{"id":1018,"date":"2020-12-15T20:57:24","date_gmt":"2020-12-15T17:57:24","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=1018"},"modified":"2020-12-21T15:05:37","modified_gmt":"2020-12-21T12:05:37","slug":"e-posta-acilma-oranlari-nasil-iyilestirilir","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/e-posta-acilma-oranlari-nasil-iyilestirilir\/","title":{"rendered":"E-posta A\u00e7\u0131lma Oranlar\u0131 Nas\u0131l \u0130yile\u015ftirilir?"},"content":{"rendered":"\n<p><strong>E-posta<\/strong>, bir \u00e7evrimi\u00e7i ma\u011fazaya sahip herhangi bir i\u015fletme i\u00e7in sahip olunmas\u0131 gereken en \u00f6nemli pazarlama ara\u00e7lar\u0131ndan biridir. Organik arama ve \u00fccretli arama reklamlar\u0131, sat\u0131\u015f s\u00f6z konusu oldu\u011funda e-posta\u2019dan biraz daha iyi performans g\u00f6sterse de, e-posta yine de sosyal medya ve affiliate programlar\u0131 gibi di\u011fer sat\u0131\u015f kanallar\u0131ndan daha iyi geri d\u00f6n\u00fc\u015f elde etmenizi sa\u011flar.<\/p>\n\n\n\n<p><strong>Do\u011fru bir e-posta stratejisi<\/strong> size yat\u0131r\u0131m\u0131n\u0131zdan iyi bir getiri sa\u011flayabilir. Campaign Monitor taraf\u0131ndan yay\u0131nlanan bir rapor, e-posta pazarlaman\u0131n harcanan her 1 dolar i\u00e7in 44 dolar tutar\u0131nda bir yat\u0131r\u0131m getirisi sa\u011flayabilece\u011fini g\u00f6steriyor. Bu YG rakam\u0131, son 3 y\u0131lda istikrarl\u0131 bir \u015fekilde artmaktad\u0131r.<\/p>\n\n\n\n<p>Yukar\u0131daki nedenlerden dolay\u0131, \u00e7evrimi\u00e7i i\u015fletmeler sat\u0131\u015f potansiyellerini e-posta yoluyla en \u00fcst d\u00fczeye \u00e7\u0131karabilir. Bunu yapman\u0131n ilk ad\u0131m\u0131, insanlar\u0131n e-posta\u2019lar\u0131n\u0131z\u0131 ger\u00e7ekten a\u00e7t\u0131\u011f\u0131ndan emin olmakt\u0131r. Bu,<strong> e-posta a\u00e7\u0131lma oran\u0131<\/strong> ile \u00f6l\u00e7\u00fcl\u00fcr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-posta A\u00e7\u0131lma Oranlar\u0131: Pazarlama E-posta\u2019lar\u0131n\u0131z \u0130lgi \u00c7ekici Mi?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlari-pazarlama-epostalariniz-ilgi-cekici-mi.png\" alt=\"E-posta A\u00e7\u0131lma Oranlar\u0131: Pazarlama E-posta\u2019lar\u0131n\u0131z \u0130lgi \u00c7ekici Mi?\" class=\"wp-image-1020\" width=\"958\" height=\"479\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlari-pazarlama-epostalariniz-ilgi-cekici-mi.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlari-pazarlama-epostalariniz-ilgi-cekici-mi-300x150.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlari-pazarlama-epostalariniz-ilgi-cekici-mi-360x180.png 360w\" sizes=\"(max-width: 958px) 100vw, 958px\" \/><\/figure>\n\n\n\n<p>A\u00e7\u0131lma oranlar\u0131n\u0131z size e-posta\u2019lar\u0131n\u0131z\u0131 a\u00e7an abonelerin y\u00fczdesini s\u00f6yler. \u00d6rne\u011fin, e-ticaret ma\u011fazan\u0131z\u0131n 50 e-posta abonesi varsa, g\u00f6nderdi\u011finiz bir e-posta\u2019y\u0131 yaln\u0131zca be\u015fi a\u00e7arsa, o e-posta\u2019n\u0131n y\u00fczde 10&#8217;luk bir a\u00e7\u0131lma oran\u0131na sahip olaca\u011f\u0131 anlam\u0131na gelir.