{"id":1013,"date":"2020-12-18T19:43:07","date_gmt":"2020-12-18T16:43:07","guid":{"rendered":"https:\/\/uzmanposta.com\/blog\/?p=1013"},"modified":"2022-05-28T17:47:49","modified_gmt":"2022-05-28T14:47:49","slug":"e-mail-tasarimi-sablonu","status":"publish","type":"post","link":"https:\/\/uzmanposta.com\/blog\/e-mail-tasarimi-sablonu\/","title":{"rendered":"E-Posta Pazarlama Kampanyalar\u0131nda Mailing Tasar\u0131m\u0131 ve \u015eablon Kullan\u0131m\u0131 Neden \u00d6nemlidir?"},"content":{"rendered":"\n<p>\u0130\u015fletmeler, web sitelerinin ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131n en iyi kullan\u0131c\u0131 deneyimini yaratacak \u015fekilde tasarland\u0131\u011f\u0131ndan emin olmak i\u00e7in \u00e7ok fazla \u00e7aba sarfeder. Ancak, <strong><a href=\"https:\/\/uzmanposta.com\/email-pazarlama\/\">e-posta pazarlamada<\/a><\/strong> harcanan her 1 dolar i\u00e7in 38 dolar kazan\u0131labilece\u011fini g\u00f6steren ara\u015ft\u0131rmalara ra\u011fmen, <strong>e-posta tasar\u0131m\u0131 <\/strong>ve deneyimi i\u00e7in \u00e7ok fazla \u00e7aba g\u00f6steren \u015firket bulamazs\u0131n\u0131z.<\/p>\n\n\n\n<p>Bu noktada tasar\u0131mdan \u00e7ok i\u00e7eri\u011fin \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n\n\n\n<p>Evet, harika <strong>e-posta i\u00e7eri\u011fi yazmak<\/strong>, \u00f6zellikle B2B e-postalar s\u00f6z konusu oldu\u011funda \u00e7ok \u00f6nemli olsa da, bu i\u00e7erikler, e-posta tasar\u0131m\u0131yla birlikte harika hale gelir. \u0130\u00e7erik, gerekli bilgileri iletir, ancak tasar\u0131m, okuyucunun i\u00e7erikte istedi\u011fi gibi gezinmesine izin veren unsurdur. Buna ek olarak, <strong>iyi bir e-posta tasar\u0131m\u0131 <\/strong>okuyucular\u0131n dikkatini \u00e7eker ve e-posta\u2019y\u0131 a\u00e7t\u0131ktan sonra okumaya devam etmelerini sa\u011flar.<\/p>\n\n\n\n<p>Bu y\u00fczden bug\u00fcn, size harika e-posta tasar\u0131m\u0131n\u0131n \u00e7e\u015fitli unsurlar\u0131n\u0131 ve ilk etapta harika tasar\u0131m\u0131n neden \u00f6nemli oldu\u011funu anlatmaya \u00e7al\u0131\u015faca\u011f\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-posta Tasarlamadan \u00d6nce Bilmeniz Gerekenler Nelerdir?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-tasarlamadan-once-bilmeniz-gerekenler-nelerdir.png\" alt=\"E-posta Tasarlamadan \u00d6nce Bilmeniz Gerekenler Nelerdir?\" class=\"wp-image-1015\" width=\"955\" height=\"478\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-tasarlamadan-once-bilmeniz-gerekenler-nelerdir.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-tasarlamadan-once-bilmeniz-gerekenler-nelerdir-300x150.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-tasarlamadan-once-bilmeniz-gerekenler-nelerdir-360x180.png 360w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/figure>\n\n\n\n<p>Harika g\u00f6r\u00fcnen ve d\u00f6n\u00fc\u015f\u00fcm oran\u0131 \u00e7ok y\u00fcksek olan bir e-posta m\u0131 istiyorsunuz? G\u00f6nderdi\u011finiz her e-posta&#8217;y\u0131 daha harika hale getirecek bu<strong> e-posta tasar\u0131m <\/strong>listesi ile m\u00fckemmel bir e-posta tasarlama konusunda ne yapman\u0131z gerekti\u011fini d\u00fc\u015f\u00fcnmeyi ortadan kald\u0131rabilirsiniz. