{"id":2448,"date":"2022-07-18T09:35:29","date_gmt":"2022-07-18T06:35:29","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=2448"},"modified":"2025-04-07T05:54:34","modified_gmt":"2025-04-07T02:54:34","slug":"mailing-tasarimi-nasil-yapilir","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/mailing-tasarimi-nasil-yapilir\/","title":{"rendered":"Mailing Tasar\u0131m\u0131 Nedir, Nas\u0131l Yap\u0131l\u0131r? \u00d6rnekler, \u00d6l\u00e7\u00fcler ve Boyutlar"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.statista.com\/statistics\/804656\/email-roi-perception\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Statista<\/a>&#8216;ya g\u00f6re, e-posta yat\u0131r\u0131m getirisi, harcanan her 1 dolar i\u00e7in 36 dolard\u0131r ve ortalama e-posta a\u00e7\u0131lma oran\u0131 %31,44&#8217;t\u00fcr.\u00a0Bu y\u00fczden pazarlamac\u0131lar\u0131n %82&#8217;sinin pazarlama ama\u00e7lar\u0131 i\u00e7in e-posta kullanmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fildir. <\/p>\n\n\n\n<p>Tabii ki bu oranlar\u0131 art\u0131rmak sizin elinizdedir. Listelerinizi b\u00f6l\u00fcmlere ay\u0131rd\u0131\u011f\u0131n\u0131zda, hedef kitlenize daha alakal\u0131 i\u00e7erikler g\u00f6nderdi\u011finizde, listenizi d\u00fczenli olarak temizledi\u011finizde ve abonelikten \u00e7\u0131kma se\u00e7eneklerinizi net ve kullan\u0131m\u0131 kolay hale getirdi\u011finizde bu say\u0131lar mutlaka g\u00f6zle g\u00f6r\u00fcl\u00fcr \u015fekilde artacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-posta A\u00e7\u0131lma Oranlar\u0131 Nas\u0131l \u0130yile\u015ftirilir?<\/h2>\n\n\n\n<p>E-posta listenizdeki biri e-postan\u0131z\u0131 a\u00e7mad\u0131\u011f\u0131 s\u00fcrece, mailing tasar\u0131m\u0131n\u0131z ne kadar m\u00fckemmel olursa olsun \u00e7abalar\u0131n\u0131z bo\u015fa gidebilir. Bu y\u00fczden ilk etapta m\u00fc\u015fterinizin e-postan\u0131z\u0131 a\u00e7mas\u0131n\u0131 sa\u011flaman\u0131z gerekir. Bunu e-postay\u0131 m\u00fc\u015fterileriniz i\u00e7in alakal\u0131 hale getirerek yapabilirsiniz. \u00c7\u00fcnk\u00fc hi\u00e7kimse de\u011fer sunmayan e-postalar\u0131 okuyarak zaman kaybetmek istemez. Bu y\u00fczden do\u011fru e-postay\u0131 do\u011fru ki\u015filere g\u00f6ndermeniz gerekir.<\/p>\n\n\n\n<p>Do\u011fru ki\u015filere e-posta g\u00f6ndermek ve e-posta a\u00e7\u0131lma oran\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in \u00f6ncelikle a\u015fa\u011f\u0131dakileri yapman\u0131z gerekir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-posta listelerinizi b\u00f6l\u00fcmlere ay\u0131r\u0131n.<\/li><li>E-posta\u2019lar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirin.<\/li><li>\u0130lgi \u00e7ekici bir konu sat\u0131r\u0131 ve \u00f6n ba\u015fl\u0131k metni olu\u015fturun.<\/li><li>Aboneler veya m\u00fc\u015fteriler bir e-posta\u2019y\u0131 a\u00e7t\u0131\u011f\u0131nda, onlarla etkile\u015fime ge\u00e7meye ve harekete ge\u00e7irici mesaj (CTA) butonunu t\u0131klamaya ikna etmeye haz\u0131r olun.<\/li><\/ul>\n\n\n\n<p>M\u00fckemmel bir e-posta tasar\u0131m\u0131, bu t\u0131klamay\u0131 alma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r. Bu, d\u00f6n\u00fc\u015f\u00fcm \u015fans\u0131n\u0131z\u0131 art\u0131rabilecek veya bozabilecek bir\u00e7ok \u015feyden sadece biridir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mailing Tasar\u0131m\u0131 Nedir?<\/h2>\n\n\n\n<p>Mailing tasar\u0131m\u0131, bile\u015fenlerini e-posta\u2019n\u0131n amac\u0131na ve hedef kitleye g\u00f6re bir araya getirerek bir pazarlama e-postas\u0131n\u0131 olu\u015fturma s\u00fcrecidir. Y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan bir pazarlama e-postas\u0131 olu\u015fturmak i\u00e7in t\u00fcm \u00f6\u011feleri bir araya getirir.<\/p>\n\n\n\n<p>Bazen mailing tasar\u0131mlar\u0131 grafikler, gifler, videolar, resimler ve daha fazlas\u0131n\u0131 kullan\u0131r. Bazen ise bir e-posta tasar\u0131m\u0131 basit ve sadece metin tabanl\u0131d\u0131r. Bu e-posta tasar\u0131mlar\u0131ndan herhangi biri, markaya, hedef kitleye ve daha fazla fakt\u00f6re ba\u011fl\u0131 olarak inan\u0131lmaz derecede iyi \u00e7al\u0131\u015fabilir.<\/p>\n\n\n\n<p>Bir mailing tasarlarken, pazarlama ekipleri genellikle renk \u015femas\u0131n\u0131, bilgi hiyerar\u015fisini ve genel e-posta d\u00fczenini y\u00f6nlendirmek i\u00e7in bir markan\u0131n stil k\u0131lavuzlar\u0131na g\u00fcvenir. Ayr\u0131ca e-posta arka plan\u0131n\u0131, resimleri, metin yerle\u015fimini ve etkile\u015fimli \u00f6\u011feleri se\u00e7meniz ve e-posta kaynak kodunun temiz oldu\u011fundan emin olmaan\u0131z da dahil olmak \u00fczere tasarlad\u0131\u011f\u0131n\u0131z her \u015feyin eri\u015filebilirlik a\u00e7\u0131s\u0131ndan iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olman\u0131z \u015fartt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mailing Tasar\u0131m\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>G\u00f6z al\u0131c\u0131 ba\u015fl\u0131klar: <\/strong>Al\u0131c\u0131n\u0131n g\u00f6z\u00fcn\u00fc hemen en \u00f6nemli mesaja \u00e7ekmek i\u00e7in kal\u0131n ve dikkat \u00e7ekici ba\u015fl\u0131klar kullan\u0131n. \u0130lgilerini \u00e7ekmek i\u00e7in ba\u015fl\u0131\u011f\u0131 k\u0131sa ve alakal\u0131 tutun.<\/li><li><strong>Net bir hiyerar\u015fi: <\/strong>\u0130\u00e7eri\u011fi net bir g\u00f6rsel hiyerar\u015fi ile mant\u0131kl\u0131 bir s\u0131raya g\u00f6re d\u00fczenleyin. \u00d6nemli unsurlar daha b\u00fcy\u00fck ve daha kal\u0131n olmal\u0131 veya hemen dikkat \u00e7ekecek \u015fekilde stratejik olarak yerle\u015ftirilmelidir.<\/li><li><strong>G\u00f6rsel ipu\u00e7lar\u0131: <\/strong>Al\u0131c\u0131n\u0131n bak\u0131\u015flar\u0131n\u0131 do\u011fal olarak temel bilgilere y\u00f6nlendiren g\u00f6rsel ipu\u00e7lar\u0131n\u0131 kullan\u0131n.<\/li><li><strong>Minimalist tasar\u0131m:<\/strong> Da\u011f\u0131n\u0131kl\u0131ktan ka\u00e7\u0131n\u0131n ve tasar\u0131m\u0131 basit tutun. Beyaz alan, okuyucunun g\u00f6zlerini i\u00e7erik boyunca sorunsuz bir \u015fekilde y\u00f6nlendirmeye yard\u0131mc\u0131 olabilir.<\/li><li>Renk psikolojisi: Duygular\u0131 uyand\u0131rmak ve mesaj\u0131n\u0131z\u0131 g\u00fc\u00e7lendirmek i\u00e7in renkleri stratejik olarak kullan\u0131n. G\u00f6z izleme \u00e7al\u0131\u015fmalar\u0131n\u0131n, belirli renklerin di\u011ferlerine g\u00f6re daha fazla dikkat \u00e7ekti\u011fini g\u00f6sterdi\u011fini unutmay\u0131n.<\/li><li><strong>Harekete ge\u00e7irici mesaj yerle\u015fimi: <\/strong>Harekete ge\u00e7irici mesaj\u0131n\u0131z\u0131 (CTA) al\u0131c\u0131n\u0131n do\u011fal g\u00f6z hareketiyle uyumlu olacak \u015fekilde belirgin bir konuma yerle\u015ftirerek d\u00f6n\u00fc\u015f\u00fcm \u015fans\u0131n\u0131 art\u0131r\u0131n.<\/li><li><strong>Tipografi okunabilirli\u011fi: <\/strong>Okunmas\u0131 kolay yaz\u0131 tipleri kullan\u0131n ve g\u00f6z yorgunlu\u011funu \u00f6nlemek i\u00e7in metin ile arka plan aras\u0131nda yeterli kontrast olmas\u0131n\u0131 sa\u011flay\u0131n.<\/li><li><strong>G\u00f6rsel kullan\u0131m\u0131:<\/strong> Y\u00fcksek kaliteli g\u00f6rseller okuyucunun ilgisini \u00e7ekebilir ve do\u011frudan mailinizle daha fazla zaman ge\u00e7irmelerini sa\u011flayabilir.\u00a0<\/li><li><strong>A\/B testi: <\/strong>Farkl\u0131 tasar\u0131mlarla A\/B testi yap\u0131n ve hedef kitleniz i\u00e7in hangi tasar\u0131m \u00f6\u011felerinin en iyi sonucu verdi\u011fini belirlemek i\u00e7in g\u00f6z izleme verilerini analiz edin.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mailing Tasar\u0131m\u0131 Yaparken Nelere Dikkat Edilmelidir?