0131r. Ba\u015fka bir deyi\u015fle, BI sistemleri, i\u00e7g\u00f6r\u00fc sa\u011flamak ve karar almay\u0131 desteklemek i\u00e7in genellikle i\u015fletmeler taraf\u0131ndan \u00fcretilen b\u00fcy\u00fck hacimli verilere g\u00fcvenir. Ancak, b\u00fcy\u00fck veri ham verinin kendisine at\u0131fta bulunurken, BI bu verileri analiz etmek ve yorumlamak i\u00e7in kullan\u0131lan s\u00fcre\u00e7lere ve teknolojilere odaklan\u0131r.<\/p>\n\n\n\n<p>\u0130\u015f zekas\u0131n\u0131n veri analizinin &#8220;ne&#8221; ve &#8220;neden&#8221; oldu\u011fu, b\u00fcy\u00fck verinin ise &#8220;nas\u0131l&#8221; ve &#8220;nerede&#8221; oldu\u011fudur. Ba\u015fka bir deyi\u015fle BI, cevaplanmas\u0131 gereken sorulara ve verileri analiz etme nedenlerine odaklan\u0131rken, b\u00fcy\u00fck veri, verileri toplamak ve analiz etmek i\u00e7in kullan\u0131lan teknik ve teknolojilere odaklan\u0131r.<\/p>\n\n\n\n<p>\u0130\u015f zekas\u0131 ve b\u00fcy\u00fck veri yak\u0131ndan ili\u015fkili ancak farkl\u0131 odak noktalar\u0131 ve ama\u00e7lar\u0131 olan iki \u00f6nemli aland\u0131r. BI, karar vermeyi desteklemek i\u00e7in b\u00fcy\u00fck veriyi kullan\u0131rken, b\u00fcy\u00fck veriler i\u015fletmeler taraf\u0131ndan \u00fcretilen b\u00fcy\u00fck hacimli verileri ifade eder.<\/p>\n\n\n\n<p><strong>\u0130lgili \u0130\u00e7erik:<\/strong> <a href=\"https:\/\/uzmanposta.com\/blog\/big-data\/\">Big Data Nedir? T\u00fcrleri Nelerdir? B\u00fcy\u00fck E-Posta Verilerinden Daha Verimli Aksiyonlar Alma<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015f Zekas\u0131n\u0131n Gelecekteki Rol\u00fc<\/h2>\n\n\n\n<p>\u0130\u015fletmeler taraf\u0131ndan \u00fcretilen veri miktar\u0131 artmaya devam ettik\u00e7e, gelecekte i\u015f zekas\u0131n\u0131n i\u015fletmelerin veriye dayal\u0131 kararlar almas\u0131na yard\u0131mc\u0131 olmada daha da \u00f6nemli bir rol oynamas\u0131 muhtemeldir. Bu, b\u00fcy\u00fck miktarda veriyi toplamak, depolamak ve analiz etmek i\u00e7in ileri teknolojilerin ve tekniklerin geli\u015ftirilmesini gerektirecektir. Ek olarak, daha fazla \u015firketin rekabet avantaj\u0131 elde etmek i\u00e7in BI \u00e7\u00f6z\u00fcmlerini benimsemesiyle, BI kullan\u0131m\u0131n\u0131n daha yayg\u0131n hale gelmesi muhtemeldir.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>\u0130lgili \u0130\u00e7erikler:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/power-bi\/\">Power BI Nedir? \u0130\u015f Zekas\u0131 S\u00fcre\u00e7lerinde Power BI Kullan\u0131m\u0131<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/paas-platform-as-a-service\/\">PaaS (Platform As A Service) Nedir? \u0130\u015fletmeler \u0130\u00e7in Avantajlar\u0131, PaaS \u00d6rnekleri<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/saas-software-as-a-service\/\">SaaS (Software As A Service) Nedir? \u0130\u015fletmeler \u0130\u00e7in Avantajlar\u0131, SaaS \u00d6rnekleri<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/e-posta-ve-musteri-memnuniyeti\/\">E-Posta \u0130leti\u015fiminin M\u00fc\u015fteri Memnuniyeti Y\u00f6netimindeki Etkileri<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/kobiler-icin-e-posta-pazarlama\/\">KOB\u0130\u2019ler \u0130\u00e7in E-posta Pazarlamas\u0131 Kullan\u0131m\u0131n\u0131n 10 Faydas\u0131<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/toplu-mail-gonderme\/\">Toplu Mail G\u00f6nderme \u2013 Toplu Mail Nedir, Nas\u0131l G\u00f6nderilir?