{"id":2034,"date":"2022-01-26T18:22:20","date_gmt":"2022-01-26T15:22:20","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=2034"},"modified":"2023-03-13T20:24:05","modified_gmt":"2023-03-13T17:24:05","slug":"yuksek-acilma-oranina-sahip-e-postalar-olusturmak","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/yuksek-acilma-oranina-sahip-e-postalar-olusturmak\/","title":{"rendered":"Daha Y\u00fcksek A\u00e7\u0131lma Oran\u0131na Sahip E-Postalar Olu\u015fturmak \u0130\u00e7in 10 Taktik"},"content":{"rendered":"\n<p>E-posta pazarlama, pazarlaman\u0131n kral\u0131d\u0131r, harcanan her 1 dolar i\u00e7in 40 dolar kazand\u0131r\u0131r ve sonu\u00e7 olarak %4000 gibi bir yat\u0131r\u0131m getirisi sa\u011flar. Bu nedenle e-posta pazarlama B2B ve B2C pazarlamac\u0131lar\u0131n\u0131n %82&#8217;si taraf\u0131ndan kullan\u0131l\u0131r.<\/p>\n\n\n\n<p>E-posta pazarlama \u00e7abalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131, e-posta a\u00e7\u0131lma oranlar\u0131n\u0131z da dahil olmak \u00fczere \u00e7e\u015fitli yollarla \u00f6l\u00e7\u00fcl\u00fcr.<\/p>\n\n\n\n<p>\u0130\u015fletmeniz d\u00fc\u015f\u00fck a\u00e7\u0131lma oranlar\u0131 nedeniyle pazarlama \u00e7abalar\u0131n\u0131zda d\u00fc\u015f\u00fck bir yat\u0131r\u0131m getirisi elde ediyorsa, bu yaz\u0131da a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131 nas\u0131l art\u0131raca\u011f\u0131n\u0131z ve e-posta pazarlama yat\u0131r\u0131m getirinizi nas\u0131l en \u00fcst d\u00fczeye \u00e7\u0131karaca\u011f\u0131n\u0131z konusunda size rehberlik edece\u011fiz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-posta A\u00e7\u0131lma Oran\u0131 Nedir?<\/h2>\n\n\n\n<p><strong>E-posta a\u00e7\u0131lma oran\u0131<\/strong>, e-posta listenizde belirli bir e-posta kampanyas\u0131n\u0131 a\u00e7an veya g\u00f6r\u00fcnt\u00fcleyen ki\u015fi say\u0131s\u0131n\u0131n y\u00fczde olarak temsil edilmesiyle olu\u015fan \u00f6l\u00e7\u00fcd\u00fcr. E-posta\u2019n\u0131zdaki izlenen bir ba\u011flant\u0131ya t\u0131kland\u0131\u011f\u0131 veya resimler y\u00fcklendi\u011fi s\u00fcrece, a\u00e7\u0131l\u0131\u015f kaydedilir ve genel a\u00e7\u0131lma oran\u0131n\u0131za katk\u0131da bulunur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-posta A\u00e7\u0131lma Oran\u0131 Nas\u0131l Hesaplan\u0131r?<\/h2>\n\n\n\n<p>Temel olarak, a\u00e7\u0131lan e-posta\u2019lar\u0131n al\u0131nan e-posta\u2019lara (<a href=\"https:\/\/uzmanposta.com\/blog\/gonderilen-maili-geri-alma-cagirma-degistirme\/\">g\u00f6nderilen-geri d\u00f6nen e-postalar<\/a>) b\u00f6l\u00fcnmesiyle elde edilen y\u00fczde cinsinden bir ifadedir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin %30&#8217;luk bir a\u00e7\u0131lma oran\u0131, teslim edilen her 10 e-posta i\u00e7in (g\u00f6nderilen e-posta\u2019lar &#8211; geri d\u00f6nen e-posta\u2019lar), 3&#8217;\u00fcn\u00fcn al\u0131c\u0131lar taraf\u0131ndan ger\u00e7ekten a\u00e7\u0131ld\u0131\u011f\u0131 anlam\u0131na gelir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130yi Bir E-posta A\u00e7\u0131lma Oran\u0131 Nedir?<\/h2>\n\n\n\n<p>E-posta pazarlamac\u0131lar\u0131n\u0131n kendilerine sordu\u011fu en b\u00fcy\u00fck sorulardan biri, e-posta a\u00e7\u0131lma oranlar\u0131n\u0131n yeterince iyi olup olmad\u0131\u011f\u0131d\u0131r.<\/p>\n\n\n\n<p>Peki, <strong>ideal e-posta a\u00e7\u0131lma oran\u0131<\/strong> nedir?