<\/p>\n\n\n\n<p>\u00c7evrimi\u00e7i ma\u011fazalar\u0131 olan ve d\u00fczenli olarak e-posta tan\u0131t\u0131mlar\u0131 g\u00f6nderen k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in bu, potansiyel m\u00fc\u015fterilerinizden ka\u00e7\u0131n\u0131n pazarlama kampanyalar\u0131n\u0131zla ger\u00e7ekten etkile\u015fim kurdu\u011funu size g\u00f6steren iyi bir metriktir.<\/p>\n\n\n\n<p>Peki i\u015fletmeniz i\u00e7in iyi bir <strong>e-posta a\u00e7\u0131lma oran\u0131<\/strong> nedir?&nbsp;<\/p>\n\n\n\n<p>Sekt\u00f6r\u00fcn\u00fczdeki di\u011fer i\u015fletmelerle kar\u015f\u0131la\u015ft\u0131rarak, e-posta a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131n ne kadar iyi oldu\u011funu kolayca \u00f6\u011frenebilirsiniz.<\/p>\n\n\n\n<p>\u00c7o\u011fu e-posta pazarlama yaz\u0131l\u0131m\u0131 \u015firketi, sekt\u00f6r kar\u015f\u0131la\u015ft\u0131rmalar\u0131na g\u00f6re ne durumda oldu\u011funuzu kontrol etmeniz i\u00e7in kullanabilece\u011finiz verileri yay\u0131nlar.<\/p>\n\n\n\n<p>Bu verilerden baz\u0131 \u00f6rnekleri a\u015fa\u011f\u0131da bulabilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mailchimp, size sekt\u00f6r ve \u015firket b\u00fcy\u00fckl\u00fc\u011f\u00fc ba\u015f\u0131na ortalama a\u00e7\u0131lma oranlar\u0131n\u0131 g\u00f6steren kar\u015f\u0131la\u015ft\u0131rma raporlar\u0131na sunar. 1 ila 10 \u00e7al\u0131\u015fan\u0131 olan \u015firketler i\u00e7in ortalama a\u00e7\u0131lma oran\u0131 y\u00fczde 21,53\u2019t\u00fcr.<\/li><li>Campaign Monitor, \u00e7o\u011fu sekt\u00f6r i\u00e7in e-posta a\u00e7\u0131lma oranlar\u0131n\u0131n y\u00fczde 20&#8217;den y\u00fczde 40&#8217;a d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc bildirdi.<\/li><\/ul>\n\n\n\n<p>Fakat a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131n sabit olarak belirlenmez. G\u00f6nderdi\u011finiz farkl\u0131 e-posta\u2019larda de\u011fi\u015fiklik g\u00f6sterir ve ayr\u0131ca posta listeniz b\u00fcy\u00fcd\u00fck\u00e7e de\u011fi\u015febilir.<\/p>\n\n\n\n<p>Halihaz\u0131rda e-posta kampanyalar\u0131 y\u00fcr\u00fct\u00fcyorsan\u0131z, a\u015fa\u011f\u0131daki ipu\u00e7lar\u0131ndan herhangi birini uygulamadan \u00f6nce ortalama a\u00e7\u0131lma oran\u0131n\u0131z\u0131n \u015fu anda ne oldu\u011funu \u00f6\u011frenin. Birka\u00e7 kampanyadaki a\u00e7\u0131lma oranlar\u0131n\u0131za bak\u0131n ve ortalama a\u00e7\u0131lma oran\u0131n\u0131z\u0131n ne oldu\u011funu belirleyin. Ard\u0131ndan, a\u015fa\u011f\u0131daki ipu\u00e7lar\u0131ndan baz\u0131lar\u0131n\u0131 uygulad\u0131ktan sonra, bunlar\u0131n bir etkisi olup olmad\u0131\u011f\u0131n\u0131 anlayabilirsiniz. Hen\u00fcz herhangi bir <strong>e-posta kampanyas\u0131 <\/strong>ba\u015flatmad\u0131ysan\u0131z, a\u015fa\u011f\u0131daki ipu\u00e7lar\u0131n\u0131 uygulamak, optimize edilmi\u015f bir stratejiye ba\u015flaman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-posta A\u00e7\u0131lma Oranlar\u0131n\u0131z\u0131 Art\u0131rman\u0131n Yollar\u0131 Nelerdir?