{"id":2046,"date":"2022-01-26T18:34:02","date_gmt":"2022-01-26T15:34:02","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=2046"},"modified":"2022-01-26T18:34:04","modified_gmt":"2022-01-26T15:34:04","slug":"e-posta-terimleri","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/e-posta-terimleri\/","title":{"rendered":"E-posta Terimleri: En \u00c7ok Kullan\u0131lan E-posta Terimleri"},"content":{"rendered":"\n<p>E-posta pazarlama i\u015fletmelerin g\u00fcnden g\u00fcne daha fazla kulland\u0131\u011f\u0131 bir pazarlama bi\u00e7imidir ve bu y\u00fczden \u00f6nemli say\u0131da terim ve k\u0131saltma ile birlikte gelir. T\u00fcm bu terimlere hakim olmayabilirsiniz. Fakat a\u015fa\u011f\u0131da sizin i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z s\u00f6zl\u00fck, e-posta pazarlamas\u0131n\u0131n derinliklerine indik\u00e7e kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z 100&#8217;den fazla terimi kapsar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A\/B Testi<\/h3>\n\n\n\n<p>Hangisinin daha iyi performans g\u00f6sterdi\u011fini g\u00f6rmek i\u00e7in bir e-posta\u2019n\u0131n iki s\u00fcr\u00fcm\u00fcn\u00fc kar\u015f\u0131la\u015ft\u0131rma y\u00f6ntemidir. Genellikle, bir e-posta listesinin e\u015fit boyutlu, rastgele \u00f6rneklerine g\u00f6nderilen yaln\u0131zca bir fark\u0131 (\u00f6rne\u011fin, konu sat\u0131r\u0131ndaki bir de\u011fi\u015fikli\u011fi) test etmeyi i\u00e7erir.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-uzman-posta\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"OblTMWigbj\"><a href=\"https:\/\/uzmanposta.com\/blog\/email-pazarlamada-a-b-testi-neden-onemlidir\/\">Email Pazarlamada A\/B Testi Neden \u00d6nemlidir?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Email Pazarlamada A\/B Testi Neden \u00d6nemlidir?&#8221; &#8212; Blog\" src=\"https:\/\/uzmanposta.com\/blog\/email-pazarlamada-a-b-testi-neden-onemlidir\/embed\/#?secret=isGwV49zlF#?secret=OblTMWigbj\" data-secret=\"OblTMWigbj\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Allow List &#8211; E-posta \u0130zin Listesi<\/h3>\n\n\n\n<p>Genellikle bireysel bir e-posta al\u0131c\u0131s\u0131 taraf\u0131ndan olu\u015fturulan, onaylanm\u0131\u015f veya g\u00fcvenli g\u00f6nderenler listesine bir alan veya IP ekleyen e-posta adresleri listesidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Average Order Value (AOV) &#8211; Ortalama Sipari\u015f De\u011feri&nbsp;<\/h3>\n\n\n\n<p>Bir m\u00fc\u015fterinin bir e-ticaret ma\u011fazas\u0131nda i\u015flem ba\u015f\u0131na harcad\u0131\u011f\u0131 ortalama tutar\u0131 ifade eder. Belirli bir d\u00f6nemdeki toplam gelirin, ayn\u0131 d\u00f6nemde tamamlanan sipari\u015f say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blacklist &#8211; Kara Liste<\/h3>\n\n\n\n<p>Spam olarak kabul edilmesi gereken e-posta adresleri, alan adlar\u0131 veya IP adresleri listesi i\u00e7in kullan\u0131lan eski bir terimdir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blocklist &#8211; Engelleme Listesi<\/h3>\n\n\n\n<p>Spam olarak kabul edilmesi gereken e-posta adreslerini, alan adlar\u0131n\u0131 veya IP adreslerini i\u00e7eren bir listedir. Bu listeler, e-posta sa\u011flay\u0131c\u0131lar\u0131 veya \u00fc\u00e7\u00fcnc\u00fc taraflar taraf\u0131ndan tutulur ve olas\u0131 istenmeyen iletileri filtrelemek veya engellemek i\u00e7in kullan\u0131l\u0131r.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bounce Rate &#8211; \u00c7\u0131kma Oran\u0131<\/h3>\n\n\n\n<p>Al\u0131c\u0131lar\u0131n e-posta sunucular\u0131 taraf\u0131ndan g\u00f6nderene d\u00f6nd\u00fcr\u00fclen (veya &#8220;geri d\u00f6nen&#8221;) g\u00f6nderilen e-postalar\u0131n y\u00fczdesidir. Geri d\u00f6nen e-posta\u2019lar\u0131n g\u00f6nderilen e-posta\u2019lara b\u00f6l\u00fcnmesiyle tek bir e-posta kampanyas\u0131 i\u00e7in hesaplan\u0131r.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Call-to-action (CTA) &#8211; Harekete Ge\u00e7irici Mesaj<\/h3>\n\n\n\n<p>Bir e-posta\u2019daki, bir \u00fcr\u00fcn\u00fc sat\u0131n almak veya bir inceleme b\u0131rakmak gibi belirli bir eylemi ger\u00e7ekle\u015ftirmek i\u00e7in kullan\u0131c\u0131y\u0131 t\u0131klamaya y\u00f6nlendiren ve ikna eden bir metin ba\u011flant\u0131s\u0131, resim veya d\u00fc\u011fmedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Campaign &#8211; Kampanya<\/h3>\n\n\n\n<p>Tek bir hedef (veya uyumlu hedefler k\u00fcmesi) etraf\u0131nda tasarlanm\u0131\u015f bir e-posta veya koordineli bir dizi e-postad\u0131r. Bir kampanya, tatil indirimini duyuran bir yay\u0131n e-postas\u0131 veya bir m\u00fc\u015fteriyi bir \u015firket veya \u00fcr\u00fcnle tan\u0131\u015ft\u0131rmak i\u00e7in 10 e-postal\u0131k bir kar\u015f\u0131lama dizisi olabilir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cart Abandonment &#8211; Sepeti Terk Etme<\/h3>\n\n\n\n<p>Bir m\u00fc\u015fterinin al\u0131\u015fveri\u015f sepetine \u00fcr\u00fcn eklemesi, ancak t\u00fcm \u00f6deme s\u00fcrecini tamamlamadan siteden ayr\u0131lmas\u0131 s\u00fcrecidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cart Abandonment Rate &#8211; Sepeti Terk Etme Oran\u0131<\/h3>\n\n\n\n<p>Kullan\u0131c\u0131lar sat\u0131n alma i\u015flemini tamamlamadan \u00f6nce &#8220;terk edilen&#8221; al\u0131\u015fveri\u015f sepetlerinin