<\/p>\n\n\n\n<p>Bu, yan\u0131tlamas\u0131 \u00e7ok zor bir sorudur. Bir sonraki alt ba\u015fl\u0131\u011f\u0131m\u0131zda fark edece\u011finiz gibi, ortalama e-posta a\u00e7\u0131lma oranlar\u0131 sekt\u00f6r\u00fcn\u00fcze ba\u011fl\u0131d\u0131r.<\/p>\n\n\n\n<p>\u0130deal bir a\u00e7\u0131lma oran\u0131 i\u00e7in di\u011fer baz\u0131 \u00f6nemli fakt\u00f6rler a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Liste boyutunuz<\/h3>\n\n\n\n<p>E-posta listenizin boyutu artt\u0131k\u00e7a, a\u00e7\u0131lma oran\u0131n\u0131z azalma e\u011filimindedir. Bunun nedeni muhtemelen daha k\u00fc\u00e7\u00fck \u015firketlerin m\u00fc\u015fterileriyle daha b\u00fcy\u00fck \u015firketlere g\u00f6re daha ki\u015fisel bir ili\u015fki kurma e\u011filiminde olmalar\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Konu t\u00fcrleri<\/h3>\n\n\n\n<p>Daha spesifik ni\u015f konular, geni\u015f konulardan daha y\u00fcksek bir a\u00e7\u0131lma orana sahip olma e\u011filimindedir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Zamanlama<\/h3>\n\n\n\n<p>E-posta\u2019lar\u0131n\u0131z\u0131n zamanlamas\u0131n\u0131n a\u00e7\u0131lma oranlar\u0131n\u0131z \u00fczerinde \u00f6nemli bir etkisi vard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. End\u00fcstri<\/h3>\n\n\n\n<p>Baz\u0131 end\u00fcstrilerde daha s\u0131k al\u0131mlar olur. \u00d6rne\u011fin, bir e-ticaret giri\u015fimini ve bir pazarlama dan\u0131\u015fmanl\u0131\u011f\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131ramazs\u0131n\u0131z.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Sosyal e\u011filimler<\/h3>\n\n\n\n<p>\u00d6rne\u011fin, e-ticaret giri\u015fimlerinde, \u00f6nemli g\u00fcnlerde a\u00e7\u0131lma oranlar\u0131 \u00e7ok y\u00fcksektir.&nbsp;<\/p>\n\n\n\n<p>Bir tahminde bulunmak gerekirse, %80 a\u00e7\u0131lma oran\u0131 veya %50&#8217;nin \u00e7ok \u00fczerinde bir \u015fey beklemeyin. \u0130nsanlar e-posta\u2019lar\u0131 okuyamayacak kadar me\u015fguld\u00fcr ve gelen kutular\u0131 bazen \u00e7ok doludur.<\/p>\n\n\n\n<p>%20 ile %40 aras\u0131nda bir e-posta a\u00e7\u0131lma oran\u0131 harikad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015fletmeler i\u00e7in Ortalama E-posta A\u00e7\u0131lma Oranlar\u0131<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/01\/isletmeler-icin-ortalama-eposta-acilma-oranlari.png\" alt=\"\u0130\u015fletmeler i\u00e7in Ortalama E-posta A\u00e7\u0131lma Oranlar\u0131\" class=\"wp-image-2036\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/01\/isletmeler-icin-ortalama-eposta-acilma-oranlari.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/01\/isletmeler-icin-ortalama-eposta-acilma-oranlari-300x150.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/01\/isletmeler-icin-ortalama-eposta-acilma-oranlari-360x180.png 360w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p><strong>E-posta a\u00e7\u0131lma oranlar\u0131<\/strong>, bir sekt\u00f6rden di\u011ferine de\u011fi\u015fir. Bu nedenle, ideal a\u00e7\u0131lma oran\u0131n\u0131z\u0131 sekt\u00f6r\u00fcn\u00fczdeki a\u00e7\u0131lma oran ortalamalar\u0131na g\u00f6re belirlemeniz \u00f6nemlidir.