<\/h2>\n\n\n\n<p>Mailing tasar\u0131m \u00f6\u011felerine dikkat etmek, \u00e7arp\u0131c\u0131 e-postalar olu\u015fturman\u0131za yard\u0131mc\u0131 olur. Ancak \u00e7abalar\u0131n\u0131zdan en iyi \u015fekilde yararlanmak i\u00e7in en iyi mailing tasar\u0131m uygulamalar\u0131n\u0131 da izlemeniz gerekir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Y\u00fck\u00fc ve CTA&#8217;lar\u0131n\u0131z\u0131 azalt\u0131n<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.marketingcharts.com\/digital\/email-online-and-mobile-118715\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketing Charts<\/a>\u2019a g\u00f6re, insanlar bir marka e-postas\u0131na ortalama olarak yaln\u0131zca 10 saniye harcamaktad\u0131r. Bu, bir izlenim b\u0131rakmak i\u00e7in yakla\u015f\u0131k 10 saniyeniz oldu\u011fu anlam\u0131na gelir.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/eposta-pazarlama-arastirmasi.jpeg\" alt=\"\" class=\"wp-image-2460\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/eposta-pazarlama-arastirmasi.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/eposta-pazarlama-arastirmasi-300x150.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/eposta-pazarlama-arastirmasi-360x180.jpeg 360w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p>Bu y\u00fczden e-postalar\u0131n\u0131z\u0131n taranmas\u0131n\u0131n ve anla\u015f\u0131lmas\u0131n\u0131n kolay oldu\u011fundan emin olmak i\u00e7in, e-postalar\u0131n\u0131z\u0131n y\u00fck\u00fcn\u00fc azaltmak i\u00e7in a\u015fa\u011f\u0131daki ipu\u00e7lar\u0131n\u0131 kullan\u0131n:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00c7ok fazla teklif veya CTA eklemeyin.<\/li><li>Teklifleri alakal\u0131 tutun.<\/li><li>Da\u011f\u0131n\u0131k olmayan bir e-posta d\u00fczeni kullan\u0131n.<\/li><li>\u00c7ok fazla bilgi veya resim eklemekten ka\u00e7\u0131n\u0131n.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Mobil \u00f6ncelikli bir e-posta tasar\u0131m\u0131 kullan\u0131n<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.superoffice.com\/blog\/email-open-rates\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SuperOffice<\/a> taraf\u0131ndan yap\u0131lan bir vaka \u00e7al\u0131\u015fmas\u0131na g\u00f6re, t\u00fcm e-postalar\u0131n %81&#8217;i mobil cihazlarda a\u00e7\u0131lmaktad\u0131r. Bu, mobil \u00f6ncelikli bir mailing tasar\u0131m\u0131 benimsemek anlam\u0131na gelmektedir.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. E-postalar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirin<\/h3>\n\n\n\n<p>Bir\u00e7ok pazarlamac\u0131, ki\u015fiselle\u015ftirmenin, her bir m\u00fc\u015fteri veya abone i\u00e7in e-posta i\u00e7eri\u011finizi ki\u015fiselle\u015ftirmeniz anlam\u0131na geldi\u011fini varsayar. Fakat bu \u00e7ok fazla ve \u00f6l\u00e7eklenebilir de\u011fildir. Bunun yerine, e-posta ki\u015fiselle\u015ftirme, e-posta segmentasyonuna dayanmal\u0131d\u0131r. Bu, g\u00fc\u00e7l\u00fc bir e-posta segmentasyon stratejisinin, e-posta ki\u015fiselle\u015ftirmenizin ve SMS ki\u015fiselle\u015ftirmenizin temeli oldu\u011fu anlam\u0131na gelir.<\/p>\n\n\n\n<p>Bu y\u00fczden abonelerinizi ve m\u00fc\u015fterilerinizi a\u015fa\u011f\u0131dakilere g\u00f6re b\u00f6l\u00fcmlere ay\u0131rman\u0131z gerekir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Daha \u00f6nce sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnler<\/li><li>Genel olarak d\u00f6n\u00fc\u015f\u00fcm huninizde nerede olduklar\u0131&nbsp;<\/li><li>Co\u011frafi b\u00f6lgeler<\/li><\/ul>\n\n\n\n<p>Bunlar, kitlenizi segmentlere ay\u0131rman\u0131n yaln\u0131zca birka\u00e7 yoludur. Ancak bu \u00f6rneklerin her birinde, o belirli segment i\u00e7in benzersiz bir mesaj olu\u015fturdu\u011funuz i\u00e7in zaten y\u00fcksek oranda ki\u015fiselle\u015ftirme yapm\u0131\u015f olursunuz.<\/p>\n\n\n\n<p>Ard\u0131ndan, ek ki\u015fiselle\u015ftirmeler yaparak abonelerinizin e-postay\u0131 bire bir ki\u015fiselle\u015ftirilmi\u015f mesaj gibi hissetmesini sa\u011flayabilirsiniz.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00fc\u015fterinize ilk ad\u0131yla hitap edin.<\/li><li>M\u00fc\u015fterinin daha \u00f6nce g\u00f6z att\u0131\u011f\u0131 \u00fcr\u00fcnlerle e\u015fle\u015fen \u00fcr\u00fcnleri veya daha \u00f6nce g\u00f6z at\u0131lan \u00f6\u011felerle ilgili \u00fcr\u00fcnleri \u00f6nerin.<\/li><li>M\u00fc\u015fterinin en aktif oldu\u011fu bir zamanda ileti\u015fim kurun.<\/li><li>Do\u011fum g\u00fcnlerini, markan\u0131zla ilk al\u0131\u015fveri\u015flerinin y\u0131ld\u00f6n\u00fcmlerini ve m\u00fc\u015fterinin b\u00f6lgesindeki b\u00fcy\u00fck tatilleri kutlay\u0131n.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Markan\u0131z\u0131n ki\u015fili\u011fini iletin<\/h3>\n\n\n\n<p>Markan\u0131z\u0131n ki\u015fili\u011fini ne kadar iyi yans\u0131t\u0131rsan\u0131z, m\u00fc\u015fteri taban\u0131n\u0131z ve potansiyel m\u00fc\u015fterileriniz aras\u0131nda o kadar fazla marka bilinirli\u011fi olu\u015fturabilirsiniz.<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131dakiler dahil olmak \u00fczere pazarlama e-postalar\u0131nda markan\u0131z\u0131n ki\u015fili\u011fini ifade etmek i\u00e7in birden fazla teknik kullanabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00c7arp\u0131c\u0131 g\u00f6rseller<\/li><li>Markan\u0131z\u0131n renkleri ve benzersiz renk paleti<\/li><li>E-posta i\u00e7eri\u011finin tonu<\/li><li>Animasyonlar<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131 ekleyin<\/h3>\n\n\n\n<p>M\u00fc\u015fterilerinize her zaman e-posta\u2019lar\u0131n\u0131z\u0131n aboneli\u011finden \u00e7\u0131kma se\u00e7ene\u011fi sunman\u0131z gerekir. KVVK ve CAN-SPAM gibi d\u00fczenlemeler, i\u015fletmelerin m\u00fc\u015fterilerine pazarlama e-postalar\u0131n\u0131 devre d\u0131\u015f\u0131 b\u0131rakmak i\u00e7in bir yol sa\u011flamas\u0131n\u0131 zorunlu k\u0131lar, ancak b\u00f6yle bir zorunluluk olmasa bile, isterlerse insanlar\u0131n listenizden \u00e7\u0131kmas\u0131na izin vermek en iyi uygulamad\u0131r. Bu, listenizi temizlerken size zaman kazand\u0131r\u0131r.<\/p>\n\n\n\n<p>Ayr\u0131ca, e-posta\u2019n\u0131n abonelikten \u00e7\u0131kma se\u00e7ene\u011fi yoksa, al\u0131c\u0131 e-posta\u2019y\u0131 spam olarak i\u015faretleyebilir ve bu da e-posta teslim edilebilirli\u011finiz i\u00e7in negatif sonu\u00e7lar do\u011furabilir. Bu noktada abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131n\u0131 altbilgiye yerle\u015ftirmek en iyi uygulamad\u0131r. Baz\u0131 markalar, m\u00fc\u015fterilerin ve abonelerin abonelikten \u00e7\u0131kmalar\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in e-posta ba\u015fl\u0131\u011f\u0131na da bir abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131 ekler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. E-posta\u2019lar\u0131n\u0131z\u0131 A\/B testi yap\u0131n<\/h3>\n\n\n\n<p>Sadece iyi e-postalar tasarlamak tek ba\u015f\u0131na yeterli de\u011fildir. Ayr\u0131ca bu e-posta\u2019lar\u0131n \u00e7al\u0131\u015f\u0131p \u00e7al\u0131\u015fmad\u0131klar\u0131n\u0131 da test etmeniz gerekir. E-posta tasar\u0131m \u00f6\u011felerinizden birindeki k\u00fc\u00e7\u00fck bir de\u011fi\u015fiklik, performansta \u00f6nemli bir de\u011fi\u015fikli\u011fe d\u00f6n\u00fc\u015febilir.