y\u00fczdesidir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cart Abandonment Recovery Email &#8211; Sepeti Terk Etme Kurtarma E-postas\u0131<\/h3>\n\n\n\n<p>Bir al\u0131\u015fveri\u015f sepetine \u00fcr\u00fcn koyan ancak sat\u0131n alma i\u015flemini tamamlamayan bir kullan\u0131c\u0131ya g\u00f6nderilen otomatik bir e-posta veya e-posta dizisidir. Kay\u0131p sat\u0131\u015flar\u0131 kurtarmak i\u00e7in olduk\u00e7a etkili bir tekniktir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cart Abandonment Recovery Rate &#8211; Sepeti Terk Etme Kurtarma Oran\u0131<\/h3>\n\n\n\n<p>Bir e-ticaret ma\u011fazas\u0131n\u0131n, bir m\u00fc\u015fteriyi sat\u0131n alma i\u015flemini tamamlamas\u0131 i\u00e7in geri d\u00f6nmeye ikna ederek kurtarabilece\u011fi terk edilmi\u015f al\u0131\u015fveri\u015f sepetlerinin y\u00fczdesidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Click-Through Rate (CTR) &#8211; T\u0131klama Oran\u0131 (TO)<\/h3>\n\n\n\n<p>Bir e-posta\u2019daki bir ba\u011flant\u0131ya veya d\u00fc\u011fmeye t\u0131klayan abonelerin y\u00fczdesidir. Toplam t\u0131klama say\u0131s\u0131n\u0131n teslim edilen e-posta say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r. Y\u00fcksek TO&#8217;lar sa\u011fl\u0131kl\u0131 bir e-posta listesi ve etkili e-posta i\u00e7eri\u011finin bir g\u00f6stergesi oldu\u011fundan, TO en pop\u00fcler e-posta pazarlama \u00f6l\u00e7\u00fcmlerinden biridir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Click-to-open-rate (CTOR)<\/h3>\n\n\n\n<p>Bir e-posta\u2019y\u0131 a\u00e7an ve e-posta\u2019daki bir ba\u011flant\u0131y\u0131 veya d\u00fc\u011fmeyi t\u0131klayan abonelerin y\u00fczdesidir. Bir e-posta&#8217;daki toplam t\u0131klamalar\u0131n toplam a\u00e7\u0131l\u0131\u015f say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Complaint Rate &#8211; \u015eikayet Oran\u0131<\/h3>\n\n\n\n<p>Bir e-posta\u2019y\u0131 spam olarak i\u015faretleyen abonelerin y\u00fczdesidir. Bir e-posta\u2019daki toplam spam \u015fikayetlerinin, teslim edilen toplam e-posta\u2019lara b\u00f6l\u00fcnmesiyle hesaplan\u0131r. \u0130stenmeyen e-posta \u015fikayetleri, bir pazarlama e-posta\u2019s\u0131 i\u00e7in en k\u00f6t\u00fc sonu\u00e7lar aras\u0131ndad\u0131r, \u00e7\u00fcnk\u00fc bunlar gelecekteki teslim edilebilirli\u011fe ve g\u00f6nderenin itibar\u0131na zarar verebilir ve hatta bir alan veya IP adresinin kara listeye al\u0131nmas\u0131na neden olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Churn Rate &#8211; Kay\u0131p Oran\u0131<\/h3>\n\n\n\n<p>Abonelikten \u00e7\u0131kma, istenmeyen e-posta \u015fikayeti gibi bir e-posta listesinden \u00e7\u0131kan abonelerin y\u00fczdesidir. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contact &#8211; Temas<\/h3>\n\n\n\n<p>Bir e-ticaret ma\u011fazas\u0131na bir e-posta adresi sa\u011flam\u0131\u015f olan herhangi bir abone, m\u00fc\u015fteri veya potansiyel m\u00fc\u015fteridir. Pazarlama e-posta\u2019lar\u0131n\u0131 almay\u0131 se\u00e7enleri ve i\u015flem e-posta\u2019lar\u0131n\u0131 almayan ancak yine de alabilecek olanlar\u0131 i\u00e7erir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Contact List &#8211; Ki\u015fi Listesi<\/h3>\n\n\n\n<p>E-posta abonelerinin listesidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conversion Rate (CVR) &#8211; D\u00f6n\u00fc\u015f\u00fcm Oran\u0131&nbsp;<\/h3>\n\n\n\n<p>Sat\u0131n alma, \u00fcr\u00fcn incelemesi b\u0131rakma veya sosyal medyada bir markay\u0131 takip etme gibi istenen bir eylemi tamamlayan e-posta al\u0131c\u0131lar\u0131n\u0131n y\u00fczdesidir. \u0130stenilen eylemi ger\u00e7ekle\u015ftiren abone say\u0131s\u0131n\u0131n, g\u00f6nderilen toplam e-posta say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r. CVR, bir e-posta kampanyas\u0131n\u0131n etkinli\u011finin do\u011frudan bir g\u00f6stergesidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cross-sell &#8211; \u00c7apraz Sat\u0131\u015f<\/h3>\n\n\n\n<p>M\u00fc\u015fterinin sat\u0131n ald\u0131\u011f\u0131 veya sat\u0131n ald\u0131\u011f\u0131 \u00fcr\u00fcnle yak\u0131ndan ilgili bir \u00fcr\u00fcn\u00fcn veya eklentinin tan\u0131t\u0131m\u0131d\u0131r (\u00f6r. bir cep telefonu i\u00e7in ekran koruyucu). \u00c7apraz sat\u0131\u015flar, sat\u0131n alma davran\u0131\u015f\u0131na dayal\u0131 otomatik bir e-posta\u2019da tek ba\u015f\u0131na kullan\u0131labilir veya di\u011fer e-posta\u2019lara dahil edilebilir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Acquisition Cost (CAC) &#8211; M\u00fc\u015fteri Edinme Maliyeti&nbsp;<\/h3>\n\n\n\n<p>Bir ma\u011faza i\u00e7in yeni m\u00fc\u015fteriler kazanmak i\u00e7in genellikle pazarlama veya sat\u0131\u015f \u00e7abalar\u0131ndan kaynaklanan ortalama maliyettir. Toplam reklam harcamas\u0131n\u0131n, belirli bir s\u00fcre boyunca edinilen toplam yeni m\u00fc\u015fterilere b\u00f6l\u00fcnmesiyle hesaplan\u0131r. CAC, uygun reklam b\u00fct\u00e7elerini belirlemek i\u00e7in \u00f6nemli bir \u00f6l\u00e7\u00fcmd\u00fcr.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DomainKeys Identified Mail (DKIM)<\/h3>\n\n\n\n<p>Genellikle doland\u0131r\u0131c\u0131l\u0131k yapmak i\u00e7in kullan\u0131lan, sahte e-posta adreslerini belirlemek i\u00e7in tasarlanm\u0131\u015f bir e-posta kimlik do\u011frulama y\u00f6ntemidir. DKIM, bir e-posta\u2019ya \u00f6zel bir \u015fifreleme anahtar\u0131 veya &#8220;dijital imza&#8221; ekler; bu, al\u0131c\u0131n\u0131n sunucusunun, \u00f6zel anahtar\u0131 g\u00f6nderen taraf\u0131ndan yay\u0131nlanan bir genel anahtarla e\u015fle\u015ftirerek mesaj\u0131 kimin g\u00f6nderdi\u011fini do\u011frulamas\u0131n\u0131 sa\u011flar.