<\/p>\n\n\n\n<p>\u015eirket b\u00fcy\u00fckl\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan, 50+ \u015firket boyutlar\u0131 en y\u00fcksek a\u00e7\u0131lma oranlar\u0131na (%23) sahipken, 11-25 \u00f6l\u00e7ekli \u015firketler %20,92 ile en d\u00fc\u015f\u00fck e-posta a\u00e7\u0131lma oranlar\u0131na sahiptir. Bu bilgiler, y\u00fcz milyonlarca e-posta kampanyas\u0131n\u0131 tarayan bir MailChimp \u00e7al\u0131\u015fmas\u0131na dayanmaktad\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Daha Y\u00fcksek A\u00e7\u0131lma Oran\u0131na Sahip E-Postalar Olu\u015fturmak \u0130\u00e7in 10 Taktik<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"750\" height=\"375\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/01\/daha-yuksek-acilma-oranina-sahip-epostalar-olusturmak-icin-10-taktik-1.png\" alt=\"Daha Y\u00fcksek A\u00e7\u0131lma Oran\u0131na Sahip E-Postalar Olu\u015fturmak \u0130\u00e7in 10 Taktik\" class=\"wp-image-2037\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/01\/daha-yuksek-acilma-oranina-sahip-epostalar-olusturmak-icin-10-taktik-1.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/01\/daha-yuksek-acilma-oranina-sahip-epostalar-olusturmak-icin-10-taktik-1-300x150.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2022\/01\/daha-yuksek-acilma-oranina-sahip-epostalar-olusturmak-icin-10-taktik-1-360x180.png 360w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure><\/div>\n\n\n\n<p>A\u015fa\u011f\u0131da e-posta a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131 art\u0131racak baz\u0131 taktikleri bulabilirsiniz:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. G\u00f6nderen ad\u0131n\u0131 ekleyin<\/h3>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/33901\/The-Ultimate-List-of-2012-Email-Marketing-Stats.aspx#sm.0000xx9k1gyn9dufxct1x0b9oabls\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">E-posta davran\u0131\u015f\u0131 \u00e7al\u0131\u015fmalar\u0131na g\u00f6re<\/a>, belirli al\u0131c\u0131 davran\u0131\u015f ve alg\u0131lar\u0131n\u0131n e-posta a\u00e7\u0131lma oranlar\u0131n\u0131 etkiledi\u011fi anla\u015f\u0131ld\u0131.<\/p>\n\n\n\n<p>Ankete kat\u0131lanlar\u0131n %64&#8217;\u00fc, g\u00f6nderici ad\u0131n\u0131n bir e-posta a\u00e7ma nedeni oldu\u011funu belirtti.<\/p>\n\n\n\n<p>Peki, g\u00f6nderenin ad\u0131 neden \u00f6nemlidir?<\/p>\n\n\n\n<p>G\u00f6nderici ad\u0131, marka bilinirli\u011finiz olarak hizmet eder. Bir bak\u0131\u015fta al\u0131c\u0131lar\u0131n\u0131z, nereden geldi\u011fine ba\u011fl\u0131 olarak e-posta&#8217;n\u0131n a\u00e7\u0131lmaya de\u011fer olup olmad\u0131\u011f\u0131n\u0131 anlayabilir. Eksikli\u011fi, bu t\u00fcr al\u0131c\u0131lar\u0131n e-posta\u2019lar\u0131n\u0131z\u0131 g\u00f6rmezden gelmesine neden olur.<\/p>\n\n\n\n<p>Genellikle, g\u00f6nderen ad\u0131 bir \u015firket ad\u0131, bireysel ad veya ikisini birle\u015ftirir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. E-posta konu sat\u0131rlar\u0131n\u0131 yazarken al\u0131c\u0131 ad\u0131n\u0131 ekleyin<\/h3>\n\n\n\n<p>Konu sat\u0131r\u0131nda al\u0131c\u0131n\u0131n ad\u0131n\u0131n yer ald\u0131\u011f\u0131 e-posta\u2019lar, i\u00e7ermeyen e-posta\u2019lardan daha y\u00fcksek t\u0131klama oranlar\u0131na sahiptir. Bu y\u00fczden, herhangi bir e-posta pazarlamac\u0131s\u0131, al\u0131c\u0131n\u0131n ad\u0131n\u0131 e-posta konu sat\u0131r\u0131na dahil etmenin \u00f6nemini bilir.<\/p>\n\n\n\n<p>Baz\u0131 e-posta\u2019lar toplu olarak g\u00f6nderilir ve bir grup insana hitap eder. Ancak, bunu nas\u0131l yapaca\u011f\u0131n\u0131z konusunda dikkatsiz davranmak gelecekteki a\u00e7\u0131lma oranlar\u0131n\u0131za mal olabilir. Bu nedenle \u201c\u00e7o\u011funuz, hepiniz\u201d gibi kelimelerden ka\u00e7\u0131nman\u0131z gerekir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Ak\u0131lda kal\u0131c\u0131 konu sat\u0131rlar\u0131 yazmak i\u00e7in 6-10 kelime kullan\u0131n<\/h3>\n\n\n\n<p>Retention Science taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma, ortalama olarak 6-10 kelimelik konu sat\u0131rlar\u0131n\u0131n en y\u00fcksek a\u00e7\u0131lma oran\u0131na,  21-25 kelimelik konu sat\u0131rlar\u0131n\u0131n ise en d\u00fc\u015f\u00fck a\u00e7\u0131lma oran\u0131na sahip oldu\u011funu buldu.