<\/p>\n\n\n\n<p>E-postalar\u0131n\u0131z\u0131n A\/B testini a\u015fa\u011f\u0131daki \u015fekilde de\u011ferlendirebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gezinme \u00e7ubu\u011funu ekleme veya kald\u0131rma<\/li><li>Yaz\u0131 tiplerini de\u011fi\u015ftirme<\/li><li>\u00dcr\u00fcn bloklar\u0131n\u0131 ekleme veya kald\u0131rma<\/li><li>De\u011fi\u015fen renkler<\/li><\/ul>\n\n\n\n<p>Kesin sonu\u00e7lar elde etmek i\u00e7in bir seferde yaln\u0131zca bir de\u011fi\u015fkeni test etmek en iyisidir. Ayr\u0131ca, test etti\u011finiz varyasyonlarda a\u015f\u0131r\u0131ya ka\u00e7maman\u0131z gerekir. Her varyasyonu g\u00f6nderdikten sonra hangi tasar\u0131m\u0131n daha iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in a\u00e7\u0131lma ve t\u0131klama oranlar\u0131 gibi e-posta performans \u00f6l\u00e7\u00fcmlerini takip edebilirsiniz.<\/p>\n\n\n\n<p><strong>\u0130lgili \u0130\u00e7erik:<\/strong> <a href=\"https:\/\/uzmanposta.com\/blog\/email-pazarlamada-a-b-testi-neden-onemlidir\/\">Email Pazarlamada A\/B Testi Neden \u00d6nemlidir?<\/a><\/p>\n\n\n\n<p><strong>\u0130lgili \u0130\u00e7erik:<\/strong> <a href=\"https:\/\/uzmanposta.com\/blog\/yuksek-acilma-oranina-sahip-e-postalar-olusturmak\/\">Daha Y\u00fcksek A\u00e7\u0131lma Oran\u0131na Sahip E-Postalar Olu\u015fturmak \u0130\u00e7in 10 Taktik<\/a><\/p>\n\n\n\n<p><strong>\u0130lgili \u0130\u00e7erik:<\/strong> <a href=\"https:\/\/uzmanposta.com\/blog\/e-posta-acilma-oranlari-nasil-iyilestirilir\/\">E-posta A\u00e7\u0131lma Oranlar\u0131 Nas\u0131l \u0130yile\u015ftirilir?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Etkili Bir Mailing Tasar\u0131m\u0131n\u0131n ve \u015eablonunun Bile\u015fenleri<\/h2>\n\n\n\n<p>Harika bir pazarlama e-postas\u0131 olu\u015fturmak i\u00e7in bir\u00e7ok tasar\u0131m \u00f6\u011fesi bir araya gelir. Buradaki ana fikir, ba\u015far\u0131l\u0131 bir e-posta pazarlama kampanyas\u0131 i\u00e7in bu \u00f6\u011felerin hepsinin ayr\u0131nt\u0131lar\u0131na b\u00fcy\u00fck \u00f6zen g\u00f6stermektir.<\/p>\n\n\n\n<p>Etkili bir pazarlama e-postas\u0131n\u0131n temel bile\u015fenleri a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u00d6n ba\u015fl\u0131k metni<\/h3>\n\n\n\n<p>\u00d6n ba\u015fl\u0131k metni, e-postan\u0131z\u0131n amac\u0131n\u0131 ileten k\u0131sa bir c\u00fcmledir.<\/p>\n\n\n\n<p>Metin, bir e-posta\u2019n\u0131n gelen kutusu \u00f6nizlemesinde g\u00f6r\u00fcn\u00fcr ve okuyucunun ba\u015flang\u0131\u00e7ta e-postan\u0131z\u0131 a\u00e7ma ilgisini uyand\u0131rmas\u0131na yard\u0131mc\u0131 olur. \u00d6n ba\u015fl\u0131k metninin, a\u00e7\u0131lma oran\u0131 \u00fczerindeki etkisini anlamak i\u00e7in A\/B testi yapman\u0131z gerekir.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Profesyonel logo<\/h3>\n\n\n\n<p>Logonuz markan\u0131z\u0131n temel ta\u015f\u0131d\u0131r ve e-postalar\u0131n\u0131zda belirgin bir \u015fekilde g\u00f6r\u00fcnmelidir. \u00c7o\u011fu marka logoyu ba\u015fl\u0131\u011fa yerle\u015ftirir. Bu y\u00fczden profesyonelce tasarlanm\u0131\u015f, y\u00fcksek \u00e7\u00f6z\u00fcn\u00fcrl\u00fckl\u00fc bir logo kulland\u0131\u011f\u0131n\u0131zdan emin olman\u0131z \u015fartt\u0131r.<\/p>\n\n\n\n<p>Ba\u015fl\u0131\u011fa yerle\u015ftirildi\u011finde bozuk g\u00f6r\u00fcn\u00fcyorsa logoyu yeniden boyutland\u0131r\u0131n. Logonun yerle\u015fiminin web sitenize uygun oldu\u011fun emin olun. Logonuz web sitenizin ortas\u0131nda g\u00f6r\u00fcn\u00fcyorsa, e-posta\u2019da da ortalay\u0131n.<\/p>\n\n\n\n<p>Logonuzu e-posta pazarlama kampanyalar\u0131nda tutarl\u0131 bir \u015fekilde kullanman\u0131n, marka kimli\u011finizi g\u00fc\u00e7lendirmenize yard\u0131mc\u0131 olaca\u011f\u0131n\u0131 unutmay\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Navigasyon \u00e7ubu\u011fu<\/h3>\n\n\n\n<p>Navigasyon \u00e7ubu\u011fu, e-postan\u0131za birden \u00e7ok ba\u011flant\u0131 yerle\u015ftirmenin harika bir yoludur. Ayr\u0131ca e-posta t\u00fcr\u00fcne g\u00f6re farkl\u0131 ba\u011flant\u0131lar da eklemenize izin verir.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ana Sayfa<\/li><li>\u00dcr\u00fcnler Sayfas\u0131<\/li><li>Al\u0131\u015fveri\u015f Sepeti<\/li><li>Sat\u0131\u015f Sayfas\u0131<\/li><\/ul>\n\n\n\n<p>Unutmay\u0131n, navigasyon \u00e7ubu\u011funuza en fazla 4 ba\u011flant\u0131 eklemeniz \u00f6nerilir.<\/p>\n\n\n\n<p><strong>4. G\u00f6rseller<\/strong><\/p>\n\n\n\n<p>G\u00f6rsel \u00f6\u011feler, m\u00fc\u015fterilerin ilgisini \u00e7ekmede \u00f6nemli bir rol oynar. A\u015fa\u011f\u0131dakiler dahil olmak \u00fczere pazarlama e-posta\u2019lar\u0131n\u0131zda farkl\u0131 t\u00fcrde g\u00f6rseller kullanabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Foto\u011fraflar<\/li><li>\u0130ll\u00fcstrasyonlar<\/li><li>\u0130nfografikler<\/li><\/ul>\n\n\n\n<p>G\u00f6r\u00fcnt\u00fcler al\u0131c\u0131n\u0131z\u0131n dikkatini \u00e7ekmek i\u00e7in harika olsa da, metin ve g\u00f6r\u00fcnt\u00fcler aras\u0131nda bir denge kurman\u0131z gerekir.<\/p>\n\n\n\n<p>Uzun y\u00fckleme s\u00fcrelerinden ka\u00e7\u0131nmak i\u00e7in g\u00f6r\u00fcnt\u00fcleri \u00f6zellikle mobil cihazlar i\u00e7in optimize edebilirsiniz.<\/p>\n\n\n\n<p>Ayr\u0131ca, t\u00fcm resimler i\u00e7in alternatif metin eklemeyi unutmay\u0131n. Bir g\u00f6rsel y\u00fcklenmese bile alternatif metin al\u0131c\u0131ya g\u00f6rselin ne hakk\u0131nda oldu\u011fu hakk\u0131nda bir fikir verir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. E-posta altbilgisi<\/h3>\n\n\n\n<p>E-posta altbilgisi, pazarlama e-postan\u0131z\u0131n alt\u0131nda g\u00f6r\u00fcnen k\u0131s\u0131md\u0131r. Bunu e-postan\u0131za bir son not gibi d\u00fc\u015f\u00fcnebilirsiniz. <\/p>\n\n\n\n<p>Kurumlar genellikle e-posta altbilgisine a\u015fa\u011f\u0131dakiler gibi birka\u00e7 \u00f6\u011fe yerle\u015ftirir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Aboneli\u011fi iptal et ba\u011flant\u0131s\u0131<\/li><li>E-posta tercihlerini de\u011fi\u015ftirme ba\u011flant\u0131s\u0131<\/li><li>Sosyal ba\u011flant\u0131lar<\/li><li>\u0130\u015f adresi<\/li><\/ul>\n\n\n\n<p>E-posta altbilgileri ayr\u0131ca, e-posta g\u00f6ndericisinin ileti\u015fim bilgilerini ve bir \u00e7\u0131k\u0131\u015f yolu i\u00e7ermesini zorunlu k\u0131lan CAN-SPAM Yasas\u0131na uyman\u0131za da yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Sosyal medya ba\u011flant\u0131lar\u0131<\/h3>\n\n\n\n<p>E-posta altbilgisi, sosyal ba\u011flant\u0131lar\u0131n\u0131z\u0131 yerle\u015ftirmek i\u00e7in m\u00fckemmel bir aland\u0131r. Hatta baz\u0131 markalar, insanlar\u0131 bu platformlara kat\u0131lmaya ve topluluklar\u0131n\u0131 sergilemeye te\u015fvik etmek i\u00e7in altbilgiye Instagram gibi sosyal platformlardan foto\u011fraflar bile ekler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mailing Tasar\u0131m\u0131 Neden \u00d6nemlidir?<\/h2>\n\n\n\n<p>Neredeyse her marka, aboneler ve m\u00fc\u015fterilerle ileti\u015fim kurmak ve sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in e-posta pazarlamay\u0131 kullan\u0131r. Y\u00fcksek kaliteli mailing tasar\u0131m\u0131, markan\u0131z\u0131n kalabal\u0131k bir gelen kutusunda \u00f6ne \u00e7\u0131kmas\u0131na yard\u0131mc\u0131 olur, ancak hepsi bu kadar de\u011fildir.<\/p>\n\n\n\n<p>Bir al\u0131c\u0131 e-postan\u0131z\u0131 a\u00e7sa bile, onu okumak i\u00e7in yaln\u0131zca birka\u00e7 saniye harcar. \u0130yi bir mailing tasar\u0131m\u0131, mesaj\u0131n\u0131z\u0131 h\u0131zl\u0131 bir \u015fekilde iletmenize yard\u0131mc\u0131 olur. Ayr\u0131ca okuyucunun dikkatini \u00e7eker ve onlar\u0131 CTA&#8217;ya t\u0131klamaya ikna eder.<\/p>\n\n\n\n<p>Ayr\u0131ca y\u00fcksek kaliteli ve iyi markal\u0131 e-posta pazarlama tasar\u0131m\u0131, m\u00fc\u015fteri sadakati olu\u015fturabilir, abonelerinizin ve m\u00fc\u015fterilerinizin markan\u0131z\u0131n ne hakk\u0131nda oldu\u011funu daha iyi anlamalar\u0131na yard\u0131mc\u0131 olabilir, onlar\u0131 ek sat\u0131n alma i\u015flemlerine daha fazla y\u00f6nlendirebilir veya sizi arkada\u015flar\u0131na veya ailelerine \u00f6nermeye te\u015fvik edebilir.