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Konu Sat\u0131r\u0131<\/h3>\n\n\n\n<p>Geleneksel bir &#8220;tasar\u0131m \u00f6\u011fesi&#8221; olmasa da, konu sat\u0131r\u0131n\u0131z e-posta&#8217;n\u0131z\u0131n a\u00e7\u0131lmas\u0131n\u0131 sa\u011flayan en \u00f6nemli fakt\u00f6rlerden biri olarak kabul edilir. B\u00f6ylece aboneleriniz tasar\u0131m\u0131n\u0131z\u0131 g\u00f6rebilir. <\/p>\n\n\n\n<p>Abonelerinizin <strong>e-mail tasar\u0131m\u0131n\u0131z\u0131<\/strong> ger\u00e7ekten g\u00f6rmesini istiyorsan\u0131z, konu sat\u0131r\u0131n\u0131z\u0131 belirlerken gereksiz noktalama i\u015faretlerinin yan\u0131 s\u0131ra baz\u0131 kelimelerin spam filtrelerini tetikleyebilece\u011fini unutmay\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u00d6n Ba\u015fl\u0131k<\/h3>\n\n\n\n<p><br>\u00d6n ba\u015fl\u0131kta t\u0131pk\u0131 konu sat\u0131r\u0131 gibi geleneksel bir &#8220;tasar\u0131m \u00f6\u011fesi&#8221; olmasa da, m\u00fc\u015fterinizin e-posta&#8217;y\u0131 neden a\u00e7mas\u0131 gerekti\u011fine yard\u0131mc\u0131 olur. \u00d6n ba\u015fl\u0131k, konu sat\u0131r\u0131n\u0131z\u0131 daha de\u011ferli hale getirir ve a\u00e7\u0131lma oranlar\u0131n\u0131z\u0131n y\u00fckselmesine yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Responsive Tasar\u0131m <\/h3>\n\n\n\n<p>Mobil kullan\u0131m oranlar\u0131 masa\u00fcst\u00fcn\u00fc a\u015fm\u0131\u015f olsa da, her ikisinin kullan\u0131m\u0131 da hala yayg\u0131nd\u0131r. Bu, kullan\u0131c\u0131n\u0131n cihaz t\u00fcr\u00fcne ve ekran boyutuna g\u00f6re ayarlanan e-posta kampanyalar\u0131 olu\u015fturabilmeniz gerekti\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n<p>D\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclenmeyen bir e-posta\u2019yla y\u00fcz\u00fcnden e-posta\u2019lar\u0131n\u0131z h\u0131zla silinebilir. <strong>Responsive e-posta tasar\u0131m\u0131n\u0131n<\/strong> t\u0131klama oranlar\u0131 \u00fczerinde kesinlikle b\u00fcy\u00fck bir etkisi vard\u0131r. Responsive bir e-posta \u015fablonu olu\u015fturucu kullanmak, t\u00fcm cihazlarda m\u00fckemmel \u015fekilde okunacak e-posta\u2019lar olu\u015fturman\u0131za yard\u0131mc\u0131 olur.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. G\u00f6r\u00fcnt\u00fcler<\/h3>\n\n\n\n<p>Tasar\u0131mlar\u0131n\u0131z\u0131 olu\u015fturmadan \u00f6nce g\u00f6rsellerinizi dikkatlice se\u00e7in. G\u00f6rsellerinizin y\u00fcksek kaliteli ve mobil cihazlar i\u00e7in optimize edilmi\u015f olmas\u0131na \u00f6zen g\u00f6sterin.<\/p>\n\n\n\n<p>K\u00fc\u00e7\u00fck resimler ve vasat kalitede stok foto\u011fraflar, e-posta\u2019lar\u0131n\u0131zda istenmeyen bir g\u00f6r\u00fcn\u00fcm ve his olu\u015fturabilir. Stok foto\u011fraflar\u0131 kullanmay\u0131 tercih ederseniz, Getty Images gibi iyi bir site kullan\u0131n ve premium \u00fcyelik i\u00e7in \u00f6deme yap\u0131n. Bu, filigran olmadan en iyi g\u00f6r\u00fcnt\u00fclere eri\u015fmenizi sa\u011flayacakt\u0131r.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Metin Yerle\u015ftirme ve Bi\u00e7imlendirme<\/h3>\n\n\n\n<p>\u00c7o\u011fu e-posta\u2019n\u0131n kayan bir ekranda okunaca\u011f\u0131n\u0131 unutmay\u0131n. Bunu dikkate al\u0131n ve metninizi sayfan\u0131n a\u015fa\u011f\u0131s\u0131na do\u011fru do\u011fal bir \u015fekilde akacak \u015fekilde bi\u00e7imlendirin. E-posta\u2019lar\u0131n\u0131z\u0131 en pop\u00fcler e-posta cihazlar\u0131nda test edin.