{"id":1790,"date":"2021-08-21T14:53:00","date_gmt":"2021-08-21T11:53:00","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=1790"},"modified":"2023-05-07T09:05:19","modified_gmt":"2023-05-07T06:05:19","slug":"yapay-zekanin-e-posta-yonetimine-katkilari","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/yapay-zekanin-e-posta-yonetimine-katkilari\/","title":{"rendered":"Yapay Zekan\u0131n E-Posta Y\u00f6netimine 8 Katk\u0131s\u0131"},"content":{"rendered":"\n

Yapay zeka<\/strong> (AI)<\/strong>, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 tahmin etmek ve deneyimlerini geli\u015ftirmek i\u00e7in m\u00fc\u015fteri verilerini ve makine \u00f6\u011frenimini kullanarak elde etti\u011fi sonu\u00e7larla son birka\u00e7 y\u0131lda pazarlama sahnesine girdi. <\/p>\n\n\n\n

Peki ne i\u015fe yar\u0131yor bu yapay zeka?<\/p>\n\n\n\n

E-posta pazarlamada yapay zeka<\/strong>, bir\u00e7ok varsay\u0131m\u0131 ortadan kald\u0131rarak m\u00fc\u015fterilere hitap eden i\u00e7erik ve varl\u0131klar olu\u015fturmaya, daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcmler sa\u011flamaya ve yat\u0131r\u0131m getirinizi art\u0131rmaya yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

E-posta Pazarlamada Yapay Zekay\u0131 Neden Kullanmal\u0131s\u0131n\u0131z?<\/h2>\n\n\n\n

Yapay zeka dokundu\u011fu di\u011fer t\u00fcm alanlar gibi, e-posta pazarlama i\u00e7in de harikalar yaratt\u0131. <\/p>\n\n\n\n

Nas\u0131l diye soruyorsan\u0131z, a\u015fa\u011f\u0131da sizin i\u00e7in yan\u0131tlad\u0131k:<\/p>\n\n\n\n

1. Maliyetleri Azaltman\u0131za Yard\u0131mc\u0131 Olur<\/h3>\n\n\n\n

E-posta pazarlama kampanyalar\u0131 i\u00e7in harcanan say\u0131s\u0131z \u00e7al\u0131\u015fma saatinden tasarruf etmenize olanak tan\u0131ya yapay zeka, dolay\u0131s\u0131yla maliyetlerinizi de azaltman\u0131za olanak tan\u0131d\u0131.<\/p>\n\n\n\n

2. Gelirinizi Art\u0131rman\u0131z\u0131 Sa\u011flar<\/h3>\n\n\n\n

AI<\/strong>, e-posta pazarlaman\u0131z\u0131n yat\u0131r\u0131m getirisini \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilir. Yapay zeka destekli kampanyalar, a\u00e7\u0131lma ve t\u0131klanma oranlar\u0131n\u0131n y\u00fczdesinde bir art\u0131\u015f g\u00f6sterdi\u011fi i\u00e7in mevcut kampanyan\u0131zdan her zamankinden daha fazla gelir getirmesine olanak sa\u011flar.<\/p>\n\n\n\n

AI, veri noktalar\u0131n\u0131 dahil ederek hepsini m\u00fcmk\u00fcn k\u0131lar. Kampanyan\u0131z\u0131n her y\u00f6n\u00fcn\u00fc d\u00f6n\u00fc\u015f\u00fcm i\u00e7in optimize etmek i\u00e7in mevcut bilgileri kullan\u0131r. E-posta kampanyalar\u0131n\u0131z\u0131n k\u00fc\u00e7\u00fck ama kritik parametreleriyle ilgili tahminleri etkili bir \u015fekilde azalt\u0131r. <\/p>\n\n\n\n

Yapay Zekan\u0131n E-Posta Y\u00f6netimine 8 Katk\u0131s\u0131<\/h2>\n\n\n\n
\"Yapay<\/figure><\/div>\n\n\n\n

Yapay zekay\u0131 e-posta pazarlamas\u0131 i\u00e7in bir ara\u00e7 olarak kullanan i\u015fletmelerin elde edebilece\u011fi avantajlar a\u015fa\u011f\u0131daki \u015fekilde \u00f6zetlenebilir:<\/p>\n\n\n\n