<\/p>\n\n\n\n<p>Unutmay\u0131n her e-posta, bir abone veya m\u00fc\u015fteri ile ili\u015fkinizi ilerletmek i\u00e7in bir \u015fanst\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 Temel E-posta T\u00fcr\u00fc ve E-posta \u015eablonu<\/h2>\n\n\n\n<p>Bir\u00e7ok marka i\u00e7in e-posta, a\u015fa\u011f\u0131dakiler i\u00e7in m\u00fc\u015fteri ileti\u015fiminin ana kanal\u0131d\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Yeni \u00fcr\u00fcnlerin duyurulmas\u0131<\/li><li>\u00d6nemli veya ilgili sekt\u00f6r haberlerini payla\u015fma<\/li><li>\u00d6zellikle y\u00fcksek etkile\u015fimli segmentlere teklifler ve indirimler g\u00f6ndermek<\/li><li>Hedef kitlenize ve y\u0131l\u0131n hangi zamanlar\u0131n\u0131n onlar i\u00e7in \u00f6nemli oldu\u011funa ba\u011fl\u0131 olarak mevsimlik bir tebrik payla\u015f\u0131m\u0131<\/li><li>Birinin be\u011fendi\u011fi \u00fcr\u00fcnleri ak\u0131lda tutmas\u0131 i\u00e7in sepet hat\u0131rlat\u0131c\u0131lar\u0131 g\u00f6nderme<\/li><li>Markan\u0131n kim oldu\u011fu hakk\u0131nda daha fazla bilgi g\u00f6nderme<\/li><li>M\u00fc\u015fteri sadakat programlar\u0131n\u0131 te\u015fvik etmek<\/li><li>M\u00fc\u015fterileri sipari\u015fleri hakk\u0131nda g\u00fcncelleme<\/li><\/ul>\n\n\n\n<p>Bu e-postalar daha sonra, yeni \u00fcr\u00fcn duyurular\u0131 gibi tek seferlik g\u00f6nderilen kampanyalar veya bazen ak\u0131\u015flar olarak bilinen otomasyonlar bi\u00e7iminde gelir. Bunlar, birinin sitenizde ger\u00e7ekle\u015ftirdi\u011fi bir eylem taraf\u0131ndan tetiklenen e-posta\u2019lard\u0131r.<\/p>\n\n\n\n<p>T\u00fcm bu e-posta\u2019lar\u0131n genellikle farkl\u0131 hedefleri vard\u0131r ve her t\u00fcr i\u00e7in farkl\u0131 bir e-posta \u015fablonuna sahip olmak da en iyisidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u00dcr\u00fcn tabanl\u0131 e-posta\u2019lar ve e-posta \u015fablon t\u00fcrleri<\/h3>\n\n\n\n<p>\u00dcr\u00fcn tabanl\u0131 e-posta\u2019lar genellikle tan\u0131t\u0131m ama\u00e7l\u0131d\u0131r, ancak her zaman durum b\u00f6yle de\u011fildir. Bunlar genellikle yeni \u00fcr\u00fcn duyurular\u0131 veya sezonluk indirimler veya teklifler gibi kampanyalard\u0131r, ancak al\u0131\u015fveri\u015f sepetini b\u0131rakma e-posta\u2019lar\u0131 gibi otomasyonlar da olabilir.<\/p>\n\n\n\n<p>\u0130sterseniz ho\u015f geldiniz e-posta\u2019lar\u0131n\u0131za bile \u00fcr\u00fcnleri ekleyebilirsiniz. Sonu\u00e7ta, e-posta listenizi e\u011fitmek ve d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in kulland\u0131\u011f\u0131n\u0131z strateji ve taktikler tamamen size aittir.<\/p>\n\n\n\n<p>\u00dcr\u00fcn tabanl\u0131 e-postalar\u0131n iki ana t\u00fcr\u00fc vard\u0131r.<\/p>\n\n\n\n<p><strong>Tek bir \u00fcr\u00fcn i\u00e7eren e-posta tasar\u0131mlar\u0131<\/strong><\/p>\n\n\n\n<p>Diyelim ki harika bir \u00fcr\u00fcn \u00e7\u0131kard\u0131n\u0131z ve bunu bir e-posta kampanyas\u0131 arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fterilerinizle payla\u015fmak istiyorsunuz. Etkileyici bir e-posta \u015fablonu bu e-posta ile iyi gider.<\/p>\n\n\n\n<p>Bu \u015fablonu, bir \u00fcr\u00fcn tekrar sto\u011fa girdi\u011finde m\u00fc\u015fterilerinizi bilgilendirmek i\u00e7in de kullanabilirsiniz.<\/p>\n\n\n\n<p><strong>Etkileyici mailing \u015fablonu <\/strong>olduk\u00e7a ak\u0131c\u0131d\u0131r ve genellikle a\u015fa\u011f\u0131daki unsurlar\u0131 i\u00e7erir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ba\u015fl\u0131k<\/li><li>Etkileyici resim<\/li><li>K\u0131sa bir tan\u0131t\u0131m yaz\u0131s\u0131<\/li><li>CTA d\u00fc\u011fmesi<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarimi-ornekleri.jpeg\" alt=\"\" class=\"wp-image-2451\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarimi-ornekleri.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarimi-ornekleri-300x150.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarimi-ornekleri-360x180.jpeg 360w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption>Kaynak: Saltair<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Sezonluk bir koleksiyon veya \u00fcr\u00fcn grubu i\u00e7eren e-posta\u2019lar<\/strong><\/p>\n\n\n\n<p>Aboneleri ve m\u00fc\u015fterileri bir grup \u00fcr\u00fcn hakk\u0131nda bilgilendirmek istiyorsan\u0131z, resim galerisi \u015fablonu en iyi sonucu verir. Bu e-posta \u015fablonu, sezonluk koleksiyonlar\u0131 sergilemek i\u00e7in de idealdir.<\/p>\n\n\n\n<p>Bu \u015fablon genellikle etkileyici bir \u00fcr\u00fcn\u00fc ve 3-6 ilgili \u00fcr\u00fcn\u00fc i\u00e7erir ve biraz daha editoryal bir tarza sahiptir. Resim galerisi e-posta \u015fablonunun ana unsurlar\u0131 a\u015fa\u011f\u0131dakileri i\u00e7erir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ba\u015fl\u0131k<\/li><li>Etkileyici resmi<\/li><li>Slogan<\/li><li>3-6 resim<\/li><li>\u0130ste\u011fe ba\u011fl\u0131 bir CTA<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"371\" height=\"1024\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarimi-ornekleri-02-371x1024.png\" alt=\"\" class=\"wp-image-2454\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarimi-ornekleri-02-371x1024.png 371w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarimi-ornekleri-02-109x300.png 109w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarimi-ornekleri-02-556x1536.png 556w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarimi-ornekleri-02.png 590w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><figcaption>Kaynak: Juniper<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Blog yaz\u0131s\u0131 mailing tasar\u0131m\u0131<\/h3>\n\n\n\n<p>Bir\u00e7ok marka, haftal\u0131k veya ayl\u0131k bloglar\u0131n\u0131 i\u00e7eren d\u00fczenli e-posta haber b\u00fcltenleri g\u00f6ndermeyi sever. Organik arama s\u0131ralamalar\u0131n\u0131 y\u00fckseltmek ve i\u015flerini \u00fccretli ve organik trafik ile m\u00fc\u015fteri kazan\u0131m\u0131 aras\u0131nda daha iyi dengelemek i\u00e7in \u00e7al\u0131\u015ft\u0131klar\u0131 i\u00e7in blog olu\u015fturma, e-ticaret markalar\u0131 i\u00e7in olduk\u00e7a \u00f6nemli bir stratejidir.<\/p>\n\n\n\n<p>Bir markan\u0131n yay\u0131nlad\u0131\u011f\u0131 blog\u2019lar genellikle ilgilendikleri konular veya \u00fcr\u00fcn\u00fcn nas\u0131l \u00fcretildi\u011fi ile ilgilidir. Bunlar, hedef kitleniz (aboneler veya m\u00fc\u015fteriler) i\u00e7in markan\u0131z\u0131n bir amaca ve tedarik zincirine olan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 g\u00f6sterme konusunda inan\u0131lmaz derecede yararl\u0131 g\u00f6nderiler olabilir.<\/p>\n\n\n\n<p>Ancak herkes bu i\u00e7eri\u011fi do\u011fal olarak bulamaz. Bu nedenle onu da\u011f\u0131tman\u0131n harika bir yolu, d\u00fczenli bir e-posta b\u00fclteni g\u00f6ndermektir.<\/p>\n\n\n\n<p><strong>En pop\u00fcler mailing b\u00fclten \u015fablonlar\u0131ndan<\/strong> biri, size en son bloglar\u0131 tek bir e-postada toplama olana\u011f\u0131 veren bir storyboard \u015fablonudur.