<\/p>\n\n\n\n<p>M\u00fc\u015fterilerinizin ger\u00e7ekten almas\u0131n\u0131 ve hat\u0131rlamas\u0131n\u0131 istedi\u011finiz bir \u015feyle e-posta\u2019n\u0131z\u0131 y\u00f6nlendirin. Ard\u0131ndan, e-posta\u2019n\u0131z\u0131 e\u015fit derecede \u00f6nemli bir \u015feyle bitirin.<\/p>\n\n\n\n<p>Son olarak, bol miktarda beyaz bo\u015fluk, ba\u015fl\u0131k ve madde i\u015faretli listeler kullan\u0131n. Bu, metninizin okunmas\u0131n\u0131 kolayla\u015ft\u0131r\u0131r ve okuyucular\u0131n bilgileri kolayca sindirmesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Do\u011fru Renk \u015eemas\u0131<\/h3>\n\n\n\n<p>Renk \u015femas\u0131 kullan\u0131rken iki se\u00e7ene\u011finiz var. Ya markan\u0131za ba\u011fl\u0131 kal\u0131rs\u0131n\u0131z ya da alternatif olarak, istedi\u011finiz bir ruh hali yaratmak veya g\u00f6nderdi\u011finiz belirli mesaj\u0131 daha iyi iletmek i\u00e7in farkl\u0131 renkler kullanabilirsiniz. Birinci se\u00e7ene\u011fi se\u00e7erseniz, daha fazla tan\u0131n\u0131rl\u0131k yarat\u0131rs\u0131n\u0131z ve yeni aboneleri markan\u0131zla tan\u0131\u015ft\u0131rmaya yard\u0131mc\u0131 olabilirsiniz.<\/p>\n\n\n\n<p>Daha dikkat \u00e7ekici bir \u015fey se\u00e7erseniz, parlak renkler ger\u00e7ekten i\u015fe yarayabilir. Okuyucular\u0131n\u0131z bu renkleri fark ettik\u00e7e anahtar c\u00fcmleleri okur. \u00d6rne\u011fin, bir indirimi veya \u00f6zel etkinli\u011fi duyuran bir e-posta g\u00f6nderirseniz, ilgili kelimeleri ve kelime \u00f6beklerini g\u00f6ze \u00e7arpan parlak bir renkle vurgulamay\u0131 d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n\n\n\n<p>Baz\u0131 markalardan gelen e-posta\u2019larda s\u0131kl\u0131kla sar\u0131 renk kullan\u0131l\u0131r. Bunun nedeni sar\u0131n\u0131n mutluluk duygular\u0131n\u0131 harekete ge\u00e7irmesidir. Bu, insanlar\u0131 aksesuar gibi \u00f6\u011feleri sat\u0131n almaya ikna etmek i\u00e7in m\u00fckemmel bir yoldur.<\/p>\n\n\n\n<p>Ayr\u0131ca, k\u00fclt\u00fcr\u00fcn de renk alg\u0131s\u0131n\u0131 etkiledi\u011fini unutmay\u0131n. \u00d6rne\u011fin, beyaz renk bat\u0131 k\u00fclt\u00fcrlerinde genellikle masumiyet ve safl\u0131kla ili\u015fkilendirilir, ancak Japonya&#8217;daki \u00f6l\u00fcmle ili\u015fkilendirilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Harekete Ge\u00e7irici Mesajlar<\/h3>\n\n\n\n<p>E-posta kitlenizi harekete ge\u00e7meye ikna edecek bir buton olu\u015fturmak i\u00e7in zaman ay\u0131rman\u0131z gerekiyor. Bunu yaparak, al\u0131c\u0131lar\u0131n g\u00f6nderdi\u011finiz e-posta\u2019dan web sitenize veya a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131za ge\u00e7me olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek olmas\u0131n\u0131 sa\u011flamaya yard\u0131mc\u0131 olabilirsiniz. Alan a\u00e7\u0131s\u0131ndan, CTA butonu e-posta\u2019n\u0131z\u0131n k\u00fc\u00e7\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturur, ancak en \u00f6nemli unsurlardan biridir. En iyi CTA&#8217;lar basit ve nettir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. GIF ve Di\u011fer Animasyonlar\u0131<\/h3>\n\n\n\n<p>\u0130yi<strong> e-posta tasar\u0131m\u0131<\/strong>, okuyucular\u0131n\u0131z\u0131n mesaj\u0131n\u0131 h\u0131zl\u0131 bir \u015fekilde anlamas\u0131n\u0131 m\u00fcmk\u00fcn oldu\u011funca kolayla\u015ft\u0131r\u0131r. GIF ve di\u011fer animasyonlar\u0131 kullanarak mesaj\u0131n\u0131z\u0131 daha az kelime ile hedef kitlenize iletebilirsiniz.