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlarizi-artirmanin-yollari-nelerdir.png\" alt=\"E-posta A\u00e7\u0131lma Oranlar\u0131n\u0131z\u0131 Art\u0131rman\u0131n Yollar\u0131 Nelerdir?\" class=\"wp-image-1021\" width=\"932\" height=\"466\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlarizi-artirmanin-yollari-nelerdir.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlarizi-artirmanin-yollari-nelerdir-300x150.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlarizi-artirmanin-yollari-nelerdir-360x180.png 360w\" sizes=\"(max-width: 932px) 100vw, 932px\" \/><\/figure>\n\n\n\n<p>E-posta pazarlama kampanyalar\u0131n\u0131z\u0131n a\u00e7\u0131lma oranlar\u0131n\u0131n\u0131 nas\u0131l art\u0131raca\u011f\u0131n\u0131za y\u00f6nelik ipu\u00e7lar\u0131na a\u015fa\u011f\u0131daki listeden ula\u015fabilirsiniz:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Markal\u0131 Bir G\u00f6nderici Ad\u0131 Kullan\u0131n<\/h3>\n\n\n\n<p>E-posta\u2019lar\u0131n\u0131z\u0131n &#8220;Kimden&#8221; k\u0131sm\u0131, abonelerin sizden bir e-posta ald\u0131klar\u0131nda g\u00f6recekleri add\u0131r. Bu y\u00fczden kullan\u0131c\u0131lar\u0131n\u0131z\u0131n zaten markan\u0131zla \u00f6zde\u015fle\u015ftirdi\u011fi bir ad\u0131 (bir i\u015fletme ad\u0131 veya bir ki\u015finin ad\u0131) kullanmak en iyisidir. Litmus ve Fluent taraf\u0131ndan yap\u0131lan bir ankete g\u00f6re, tan\u0131nabilir bir g\u00f6nderici ad\u0131, insanlar\u0131n e-posta&#8217;lar\u0131 a\u00e7mas\u0131n\u0131n ana nedenidir. Bu, <strong>e-mail a\u00e7\u0131lma oran\u0131n\u0131z\u0131<\/strong> iyile\u015ftirmenin iyi bir yoludur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Basit Konu Sat\u0131rlar\u0131 Kullan\u0131n<\/h3>\n\n\n\n<p><strong>E-mail pazarlam<\/strong>a, \u00f6zellikle i\u00e7erik ve tasar\u0131m taraf\u0131nda genellikle \u00e7ok fazla yarat\u0131c\u0131l\u0131k i\u00e7erse de, konu sat\u0131r\u0131 bunun yeri de\u011fildir. MailChimp&#8217;in bir ara\u015ft\u0131rmas\u0131, basit, anla\u015f\u0131l\u0131r konu ba\u015fl\u0131klar\u0131n\u0131n en iyi a\u00e7\u0131lma oranlar\u0131na sahip olanlar aras\u0131nda oldu\u011funu g\u00f6steriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Konu Sat\u0131r\u0131n\u0131zdaki Kelimelerin Ba\u015f Harfini B\u00fcy\u00fck Yaz\u0131n<\/h3>\n\n\n\n<p>Test edebilece\u011finiz ba\u015fka bir \u015fey, konu sat\u0131rlar\u0131n\u0131zda b\u00fcy\u00fck harf kullan\u0131m\u0131d\u0131r. Yesware&#8217;e g\u00f6re, \u00e7o\u011fu <strong>e-posta konu sat\u0131r\u0131<\/strong> tipik bir c\u00fcmle \u015feklinde g\u00f6nderilir. Ancak bunun yerine kelimelerin ba\u015f harflerini b\u00fcy\u00fck kullanmak, yaln\u0131zca a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131 y\u00fckseltmekle kalmaz, ayn\u0131 zamanda yan\u0131t oranlar\u0131n\u0131z\u0131 da art\u0131rabilir.