<\/p>\n\n\n\n<p>Bir<strong> storyboard e-posta\u2019s\u0131<\/strong> a\u015fa\u011f\u0131daki \u00f6\u011feleri i\u00e7erebilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Etkileyici resmi<\/li><li>Ba\u015fl\u0131k<\/li><li>Tan\u0131m<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"418\" height=\"1024\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarim-ornekleri-03-418x1024.png\" alt=\"\" class=\"wp-image-2455\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarim-ornekleri-03-418x1024.png 418w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarim-ornekleri-03-122x300.png 122w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarim-ornekleri-03-627x1536.png 627w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarim-ornekleri-03.png 680w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><figcaption>Kaynak: Really Good<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. S\u00fcre\u00e7ler, de\u011fi\u015fiklikler vb. hakk\u0131nda bilgilendirici mailing tasar\u0131m ve \u015fablonlar\u0131<\/h3>\n\n\n\n<p>M\u00fc\u015fterileri politikalar\u0131n\u0131zdaki veya s\u00fcre\u00e7lerinizdeki de\u011fi\u015fiklikler hakk\u0131nda bilgilendirmek i\u00e7in bir e-posta b\u00fclteni kullanabilirsiniz. Bu e-posta\u2019lar bilgilendirme ama\u00e7l\u0131d\u0131r ve m\u00fc\u015fterilerinizin neler olup bitti\u011fini anlamas\u0131na yard\u0131mc\u0131 olur. Ayr\u0131ca, m\u00fc\u015fterilere yapmalar\u0131 gereken t\u00fcm i\u015flemlerde yol g\u00f6sterirler.<\/p>\n\n\n\n<p>Elbette bu e-posta\u2019lar\u0131 g\u00fcncellemeleri duyurmak i\u00e7in de kullanabilirsiniz, ancak bunlar, m\u00fc\u015fterilerin markan\u0131z\u0131n kim oldu\u011fu ve i\u015flerin nas\u0131l y\u00fcr\u00fcd\u00fc\u011f\u00fc hakk\u0131nda daha fazla \u015fey \u00f6\u011frendi\u011fi otomasyonlara, \u00f6zellikle ho\u015f geldiniz serisine, dahil etmek i\u00e7in de harikad\u0131r.<\/p>\n\n\n\n<p><strong>Bilgilendirici bir mailing \u015fablonu<\/strong> a\u015fa\u011f\u0131daki \u00f6\u011feleri i\u00e7erebilir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ba\u015fl\u0131k<\/li><li>Simge listesi<\/li><li>\u0130lgili alt ba\u015fl\u0131klar + a\u00e7\u0131klamalar<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"580\" height=\"1024\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarim-ornekleri-04-580x1024.png\" alt=\"\" class=\"wp-image-2457\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarim-ornekleri-04-580x1024.png 580w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarim-ornekleri-04-170x300.png 170w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarim-ornekleri-04-768x1356.png 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarim-ornekleri-04-870x1536.png 870w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarim-ornekleri-04-750x1324.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/mailing-tasarim-ornekleri-04.png 964w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><figcaption>Kaynak: Bearaby<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">En \u0130yi 12 Mailing Tasar\u0131m Arac\u0131<\/h2>\n\n\n\n<p>Kitlenizin ilgisini \u00e7ekmeye haz\u0131r, ilgi \u00e7ekici ve optimize edilmi\u015f mailing tasar\u0131mlar\u0131 olu\u015fturman\u0131za olanak tan\u0131yan \u00e7ok \u00e7e\u015fitli \u00f6zelliklere sahip bir\u00e7ok e-posta tasar\u0131m arac\u0131 mevcuttur. Bu ara\u00e7lardan en pop\u00fclerleri a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Canva<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/canva-1024x576.jpeg\" alt=\"\" class=\"wp-image-5613\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/canva-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/canva-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/canva-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/canva-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/canva-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/canva.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><br>Canva, yeteneklerini e-posta tasar\u0131m\u0131na kadar geni\u015fleten \u00e7ok y\u00f6nl\u00fc bir grafik tasar\u0131m arac\u0131d\u0131r. Kullan\u0131c\u0131 dostu bir s\u00fcr\u00fckle-b\u0131rak edit\u00f6r\u00fc ve \u00f6zelle\u015ftirilebilir \u015fablonlardan olu\u015fan geni\u015f bir k\u00fct\u00fcphane sunar. Bu sayede tasar\u0131m deneyimi olmayan kullan\u0131c\u0131lar i\u00e7in bile markayla uyumlu grafiklerle g\u00f6rsel olarak \u00e7ekici e-postalar olu\u015fturulabilir. Canva, \u00e7e\u015fitli pazarlama ara\u00e7lar\u0131yla iyi bir \u015fekilde entegre olarak farkl\u0131 platformlar aras\u0131nda sorunsuz i\u015f birli\u011fi ve tutarl\u0131l\u0131k sa\u011flar.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-posta ba\u015fl\u0131klar\u0131, g\u00f6rseller ve imzalar i\u00e7in y\u00fczlerce \u00f6zelle\u015ftirilebilir \u015fablon i\u00e7eren s\u00fcr\u00fckle ve b\u0131rak d\u00fczenleyici sunar.<\/li><li>Mailchimp gibi e-posta pazarlama platformlar\u0131yla sorunsuz entegrasyon sa\u011flar ve tasar\u0131mlar\u0131n do\u011frudan i\u00e7e aktar\u0131lmas\u0131na olanak tan\u0131r.<\/li><li>T\u00fcm tasar\u0131mlarda \u00f6zel yaz\u0131 tipleri, renkler ve logolar kullanarak marka tutarl\u0131l\u0131\u011f\u0131n\u0131 sa\u011flaman\u0131za izin verir.<\/li><li>Kapsaml\u0131 tasar\u0131m se\u00e7eneklerine sahip \u00fccretsiz bir s\u00fcr\u00fcm i\u00e7erir; Pro s\u00fcr\u00fcm\u00fc d\u00fc\u015f\u00fck bir maliyetle geli\u015fmi\u015f \u00f6zellikler ekler.<\/li><li>Herhangi bir cihazdan tasar\u0131mlara payla\u015f\u0131ml\u0131 eri\u015fim i\u00e7in bulut tabanl\u0131 depolama ile ekip i\u015f birli\u011fine olanak tan\u0131r.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Mailchimp<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/mailchimp-1024x576.jpeg\" alt=\"\" class=\"wp-image-5614\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/mailchimp-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/mailchimp-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/mailchimp-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/mailchimp-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/mailchimp-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/mailchimp.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Mailchimp, e-posta pazarlama ve tasar\u0131m\u0131 sezgisel bir aray\u00fczle birle\u015ftirir. \u00d6nceden tasarlanm\u0131\u015f \u015fablonlar ve otomasyon \u00f6zellikleri sunar. Kullan\u0131c\u0131lar kolayca kampanya olu\u015fturup g\u00f6nderebilir, performans\u0131 takip edebilir ve i\u015f ak\u0131\u015flar\u0131n\u0131 otomatikle\u015ftirebilir. Mailchimp ayr\u0131ca \u00fccretsiz bir plan sunarak e-posta pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 verimli bir \u015fekilde y\u00f6netmek isteyen k\u00fc\u00e7\u00fck i\u015fletmelere de yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-posta pazarlamay\u0131 ve tasar\u0131m\u0131n\u0131 \u00f6nceden haz\u0131rlanm\u0131\u015f \u015fablonlar ve sezgisel s\u00fcr\u00fckle ve b\u0131rak d\u00fczenleyiciyle birle\u015ftirir.<\/li><li>Kampanyalar i\u00e7inde do\u011frudan profesyonel g\u00f6rseller olu\u015fturmak i\u00e7in Canva ile sorunsuz bir \u015fekilde entegre olur.<\/li><li>E-posta i\u015f ak\u0131\u015flar\u0131n\u0131 ki\u015fiselle\u015ftirmek ve etkile\u015fim oranlar\u0131n\u0131 iyile\u015ftirmek i\u00e7in sa\u011flam otomasyon \u00f6zellikleri sunar.<\/li><li>A\u00e7\u0131lma oranlar\u0131n\u0131, t\u0131klamalar\u0131 ve kampanya performans\u0131n\u0131 etkili bir \u015fekilde izlemek i\u00e7in analiz ara\u00e7lar\u0131 sa\u011flar.<\/li><li>K\u00fc\u00e7\u00fck i\u015fletmeler ve yeni kurulan \u015firketler i\u00e7in uygun \u00fccretsiz bir plan i\u00e7erir; \u00fccretli planlarda ise daha geli\u015fmi\u015f \u00f6zellikler sunar.