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/spf-dkim-sorgulama\/\">https:\/\/uzmanposta.com\/spf-dkim-sorgulama\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DMARC<\/h3>\n\n\n\n<p>G\u00f6ndericilerin, e-posta\u2019lar\u0131n\u0131n Sender Policy Framework (SPF) veya DomainKeys Identified Mail (DKIM) taraf\u0131ndan korunup korunmad\u0131\u011f\u0131n\u0131 belirtmesine olanak tan\u0131yan DMARC kay\u0131tlar\u0131; art niyetli internet kullan\u0131c\u0131lar\u0131 ve bilgisayar korsanlar\u0131n\u0131n e-posta sahtecili\u011fi giri\u015fimlerini \u00f6nlemek amac\u0131 ile kullan\u0131l\u0131r. DMARC sayesinde e-posta iletisinin G\u00f6nderen adresinin sahte oldu\u011fu sald\u0131r\u0131 t\u00fcrlerinin \u00f6nlenmesini hedeflenir.<\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/dmarc-sorgulama\/\">https:\/\/uzmanposta.com\/dmarc-sorgulama\/<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Double Opt-in<\/h3>\n\n\n\n<p>Bir e-posta abonesinin, bir onay e-postas\u0131ndaki bir ba\u011flant\u0131ya t\u0131klayarak bir e-posta listesine abone olma niyetini onaylamas\u0131n\u0131 isteme s\u00fcrecidir. Abone, yaln\u0131zca onay e-posta\u2019s\u0131 ba\u011flant\u0131s\u0131na t\u0131klad\u0131ktan sonra listeye eklenir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Automation &#8211; E-posta Otomasyonu<\/h3>\n\n\n\n<p>Bir m\u00fc\u015fteri eylemi (\u00f6r. al\u0131\u015fveri\u015f sepetini terk etme) veya olay (\u00f6r. m\u00fc\u015fterinin do\u011fum g\u00fcn\u00fc) taraf\u0131ndan tetiklendi\u011finde otomatik olarak g\u00f6nderilen bir e-posta veya e-posta dizisidir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Blast &#8211; E-posta Patlamas\u0131<\/h3>\n\n\n\n<p>B\u00fcy\u00fck bir al\u0131c\u0131 grubuna g\u00f6nderilen tek seferlik bir yay\u0131n e-posta\u2019s\u0131d\u0131r. \u201cPatlama\u201d e-postan\u0131n uygun segmentasyon veya ki\u015fiselle\u015ftirmeden yoksun oldu\u011funu g\u00f6sterebilece\u011finden, bu terim art\u0131k biraz olumsuz bir \u00e7a\u011fr\u0131\u015f\u0131ma sahiptir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Client &#8211; E-posta \u0130stemcisi<\/h3>\n\n\n\n<p>Bir ki\u015finin e-posta\u2019lar\u0131na eri\u015fmek i\u00e7in kulland\u0131\u011f\u0131 yaz\u0131l\u0131md\u0131r. E-posta istemcilerinin \u00f6rnekleri aras\u0131nda Microsoft Outlook ve Apple Mail bulunur. E-posta istemcileri ayr\u0131ca Gmail veya Yahoo Mail gibi web posta aray\u00fczlerini de i\u00e7erir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Deliverability &#8211; Email Teslim Edilebilirli\u011fi<\/h3>\n\n\n\n<p>G\u00f6nderilen e-posta\u2019lar\u0131n abonelerin gelen kutular\u0131na ula\u015f\u0131p ula\u015fmad\u0131\u011f\u0131n\u0131n \u00f6l\u00e7\u00fcm\u00fcd\u00fcr. Teslim edilebilirlik, istenmeyen e-posta \u015fikayetleri, geri d\u00f6nmeler, istenmeyen e-posta tuzaklar\u0131, a\u00e7\u0131lma oranlar\u0131 ve g\u00f6nderici itibar\u0131 gibi birden \u00e7ok fakt\u00f6rden etkilenebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Email Service Provider (ESP) &#8211; E-posta Servis Sa\u011flay\u0131c\u0131s\u0131&nbsp;<\/h3>\n\n\n\n<p>E-posta mesajlar\u0131n\u0131 almak ve g\u00f6ndermek i\u00e7in kullan\u0131lan bir servistir. ESP, hem aboneler taraf\u0131ndan e-posta almak i\u00e7in kullan\u0131lan sa\u011flay\u0131c\u0131lara (\u00f6rne\u011fin, Gmail veya Yahoo Mail) hem de \u015firketler taraf\u0131ndan e-posta g\u00f6ndermek i\u00e7in kullan\u0131lan sa\u011flay\u0131c\u0131lara (\u00f6rne\u011fin, Uzman Posta) at\u0131fta bulunabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Emails Delivered &#8211; Teslim Edilen E-postalar<\/h3>\n\n\n\n<p>Abonelerin e-posta kutular\u0131na ula\u015fan ve bu nedenle muhtemelen bir al\u0131c\u0131 taraf\u0131ndan okunmu\u015f olabilecek toplam e-posta say\u0131s\u0131n\u0131 g\u00f6steren bir \u00f6l\u00e7\u00fcmd\u00fcr. G\u00f6nderilen toplam e-posta say\u0131s\u0131 al\u0131narak ve ard\u0131ndan geri d\u00f6nenler \u00e7\u0131kar\u0131larak hesaplan\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Express Consent &#8211; A\u00e7\u0131k R\u0131za<\/h3>\n\n\n\n<p>Bir \u015firketten pazarlama e-posta mesajlar\u0131 almak i\u00e7in bir kullan\u0131c\u0131 taraf\u0131ndan g\u00f6n\u00fcll\u00fc olarak verilen a\u00e7\u0131k izindir. \u015eirketlerin m\u00fc\u015fterilere yasal olarak pazarlama e-posta\u2019lar\u0131 g\u00f6nderebilmesi i\u00e7in bir\u00e7ok yarg\u0131 alan\u0131nda a\u00e7\u0131k onay gereklidir. \u0130\u015flem e-posta\u2019lar\u0131 i\u00e7in gerekli de\u011fildir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Footer &#8211; Altbilgi<\/h3>\n\n\n\n<p>\u015eirketlerin genellikle bir abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131 ve yasal bilgiler koydu\u011fu bir e-posta\u2019n\u0131n alt k\u0131sm\u0131d\u0131r. Bu b\u00f6l\u00fcm genellikle bir e-ticaret web sitesinin ve sosyal medyan\u0131n b\u00f6l\u00fcmlerine ba\u011flant\u0131lar i\u00e7erir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hard Bounce<\/h3>\n\n\n\n<p>Art\u0131k var olmayan bir e-posta adresi veya teslimat\u0131 tamamen engellemi\u015f bir e-posta sunucusu gibi kal\u0131c\u0131 bir nedenle g\u00f6nderene d\u00f6nd\u00fcr\u00fclen bir e-posta\u2019d\u0131r.