<\/p>\n\n\n\n<p>\u00c7o\u011fu e-posta taray\u0131c\u0131s\u0131, \u00e7ok uzun e-posta konu sat\u0131rlar\u0131n\u0131 kesme e\u011filimindedir. Peki ya konu sat\u0131r\u0131n\u0131za bir hikaye yazmaya karar verdiyseniz ve e-posta taray\u0131c\u0131s\u0131 al\u0131c\u0131n\u0131z ilgili bilgilere ula\u015fmadan \u00f6nce onu keserse? O zaman, al\u0131c\u0131 e-posta\u2019y\u0131 a\u00e7amaz.<\/p>\n\n\n\n<p>\u015eu anda, e-postalar\u0131n %55&#8217;i bir masa\u00fcst\u00fc veya diz\u00fcst\u00fc bilgisayardan daha k\u00fc\u00e7\u00fck bir ekran boyutuna sahip olan bir mobil cihazda a\u00e7\u0131l\u0131r. \u00d6rne\u011fin Samsung Galaxy S4, portre modunda maksimum 33 karakter g\u00f6r\u00fcnt\u00fcler. Bunu ak\u0131lda tutarak, uzun bir konu sat\u0131r\u0131 yazmaktan ka\u00e7\u0131nman\u0131z gerekir.<\/p>\n\n\n\n<p>\u0130nsan dikkat s\u00fcresi 8 saniyeden azd\u0131r. Bu, bu saniyeler i\u00e7inde al\u0131c\u0131n\u0131z\u0131 e-posta\u2019n\u0131z\u0131 a\u00e7maya ikna etmeniz gerekti\u011fi anlam\u0131na gelir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Bir teklifiniz olsun<\/h3>\n\n\n\n<p>Al\u0131c\u0131lar\u0131n\u0131z\u0131n %26&#8217;s\u0131 e-posta\u2019lar\u0131 bir teklife g\u00f6re a\u00e7ar.<\/p>\n\n\n\n<p>Peki teklifler veya te\u015fvikler herhangi bir i\u015fletme i\u00e7in neden bu kadar \u00f6nemlidir?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sat\u0131\u015flar\u0131 te\u015fvik eder: Te\u015fvik program\u0131 y\u00fcr\u00fcten \u015firketler, yan\u0131t oranlar\u0131n\u0131 %20 ila %25 oran\u0131nda art\u0131r\u0131r.<\/li><li>Yeni m\u00fc\u015fteriler y\u00f6nlendirilebilir. <a href=\"https:\/\/technologyadvice.com\/blog\/marketing\/why-customers-participate-loyalty-programs\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Technology Advice <\/a>taraf\u0131ndan yap\u0131lan bir anket, insanlar\u0131n %80&#8217;inin te\u015fvik veya sadakat program\u0131 y\u00fcr\u00fcten bir \u015firketle i\u015f yapmay\u0131 tercih etti\u011fini g\u00f6sterdi.<\/li><li>Te\u015fvikler \u015firketinizi farkl\u0131 k\u0131lar. Farkl\u0131 \u015firketlerin sizinle ayn\u0131 \u00fcr\u00fcn\u00fc satt\u0131\u011f\u0131 bir d\u00fcnyada, \u00f6ne \u00e7\u0131kman\u0131n bir yolunu bulman\u0131z gerekir. \u0130ki \u015firket ayn\u0131 ki\u015fiye e-posta g\u00f6nderebilir, ancak teklifi olan e-posta a\u00e7\u0131l\u0131r.<\/li><\/ul>\n\n\n\n<p>A\u00e7\u0131k\u00e7a s\u00f6ylemek gerekirse, m\u00fc\u015fterilerinizin te\u015fviklere ve tekliflere verdi\u011fi de\u011feri g\u00f6rebilirsiniz. Bu nedenle, a\u00e7\u0131lma oranlar\u0131n\u0131 ve dolay\u0131s\u0131yla d\u00f6n\u00fc\u015f\u00fcm ve sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in bunu e-posta kampanyalar\u0131n\u0131za dahil etmeniz gerekir.<\/p>\n\n\n\n<p>Peki, e-postan\u0131za teklifleri nas\u0131l dahil edersiniz?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Promosyon kodlar\u0131 verin.<\/li><li>Bedava hediye verin.<\/li><li>Konu sat\u0131r\u0131nda \u00fccretsiz g\u00f6nderimi belirtin.<\/li><li>Y\u00fczde bazl\u0131 indirimler verin.