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Brevo (eski ad\u0131yla Sendinblue)<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/brevo-1024x576.jpeg\" alt=\"\" class=\"wp-image-5615\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/brevo-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/brevo-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/brevo-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/brevo-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/brevo-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/brevo.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Eskiden Sendinblue olarak bilinen Brevo, e-posta ve SMS pazarlamas\u0131nda uzmanla\u015fm\u0131\u015f bir ara\u00e7t\u0131r. E-ticaret yapanlara ve k\u00fc\u00e7\u00fck i\u015fletmelere hitap eden geli\u015fmi\u015f otomasyon ara\u00e7lar\u0131 ve duyarl\u0131 \u015fablonlar sunan Brevo, i\u015flem e-postalar\u0131 ve SMS entegrasyonu gibi \u00f6zelliklerle i\u015fletmelerin m\u00fc\u015fteri etkile\u015fimlerini ki\u015fiselle\u015ftirmelerine ve pazarlama s\u00fcre\u00e7lerini otomatikle\u015ftirmelerine yard\u0131mc\u0131 olur. Ayr\u0131ca \u00fccretsiz bir plan sunarak pazarlama \u00e7abalar\u0131n\u0131 \u00f6l\u00e7eklendirmek isteyen i\u015fletmelere de yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ki\u015fiselle\u015ftirilmi\u015f kampanyalar i\u00e7in geli\u015fmi\u015f otomasyon yetenekleriyle e-posta ve SMS pazarlama konusunda uzmanla\u015fm\u0131\u015ft\u0131r.<\/li><li>\u00c7e\u015fitli i\u015f ihtiya\u00e7lar\u0131 i\u00e7in \u00f6zelle\u015ftirilebilen 40&#8217;tan fazla duyarl\u0131 \u015fablon sunar.<\/li><li>M\u00fc\u015fteri ileti\u015fimini geli\u015ftirmek i\u00e7in e-ticaret i\u015fletmeleri i\u00e7in i\u015flemsel e-posta \u00f6zellikleri i\u00e7erir.<\/li><li>Temel \u00f6zelliklere sahip \u00fccretsiz bir plan ve ayda 25 dolardan ba\u015flayan \u00f6l\u00e7eklenebilir \u00fccretli planlar sunar.<\/li><li>SMS pazarlamas\u0131n\u0131 kampanyalara entegre ederek \u00e7ok kanall\u0131 ileti\u015fim i\u00e7in kapsaml\u0131 bir ara\u00e7 haline getirir.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. HubSpot<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/hubspot-1024x576.jpeg\" alt=\"\" class=\"wp-image-5619\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/hubspot-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/hubspot-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/hubspot-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/hubspot-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/hubspot-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/hubspot.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>HubSpot, e-posta tasar\u0131m\u0131n\u0131 g\u00fc\u00e7l\u00fc CRM platformuyla entegre ederek kurumsal d\u00fczeyde pazarlama i\u00e7in geli\u015fmi\u015f ki\u015fiselle\u015ftirme, analiz ve otomasyon sunar. \u0130\u015fletmelerin m\u00fc\u015fteri verilerine ve davran\u0131\u015flar\u0131na dayal\u0131 olarak y\u00fcksek hedefli e-posta kampanyalar\u0131 olu\u015fturmas\u0131na olanak tan\u0131r. HubSpot&#8217;un kapsaml\u0131 ara\u00e7 paketi, karma\u015f\u0131k pazarlama stratejilerini destekleyerek onu karma\u015f\u0131k pazarlama otomasyonu ve analiti\u011fi gerektiren b\u00fcy\u00fck \u00f6l\u00e7ekli operasyonlar i\u00e7in uygun hale getirir.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-posta tasar\u0131m\u0131n\u0131 CRM platformuyla entegre ederek m\u00fc\u015fteri verilerine dayal\u0131 geli\u015fmi\u015f ki\u015fiselle\u015ftirme sa\u011flar.<\/li><li>Profesyonel e-postalar\u0131 h\u0131zl\u0131 bir \u015fekilde olu\u015fturmak i\u00e7in \u00f6nceden tasarlanm\u0131\u015f \u015fablonlar ve s\u00fcr\u00fckle ve b\u0131rak d\u00fczenleyici sunar.<\/li><li>Kampanya ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek ve gelecekteki \u00e7abalar\u0131 optimize etmek i\u00e7in sa\u011flam analiz ara\u00e7lar\u0131 i\u00e7erir.<\/li><li>Kanallar aras\u0131nda karma\u015f\u0131k pazarlama s\u00fcre\u00e7lerini kolayla\u015ft\u0131ran otomasyon i\u015f ak\u0131\u015flar\u0131 sa\u011flar.<\/li><li>B\u00fcy\u00fck i\u015fletmelere \u00f6zel ara\u00e7lar sunarak kurumsal d\u00fczeydeki operasyonlar i\u00e7in iyi \u00f6l\u00e7eklenir.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. ActiveCampaign<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/activecampaign-1024x576.jpeg\" alt=\"\" class=\"wp-image-5621\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/activecampaign-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/activecampaign-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/activecampaign-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/activecampaign-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/activecampaign-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/activecampaign.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>ActiveCampaign, otomasyon i\u015f ak\u0131\u015flar\u0131na ve segmentasyona odanlanarak kullan\u0131c\u0131lar\u0131n kolayl\u0131kla y\u00fcksek hedefli e-posta kampanyalar\u0131 olu\u015fturmas\u0131n\u0131 sa\u011flar. \u00d6zelle\u015ftirilebilir i\u015f ak\u0131\u015flar\u0131 ve ileti\u015fim y\u00f6netimi \u00f6zellikleri sunarak i\u015fletmelerin m\u00fc\u015fteri davran\u0131\u015f ve tercihlerine g\u00f6re etkile\u015fimleri ki\u015fiselle\u015ftirmesine olanak tan\u0131r. ActiveCampaign, y\u00fcksek d\u00fczeyde ki\u015fiselle\u015ftirme sa\u011flayarak pazarlama s\u00fcre\u00e7lerini otomatikle\u015ftirmek isteyen i\u015fletmeler i\u00e7in idealdir.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ki\u015fiselle\u015ftirilmi\u015f m\u00fc\u015fteri yolculuklar\u0131 olu\u015fturmak i\u00e7in \u00f6zelle\u015ftirilebilir otomasyon i\u015f ak\u0131\u015flar\u0131na odaklan\u0131r.<\/li><li>Belirli hedef kitle gruplar\u0131n\u0131 etkili bir \u015fekilde hedeflemek i\u00e7in segmentasyon ara\u00e7lar\u0131 sunar.<\/li><li>Kampanya performans\u0131n\u0131 izlemek i\u00e7in ayr\u0131nt\u0131l\u0131 raporlama ve analizler i\u00e7erir.<\/li><li>\u0130\u015flevselli\u011fi geli\u015ftirmek i\u00e7in \u00e7e\u015fitli \u00fc\u00e7\u00fcnc\u00fc taraf ara\u00e7lar\u0131yla entegrasyonu destekler.<\/li><li>Her \u00f6l\u00e7ekteki i\u015fletmeye hitap eden, ayda 15 dolardan ba\u015flayan \u00f6l\u00e7eklenebilir fiyatland\u0131rma planlar\u0131 sa\u011flar.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6. Klaviyo<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/klaviyo-1024x576.jpeg\" alt=\"\" class=\"wp-image-5624\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/klaviyo-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/klaviyo-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/klaviyo-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/klaviyo-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/klaviyo-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/klaviyo.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><br>Klaviyo, d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in geli\u015fmi\u015f segmentasyon ve ki\u015fiselle\u015ftirilmi\u015f e-posta ak\u0131\u015flar\u0131 gibi \u00f6zellikler sunar. E-ticaret platformlar\u0131yla sorunsuz bir \u015fekilde entegre olarak i\u015fletmelerin m\u00fc\u015fteri etkile\u015fimlerine ve sat\u0131n alma ge\u00e7mi\u015fine dayal\u0131 e-posta kampanyalar\u0131n\u0131 otomatikle\u015ftirmesine olanak tan\u0131r. Klaviyo&#8217;nun ki\u015fiselle\u015ftirmeye odaklanmas\u0131, e-ticaret i\u015fletmelerinin g\u00fc\u00e7l\u00fc m\u00fc\u015fteri ili\u015fkileri kurmas\u0131na ve hedefli pazarlama \u00e7abalar\u0131yla sat\u0131\u015flar\u0131 art\u0131rmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Shopify ve WooCommerce gibi entegrasyonlarla e-ticaret i\u015fletmeleri i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015ft\u0131r.