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-uzman-posta\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"yVgxKVoUtv\"><a href=\"https:\/\/uzmanposta.com\/blog\/hard-bounce-ve-soft-bounce-nedir\/\">Hard Bounce ve Soft Bounce Nedir?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Hard Bounce ve Soft Bounce Nedir?&#8221; &#8212; Blog\" src=\"https:\/\/uzmanposta.com\/blog\/hard-bounce-ve-soft-bounce-nedir\/embed\/#?secret=uyMb5awkQw#?secret=yVgxKVoUtv\" data-secret=\"yVgxKVoUtv\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">HTML Email<\/h3>\n\n\n\n<p>Renkler, resimler, ba\u011flant\u0131lar ve di\u011fer bi\u00e7imlendirme gibi \u00f6\u011feleri i\u00e7erecek \u015fekilde HTML ile olu\u015fturulmu\u015f bir e-posta\u2019d\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-uzman-posta\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"JX3270aBgm\"><a href=\"https:\/\/uzmanposta.com\/blog\/html-nedir\/\">HTML Nedir? E-Mail \u015eablonlar\u0131 Haz\u0131rlarken HTML Bilmek \u00d6nemli Midir?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;HTML Nedir? E-Mail \u015eablonlar\u0131 Haz\u0131rlarken HTML Bilmek \u00d6nemli Midir?&#8221; &#8212; Blog\" src=\"https:\/\/uzmanposta.com\/blog\/html-nedir\/embed\/#?secret=T9WstLyTa2#?secret=JX3270aBgm\" data-secret=\"JX3270aBgm\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Lifecycle Emails &#8211; Ya\u015fam D\u00f6ng\u00fcs\u00fc E-posta\u2019lar\u0131<\/h3>\n\n\n\n<p>M\u00fc\u015fteri yolculu\u011funun farkl\u0131 noktalar\u0131nda otomatik olarak g\u00f6nderilen e-posta&#8217;lard\u0131r, otomasyonlar\u0131n bir alt k\u00fcmesidir. Sat\u0131\u015f \u00f6ncesi ya\u015fam d\u00f6ng\u00fcs\u00fc e-postalar\u0131, abonelere ho\u015f geldiniz serisi ve al\u0131\u015fveri\u015f sepetini b\u0131rakma vb. e-postalar\u0131 i\u00e7erir; sat\u0131\u015f sonras\u0131 ya\u015fam d\u00f6ng\u00fcs\u00fc e-postalar\u0131, inceleme isteklerini ve sadakat \u00f6d\u00fcl programlar\u0131n\u0131 i\u00e7erir; ve s\u00fcresi dolan m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc e-postalar\u0131, geri kazanma e-postalar\u0131n\u0131 i\u00e7erir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lifetime Value (LTV)<\/h3>\n\n\n\n<p>Bir m\u00fc\u015fterinin m\u00fc\u015fteri olarak ge\u00e7irdi\u011fi s\u00fcre boyunca bir e-ticaret ma\u011fazas\u0131nda harcayaca\u011f\u0131 ortalama tutard\u0131r. Bir m\u00fc\u015fterinin bir y\u0131lda yapt\u0131\u011f\u0131 ortalama sat\u0131n alma say\u0131s\u0131n\u0131n ortalama sat\u0131n alma de\u011feriyle \u00e7arp\u0131lmas\u0131 ve ard\u0131ndan sonucun ortalama m\u00fc\u015fteri \u00f6mr\u00fcyle (y\u0131l olarak) \u00e7arp\u0131lmas\u0131yla hesaplan\u0131r.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">List Growth Rate &#8211; Liste B\u00fcy\u00fcme Oran\u0131<\/h3>\n\n\n\n<p>Bir e-posta listesinin ne kadar h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc \u00f6l\u00e7mek i\u00e7in kullan\u0131lan bir metriktir. Belirli bir d\u00f6nemdeki (\u00e7o\u011funlukla bir ay veya \u00e7eyrek) yeni abone say\u0131s\u0131 al\u0131narak, o d\u00f6nemdeki kullan\u0131lmayan abone say\u0131s\u0131n\u0131n \u00e7\u0131kar\u0131lmas\u0131 ve bu s\u00fcre sonunda bir listedeki toplam e-posta adresi say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r. Liste pop\u00fclaritesinin art\u0131p artmad\u0131\u011f\u0131n\u0131 ve yeni abonelerin ka\u00e7an aboneleri ne kadar h\u0131zl\u0131 geride b\u0131rakt\u0131\u011f\u0131n\u0131 g\u00f6rmenin bir yoludur.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">List Hygiene &#8211; Liste Hijyeni<\/h3>\n\n\n\n<p>Etkin olmayan ve etkile\u015fimde olmayan aboneleri kald\u0131rmak i\u00e7in bir e-posta listesini temizleme eylemidir. Temiz, kat\u0131l\u0131ml\u0131 bir liste, etkin olmayan abonelerin veya spam tuzaklar\u0131n\u0131n teslim edilebilirli\u011fi etkilememesini sa\u011flamaya yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Loyalty\/Rewards Emails &#8211; Ba\u011fl\u0131l\u0131k\/\u00d6d\u00fcl E-postalar\u0131<\/h3>\n\n\n\n<p>M\u00fc\u015fterinin durumunu, avantajlar\u0131n\u0131, sadakat, \u00f6d\u00fcl veya VIP program\u0131na \u00fcye olma tekliflerini g\u00fcncelleyen otomatik e-postalard\u0131r. Bu e-postalar, m\u00fc\u015fteri ili\u015fkileri kurmak, tekrarlanan sat\u0131n almalar\u0131 te\u015fvik etmek ve m\u00fc\u015fterileri marka savunucular\u0131na d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in m\u00fckemmel bir y\u00f6ntemdir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Newsletter &#8211; B\u00fclten<\/h3>\n\n\n\n<p>\u015eirketin web sitesinde veya di\u011fer web sitelerinde genellikle orijinal i\u00e7erik veya i\u00e7eri\u011fin bir \u00f6zetini\/toplam\u0131n\u0131 i\u00e7eren yay\u0131n e-postalar\u0131d\u0131r. B\u00fcltenler genellikle bir i\u00e7erik pazarlama giri\u015fimidir; her zaman s\u0131k\u0131 bir sat\u0131\u015f yapmaya odaklanmasalar da aboneleri ba\u011fl\u0131 tutar, marka sadakati olu\u015fturur ve gelecekte daha fazla