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u00d6n ba\u015fl\u0131k metninizi optimize edin<\/h3>\n\n\n\n<p>Bir \u00f6n ba\u015fl\u0131k metni, temel olarak bir e-posta\u2019n\u0131n g\u00f6vdesinin ne i\u00e7erdi\u011finin bir \u00f6nizlemesidir. Genellikle bu snippet, bir abone gelen kutusunda ad\u0131n ve e-posta konu sat\u0131r\u0131n\u0131n alt\u0131nda g\u00f6r\u00fcnt\u00fclenir.<\/p>\n\n\n\n<p>Bu \u00f6nizlemede, al\u0131c\u0131n\u0131z e-posta\u2019y\u0131 a\u00e7\u0131p a\u00e7mamaya karar verecektir.<\/p>\n\n\n\n<p>Peki, e-posta abonelerinizin e-posta\u2019n\u0131z\u0131 ger\u00e7ekten okumas\u0131n\u0131 sa\u011flamak i\u00e7in \u00f6n ba\u015fl\u0131k metninizi nas\u0131l optimize edersiniz?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Do\u011fru karakter s\u0131n\u0131r\u0131n\u0131 kullan\u0131n<\/strong><\/li><\/ul>\n\n\n\n<p>Bir \u00f6n ba\u015fl\u0131k metninin i\u00e7erebilece\u011fi karakter say\u0131s\u0131nda bir s\u0131n\u0131rlama olmamakla birlikte, farkl\u0131 cihazlar\u0131n bir \u00f6n ba\u015fl\u0131kta g\u00f6r\u00fcnt\u00fcleyebilecekleri farkl\u0131 ortalama karakterleri vard\u0131r. Bu bilgileri kullanarak, \u00f6n ba\u015fl\u0131k metninizin uzunlu\u011funa karar verebilir ve optimize edebilirsiniz.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, Windows telefonlar mesaj\u0131 kesmeden \u00f6nce yaln\u0131zca 40 karakter g\u00f6sterirken, Yahoo e-posta istemcileri yaln\u0131zca 45 karakter g\u00f6sterir. Bu y\u00fczden \u00f6n ba\u015fl\u0131k metninizi m\u00fcmk\u00fcn oldu\u011funca k\u0131sa tutun.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00d6n ba\u015fl\u0131k metninize stratejik kelimeler ekleyin<\/strong><\/li><\/ul>\n\n\n\n<p>\u00d6rne\u011fin, \u201cpromosyon kodu\u201d, \u201cs\u0131n\u0131rl\u0131 bir s\u00fcre i\u00e7in \u00fccretsiz\u201d gibi, aboneleri merakland\u0131racak ve e-posta\u2019n\u0131z\u0131n t\u0131klanmas\u0131n\u0131 sa\u011flayacak kelimeler kullan\u0131n. Ayr\u0131ca abonelerinizin e-posta\u2019y\u0131 t\u0131klamas\u0131na yard\u0131mc\u0131 olacak bir CTA olu\u015fturabilirsiniz.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>A\/B testi<\/strong><\/li><\/ul>\n\n\n\n<p>Elbette, en iyi \u00f6n ba\u015fl\u0131k metnini bilmenin en iyi yolu bir A\/B testi yapmakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. E-posta listenizi b\u00f6l\u00fcmlere ay\u0131r\u0131n<\/h3>\n\n\n\n<p>Liste kalitenizin e-posta a\u00e7\u0131lma oran\u0131n\u0131z \u00fczerinde \u00f6nemli bir etkisi oldu\u011funu biliyor muydunuz? 4 ana fakt\u00f6r listenizin kalitesini etkiler.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Abonelerinizin kalitesi<\/li><li>Etkin olmayan aboneler i\u00e7in listeyi proaktif olarak nas\u0131l y\u00f6netti\u011finiz<\/li><li>Y\u00fcksek kaliteli aboneleri ne \u00f6l\u00e7\u00fcde ekledi\u011finiz<\/li><li>Listenizi b\u00f6l\u00fcmlere ay\u0131rarak e-posta hedeflemenizi hassasla\u015ft\u0131r\u0131p iyile\u015ftirmedi\u011finiz.<\/li><\/ul>\n\n\n\n<p>Peki e-posta listesi segmentasyonu neden \u00f6nemlidir ve bunu nas\u0131l yapars\u0131n\u0131z?<\/p>\n\n\n\n<p>Genellikle aboneleriniz farkl\u0131 kategorilere girer, dolay\u0131s\u0131yla farkl\u0131 ilgi ve ihtiya\u00e7lara sahip olur. Bu nedenle, ilgili al\u0131c\u0131lara e-posta g\u00f6ndermek i\u00e7in listenizi b\u00f6lmeniz ve segmentlere ay\u0131rman\u0131z gerekir.<\/p>\n\n\n\n<p>Peki bunu nas\u0131l yapars\u0131n\u0131z?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Demografik verileri ve segmenti a\u015fa\u011f\u0131dakilere dayal\u0131 olarak kullan\u0131n.