<\/li><li>M\u00fc\u015fteri davran\u0131\u015f\u0131na ve sat\u0131n alma ge\u00e7mi\u015fine dayal\u0131 geli\u015fmi\u015f segmentasyon sunar.<\/li><li>D\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak ve m\u00fc\u015fteri sadakatini geli\u015ftirmek i\u00e7in ki\u015fiselle\u015ftirilmi\u015f e-posta ak\u0131\u015flar\u0131n\u0131 etkinle\u015ftirir.<\/li><li>M\u00fc\u015fteri eylemlerini tahmin etmek ve kampanyalar\u0131 optimize etmek i\u00e7in \u00f6ng\u00f6r\u00fcc\u00fc analizler sa\u011flar.<\/li><li>Kullan\u0131ma g\u00f6re fiyatland\u0131rmay\u0131 \u00f6l\u00e7eklendirerek b\u00fcy\u00fcyen i\u015fletmeler i\u00e7in esnek hale getirir.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7. ConvertKit<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/convertkit-1024x576.jpeg\" alt=\"\" class=\"wp-image-5627\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/convertkit-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/convertkit-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/convertkit-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/convertkit-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/convertkit-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/convertkit.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>ConvertKit, i\u00e7erik olu\u015fturuculara odaklanarak kitlelerle etkili bir \u015fekilde etkile\u015fim kurmak i\u00e7in abone etiketleme ve g\u00f6rsel otomasyon olu\u015fturucular gibi ara\u00e7lar sa\u011flar. \u0130\u00e7erik olu\u015fturucular\u0131n e-posta listelerini y\u00f6netmelerine ve abone davran\u0131\u015flar\u0131na g\u00f6re i\u015f ak\u0131\u015flar\u0131n\u0131 otomatikle\u015ftirmelerine olanak tan\u0131yarak kitleleriyle g\u00fc\u00e7l\u00fc ili\u015fkiler kurmalar\u0131na yard\u0131mc\u0131 olur. ConvertKit, e-posta pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 verimli bir \u015fekilde y\u00f6netmesi gereken blog yazarlar\u0131, yazarlar ve di\u011fer i\u00e7erik olu\u015fturucular i\u00e7in idealdir.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Blog yazarlar\u0131, yazarlar ve influencarlar gibi i\u00e7erik olu\u015fturucular i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015ft\u0131r.<\/li><li>Hedef kitle etkile\u015fimi i\u00e7in abone etiketleme ve segmentasyon sunar.<\/li><li>\u0130\u015f ak\u0131\u015flar\u0131n\u0131 kolayca olu\u015fturmak i\u00e7in g\u00f6rsel otomasyon olu\u015fturucu i\u00e7erir.<\/li><li>Abone listelerini b\u00fcy\u00fctmek i\u00e7in \u00f6zelle\u015ftirilebilir a\u00e7\u0131l\u0131\u015f sayfalar\u0131 ve formlar i\u00e7erir.<\/li><li>Yeni ba\u015flayanlar i\u00e7in \u00fccretsiz bir plan sunar, \u00fccretli planlar ayda 15 dolardan ba\u015flar.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. GetResponse<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/getresponse-1024x576.jpeg\" alt=\"\" class=\"wp-image-5630\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/getresponse-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/getresponse-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/getresponse-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/getresponse-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/getresponse-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/getresponse.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>GetResponse, e-posta tasar\u0131m\u0131n\u0131n yan\u0131 s\u0131ra web seminerlerini, a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131 ve otomatik yan\u0131tlay\u0131c\u0131lar\u0131 destekleyen \u00e7ok i\u015flevli bir platformdur. Bu da onu potansiyel m\u00fc\u015fteri yaratmadan m\u00fc\u015fteri etkile\u015fimine kadar \u00e7e\u015fitli pazarlama ihtiya\u00e7lar\u0131 i\u00e7in uygun hale getirir. GetResponse, i\u015fletmelerin d\u00f6n\u00fc\u015f\u00fcmleri art\u0131ran ve m\u00fc\u015fteri ili\u015fkileri kuran kapsaml\u0131 pazarlama kampanyalar\u0131 olu\u015fturmas\u0131na olanak tan\u0131yan bir dizi \u015fablon ve otomasyon arac\u0131 sunar.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-posta pazarlamas\u0131n\u0131 a\u00e7\u0131l\u0131\u015f sayfalar\u0131 ve otomatik yan\u0131tlay\u0131c\u0131larla birle\u015ftirir.<\/li><li>\u00c7e\u015fitli sekt\u00f6rler i\u00e7in \u00f6zelle\u015ftirilmesi kolay \u00f6nceden tasarlanm\u0131\u015f \u015fablonlar sunar.<\/li><li>Ki\u015fiselle\u015ftirilmi\u015f m\u00fc\u015fteri deneyimleri olu\u015fturmak i\u00e7in geli\u015fmi\u015f otomasyon ara\u00e7lar\u0131 i\u00e7erir.<\/li><li>Kampanya performans\u0131n\u0131 ger\u00e7ek zamanl\u0131 olarak izlemek i\u00e7in ayr\u0131nt\u0131l\u0131 analizler sa\u011flar.<\/li><li>\u00d6zelliklere g\u00f6re fiyatland\u0131rmay\u0131 \u00f6l\u00e7eklendirir, ayda 19 dolardan ba\u015flar.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9. Stripo<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/stripo-1024x576.jpeg\" alt=\"\" class=\"wp-image-5633\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/stripo-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/stripo-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/stripo-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/stripo-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/stripo-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/stripo.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Stripo, yeniden kullan\u0131labilir mod\u00fcller, AMP do\u011frulamas\u0131 ve cihazlar aras\u0131nda kapsaml\u0131 testler sunan bir \u015fablon olu\u015fturucu olarak \u00f6ne \u00e7\u0131kar. Sorunsuz e-posta olu\u015fturma i\u00e7in m\u00fckemmeldir ve e-postalar\u0131n her platformda harika g\u00f6r\u00fcnmesini sa\u011flar. Stripo&#8217;nun AMP do\u011frulamas\u0131 gibi teknik konulara odaklanmas\u0131, i\u015fletmelerin e-postalar\u0131n\u0131n do\u011fru \u015fekilde teslim edilmesini ve g\u00f6r\u00fcnt\u00fclenmesini sa\u011flamas\u0131na yard\u0131mc\u0131 olarak genel e-posta pazarlama performans\u0131n\u0131 art\u0131r\u0131r.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Verimli tasar\u0131m s\u00fcre\u00e7leri i\u00e7in yeniden kullan\u0131labilir mod\u00fcllerle \u015fablon olu\u015fturmaya odaklan\u0131r.<\/li><li>Kullan\u0131c\u0131 etkile\u015fimini art\u0131ran etkile\u015fimli e-postalar i\u00e7in AMP do\u011frulamas\u0131n\u0131 destekler.<\/li><li>Tutarl\u0131 i\u015flemeyi sa\u011flamak i\u00e7in birden fazla platformda test yap\u0131lmas\u0131na olanak tan\u0131r.<\/li><li>Mailchimp ve Campaign Monitor gibi b\u00fcy\u00fck e-posta pazarlama platformlar\u0131yla entegre olur.<\/li><li>Ayl\u0131k 12,50 dolardan ba\u015flayan \u00fccretli se\u00e7eneklerin yan\u0131 s\u0131ra \u00fccretsiz bir plan sunar.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">10. Camaileon<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/camaileon-1024x576.jpeg\" alt=\"\" class=\"wp-image-5636\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/camaileon-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/camaileon-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/camaileon-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/camaileon-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/camaileon-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/camaileon.