<\/p>\n\n\n\n<p>Bu, t\u0131pk\u0131 bir filmin veya kitab\u0131n ba\u015fl\u0131\u011f\u0131nda yapt\u0131\u011f\u0131n\u0131z gibi, bir c\u00fcmlenin her bir kelimesinin ilk harfini b\u00fcy\u00fck yapmak anlam\u0131na gelir. Genellikle b\u00fcy\u00fck harfle yazmaman\u0131z gereken s\u00f6zc\u00fckler, ba\u011fla\u00e7lar veya k\u0131sa edatlard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Zamana Duyarl\u0131 Konu Sat\u0131rlar\u0131n\u0131 Vurgulay\u0131n<\/h3>\n\n\n\n<p>Konu sat\u0131rlar\u0131n\u0131z\u0131 yazarken, \u00f6zellikle teklif veya davetiyeler g\u00f6nderiyorsan\u0131z, e-posta i\u00e7eri\u011finizin g\u00fcncelli\u011fini vurgulay\u0131n. Zamana duyarl\u0131 aciliyetin vurgulanmas\u0131, e-posta a\u00e7\u0131lma oran\u0131n\u0131z\u0131 h\u0131zla art\u0131racakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. \u00d6nizleme Metninizi Optimize Edin<\/h3>\n\n\n\n<p>&#8220;Kimden&#8221; ad\u0131 ve konu sat\u0131r\u0131 d\u0131\u015f\u0131nda, \u00f6nizleme metninizi optimize etmeyi de unutmay\u0131n. Ba\u015fl\u0131k \u00f6ncesi metin olarak da bilinen bu alan, kullan\u0131c\u0131 gelen kutusuna bakarken e-posta\u2019n\u0131n \u00f6nizlemesi olarak g\u00f6r\u00fcnen metin snippet\u2019idir.<\/p>\n\n\n\n<p>\u00d6nizleme metninizi yazarken bilin\u00e7li olun, \u00e7\u00fcnk\u00fc aboneleriniz e-posta\u2019lar\u0131 alaka d\u00fczeyi a\u00e7\u0131s\u0131ndan taramak i\u00e7in kullan\u0131r. Farkl\u0131 t\u00fcrde \u00f6nizleme metinlerini test etmek, abonelerinizi e-posta\u2019lar\u0131n\u0131z\u0131 a\u00e7maya ikna etmek i\u00e7in en iyi olan\u0131 size s\u00f6yleyecektir. Marketing Experiments\u2019in yapt\u0131\u011f\u0131 bir vaka \u00e7al\u0131\u015fmas\u0131, bir haber b\u00fclteninin \u00f6nizleme metinlerini test ederek e-posta a\u00e7\u0131l\u0131\u015flar\u0131n\u0131n y\u00fczde 30 art\u0131rabildi\u011fini g\u00f6sterdi.<\/p>\n\n\n\n<p>\u00d6nizleme metinlerinin ne i\u00e7ermesi gerekti\u011fine dair kesin bir kural olmasa da, a\u015fa\u011f\u0131daki i\u00e7erik t\u00fcrlerini test edebilir ve a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131 hangilerinin art\u0131rd\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>E-posta g\u00f6vdesinin k\u0131sa \u00f6zeti<\/li><li>Abonenin ad\u0131n\u0131 veya konumunu ekleyerek ki\u015fiselle\u015ftirme<\/li><li>Kupon kodlar\u0131 ve net teklifler<\/li><li>Konu sat\u0131r\u0131n\u0131n devam\u0131&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlarizi-artirmanin-yollari-nelerdir-01.png\" alt=\" E-postay\u0131 Ki\u015fiselle\u015ftirin\" class=\"wp-image-1022\" width=\"941\" height=\"471\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlarizi-artirmanin-yollari-nelerdir-01.