<\/p>\n\n\n\n<p>Bu materyaller, uzun metinleri okuma ihtiyac\u0131n\u0131 ortadan kald\u0131r\u0131r. Bir GIF veya ba\u015fka bir animasyon bir mesaj verebilir, bir duyguyu harekete ge\u00e7irebilir ve hatta \u00fcr\u00fcnlerinizi benzersiz ve ak\u0131lda kal\u0131c\u0131 bir \u015fekilde vurgulayabilir.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Toplu E-mail G\u00f6nderme - \u00d6zel Tasar\u0131mlarla Spama D\u00fc\u015fmeyen E-Postalar G\u00f6nderin\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/osHHTRHCiXE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">9. \u0130leti\u015fim Detaylar\u0131<\/h3>\n\n\n\n<p>\u0130leti\u015fim detaylar\u0131, genellikle e-posta\u2019lar\u0131n en alt\u0131nda okuyuculara iletilir. Bu alanda, \u015firketinizin ad\u0131n\u0131, yerini, web sitesini, \u00e7al\u0131\u015fma saatlerini ve sosyal medya sayfalar\u0131n\u0131z\u0131n ba\u011flant\u0131lar\u0131n\u0131 vb. okuyucular\u0131n\u0131z\u0131n ihtiya\u00e7 duyabilece\u011fi t\u00fcm ge\u00e7erli bilgileri sa\u011flad\u0131\u011f\u0131n\u0131zda emin olman\u0131z gerekir. <\/p>\n\n\n\n<p>Gerekli bilgileri sa\u011flad\u0131ktan sonra kitlenizi a\u015fa\u011f\u0131daki \u015fekillerde y\u00f6nlendirebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Daha fazla bilgi i\u00e7in bizi aray\u0131n.<\/li><li>Uygunluk durumumuz hakk\u0131nda bilgi edinin.<\/li><li>\u00dcr\u00fcnleriniz hakk\u0131nda daha fazla bilgi edinmek i\u00e7in web sitemizi ziyaret edin.<\/li><li>Markam\u0131z\u0131 sosyal medyada takip edin.<\/li><\/ul>\n\n\n\n<p>Bu bilgileri sa\u011flayarak, hedef kitlenizin kar\u015f\u0131la\u015fabilece\u011fi t\u00fcm aksakl\u0131klar\u0131 ortadan kald\u0131rm\u0131\u015f olursunuz.<\/p>\n\n\n\n<p>Ayn\u0131 zamanda m\u00fcmk\u00fcn oldu\u011fu kadar \u00e7ok ileti\u015fim bilgisi sa\u011flayarak, okuyucular\u0131n\u0131z taraf\u0131ndan g\u00fcvenilir g\u00f6r\u00fcn\u00fcrs\u00fcn\u00fcz. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Abonelik \u0130ptali<\/h3>\n\n\n\n<p>Her pazarlama e-posta\u2019s\u0131nda abonelikten \u00e7\u0131kmak i\u00e7in bir ba\u011flant\u0131 bulunmal\u0131d\u0131r. Bu ba\u011flant\u0131y\u0131 bulmas\u0131 kolay olmal\u0131 ve abonelikten \u00e7\u0131kma i\u015flemi yapabildi\u011finiz kadar basit olmal\u0131d\u0131r. A\u00e7\u0131k\u00e7as\u0131, kimse abonelerin abone listesinden \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6rmek istemez, ancak s\u00fcreci zorla\u015ft\u0131rarak yarataca\u011f\u0131n\u0131z olumsuz itibar, baz\u0131 aboneleri kaybetmekten daha k\u00f6t\u00fc sonu\u00e7lanacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Dinamik \u0130\u00e7erik<\/h3>\n\n\n\n<p>Ki\u015fiselle\u015ftirme konusunda daha titiz davranmak istiyorsan\u0131z, t\u00fcm kampanyay\u0131 daha alakal\u0131 ve aboneler i\u00e7in daha \u00e7ekici hale getirmek i\u00e7in e-posta&#8217;daki t\u00fcm i\u00e7erikleri dinamik hale getirebilirsiniz.