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/yapay-zekanin-e-posta-yonetimine-katkilari\/\">Yapay Zekan\u0131n E-Posta Y\u00f6netimine 8 Katk\u0131s\u0131<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/zaman-yonetimi\/\">Etkili Zaman Y\u00f6netimi, Zaman\u0131n\u0131 Verimli Kullanmak ve K\u0131sa Zamanda \u00c7ok \u0130\u015f Yapmak \u0130\u00e7in Kullanabilece\u011finiz Teknikler ve Ara\u00e7lar<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015f zekas\u0131 yani Business intelligence (BI), i\u015fletmelerin karar verme s\u00fcre\u00e7lerini desteklemek i\u00e7in verileri toplamak, depolamak ve analiz etmek i\u00e7in kulland\u0131klar\u0131 ara\u00e7 ve sistemleri ifade eder. \u0130\u015f zekas\u0131 sistemleri temel olarak i\u015fletmelerin verilerine eri\u015fmesine, bunlar\u0131 analiz etmesine ve g\u00f6rselle\u015ftirmesine olanak tan\u0131yan yaz\u0131l\u0131m uygulamalar\u0131n\u0131n, veri tabanlar\u0131n\u0131n ve ara\u00e7lar\u0131n bir kombinasyonunu i\u00e7erir. \u0130\u015fletmeler i\u015f zekas\u0131n\u0131 kullanarak operasyonlar\u0131, m\u00fc\u015fterileri [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2803,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,69,1],"tags":[],"class_list":["post-2802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-kobilere-ozel","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0130\u015f Zekas\u0131 (Business Intelligence BI) Nedir? \u0130\u015fletmeler \u0130\u00e7in Veri Odakl\u0131 Aksiyon Alman\u0131n \u00d6nemi - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/is-zekasi-business-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130\u015f Zekas\u0131 (Business Intelligence BI) Nedir? \u0130\u015fletmeler \u0130\u00e7in Veri Odakl\u0131 Aksiyon Alman\u0131n \u00d6nemi - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"\u0130\u015f zekas\u0131 yani Business intelligence (BI), i\u015fletmelerin karar verme s\u00fcre\u00e7lerini desteklemek i\u00e7in verileri toplamak, depolamak ve analiz etmek i\u00e7in kulland\u0131klar\u0131 ara\u00e7 ve sistemleri ifade eder. \u0130\u015f zekas\u0131 sistemleri temel olarak i\u015fletmelerin verilerine eri\u015fmesine, bunlar\u0131 analiz etmesine ve g\u00f6rselle\u015ftirmesine olanak tan\u0131yan yaz\u0131l\u0131m uygulamalar\u0131n\u0131n, veri tabanlar\u0131n\u0131n ve ara\u00e7lar\u0131n bir kombinasyonunu i\u00e7erir. \u0130\u015fletmeler i\u015f zekas\u0131n\u0131 kullanarak operasyonlar\u0131, m\u00fc\u015fterileri [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uzmanposta.com\/blog\/is-zekasi-business-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uzmanposta\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-16T06:02:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-28T11:10:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/12\/is-zekasi-nedir.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sibel Ho\u015f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:site\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sibel Ho\u015f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 dakika\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0130\u015f Zekas\u0131 (Business Intelligence BI) Nedir? 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