sat\u0131\u015f sa\u011flayabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Open Rate &#8211; A\u00e7\u0131lma Oran\u0131<\/h3>\n\n\n\n<p>Bir e-posta\u2019y\u0131 a\u00e7an abonelerin y\u00fczdesidir. A\u00e7\u0131lan e-posta\u2019lar al\u0131narak ve teslim edilen toplam e-posta\u2019lara b\u00f6l\u00fcnerek hesaplan\u0131r. (Ya da bir e-postay\u0131 birden \u00e7ok kez a\u00e7an abonelerin sonu\u00e7lar\u0131 \u00e7arp\u0131tmamas\u0131n\u0131 sa\u011flamak i\u00e7in g\u00f6nderilen e-posta\u2019lara b\u00f6l\u00fcnen benzersiz a\u00e7\u0131l\u0131\u015flard\u0131r). Bu, en \u00e7ok \u00f6nem verilen e-posta \u00f6l\u00e7\u00fcmlerinden biridir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Opt-down &#8211; Devre D\u0131\u015f\u0131 B\u0131rakma<\/h3>\n\n\n\n<p>Abonelere do\u011frudan abonelikten \u00e7\u0131kmak yerine bir \u015firketten daha az e-posta almay\u0131 se\u00e7me se\u00e7ene\u011fi sunar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Opt-in &#8211; Kay\u0131t<\/h3>\n\n\n\n<p>Bir \u015firketten pazarlama e-posta\u2019lar\u0131 almay\u0131 a\u00e7\u0131k\u00e7a se\u00e7me eylemidir. \u00c7o\u011fu b\u00f6lgede \u015firketlerin pazarlama e-posta\u2019lar\u0131 g\u00f6ndermesi i\u00e7in yasal bir gerekliliktir. Kaydolma olmadan, promosyon e-posta\u2019s\u0131 spam&#8217;dir.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-uzman-posta\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"bUAkugDzTc\"><a href=\"https:\/\/uzmanposta.com\/blog\/opt-in-nedir\/\">Opt-in Nedir? \u0130zinli Pazarlaman\u0131n Faydalar\u0131<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Opt-in Nedir? \u0130zinli Pazarlaman\u0131n Faydalar\u0131&#8221; &#8212; Blog\" src=\"https:\/\/uzmanposta.com\/blog\/opt-in-nedir\/embed\/#?secret=cyX6fCkuSF#?secret=bUAkugDzTc\" data-secret=\"bUAkugDzTc\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Personalization &#8211; Ki\u015fiselle\u015ftirme<\/h3>\n\n\n\n<p>Al\u0131c\u0131ya \u00f6zel bir e-posta\u2019ya otomatik olarak bilgi ekleme eylemidir. Ki\u015fiselle\u015ftirme, bir ad eklemek i\u00e7in birle\u015ftirme etiketlerinin kullan\u0131lmas\u0131n\u0131 i\u00e7erebilir. \u00d6rne\u011fin, \u201cMerhaba Ali, i\u015fte size \u00f6zel bir f\u0131rsat\u201d, ki\u015fiselle\u015ftirmi\u015f bir e-posta\u2019d\u0131r. Ki\u015fiselle\u015ftirme, e-posta pazarlamas\u0131n\u0131n giderek daha etkili ve \u00f6nemli bir y\u00f6n\u00fc haline gelmi\u015ftir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Plain-text &#8211; D\u00fcz Metin<\/h3>\n\n\n\n<p>Renk, resim veya ba\u015fka bir bi\u00e7imlendirme i\u00e7ermeyen, yaln\u0131zca metinle olu\u015fturulmu\u015f bir e-posta\u2019d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Preview Text &#8211; \u00d6nizleme Metni<\/h3>\n\n\n\n<p>Bir\u00e7ok e-posta istemcisinde m\u00fc\u015fterinin gelen kutusundaki bir e-posta konu sat\u0131r\u0131ndan sonra veya alt\u0131nda g\u00f6r\u00fcnen ikincil bir metin sat\u0131r\u0131d\u0131r. Aboneyi a\u00e7maya \u00f6zendirmek, netle\u015ftirmek, e\u011flendirmek ve ikna etmek i\u00e7in genellikle konu sat\u0131r\u0131yla birlikte kullan\u0131l\u0131r.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Privacy Policy &#8211; Gizlilik Politikas\u0131<\/h3>\n\n\n\n<p>Bir \u015firketin abonelerden toplanan t\u00fcm verileri nas\u0131l toplayaca\u011f\u0131n\u0131 ve kullanaca\u011f\u0131n\u0131 a\u00e7\u0131klayan bir beyan veya yasal belgedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Promotions Tab &#8211; Promosyonlar Sekmesi<\/h3>\n\n\n\n<p>Gelen kutusu iletilerini otomatik olarak s\u0131ralamak ve farkl\u0131 kategorilere ay\u0131rmak i\u00e7in 2013&#8217;te Gmail taraf\u0131ndan uygulanan iste\u011fe ba\u011fl\u0131 kurulu\u015f sekmelerinden biridir. Kurulu\u015flar\u0131n yakla\u015f\u0131k \u00fc\u00e7te biri bunlar\u0131 etkin durumda b\u0131rak\u0131r ve \u00e7o\u011fu e-ticaret markas\u0131 e-posta\u2019s\u0131 \u201cPromosyonlar\u201d sekmesinde s\u0131ralan\u0131r. Promosyonlar sekmesinin ortaya \u00e7\u0131k\u0131\u015f\u0131, pazarlamac\u0131lar i\u00e7in b\u00fcy\u00fck endi\u015fe yaratsa da, e-posta etkile\u015fimi \u00fczerinde kayda de\u011fer bir etkisi olmad\u0131\u011f\u0131 kan\u0131tlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Receipt &#8211; Makbuz<\/h3>\n\n\n\n<p>Bir sat\u0131n alma i\u015fleminden hemen sonra m\u00fc\u015fteriye g\u00f6nderilen i\u015flem e-posta\u2019lar\u0131d\u0131r. Makbuzlar, bir e-posta\u2019n\u0131n en y\u00fcksek a\u00e7\u0131lma oranlar\u0131na sahip t\u00fcrlerinden biridir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Renewal Notification &#8211; Yenileme Bildirimi<\/h3>\n\n\n\n<p>M\u00fc\u015fteriye otomatik veya manuel bir yenilemenin yakla\u015ft\u0131\u011f\u0131n\u0131 bildiren i\u015flem e-posta\u2019lar\u0131d\u0131r. Genellikle yenileme tarihine kadar bir dizi olarak g\u00f6nderilir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Responsive Design &#8211; Duyarl\u0131 Tasar\u0131m<\/h3>\n\n\n\n<p>Kullan\u0131c\u0131n\u0131n ekran boyutundan ba\u011f\u0131ms\u0131z olarak bir e-posta\u2019n\u0131n iyi g\u00f6r\u00fcnmesini sa\u011flamak i\u00e7in esnek d\u00fczenler kullanan bir tasar\u0131m tekni\u011fidir. Modern internet kullan\u0131c\u0131lar\u0131 e-posta\u2019lara birden \u00e7ok cihazdan eri\u015fme e\u011filiminde olduklar\u0131ndan, art\u0131k pazarlama e-posta\u2019lar\u0131 i\u00e7in bu bir gerekliliktir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Return On Investment (ROI) &#8211; Yat\u0131r\u0131m Getirisi<\/h3>\n\n\n\n<p>Bu e-posta\u2019lara yap\u0131lan yat\u0131r\u0131ma k\u0131yasla e-posta\u2019lar\u0131n ne kadar gelir getirdi\u011finin bir \u00f6l\u00e7\u00fcs\u00fcd\u00fcr. E-posta pazarlamas\u0131ndan elde edilen gelirin e-posta pazarlamas\u0131na yat\u0131r\u0131lan paraya b\u00f6l\u00fcnmesiyle hesaplan\u0131r. Y\u00fczde olarak ifade etmek i\u00e7in 100 ile \u00e7arp\u0131labilir. E-posta pazarlaman\u0131n y\u00fcksek bir yat\u0131r\u0131m getirisi vard\u0131r. Harcanan her 1 dolar i\u00e7in 38 ila 44 dolar getiri sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Review\/Feedback Request &#8211; \u0130nceleme\/Geri Bildirim \u0130ste\u011fi<\/h3>\n\n\n\n<p>M\u00fc\u015fteriden son sat\u0131n alma i\u015flemini veya bir b\u00fct\u00fcn olarak e-ticaret ma\u011fazas\u0131yla ilgili deneyimlerini incelemesini isteyen otomatik bir e-posta\u2019d\u0131r. Bu e-posta t\u00fcr\u00fc, m\u00fc\u015fterilerden geri bildirim istemek i\u00e7in de kullan\u0131l\u0131r. \u00d6rne\u011fin, bu, m\u00fc\u015fteri hizmetleri veya genel al\u0131\u015fveri\u015f deneyimi hakk\u0131nda bir anket olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmentation &#8211; Segmentasyon<\/h3>\n\n\n\n<p>E-posta abonelerinin co\u011frafya (\u00f6r. \u015fehir, iklim) gibi bilgilere dayal\u0131 olarak daha k\u00fc\u00e7\u00fck k\u00fcmeler halinde grupland\u0131r\u0131lmas\u0131d\u0131r. \u00d6rne\u011fin demografi (\u00f6rn. ya\u015f, cinsiyet); psikografikler (\u00f6rne\u011fin de\u011ferler, ilgi alanlar\u0131); davran\u0131\u015flar (\u00f6rne\u011fin, kat\u0131l\u0131m seviyeleri); veya al\u0131\u015fveri\u015f etkinli\u011fi (\u00f6r. al\u0131\u015fveri\u015f sepeti de\u011feri). Segmentasyon, abonelere ilgili e-posta\u2019lar\u0131 g\u00f6ndermek i\u00e7in ola\u011fan\u00fcst\u00fc etkili bir tekniktir ve bir \u00f6l\u00e7ekte ki\u015fiselle\u015ftirme olarak d\u00fc\u015f\u00fcn\u00fclebilir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Send Frequency &#8211; G\u00f6nderme S\u0131kl\u0131\u011f\u0131<\/h3>\n\n\n\n<p>Bir markan\u0131n abonelere ne s\u0131kl\u0131kla e-posta g\u00f6nderdi\u011finin bir \u00f6l\u00e7\u00fct\u00fcd\u00fcr. Evrensel olarak \u201cdo\u011fru\u201d bir cevab\u0131 olmayan, hararetle tart\u0131\u015f\u0131lan bir konudur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sender Policy Framework (SPF) &#8211; G\u00f6nderen Politikas\u0131 \u00c7er\u00e7evesi (SPF)<\/h3>\n\n\n\n<p>E-posta\u2019lardaki sahte g\u00f6nderen adreslerini tespit etmek i\u00e7in posta sunucular\u0131 taraf\u0131ndan kullan\u0131lan bir e-posta do\u011frulama y\u00f6ntemidir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sender Score &#8211; G\u00f6nderen Puan\u0131<\/h3>\n\n\n\n<p>Bir IP adresinin itibar\u0131n\u0131 ve teslim edilebilirli\u011fini g\u00f6steren, e-posta optimizasyon \u015firketi Return Path taraf\u0131ndan \u00f6zel bir algoritma ile belirlenen s\u0131f\u0131rdan 100&#8217;e kadar bir puand\u0131r. Bir ki\u015finin kredi puan\u0131na benzer.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sharing\/Forwarding Rate &#8211; Payla\u015f\u0131m\/Y\u00f6nlendirme Oran\u0131<\/h3>\n\n\n\n<p>Bir e-posta\u2019daki payla\u015f\u0131m veya y\u00f6nlendirme ba\u011flant\u0131s\u0131n\u0131 ba\u015fka bir ki\u015fiye g\u00f6ndermek i\u00e7in t\u0131klayan abonelerin y\u00fczdesidir. &#8220;Payla\u015f&#8221; ba\u011flant\u0131s\u0131na yap\u0131lan toplam t\u0131klamalar\u0131n, teslim edilen e-posta\u2019lara b\u00f6l\u00fcnmesiyle hesaplan\u0131r. E-ticaret e-posta\u2019lar\u0131ndaki birincil harekete ge\u00e7irici mesajlar\u0131n, aboneleri payla\u015fmak yerine sat\u0131n alma i\u015flemine y\u00f6nlendirmeye odaklanma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek oldu\u011fundan, payla\u015f\u0131m oranlar\u0131 genellikle e-ticaret e-posta\u2019lar\u0131 i\u00e7in y\u00fcksek de\u011fildir. Bununla birlikte, haber b\u00fcltenlerini izlemek i\u00e7in yararl\u0131 bir \u00f6l\u00e7\u00fcmd\u00fcr.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Shipping Confirmation &#8211; Kargo Onay\u0131<\/h3>\n\n\n\n<p>Bir \u00fcr\u00fcn\u00fcn sevk edildi\u011fini onaylamak i\u00e7in abonelere g\u00f6nderilen i\u015flemsel bir e-posta\u2019d\u0131r. Genellikle bir takip numaras\u0131 i\u00e7erir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Single Opt-in<\/h3>\n\n\n\n<p>Herhangi bir ek onay e-posta\u2019s\u0131 g\u00f6ndermeden, bir web sitesindeki bir form arac\u0131l\u0131\u011f\u0131yla e-posta adresini g\u00f6nderen ki\u015fiyi, abone listesine ekleme i\u015flemidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Soft Bounce<\/h3>\n\n\n\n<p>Dolu bir gelen kutusu gibi ge\u00e7ici nedenlerle g\u00f6nderene d\u00f6nd\u00fcr\u00fclen bir e-posta\u2019d\u0131r. Bir\u00e7ok e-posta hizmeti sa\u011flay\u0131c\u0131s\u0131, ge\u00e7ici olarak geri d\u00f6nen e-posta\u2019lar\u0131 yeniden g\u00f6ndermeye \u00e7al\u0131\u015f\u0131r. Ge\u00e7ici olarak geri d\u00f6nen e-posta adresleri bir e-posta listesinden hemen silinmemelidir, ancak bir adres tekrar tekrar geri d\u00f6nmeye devam ederse, teslim edilebilirli\u011fi etkileyebilir. Bu y\u00fczden silinmelidir.