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlarizi-artirmanin-yollari-nelerdir-01-300x150.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlarizi-artirmanin-yollari-nelerdir-01-360x180.png 360w\" sizes=\"(max-width: 941px) 100vw, 941px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6. E-postay\u0131 Ki\u015fiselle\u015ftirin<\/h3>\n\n\n\n<p>Abonelerinizin, onlara toplu bir e-posta yerine ihtiya\u00e7lar\u0131na g\u00f6re uyarlanm\u0131\u015f i\u00e7erik g\u00f6nderiyormu\u015fsunuz gibi hissetmesine izin verin. Bunun nedeni, biraz ki\u015fiselle\u015ftirmenin e-posta a\u00e7\u0131lma oran\u0131n\u0131z\u0131 iyile\u015ftirmesidir.<\/p>\n\n\n\n<p>Experian Marketing Services taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma, bir e-posta konu sat\u0131r\u0131na yaln\u0131zca al\u0131c\u0131n\u0131n ad\u0131n\u0131 eklemenin a\u00e7\u0131lma oranlar\u0131n\u0131 sekt\u00f6r kar\u015f\u0131la\u015ft\u0131rmalar\u0131n\u0131n \u00fczerine \u00e7\u0131karabilece\u011fini buldu. Ortalama olarak, a\u00e7\u0131lma oranlar\u0131n\u0131zdaki art\u0131\u015f y\u00fczde 29&#8217;a kadar \u00e7\u0131kabilir, ancak sonu\u00e7lar b\u00fcy\u00fck \u00f6l\u00e7\u00fcde sekt\u00f6r\u00fcn\u00fcze ba\u011fl\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Haftada Birden Fazla E-posta G\u00f6ndermeyin<\/h3>\n\n\n\n<p>E-posta\u2019n\u0131n \u00f6\u011felerini test ve optimize etmekten ba\u015fka, g\u00f6nderme s\u0131kl\u0131\u011f\u0131n\u0131z \u00fczerinde de \u00e7al\u0131\u015fabilirsiniz. Sonu\u00e7ta, \u00e7ok s\u0131k e-posta g\u00f6ndererek abonelerinizi s\u0131kmak istemezsiniz. Aboneleriniz s\u0131rf bu y\u00fczden abonelikten \u00e7\u0131kabilir veya daha k\u00f6t\u00fcs\u00fc sizi spam olarak i\u015faretleyebilir.<\/p>\n\n\n\n<p>Burada odak nokta, e-posta s\u0131kl\u0131\u011f\u0131 bulmakt\u0131r. Bu, i\u015fletmenize, sekt\u00f6r\u00fcn\u00fcze ve m\u00fc\u015fterilerinize ba\u011fl\u0131 olarak de\u011fi\u015febilir. Ancak haftal\u0131k bir e-posta g\u00f6ndererek iyi bir ba\u015flang\u0131\u00e7 noktas\u0131na sahip olabilirsiniz. Marketing Sherpa&#8217;n\u0131n yapt\u0131\u011f\u0131 bir anket, t\u00fcketicilerin y\u00fczde 86&#8217;s\u0131n\u0131n ayl\u0131k promosyon e-posta\u2019lar\u0131 almak istedi\u011fini ve yakla\u015f\u0131k y\u00fczde 60&#8217;\u0131n\u0131n bunlar\u0131 haftal\u0131k olarak almak istedi\u011fini ortaya koydu. Bununla birlikte, y\u00fczde 10&#8217;dan daha az\u0131 haftada iki kez e-posta almak istiyor ve yaln\u0131zca y\u00fczde 15&#8217;i bunlar\u0131 g\u00fcnl\u00fck olarak almak istiyor.