1. Otomasyon<\/h3>\n\n\n\n

E-posta g\u00f6nderme k\u0131sm\u0131 s\u0131radan bir i\u015ftir, fakat ki\u015filer, e-posta\u2019lar\u0131 farkl\u0131 ki\u015filere teslim etmek i\u00e7in saatler harcamak yerine kaynaklar\u0131 daha iyi kullanabilir. Otomasyonla sistemin belirtilen tarih ve saatte g\u00f6ndermesini sa\u011flamak i\u00e7in e-posta\u2019lar planlayabilir ve buna g\u00f6re otomatik kampanyalar da olu\u015fturulabilirsiniz.<\/p>\n\n\n\n

2. Ki\u015fiselle\u015ftirme<\/h3>\n\n\n\n

E-posta\u2019lar\u0131n, b\u00fcy\u00fck bir insan grubuna g\u00f6nderilen toplu mesajlar gibi olmas\u0131 gerekmez. Her e-posta\u2019n\u0131n anlaml\u0131 olmas\u0131 ve \u00e7abas\u0131n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 alabilmesi i\u00e7in al\u0131c\u0131ya uygun \u015fekilde hitap etmesi gerekir. Daha \u00f6nce de belirtti\u011fimiz gibi, s\u0131n\u0131fland\u0131rma zorlu bir i\u015ftir, ancak AI bunu kolayla\u015ft\u0131r\u0131r. <\/p>\n\n\n\n

T\u00fcketici davran\u0131\u015f\u0131n\u0131 anlamak i\u00e7in \u00e7e\u015fitli kanallardan b\u00fcy\u00fck miktarda veri toplar ve sistemin e-posta\u2019lar\u0131 ki\u015fiselle\u015ftirmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

3. Ke\u015fif<\/h3>\n\n\n\n

AI ayr\u0131ca pazarlamac\u0131n\u0131n g\u00f6z\u00fcnden ka\u00e7m\u0131\u015f olabilecek yeni yollar\u0131 belirlemeye de yard\u0131mc\u0131 olur. Bunlar; demografik bilgileri, ekonomik yap\u0131lar\u0131, ya\u015f\u0131 ve cinsiyeti i\u00e7erebilir. Co\u011frafi konumlar ve harcama oranlar\u0131 gibi \u00e7e\u015fitli fakt\u00f6rlere dayanabilir. Bu geni\u015f veri seti, AI arac\u0131l\u0131\u011f\u0131yla toplan\u0131r, analiz edilir ve kullan\u0131c\u0131ya yap\u0131land\u0131r\u0131lm\u0131\u015f bir bi\u00e7imde sunulur.<\/p>\n\n\n\n

4. Trend S\u0131ralamas\u0131<\/h3>\n\n\n\n

Trend s\u0131ralama, ke\u015fif veya segmentasyonun bir par\u00e7as\u0131d\u0131r ve gruplar olu\u015fturmak i\u00e7in gereklidir. AI ile e\u011filimleri tespit etmek daha kolay bir i\u015f olacakt\u0131r.<\/p>\n\n\n\n

5. \u200b\u200bA\/B Testleri<\/h3>\n\n\n\n

Bir konu sat\u0131r\u0131n\u0131, teklifi veya reklam \u00f6\u011fesini test etmek, e-posta pazarlama i\u00e7in her zaman kritik olmu\u015ftur. Ancak testler haz\u0131rlamak, sonu\u00e7lar\u0131 yorumlamak ve uygun eylemi ger\u00e7ekle\u015ftirmek saatler s\u00fcrebilir.<\/p>\n\n\n\n

Yard\u0131mc\u0131 olmak i\u00e7in bir\u00e7ok e-posta sa\u011flay\u0131c\u0131s\u0131, A\/B test sonu\u00e7lar\u0131n\u0131 otomatik olarak uygulayan ara\u00e7lar sunar. \u00d6rne\u011fin, hangi konu sat\u0131r\u0131n\u0131n en iyi a\u00e7\u0131lma oran\u0131n\u0131 \u00fcretti\u011fini g\u00f6rmek i\u00e7in basit bir A\/B testi kurdu\u011funuzu varsayal\u0131m. Her s\u00fcr\u00fcm i\u00e7in y\u00fczde 10 – y\u00fczde 5’lik bir test grubu olu\u015fturursunuz. Ard\u0131ndan, abonelerin kalan y\u00fczde 90’\u0131na uygulanacak kazanan konu sat\u0131r\u0131n\u0131 (belki alt\u0131 saat sonra) belirlersiniz.<\/p>\n\n\n\n