<\/strong><\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\"><li>Cinsiyetleri<\/li><li>Nerede ya\u015fad\u0131klar\u0131 veya kald\u0131klar\u0131<\/li><li>Yapt\u0131klar\u0131 i\u015flerin t\u00fcr\u00fc ve unvanlar\u0131<\/li><li>Medeni durumlar\u0131 (uygun buluyorsan\u0131z)<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Davran\u0131\u015fsal veriler (\u0130\u015finize veya \u00fcr\u00fcn\u00fcn\u00fcze kar\u015f\u0131 davran\u0131\u015flar\u0131 veya tutumlar\u0131 nedir)<\/strong><\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\"><li>Ne sat\u0131n al\u0131yorlar?<\/li><li>\u00dcr\u00fcn\u00fcn\u00fczle ne yap\u0131yorlar?<\/li><li>\u00dccretsiz veya \u00fccretli kullan\u0131c\u0131lar m\u0131?<\/li><li>En son ne zaman bir e-posta\u2019ya t\u0131klad\u0131lar ve nedenini s\u00f6yleyebilir misiniz?<\/li><li>Sizden ne s\u0131kl\u0131kla al\u0131\u015fveri\u015f yap\u0131yorlar? \u00d6zel g\u00fcnlerde sat\u0131n al\u0131yorlar m\u0131?<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>M\u00fc\u015fteri kay\u0131t tarihi<\/strong><\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\"><li>Yeni kullan\u0131c\u0131lar bulmay\u0131 d\u00fc\u015f\u00fcn\u00fcyor musunuz?<\/li><li>En iyi m\u00fc\u015fterilerinizi \u00f6d\u00fcllendiriyor musunuz?<\/li><\/ol>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>M\u00fc\u015fteri e-posta istemci verileri<\/strong><\/li><\/ul>\n\n\n\n<ol class=\"wp-block-list\"><li>M\u00fc\u015fterileriniz mobilde mi yoksa masa\u00fcst\u00fcnde mi geziniyor?<\/li><li>Ne zaman e-posta almak istiyorlar?<\/li><li>Sizi daha \u00f6nce spam olarak i\u015faretlediler mi?<\/li><li>Daha \u00f6nce abonelikten \u00e7\u0131kmay\u0131 denediler mi?<\/li><\/ol>\n\n\n\n<p>Temel olarak, hedef kitlenizi belirli kriterlere g\u00f6re b\u00f6lmek, en alakal\u0131 e-posta\u2019y\u0131 do\u011fru hedef kitleye g\u00f6ndermenize yard\u0131mc\u0131 olacak ve d\u00fc\u015f\u00fck a\u00e7\u0131lma oran\u0131 olas\u0131l\u0131\u011f\u0131n\u0131 azaltacakt\u0131r.<\/p>\n\n\n\n<p><a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MailChimp<\/a> taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, b\u00f6l\u00fcmlere ayr\u0131lm\u0131\u015f kampanyalar, b\u00f6l\u00fcmlere ayr\u0131lmam\u0131\u015f kampanyalardan y\u00fczde 13,07 daha y\u00fcksek bir a\u00e7\u0131lma oran\u0131na sahiptir.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Toplu E-mail G\u00f6nderme - \u00d6zel Tasar\u0131mlarla Spama D\u00fc\u015fmeyen E-Postalar G\u00f6nderin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/osHHTRHCiXE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7. \u0130stenmeyen e-posta filtresinden ka\u00e7\u0131n\u0131n<\/h3>\n\n\n\n<p>A\u00e7\u0131lma oran\u0131n\u0131z\u0131n d\u00fc\u015f\u00fck olmas\u0131n\u0131n nedenlerinden biri, e-posta\u2019lar\u0131n\u0131z\u0131n her zaman spam filtresine g\u00f6nderilmesi olabilir. Asl\u0131nda, her g\u00fcn 100 milyardan fazla e-posta spam olarak i\u015faretlenir.<\/p>\n\n\n\n<p>Peki bu neden olur?<\/p>\n\n\n\n<p>E-posta\u2019n\u0131z\u0131 spam klas\u00f6r\u00fcne g\u00f6nderebilecek belirli kelime ve ifadeler var. Bunlardan baz\u0131lar\u0131: %100 memnuniyet, \u00fccretsiz, hemen sat\u0131n al, fazladan gelir vb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. E-posta g\u00f6ndermek i\u00e7in en iyi g\u00fcnler ve saatler<\/h3>\n\n\n\n<p>Pazarlamada zamanlama \u00e7ok \u00f6nemlidir ve bu ilke, e-posta\u2019lar i\u00e7in de ge\u00e7erlidir.