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Ho\u015f Geldiniz E-postalar\u0131 G\u00f6nderin<\/h3>\n\n\n\n<p>Ho\u015f geldiniz e-posta&#8217;lar\u0131 genellikle bir aboneye g\u00f6nderdi\u011finiz ilk e-postad\u0131r. Konu sat\u0131r\u0131nda genellikle &#8220;Ho\u015f Geldiniz&#8221; veya &#8220;Kat\u0131ld\u0131\u011f\u0131n\u0131z i\u00e7in te\u015fekk\u00fcrler&#8221; kelimelerini bar\u0131nd\u0131r\u0131r.<\/p>\n\n\n\n<p><strong>Ho\u015f geldiniz e-posta&#8217;s\u0131n\u0131n temel amac\u0131<\/strong> ki\u015fisel bir dokunu\u015f eklemek oldu\u011fu i\u00e7in, bunlar\u0131 genellikle i\u015flemsel olarak d\u00fc\u015f\u00fcnmemelisiniz. Ho\u015f geldiniz e-posta&#8217;lar\u0131 i\u015fletmenizin g\u00f6nderebilece\u011fi en y\u00fcksek de\u011ferli e-posta&#8217;lar aras\u0131ndad\u0131r.<\/p>\n\n\n\n<p>Experian Marketing Services&#8217;in ara\u015ft\u0131rmas\u0131, ho\u015f geldiniz e-postalar\u0131n\u0131n, promosyon e-posta\u2019lar\u0131na k\u0131yasla d\u00f6rt kat daha y\u00fcksek a\u00e7\u0131lma oran\u0131 oldu\u011funu ortaya \u00e7\u0131kard\u0131. Daha da \u00f6nemlisi, bu a\u00e7\u0131lmalar ger\u00e7ek i\u015flemlere yol a\u00e7ar. Kar\u015f\u0131lama e-posta\u2019lar\u0131ndan elde edilen ortalama gelir, normal promosyon e-posta\u2019lar\u0131ndan sekiz kat daha y\u00fcksektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Mobil Uyumlu \u015eablon Kullan\u0131n<\/h3>\n\n\n\n<p>Hi\u00e7 telefonunuzda veya tabletinizde bir e-posta a\u00e7t\u0131n\u0131z ve bunlar\u0131n d\u00fczg\u00fcn y\u00fcklenmedi\u011fini fark ettiniz mi? Ayn\u0131 \u015feyin abonelerinize de olmas\u0131n\u0131 istemezsiniz.<\/p>\n\n\n\n<p>T\u00fcm abonelerinizin ama\u00e7lad\u0131\u011f\u0131n\u0131z \u00f6nizleme metnini ve e-posta metnini g\u00f6rmesi i\u00e7in \u015fablonlar\u0131n\u0131z\u0131n mobil uyumlu olmas\u0131 gerekir. Litmus&#8217;a g\u00f6re, mobil a\u00e7\u0131lmalar e-posta a\u00e7\u0131lmalar\u0131n\u0131n y\u00fczde 56&#8217;s\u0131n\u0131 olu\u015fturuyor. Bu, m\u00fc\u015fterilerinizin e-posta\u2019n\u0131zla masa\u00fcst\u00fc yerine mobil cihazlar\u0131nda kar\u015f\u0131la\u015fma olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek oldu\u011fu anlam\u0131na gelir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. E-posta Listenizi B\u00f6l\u00fcmlere Ay\u0131r\u0131n<\/h3>\n\n\n\n<p>A\u00e7\u0131lma oranlar\u0131n\u0131z, e-posta kampanyalar\u0131n\u0131z s\u0131ras\u0131nda listenizi nas\u0131l b\u00f6l\u00fcmlere ay\u0131rd\u0131\u011f\u0131n\u0131zdan da etkilenebilir. Genelde t\u00fcm abonelerinize ayn\u0131 e-posta&#8217;y\u0131 m\u0131 g\u00f6nderiyorsunuz yoksa konumlar\u0131 veya sat\u0131n alma ge\u00e7mi\u015fleri gibi kriterlere ba\u011fl\u0131 olarak e-posta\u2019lar\u0131n\u0131z\u0131 biraz de\u011fi\u015ftiriyor musunuz?