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><br>Chamaileon, mod\u00fcler tasar\u0131mlar ve duyarl\u0131 \u015fablonlarla ekip i\u015f birli\u011fine \u00f6ncelik verir, bu da onu ortak projeler \u00fczerinde \u00e7al\u0131\u015fan ajanslar veya ekipler i\u00e7in ideal hale getirir. Birden fazla kullan\u0131c\u0131n\u0131n e-posta tasar\u0131m\u0131 \u00fczerinde i\u015f birli\u011fi yapmas\u0131na olanak tan\u0131yarak b\u00fcy\u00fck \u00f6l\u00e7ekli pazarlama operasyonlar\u0131nda tutarl\u0131l\u0131k ve verimlilik sa\u011flar. Chamaileon&#8217;un mod\u00fcler yakla\u015f\u0131m\u0131, ekiplerin mevcut tasar\u0131mlar\u0131 yeniden kullanmas\u0131na ve uyarlamas\u0131na yard\u0131mc\u0131 olarak i\u015f ak\u0131\u015flar\u0131n\u0131 kolayla\u015ft\u0131r\u0131r ve tasar\u0131m s\u00fcresini azalt\u0131r.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-posta tasar\u0131mlar\u0131n\u0131n payla\u015f\u0131ml\u0131 d\u00fczenlenmesi i\u00e7in ara\u00e7larla ekip i\u015f birli\u011fine \u00f6ncelik verir.<\/li><li>Olu\u015fturma s\u00fcrecini kolayla\u015ft\u0131rmak i\u00e7in mod\u00fcler tasar\u0131m yetenekleri sunar.<\/li><li>Cihazlar ve platformlar aras\u0131nda iyi uyum sa\u011flayan duyarl\u0131 \u015fablonlar sunar.<\/li><li>HubSpot veya Mailchimp gibi pop\u00fcler e-posta pazarlama yaz\u0131l\u0131mlar\u0131yla entegrasyonu destekler.<\/li><li>\u00dccretli planlar ayda 24 dolardan ba\u015flar ve \u00f6ncelikle ajanslara veya ekiplere hitap eder.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">11. BEE<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/bee-mailing-tasarimi.jpeg\" alt=\"\" class=\"wp-image-2469\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/bee-mailing-tasarimi.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/bee-mailing-tasarimi-300x150.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/07\/bee-mailing-tasarimi-360x180.jpeg 360w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p>BEE, s\u00fcr\u00fckle ve b\u0131rak i\u015flevselli\u011fi ve duyarl\u0131 tasar\u0131mlarla h\u0131zl\u0131 ve basit e-posta \u015fablonu olu\u015fturma olana\u011f\u0131 sunar. H\u0131zl\u0131 bir \u015fekilde profesyonel g\u00f6r\u00fcn\u00fcml\u00fc e-postalar olu\u015fturmas\u0131 gereken freelance \u00e7al\u0131\u015fanlar veya k\u00fc\u00e7\u00fck ekipler i\u00e7in uygundur. BEE&#8217;nin sezgisel aray\u00fcz\u00fc, kapsaml\u0131 tasar\u0131m deneyimi olmayan kullan\u0131c\u0131lar\u0131n farkl\u0131 cihazlarda iyi \u00e7al\u0131\u015fan y\u00fcksek kaliteli e-posta \u015fablonlar\u0131 \u00fcretmesini kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u00fcr\u00fckle ve b\u0131rak i\u015flevselli\u011fini kullanarak h\u0131zl\u0131 ve basit e-posta \u015fablonu olu\u015fturma konusunda uzmanla\u015fm\u0131\u015ft\u0131r.<\/li><li>Masa\u00fcst\u00fc ve mobil cihazlar i\u00e7in optimize edilmi\u015f duyarl\u0131 tasar\u0131mlar sa\u011flar.<\/li><li>\u00c7e\u015fitli sekt\u00f6rlere uygun \u00f6nceden tasarlanm\u0131\u015f \u015fablonlardan olu\u015fan bir k\u00fct\u00fcphane i\u00e7erir.<\/li><li>Tasar\u0131m deneyimi olmayan kullan\u0131c\u0131lar\u0131n profesyonel e-postalar\u0131 verimli bir \u015fekilde olu\u015fturmas\u0131n\u0131 sa\u011flar.<\/li><li>Bireysel veya ekip ihtiya\u00e7lar\u0131na g\u00f6re uyarlanm\u0131\u015f hem \u00fccretsiz hem de \u00fccretli planlar sunar.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">12. Adobe Campaign<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/adobe-campaign-1024x576.jpeg\" alt=\"\" class=\"wp-image-5641\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/adobe-campaign-1024x576.jpeg 1024w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/adobe-campaign-300x169.jpeg 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/adobe-campaign-768x432.jpeg 768w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/adobe-campaign-750x422.jpeg 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/adobe-campaign-1140x641.jpeg 1140w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2025\/04\/adobe-campaign.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Adobe Campaign, b\u00fcy\u00fck \u00f6l\u00e7ekli operasyonlar i\u00e7in geli\u015fmi\u015f ki\u015fiselle\u015ftirme \u00f6zelliklerine sahip kurumsal d\u00fczeyde \u00e7apraz kanal pazarlama \u00e7\u00f6z\u00fcmleri sunar. Kapsaml\u0131 pazarlama otomasyonu ve analiti\u011fi sunmak i\u00e7in di\u011fer Adobe ara\u00e7lar\u0131yla entegre olur. Adobe Campaign, i\u015fletmelerin e-posta, sosyal medya ve daha fazlas\u0131 dahil olmak \u00fczere birden fazla kanalda son derece ki\u015fiselle\u015ftirilmi\u015f kampanyalar olu\u015fturmas\u0131na olanak tan\u0131r. Geli\u015fmi\u015f \u00f6zellikleri, karma\u015f\u0131k pazarlama stratejilerini etkili bir \u015fekilde y\u00f6netmek isteyen b\u00fcy\u00fck i\u015fletmeler i\u00e7in uygun hale getirir.<\/p>\n\n\n\n<p><strong>\u00d6ne \u00c7\u0131kan \u00d6zellikler<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-posta kampanyalar\u0131n\u0131n \u00f6tesinde kurumsal d\u00fczeyde \u00e7apraz kanal pazarlama \u00e7\u00f6z\u00fcmleri sunar.<\/li><li>Sorunsuz i\u015f ak\u0131\u015flar\u0131 i\u00e7in Photoshop veya Analytics gibi di\u011fer Adobe ara\u00e7lar\u0131yla derinlemesine entegre olur.<\/li><li>Birden fazla kaynaktan gelen m\u00fc\u015fteri verilerini kullanarak geli\u015fmi\u015f ki\u015fiselle\u015ftirmeyi etkinle\u015ftirir.<\/li><li>Kanallar aras\u0131nda sa\u011flam otomasyon yetenekleriyle b\u00fcy\u00fck \u00f6l\u00e7ekli operasyonlar\u0131 destekler.<\/li><li>Fiyatland\u0131rma, i\u015f ihtiya\u00e7lar\u0131na g\u00f6re \u00f6zelle\u015ftirilir ve bu da onu \u00f6zel \u00e7\u00f6z\u00fcmlere ihtiya\u00e7 duyan i\u015fletmeler i\u00e7in uygun hale getirir.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Statista&#8216;ya g\u00f6re, e-posta yat\u0131r\u0131m getirisi, harcanan her 1 dolar i\u00e7in 36 dolard\u0131r ve ortalama e-posta a\u00e7\u0131lma oran\u0131 %31,44&#8217;t\u00fcr.\u00a0Bu y\u00fczden pazarlamac\u0131lar\u0131n %82&#8217;sinin pazarlama ama\u00e7lar\u0131 i\u00e7in e-posta kullanmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fildir. Tabii ki bu oranlar\u0131 art\u0131rmak sizin elinizdedir. Listelerinizi b\u00f6l\u00fcmlere ay\u0131rd\u0131\u011f\u0131n\u0131zda, hedef kitlenize daha alakal\u0131 i\u00e7erikler g\u00f6nderdi\u011finizde, listenizi d\u00fczenli olarak temizledi\u011finizde ve abonelikten \u00e7\u0131kma se\u00e7eneklerinizi net ve kullan\u0131m\u0131 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87,1],"tags":[],"class_list":["post-2448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-e-posta","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mailing Tasar\u0131m\u0131 Nedir, Nas\u0131l Yap\u0131l\u0131r? \u00d6rnekler, \u00d6l\u00e7\u00fcler ve Boyutlar - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/mailing-tasarimi-nasil-yapilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mailing Tasar\u0131m\u0131 Nedir, Nas\u0131l Yap\u0131l\u0131r? \u00d6rnekler, \u00d6l\u00e7\u00fcler ve Boyutlar - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"Statista&#8216;ya g\u00f6re, e-posta yat\u0131r\u0131m getirisi, harcanan her 1 dolar i\u00e7in 36 dolard\u0131r ve ortalama e-posta a\u00e7\u0131lma oran\u0131 %31,44&#8217;t\u00fcr.\u00a0Bu y\u00fczden pazarlamac\u0131lar\u0131n %82&#8217;sinin pazarlama ama\u00e7lar\u0131 i\u00e7in e-posta kullanmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fildir. 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