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getresponse.com\/blog\/best-time-to-send-email-infographic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Get Response<\/a> taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, en y\u00fcksek a\u00e7\u0131lma oran\u0131n\u0131 elde etmek en iyi g\u00fcn Sal\u0131\u2019d\u0131r.<\/p>\n\n\n\n<p>Bir milyardan fazla e-posta\u2019y\u0131 analiz eden <a href=\"https:\/\/mailchimp.com\/help\/use-send-time-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">MailChimp<\/a> taraf\u0131ndan yap\u0131lan farkl\u0131 bir ara\u015ft\u0131rma da, t\u0131pk\u0131 GetResponse gibi e Sal\u0131-Per\u015fembe g\u00fcnlerinin y\u00fcksek bir a\u00e7\u0131lma oran\u0131 i\u00e7in en iyi \u015fans\u0131 sundu\u011funu g\u00f6sterdi.<\/p>\n\n\n\n<p>Fakat en iyi g\u00fcn\u00fc, tahmin edece\u011finiz gibi kendi hedef kitlenizi test ederek bulabilirsiniz.<\/p>\n\n\n\n<p>\u015eimdi gelelim en iyi e-posta zaman\u0131na\u2026.<\/p>\n\n\n\n<p>MailChimp taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, okuyucular\u0131n e-posta\u2019lar\u0131 saat 12&#8217;den sonra a\u00e7ma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksek ve t\u00fcm e-posta a\u00e7\u0131l\u0131\u015flar\u0131n\u0131n %23&#8217;\u00fc teslimattan sonraki ilk saat i\u00e7inde ger\u00e7ekle\u015fiyor. 24 saat sonra, bir e-postan\u0131n a\u00e7\u0131lma \u015fans\u0131 %1&#8217;in alt\u0131na d\u00fc\u015f\u00fcyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Spam g\u00f6ndermeyin: Do\u011fru s\u0131kl\u0131kta g\u00f6nderin<\/h3>\n\n\n\n<p>Hubspot&#8217;un m\u00fc\u015fteri taban\u0131yla ger\u00e7ekle\u015ftirdi\u011fi bir vaka \u00e7al\u0131\u015fmas\u0131nda, ayl\u0131k e-posta say\u0131s\u0131n\u0131n e-posta a\u00e7\u0131lma ve t\u0131klama oranlar\u0131n\u0131 nas\u0131l etkiledi\u011fini g\u00f6rmek istedi.<\/p>\n\n\n\n<p>Ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na g\u00f6re, ayda 30&#8217;dan fazla e-posta g\u00f6nderen \u015firketler daha d\u00fc\u015f\u00fck e-posta a\u00e7\u0131lma oranlar\u0131yla kar\u015f\u0131la\u015fmaya ba\u015flad\u0131. Ara\u015ft\u0131rmaya g\u00f6re, ayda 16-30 e-posta g\u00f6ndermek en iyisidir, bu size ayda 2 veya daha az kampanya g\u00f6nderen \u015firketlerden iki kat daha y\u00fcksek t\u0131klama oranlar\u0131 sa\u011flayabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Mobil i\u00e7in optimize edin<\/h3>\n\n\n\n<p>T\u00fcm mobil e-posta a\u00e7\u0131l\u0131\u015flar\u0131n %49,5&#8217;i ak\u0131ll\u0131 telefonda (Apple cihazlarda %58 ve Android cihazlarda %7) ve %16,8&#8217;i tablette ger\u00e7ekle\u015fti. Bu y\u00fczden e-posta pazarlamac\u0131lar\u0131n stratejilerini de\u011fi\u015ftirmek i\u00e7in g\u00f6rsellerini mobil cihazlar i\u00e7in nas\u0131l optimize edeceklerini \u00f6\u011frenmesi, metinleri mobil cihazlara g\u00f6re optimize etmesi ve CTA butonlar\u0131n\u0131 mobil dostu yapmas\u0131 gerekir.<\/p>\n\n\n\n<p>\u0130pu\u00e7lar\u0131m\u0131z\u0131n sonuna geldik. Bu ipu\u00e7lar\u0131n\u0131 hi\u00e7 kulland\u0131n\u0131z m\u0131? Kulland\u0131ysan\u0131z, e-posta a\u00e7\u0131lma oranlar\u0131n\u0131z \u00fczerinde ne gibi etkileri oldu? L\u00fctfen a\u015fa\u011f\u0131daki yorumlar b\u00f6l\u00fcm\u00fcnde bizimle payla\u015fmaktan \u00e7ekinmeyin.