<\/p>\n\n\n\n<p>Daha \u00f6nce bir e-posta kampanyas\u0131n\u0131 segmentlere ay\u0131rmay\u0131 denemediyseniz, bunu \u015fimdi test etmeye ba\u015flayabilirsiniz. MailChimp\u2019ten elde edilen veriler, b\u00f6l\u00fcmlere ayr\u0131lm\u0131\u015f e-posta kampanyalar\u0131n\u0131n, b\u00f6l\u00fcmlere ayr\u0131lmam\u0131\u015f kampanyalara g\u00f6re y\u00fczde 14 daha y\u00fcksek bir a\u00e7\u0131lma oran\u0131na sahip oldu\u011funu g\u00f6steriyor.<\/p>\n\n\n\n<p>Bir sonraki kampanyan\u0131zda deneyebilece\u011finiz farkl\u0131 liste segmentasyon stratejisi t\u00fcrleri a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Konuma, b\u00f6lgeye veya \u015fehre g\u00f6re<\/li><li>Abonelik tarihine g\u00f6re<\/li><li>\u00d6deme yapan bir m\u00fc\u015fteri olup olmad\u0131klar\u0131na g\u00f6re<\/li><li>Sat\u0131n alma s\u0131kl\u0131\u011f\u0131na g\u00f6re<\/li><li>Abone kat\u0131l\u0131m\u0131na g\u00f6re (e-postalar\u0131n\u0131z\u0131 ne s\u0131kl\u0131kla a\u00e7ar, t\u0131klar veya iletir)<\/li><li>Farkl\u0131 al\u0131c\u0131 personalar\u0131na g\u00f6re<\/li><\/ul>\n\n\n\n<p>T\u00fcm e-posta pazarlama \u00e7abalar\u0131n\u0131z i\u00e7in tek bir t\u00fcr segmentasyon yapmak zorunda olmad\u0131\u011f\u0131n\u0131z\u0131 unutmay\u0131n. \u00d6rne\u011fin, yere g\u00f6re segmentlere ayr\u0131lm\u0131\u015f bir e-posta kampanyas\u0131 g\u00f6nderdikten sonra, bir sonraki kampanyan\u0131zda sat\u0131n alma s\u0131kl\u0131\u011f\u0131na g\u00f6re segmentlere ay\u0131rmay\u0131 deneyebilirsiniz. Bu testler, m\u00fc\u015fterilerinizin alt gruplar\u0131n\u0131n e-posta\u2019lar\u0131n\u0131za nas\u0131l yan\u0131t verdi\u011fi konusunda size daha fazla fikir verecektir.<\/p>\n\n\n\n<p>Sonu\u00e7 olarak<strong> <a href=\"https:\/\/uzmanposta.com\/email-pazarlama\/\">e-posta pazarlama<\/a><\/strong> \u00e7abalar\u0131n\u0131z\u0131 ilk kez optimize etmeye \u00e7al\u0131\u015f\u0131yorsan\u0131z, se\u00e7enekler \u00e7ok zor g\u00f6r\u00fcnebilir. Bu y\u00fczden \u00f6nce a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131 iyile\u015ftirmeye odaklan\u0131n. Bu \u015fekilde, m\u00fc\u015fterilerin e-posta\u2019lar\u0131n\u0131z\u0131 ilk etapta a\u00e7t\u0131\u011f\u0131ndan emin olabilirsiniz.<\/p>\n\n\n\n<p>Yukar\u0131da on ipucu vermi\u015f olsak da, hepsini ayn\u0131 anda kullanman\u0131za gerek yoktur. Bunun yerine yukar\u0131daki tekniklerden birini test ederek ba\u015flay\u0131n. \u0130\u015fe yararsa, kullanmaya devam edin. Yaramazsa, size uygun g\u00f6r\u00fcnen bir sonraki tekni\u011fi test edin. Zamanla, abonelerinizin i\u015fletmenizden haber almaya istekli oldu\u011funu g\u00f6steren bir <strong>e-mail a\u00e7\u0131lma oran\u0131na <\/strong>ula\u015fman\u0131z muhtemeldir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-posta, bir \u00e7evrimi\u00e7i ma\u011fazaya sahip herhangi bir i\u015fletme i\u00e7in sahip olunmas\u0131 gereken en \u00f6nemli pazarlama ara\u00e7lar\u0131ndan biridir. Organik arama ve \u00fccretli arama reklamlar\u0131, sat\u0131\u015f