\u00c7o\u011fu e-posta platformu, g\u00f6nderenlerin s\u00fcre ve test edilecek y\u00fczde gibi test kurallar\u0131n\u0131 belirlemesine izin verir. Platform daha sonra genel da\u011f\u0131t\u0131m\u0131 bu kurallara g\u00f6re y\u00fcr\u00fct\u00fcr. \u0130\u015flem, her da\u011f\u0131t\u0131m\u0131 otomatik olarak optimize eder.<\/p>\n\n\n\n

6. \u00dcr\u00fcn \u00d6nerileri<\/h3>\n\n\n\n

E-ticarette yapay zekan\u0131n en eski \u00f6rneklerinden biri, ki\u015fiselle\u015ftirilmi\u015f \u00fcr\u00fcn \u00f6nerileri (\u00f6rne\u011fin, sat\u0131n alma ge\u00e7mi\u015fine veya yak\u0131n zamanda g\u00f6r\u00fcnt\u00fclenen \u00fcr\u00fcnlere dayal\u0131) olu\u015fturma yetene\u011fidir. E-posta sa\u011flay\u0131c\u0131lar\u0131 da bu teknolojiyi benimsemi\u015ftir. Sonu\u00e7, daha iyi a\u00e7\u0131lma ve t\u0131klama oranlar\u0131na d\u00f6n\u00fc\u015fen her al\u0131c\u0131 i\u00e7in alakal\u0131 \u00f6nerilerdir.<\/p>\n\n\n\n

\u00d6rne\u011fin, Instagram\u2019da ilginizi \u00e7eken bir \u00fcr\u00fcn reklam\u0131na t\u0131klad\u0131\u011f\u0131n\u0131zda, ertesi g\u00fcn gelen kutunuzda, o \u00fcr\u00fcne at\u0131fta bulunan birka\u00e7 e-posta g\u00f6rebilirsiniz.<\/p>\n\n\n\n

7. Geli\u015fmi\u015f Frekans<\/h3>\n\n\n\n

E-posta g\u00f6ndermek i\u00e7in do\u011fru s\u0131kl\u0131\u011f\u0131 belirlemek zor olabilir. Abonelerin belirli bir d\u00f6nemdeki e-posta say\u0131s\u0131 i\u00e7in farkl\u0131 toleranslar\u0131 vard\u0131r. \u0130deal olarak, s\u0131kl\u0131k her bireyin davran\u0131\u015f\u0131na ba\u011fl\u0131d\u0131r. Pazarlamac\u0131lar\u0131n amac\u0131, abonelikten \u00e7\u0131kmadan e-posta yoluyla maksimum gelir elde etmektir.<\/p>\n\n\n\n

Baz\u0131 sa\u011flay\u0131c\u0131lar, sat\u0131n alma ge\u00e7mi\u015fi ve genel abonelik iptalleriyle e\u015fle\u015ftirildi\u011finde, o abone i\u00e7in do\u011fru e-posta s\u0131kl\u0131\u011f\u0131n\u0131 tahmin edebilen bir bireyin a\u00e7ma ve t\u0131klama davran\u0131\u015f\u0131n\u0131 analiz edebilir. Bunu manuel olarak yapmak, saatlerce veri toplama ve analiz gerektirir. AI bunu otomatik olarak yapar.<\/p>\n\n\n\n

8. Teklifler ve Reklam \u00d6\u011feleri<\/h3>\n\n\n\n

AI ara\u00e7lar\u0131<\/a>, e-posta pazarlamac\u0131lar\u0131n\u0131n ileti\u015fimi her aboneye g\u00f6re uyarlamas\u0131na yard\u0131mc\u0131 olabilir. Bununla birlikte, birincil gelir fakt\u00f6r\u00fc, teklif ve nas\u0131l tan\u0131mland\u0131\u011f\u0131d\u0131r.<\/p>\n\n\n\n

Teklifleri benzer d\u00fc\u015f\u00fcnen abonelere g\u00f6re \u00f6zelle\u015ftirmek, d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rabilir. Ancak, teklifin ve kreatifin birden \u00e7ok versiyonuyla bu segmentleri manuel olarak olu\u015fturmak g\u00f6z korkutucu olabilir. AI ara\u00e7lar\u0131, ge\u00e7mi\u015f e-posta davran\u0131\u015f\u0131na g\u00f6re her aboneye hangi teklifin ve reklam \u00f6\u011fesinin g\u00f6nderilece\u011fini belirlemeye yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n