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>\u0130lgili \u0130\u00e7erikler:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/dijital-pazarlamada-e-posta-gonderiminin-onemi\/\">E-Posta Nas\u0131l G\u00f6nderilir? E-Posta G\u00f6nderiminde S\u0131k Yap\u0131lan Hatalar<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/etkili-e-mail-yazmak-icin-dikkat-edilmesi-gerekenler\/\">Etkili Bir E-Mail Yazmak \u0130\u00e7in Dikkat Etmeniz Gereken 4 \u0130pucu<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/e-posta-gorgu-kurallari\/\">Her Profesyonelin Bilmesi Gereken 15 E-Posta G\u00f6rg\u00fc Kural\u0131<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/iyi-e-posta-konu-basligi-yazmak\/\">Daha \u0130yi E-Posta Konu Ba\u015fl\u0131\u011f\u0131 Yazmak \u0130\u00e7in 12 \u0130pucu<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/yapay-zeka-ile-e-mail-yazma\/\">Yapay Zekan\u0131n E-mail Yazmay\u0131 Kolayla\u015ft\u0131ran 3 Katk\u0131s\u0131<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/e-posta-emoji\/\">E-Posta Yazarken Emoji Kullanma Rehberi<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/e-posta-konu-basligi-yazmak\/\">Daha \u0130yi E-Posta Konu Ba\u015fl\u0131\u011f\u0131 Yazmak \u0130\u00e7in 10 \u0130pucu<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/e-mail-gonderirken-nelere-dikkat-etmeniz-gerekir\/\">E-Mail G\u00f6nderirken Nelere Dikkat Etmeniz Gerekir?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/e-mail-nasil-atilir\/\">E-Mail Nas\u0131l At\u0131l\u0131r? Nelere Dikkat Edilmelidir?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/uzmanposta.com\/blog\/e-posta-nasil-yazilir\/\">E-posta Nas\u0131l Yaz\u0131l\u0131r? Etkili Bir E-Mail Yazmak \u0130\u00e7in Tavsiyeler<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-posta pazarlama, pazarlaman\u0131n kral\u0131d\u0131r, harcanan her 1 dolar i\u00e7in 40 dolar kazand\u0131r\u0131r ve sonu\u00e7 olarak %4000 gibi bir yat\u0131r\u0131m getirisi sa\u011flar. Bu nedenle e-posta pazarlama B2B ve B2C pazarlamac\u0131lar\u0131n\u0131n %82&#8217;si taraf\u0131ndan kullan\u0131l\u0131r. E-posta pazarlama \u00e7abalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131, e-posta a\u00e7\u0131lma oranlar\u0131n\u0131z da dahil olmak \u00fczere \u00e7e\u015fitli yollarla \u00f6l\u00e7\u00fcl\u00fcr. \u0130\u015fletmeniz d\u00fc\u015f\u00fck a\u00e7\u0131lma oranlar\u0131 nedeniyle pazarlama \u00e7abalar\u0131n\u0131zda d\u00fc\u015f\u00fck bir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2035,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,87,1],"tags":[],"class_list":["post-2034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-mail-e-posta","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daha Y\u00fcksek A\u00e7\u0131lma Oran\u0131na Sahip E-Postalar Olu\u015fturmak \u0130\u00e7in 10 Taktik - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/yuksek-acilma-oranina-sahip-e-postalar-olusturmak\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daha Y\u00fcksek A\u00e7\u0131lma Oran\u0131na Sahip E-Postalar Olu\u015fturmak \u0130\u00e7in 10 Taktik - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"E-posta pazarlama, pazarlaman\u0131n kral\u0131d\u0131r, harcanan her 1 dolar i\u00e7in 40 dolar kazand\u0131r\u0131r ve sonu\u00e7 olarak %4000 gibi bir yat\u0131r\u0131m getirisi sa\u011flar. Bu nedenle e-posta pazarlama B2B ve B2C pazarlamac\u0131lar\u0131n\u0131n %82&#8217;si taraf\u0131ndan kullan\u0131l\u0131r. 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