<\/p>\n\n\n\n<p>Bunun yayg\u0131n bir kullan\u0131m \u00f6rne\u011fi olarak, kad\u0131n abonelere kad\u0131n giyimini g\u00f6sterirken erkek abonelerinize erkek giyimini g\u00f6stermek olabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-posta Tasar\u0131m\u0131n\u0131n Avantajlar\u0131 Nelerdir? <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-tasariminin-avantajlari-nelerdir.png\" alt=\"E-posta Tasar\u0131m\u0131n\u0131n Avantajlar\u0131 Nelerdir? \" class=\"wp-image-1016\" width=\"952\" height=\"476\" srcset=\"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-tasariminin-avantajlari-nelerdir.png 750w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-tasariminin-avantajlari-nelerdir-300x150.png 300w, https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-tasariminin-avantajlari-nelerdir-360x180.png 360w\" sizes=\"(max-width: 952px) 100vw, 952px\" \/><\/figure>\n\n\n\n<p>E-mail tasar\u0131mlar\u0131n\u0131zda d\u00fcz metin yerine tasar\u0131m kullanman\u0131n baz\u0131 avantajlar\u0131 vard\u0131r. Bu avantajlardan en \u00f6nemlileri a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Metrikleri Takip Etmenize \u0130zin Verir<\/h3>\n\n\n\n<p>Metriklerinizi takip etmiyorsan\u0131z, ba\u015far\u0131n\u0131z\u0131 \u00f6l\u00e7emezsiniz. Hedef pazar\u0131n\u0131z\u0131n sizinle etkile\u015fim kurma \u00e7abalar\u0131n\u0131za nas\u0131l tepki verdi\u011fini bilmiyorsan\u0131z, yakla\u015f\u0131m\u0131n\u0131z\u0131 iyile\u015ftirmenin bir yolu yoktur.<\/p>\n\n\n\n<p><strong>D\u00fcz metin e-posta<\/strong>&#8216;lar, e-posta kampanyan\u0131z\u0131n a\u00e7\u0131lma oran\u0131n\u0131 takip etmenize izin vermez, bu da performans\u0131n\u0131z konusunda asla iyile\u015ftirme yapamayaca\u011f\u0131n\u0131z anlam\u0131na gelir. Bununla birlikte, kampanyan\u0131za metrikler eklemek i\u00e7in zaman ay\u0131r\u0131rsan\u0131z, k\u0131sa s\u00fcre i\u00e7inde ba\u015far\u0131n\u0131z i\u00e7in \u00e7ok \u00f6nemli olacak ince ayarlamalar\u0131 yapabilirsiniz.<\/p>\n\n\n\n<p>\u0130zlemeniz gereken baz\u0131 KPI&#8217;lar ve di\u011fer \u00f6l\u00e7\u00fcmler a\u015fa\u011f\u0131daki \u015fekildedir:\u25cf A\u00e7\u0131lma Oranlar\u0131<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u0131klamalar<\/li><li>E-posta Payla\u015f\u0131m\u0131 ve Y\u00f6nlendirme<\/li><li>Abone Kat\u0131l\u0131m\u0131<\/li><li>D\u00f6n\u00fc\u015f\u00fcmler<\/li><\/ul>\n\n\n\n<p>\u0130yi bir e-posta tasar\u0131m\u0131 i\u00e7in bir gereklilik olan <strong>HTML tabanl\u0131 e-posta<\/strong>\u2019lar\u0131 kullanm\u0131yorsan\u0131z, yukar\u0131daki metriklerin \u00e7o\u011funun izlenemeyece\u011fini unutmay\u0131n. E-posta \u00f6l\u00e7\u00fcmlerinizi ayarlamak i\u00e7in kampanyan\u0131z\u0131n genel hedeflerini g\u00f6z \u00f6n\u00fcnde bulundurun. Ard\u0131ndan, bu hedeflere g\u00f6re neyin izlenece\u011fini se\u00e7in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Bilgiyi G\u00f6rselle\u015ftirerek \u0130nsanlar\u0131n \u0130lgisini \u00c7ekmenize Olanak