AI ara\u00e7lar\u0131 bu \u00e7abalar\u0131 art\u0131rabilir ve daha k\u0131sa s\u00fcrede daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flayabilir.<\/p>\n\n\n\n

\u00d6zetle, AI, g\u00fcnl\u00fck g\u00f6revleri otomatikle\u015ftirerek pazarlamac\u0131lar\u0131n zamanlar\u0131n\u0131 ve kaynaklar\u0131n\u0131 daha iyi kullanmalar\u0131na yard\u0131mc\u0131 olabilir. Ayr\u0131ca, AI analizleriyle pazarlamac\u0131lar kampanyalar\u0131n\u0131 daha iyi optimize edebilir ve yat\u0131r\u0131m getirilerini bu \u015fekilde art\u0131rabilir.<\/p>\n\n\n\n

AI g\u00fcnden g\u00fcne geli\u015fmeye devam ederken, her i\u015fletmenin e-posta pazarlamada AI stratejilerinin olmas\u0131 gerekir.<\/p>\n\n\n\n

\n\n\n\n

\u0130lgili \u0130\u00e7erikler:<\/strong><\/p>\n\n\n\n

Yapay Zekan\u0131n E-mail Yazmay\u0131 Kolayla\u015ft\u0131ran 3 Katk\u0131s\u0131<\/a><\/p>\n\n\n\n

NLP Nedir? E-Posta \u0130leti\u015fiminde ve E-Mail Y\u00f6netiminde Do\u011fal Dil \u0130\u015fleme (NLP) Rol\u00fc<\/a><\/p>\n\n\n\n

\u0130\u015f Zekas\u0131 (Business Intelligence BI) Nedir? \u0130\u015fletmeler \u0130\u00e7in Veri Odakl\u0131 Aksiyon Alman\u0131n \u00d6nemi<\/a><\/p>\n\n\n\n

Chatbot Nedir, Nas\u0131l \u00c7al\u0131\u015f\u0131r? Chatbot M\u00fc\u015fteri \u0130leti\u015fiminde ve Memnuniyetinde Ba\u015far\u0131l\u0131 M\u0131?<\/a><\/p>\n\n\n\n

Her Profesyonelin Bilmesi Gereken 15 E-Posta G\u00f6rg\u00fc Kural\u0131<\/a><\/p>\n\n\n\n

Yapay Zeka Destekli En \u0130yi 10 E-mail Yazma Arac\u0131 ve Yazma Asistan\u0131 (\u00dccretsiz ve \u00dccretli)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Yapay zeka (AI), m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 tahmin etmek ve deneyimlerini geli\u015ftirmek i\u00e7in m\u00fc\u015fteri verilerini ve makine \u00f6\u011frenimini kullanarak elde etti\u011fi sonu\u00e7larla son birka\u00e7 y\u0131lda pazarlama sahnesine girdi.  Peki ne i\u015fe yar\u0131yor bu yapay zeka? E-posta pazarlamada yapay zeka, bir\u00e7ok varsay\u0131m\u0131 ortadan kald\u0131rarak m\u00fc\u015fterilere hitap eden i\u00e7erik ve varl\u0131klar olu\u015fturmaya, daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcmler sa\u011flamaya ve yat\u0131r\u0131m getirinizi […]<\/p>\n","protected":false},"author":2,"featured_media":1791,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[87],"tags":[],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-mail-e-posta"],"yoast_head":"\nYapay Zekan\u0131n E-Posta Y\u00f6netimine 8 Katk\u0131s\u0131 - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/yapay-zekanin-e-posta-yonetimine-katkilari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yapay Zekan\u0131n E-Posta Y\u00f6netimine 8 Katk\u0131s\u0131 - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"Yapay zeka (AI), m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 tahmin etmek ve deneyimlerini geli\u015ftirmek i\u00e7in m\u00fc\u015fteri verilerini ve makine \u00f6\u011frenimini kullanarak elde etti\u011fi sonu\u00e7larla son birka\u00e7 y\u0131lda pazarlama sahnesine girdi.  Peki ne i\u015fe yar\u0131yor bu yapay zeka? 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