s\u00f6z konusu oldu\u011funda e-posta\u2019dan biraz daha iyi performans g\u00f6sterse de, e-posta yine de sosyal medya ve affiliate programlar\u0131 gibi di\u011fer sat\u0131\u015f kanallar\u0131ndan daha iyi geri d\u00f6n\u00fc\u015f elde etmenizi sa\u011flar. Do\u011fru bir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-posta A\u00e7\u0131lma Oranlar\u0131 Nas\u0131l \u0130yile\u015ftirilir? - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/e-posta-acilma-oranlari-nasil-iyilestirilir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-posta A\u00e7\u0131lma Oranlar\u0131 Nas\u0131l \u0130yile\u015ftirilir? - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"E-posta, bir \u00e7evrimi\u00e7i ma\u011fazaya sahip herhangi bir i\u015fletme i\u00e7in sahip olunmas\u0131 gereken en \u00f6nemli pazarlama ara\u00e7lar\u0131ndan biridir. Organik arama ve \u00fccretli arama reklamlar\u0131, sat\u0131\u015f s\u00f6z konusu oldu\u011funda e-posta\u2019dan biraz daha iyi performans g\u00f6sterse de, e-posta yine de sosyal medya ve affiliate programlar\u0131 gibi di\u011fer sat\u0131\u015f kanallar\u0131ndan daha iyi geri d\u00f6n\u00fc\u015f elde etmenizi sa\u011flar. Do\u011fru bir [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/uzmanposta.com\/blog\/e-posta-acilma-oranlari-nasil-iyilestirilir\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/uzmanposta\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-15T17:57:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-21T12:05:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-acilma-oranlari-nasil-iyilestirilir.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sibel Ho\u015f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:site\" content=\"@uZmanPosta\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sibel Ho\u015f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 dakika\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-posta A\u00e7\u0131lma Oranlar\u0131 Nas\u0131l \u0130yile\u015ftirilir? - Uzman Posta","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/uzmanposta.com\/blog\/e-posta-acilma-oranlari-nasil-iyilestirilir\/","og_locale":"tr_TR","og_type":"article","og_title":"E-posta A\u00e7\u0131lma Oranlar\u0131 Nas\u0131l \u0130yile\u015ftirilir? - Uzman Posta","og_description":"E-posta, bir \u00e7evrimi\u00e7i ma\u011fazaya sahip herhangi bir i\u015fletme i\u00e7in sahip olunmas\u0131 gereken en \u00f6nemli pazarlama ara\u00e7lar\u0131ndan biridir. Organik arama ve \u00fccretli arama reklamlar\u0131, sat\u0131\u015f s\u00f6z konusu oldu\u011funda e-posta\u2019dan biraz daha iyi performans g\u00f6sterse de, e-posta yine de sosyal medya ve affiliate programlar\u0131 gibi di\u011fer sat\u0131\u015f kanallar\u0131ndan daha iyi geri d\u00f6n\u00fc\u015f elde etmenizi sa\u011flar. 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