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-uzman-posta\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"yVgxKVoUtv\"><a href=\"https:\/\/uzmanposta.com\/blog\/hard-bounce-ve-soft-bounce-nedir\/\">Hard Bounce ve Soft Bounce Nedir?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Hard Bounce ve Soft Bounce Nedir?&#8221; &#8212; Blog\" src=\"https:\/\/uzmanposta.com\/blog\/hard-bounce-ve-soft-bounce-nedir\/embed\/#?secret=uyMb5awkQw#?secret=yVgxKVoUtv\" data-secret=\"yVgxKVoUtv\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Spam &#8211; \u0130stenmeyen E-posta<\/h3>\n\n\n\n<p>\u0130zinsiz g\u00f6nderilen istenmeyen toplu tan\u0131t\u0131m e-posta\u2019lar\u0131d\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-uzman-posta\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"iGzuNdkntU\"><a href=\"https:\/\/uzmanposta.com\/blog\/spam-e-posta-nedir\/\">Spam E-Posta Nedir? Zararl\u0131 Maillerden Korunun<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Spam E-Posta Nedir? Zararl\u0131 Maillerden Korunun&#8221; &#8212; Blog\" src=\"https:\/\/uzmanposta.com\/blog\/spam-e-posta-nedir\/embed\/#?secret=8DtRgunlL8#?secret=iGzuNdkntU\" data-secret=\"iGzuNdkntU\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Spam Trap &#8211; Spam Tuza\u011f\u0131<\/h3>\n\n\n\n<p>B\u00fcy\u00fck internet servis sa\u011flay\u0131c\u0131lar\u0131 taraf\u0131ndan spam g\u00f6nderenleri belirlemek i\u00e7in kullan\u0131lan bir doland\u0131r\u0131c\u0131l\u0131k y\u00f6netimi arac\u0131d\u0131r. \u0130stenmeyen e-posta tuza\u011f\u0131, istenmeyen e-posta g\u00f6nderenlerin yasa d\u0131\u015f\u0131 olarak toplad\u0131klar\u0131 veya \u00e7evrimi\u00e7i olarak tarad\u0131klar\u0131 bir listede bulunabilecekleri, genellikle eski bir m\u00fc\u015fteriden al\u0131nan ger\u00e7ek e-posta &#8216;lardan olu\u015fan bir listedir. ISS&#8217;ler taraf\u0131ndan spam tuzaklar\u0131 olarak belirlenen e-posta adreslerine g\u00f6nderilen e-posta\u2019lar, bir \u015firketin spam (veya k\u00f6t\u00fc liste hijyenine sahip bir listeye d\u00fc\u015f\u00fck de\u011ferli e-postalar) g\u00f6nderdi\u011finin \u00f6nemli bir g\u00f6stergesidir ve teslim edilebilirlik \u00fczerinde ciddi bir zararl\u0131 etkiye sahip olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Subject Line &#8211; Konu Sat\u0131r\u0131<\/h3>\n\n\n\n<p>Gelen kutusunda g\u00f6r\u00fcnt\u00fclenen, e-posta\u2019n\u0131n ne hakk\u0131nda oldu\u011funu a\u00e7\u0131klayan ve bir aboneyi daha fazlas\u0131n\u0131 okumak i\u00e7in e-posta&#8217;y\u0131 a\u00e7maya te\u015fvik eden tek bir metin sat\u0131r\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Subscriber Acquisition Cost &#8211; Abone Edinme Maliyeti<\/h3>\n\n\n\n<p>Yeni bir abone edinmenin ortalama maliyetidir. Toplam reklam harcamas\u0131n\u0131n, belirli bir s\u00fcre boyunca edinilen toplam yeni m\u00fc\u015fterilere b\u00f6l\u00fcnmesiyle hesaplan\u0131r.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transactional Email &#8211; \u0130\u015flem E-postas\u0131<\/h3>\n\n\n\n<p>Bir i\u015flemi tamamlamak i\u00e7in gerekli hayati bilgileri sa\u011flayan, bir m\u00fc\u015fteri i\u015flemine (\u00f6rne\u011fin bir sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirme veya yeni bir parola isteme) dayal\u0131 olarak otomatik olarak g\u00f6nderilen i\u015f odakl\u0131 bir e-posta\u2019d\u0131r. Yay\u0131n ve otomasyonla birlikte e-ticaret e-posta\u2019s\u0131n\u0131n \u00fc\u00e7 ana s\u0131n\u0131fland\u0131rmas\u0131ndan biridir. \u0130\u015flemsel e-postalar i\u015f ama\u00e7lar\u0131 i\u00e7in gerekli kabul edilir, bu nedenle bir tercih gerektirmez.<\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-uzman-posta\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"IN0ByqIpRo\"><a href=\"https:\/\/uzmanposta.com\/blog\/islemsel-e-posta-nedir\/\">\u0130\u015flemsel E-Posta Nedir? Pazarlama Maillerinden Farklar\u0131 Nelerdir?<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\u0130\u015flemsel E-Posta Nedir? Pazarlama Maillerinden Farklar\u0131 Nelerdir?&#8221; &#8212; Blog\" src=\"https:\/\/uzmanposta.com\/blog\/islemsel-e-posta-nedir\/embed\/#?secret=lDmBLNspNH#?secret=IN0ByqIpRo\" data-secret=\"IN0ByqIpRo\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Unsubscribe &#8211; Abonelikten \u00c7\u0131kma<\/h3>\n\n\n\n<p>Bir \u015firketin pazarlama e-posta\u2019lar\u0131n\u0131 almay\u0131 durdurmak i\u00e7in bir abone taraf\u0131ndan ger\u00e7ekle\u015ftirilen eylemdir. \u00c7o\u011fu b\u00f6lgede yasalara g\u00f6re, t\u00fcm pazarlama e-posta\u2019lar\u0131nda kolay bir abonelikten \u00e7\u0131kma y\u00f6ntemi sunulur. Bu genellikle e-posta alt bilgisinde bir abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131 \u015feklinde yer al\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unsubscribe Rate &#8211; Abonelikten \u00c7\u0131kma Oran\u0131<\/h3>\n\n\n\n<p>Belirli bir e-posta\u2019dan sonra ki\u015filerin bir listeden \u00e7\u0131kmay\u0131 se\u00e7me oran\u0131d\u0131r. Toplam abonelikten \u00e7\u0131kma say\u0131s\u0131n\u0131n teslim edilen e-posta\u2019lara b\u00f6l\u00fcnmesiyle hesaplan\u0131r. S\u00fcrekli y\u00fcksek abonelikten \u00e7\u0131kma oranlar\u0131, k\u00f6t\u00fc bir g\u00f6nderme s\u0131kl\u0131\u011f\u0131n\u0131n veya m\u00fc\u015fterilerin art\u0131k e-posta\u2019lar\u0131 alakal\u0131 veya de\u011ferli bulmad\u0131\u011f\u0131n\u0131n bir g\u00f6stergesi olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Welcome Email &#8211; Ho\u015f Geldiniz E-postas\u0131<\/h3>\n\n\n\n<p>Yeni abonelere veya m\u00fc\u015fterilere g\u00f6nderilen ve bir markayla ili\u015fkilerin ba\u015flang\u0131c\u0131 olarak hizmet eden otomatik bir e-posta veya e-posta dizisidir. Kar\u015f\u0131lama e-posta\u2019lar\u0131, genel bir kar\u015f\u0131lama, ma\u011fazan\u0131n de\u011ferlerinin ve hikayesinin tan\u0131t\u0131m\u0131 veya bir sonraki sat\u0131n al\u0131mlar\u0131 i\u00e7in bir promosyon kupon kodunu i\u00e7erebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Whitelist &#8211; Beyaz Liste<\/h3>\n\n\n\n<p>Genellikle bireysel bir e-posta al\u0131c\u0131s\u0131 taraf\u0131ndan olu\u015fturulan, onaylanm\u0131\u015f veya g\u00fcvenli g\u00f6nderenler listesine bir alan veya IP ekleyen e-posta adresleri listesi i\u00e7in kullan\u0131lan eski bir terimdir. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Win-back Email &#8211; Geri Kazanma E-postas\u0131<\/h3>\n\n\n\n<p>Etkin olmayan m\u00fc\u015fterilerle veya abonelerle yeniden etkile\u015fim kurmak i\u00e7in kullan\u0131lan otomatik bir e-posta veya e-posta dizisidir. Geri kazanma kampanyalar\u0131 genellikle &#8220;Seni \u00f6zledik&#8221; gibi bir mesaj i\u00e7erir ve m\u00fc\u015fteriyi ma\u011fazaya geri d\u00f6nmeye ikna etmek i\u00e7in bir te\u015fvik i\u00e7erebilir. Tekrar aktif hale gelmeyen m\u00fc\u015fteriler veya aboneler genellikle e-posta listesinden silinir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-posta pazarlama i\u015fletmelerin g\u00fcnden g\u00fcne daha fazla kulland\u0131\u011f\u0131 bir pazarlama bi\u00e7imidir ve bu y\u00fczden \u00f6nemli say\u0131da terim ve k\u0131saltma ile birlikte gelir. T\u00fcm bu terimlere hakim olmayabilirsiniz. Fakat a\u015fa\u011f\u0131da sizin i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z s\u00f6zl\u00fck, e-posta pazarlamas\u0131n\u0131n derinliklerine indik\u00e7e kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z 100&#8217;den fazla terimi kapsar. A\/B Testi Hangisinin daha iyi performans g\u00f6sterdi\u011fini g\u00f6rmek i\u00e7in bir e-posta\u2019n\u0131n iki s\u00fcr\u00fcm\u00fcn\u00fc [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2048,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,87,69,1],"tags":[],"class_list":["post-2046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-mail-e-posta","category-kobilere-ozel","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-posta Terimleri: En \u00c7ok Kullan\u0131lan E-posta Terimleri - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/e-posta-terimleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-posta Terimleri: En \u00c7ok Kullan\u0131lan E-posta Terimleri - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"E-posta pazarlama i\u015fletmelerin g\u00fcnden g\u00fcne daha fazla kulland\u0131\u011f\u0131 bir pazarlama bi\u00e7imidir ve bu y\u00fczden \u00f6nemli say\u0131da terim ve k\u0131saltma ile birlikte gelir. T\u00fcm bu terimlere hakim olmayabilirsiniz. Fakat a\u015fa\u011f\u0131da sizin i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z s\u00f6zl\u00fck, e-posta pazarlamas\u0131n\u0131n derinliklerine indik\u00e7e kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z 100&#8217;den fazla terimi kapsar. A\/B Testi Hangisinin daha iyi performans g\u00f6sterdi\u011fini g\u00f6rmek i\u00e7in bir e-posta\u2019n\u0131n iki s\u00fcr\u00fcm\u00fcn\u00fc [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uzmanposta.com\/blog\/e-posta-terimleri\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uzmanposta\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T15:34:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-26T15:34:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/01\/eposta-terimleri-en-cok-kullanilan-eposta-terimleri.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sibel Ho\u015f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:site\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sibel Ho\u015f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 dakika\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-posta Terimleri: En \u00c7ok Kullan\u0131lan E-posta Terimleri - Uzman Posta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uzmanposta.com\/blog\/e-posta-terimleri\/","og_locale":"tr_TR","og_type":"article","og_title":"E-posta Terimleri: En \u00c7ok Kullan\u0131lan E-posta Terimleri - Uzman Posta","og_description":"E-posta pazarlama i\u015fletmelerin g\u00fcnden g\u00fcne daha fazla kulland\u0131\u011f\u0131 bir pazarlama bi\u00e7imidir ve bu y\u00fczden \u00f6nemli say\u0131da terim ve k\u0131saltma ile birlikte gelir. T\u00fcm bu terimlere hakim olmayabilirsiniz. Fakat a\u015fa\u011f\u0131da sizin i\u00e7in haz\u0131rlad\u0131\u011f\u0131m\u0131z s\u00f6zl\u00fck, e-posta pazarlamas\u0131n\u0131n derinliklerine indik\u00e7e kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z 100&#8217;den fazla terimi kapsar. 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