Tan\u0131r<\/h3>\n\n\n\n<p>\u0130nsan beyninin g\u00f6r\u00fcnt\u00fcleri 13 milisaniye kadar k\u0131sa bir s\u00fcrede tan\u0131yabildi\u011fini biliyor muydunuz? Beyin g\u00f6r\u00fcnt\u00fclere metinden \u00e7ok daha h\u0131zl\u0131 yan\u0131t verir ve bu,<strong> iyi tasarlanm\u0131\u015f bir e-posta<\/strong> kullanman\u0131z i\u00e7in hesaba katman\u0131z gereken en \u00f6nemli \u015feydir. Her \u015fey m\u00fc\u015fterilerinizin beyinlerinin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 bulmakla ilgilidir ve g\u00f6r\u00fcnt\u00fcler bunun \u00f6nemli bir par\u00e7as\u0131d\u0131r.<\/p>\n\n\n\n<p>G\u00fc\u00e7l\u00fc bir kahraman imaj\u0131yla liderlik ederseniz, \u00e7ok daha fazla ki\u015finin dikkat \u00e7ekersiniz. Al\u0131c\u0131lar\u0131n e-posta\u2019lar\u0131n\u0131z\u0131 okumas\u0131n\u0131 istiyorsan\u0131z, bu tam da arad\u0131\u011f\u0131n\u0131z \u015feydir.<\/p>\n\n\n\n<p><strong>HTML e-posta\u2019<\/strong>lar, i\u00e7eri\u011finizi en iyi \u015fekilde g\u00f6rselle\u015ftirecek \u00e7ekici bir<strong> e-posta tasar\u0131m\u0131 <\/strong>olu\u015fturman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Marka Fark\u0131ndal\u0131\u011f\u0131n\u0131 Art\u0131r\u0131r<\/h3>\n\n\n\n<p>Logonuzu her e-posta tasar\u0131m\u0131n\u0131n en \u00fcst\u00fcne eklemek iyi bir uygulamad\u0131r, tutarl\u0131 bir g\u00f6r\u00fcn\u00fcm yarat\u0131r. Bu, markala\u015fman\u0131za ve tan\u0131n\u0131rl\u0131\u011f\u0131n\u0131za yard\u0131mc\u0131 olur. Hen\u00fcz bu takti\u011fi uygulam\u0131yorsan\u0131z, e-posta\u2019lar\u0131n\u0131z i\u00e7in \u00f6zel olarak olu\u015fturulmu\u015f bir logo kullanmay\u0131 deneyin.<\/p>\n\n\n\n<p>Sonu\u00e7 olarak pazarlama e-posta\u2019lar\u0131 olu\u015ftururken i\u00e7erik kesinlikle bir \u00f6ncelik olmal\u0131d\u0131r. Ancak, <strong>iyi bir e-posta tasar\u0131m\u0131<\/strong> olmadan, i\u00e7eri\u011finiz hedef kitleniz taraf\u0131ndan okunmayacakt\u0131r. Okunabilirlik i\u00e7in bi\u00e7imlendirilmi\u015f e-posta\u2019lar olu\u015fturman\u0131z, mesaj\u0131n\u0131z\u0131 geli\u015ftirmek i\u00e7in resimler kullanman\u0131z ve daha iyi e-posta tasar\u0131m ilkeleri uygulayarak e-posta\u2019n\u0131z\u0131n olabildi\u011fince kolay okunmas\u0131n\u0131 sa\u011flaman\u0131z gerekir. Profesyonel bir e-posta \u015fablonu tasar\u0131mc\u0131s\u0131 kullanmak, herhangi bir kodlama yapmadan dakikalar i\u00e7inde \u00e7ekici bir <strong>HTML e-posta<\/strong> olu\u015fturman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130\u015fletmeler, web sitelerinin ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131n en iyi kullan\u0131c\u0131 deneyimini yaratacak \u015fekilde tasarland\u0131\u011f\u0131ndan emin olmak i\u00e7in \u00e7ok fazla \u00e7aba sarfeder. Ancak, e-posta pazarlamada harcanan her 1 dolar i\u00e7in 38 dolar kazan\u0131labilece\u011fini g\u00f6steren ara\u015ft\u0131rmalara ra\u011fmen, e-posta tasar\u0131m\u0131 ve deneyimi i\u00e7in \u00e7ok fazla \u00e7aba g\u00f6steren \u015firket bulamazs\u0131n\u0131z. Bu noktada tasar\u0131mdan \u00e7ok i\u00e7eri\u011fin \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcnebilirsiniz. Evet, harika [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1014,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[70,87,69],"tags":[],"class_list":["post-1013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama","category-e-mail-e-posta","category-kobilere-ozel"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Posta Pazarlama Kampanyalar\u0131nda Mailing Tasar\u0131m\u0131 ve \u015eablon Kullan\u0131m\u0131 Neden \u00d6nemlidir? - Uzman Posta<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/uzmanposta.com\/blog\/e-mail-tasarimi-sablonu\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Posta Pazarlama Kampanyalar\u0131nda Mailing Tasar\u0131m\u0131 ve \u015eablon Kullan\u0131m\u0131 Neden \u00d6nemlidir? - Uzman Posta\" \/>\n<meta property=\"og:description\" content=\"\u0130\u015fletmeler, web sitelerinin ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131n en iyi kullan\u0131c\u0131 deneyimini yaratacak \u015fekilde tasarland\u0131\u011f\u0131ndan emin olmak i\u00e7in \u00e7ok fazla \u00e7aba sarfeder. Ancak, e-posta pazarlamada harcanan her 1 dolar i\u00e7in 38 dolar kazan\u0131labilece\u011fini g\u00f6steren ara\u015ft\u0131rmalara ra\u011fmen, e-posta tasar\u0131m\u0131 ve deneyimi i\u00e7in \u00e7ok fazla \u00e7aba g\u00f6steren \u015firket bulamazs\u0131n\u0131z. Bu noktada tasar\u0131mdan \u00e7ok i\u00e7eri\u011fin \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcnebilirsiniz. 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Ancak, e-posta pazarlamada harcanan her 1 dolar i\u00e7in 38 dolar kazan\u0131labilece\u011fini g\u00f6steren ara\u015ft\u0131rmalara ra\u011fmen, e-posta tasar\u0131m\u0131 ve deneyimi i\u00e7in \u00e7ok fazla \u00e7aba g\u00f6steren \u015firket bulamazs\u0131n\u0131z. Bu noktada tasar\u0131mdan \u00e7ok i\u00e7eri\u011fin \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcnebilirsiniz. Evet, harika [&hellip;]","og_url":"https:\/\/uzmanposta.com\/blog\/e-mail-tasarimi-sablonu\/","og_site_name":"Blog","article_publisher":"https:\/\/www.facebook.com\/uzmanposta\/","article_published_time":"2020-12-18T16:43:07+00:00","article_modified_time":"2022-05-28T14:47:49+00:00","og_image":[{"width":750,"height":375,"url":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-pazarlama-kampanyalarinda-sablon-kullanmak-ve-email-tasarimi-neden-onemlidir.png","type":"image\/png"}],"author":"Sibel Ho\u015f","twitter_card":"summary_large_image","twitter_creator":"@uZmanPosta","twitter_site":"@uZmanPosta","twitter_misc":{"Yazan:":"Sibel Ho\u015f","Tahmini okuma s\u00fcresi":"8 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/uzmanposta.com\/blog\/e-mail-tasarimi-sablonu\/#article","isPartOf":{"@id":"https:\/\/uzmanposta.com\/blog\/e-mail-tasarimi-sablonu\/"},"author":{"name":"Sibel Ho\u015f","@id":"https:\/\/uzmanposta.com\/blog\/#\/schema\/person\/ac85212a35ebcaaf56c92a7e051813d6"},"headline":"E-Posta Pazarlama Kampanyalar\u0131nda Mailing Tasar\u0131m\u0131 ve \u015eablon Kullan\u0131m\u0131 Neden \u00d6nemlidir?","datePublished":"2020-12-18T16:43:07+00:00","dateModified":"2022-05-28T14:47:49+00:00","mainEntityOfPage":{"@id":"https:\/\/uzmanposta.com\/blog\/e-mail-tasarimi-sablonu\/"},"wordCount":1882,"publisher":{"@id":"https:\/\/uzmanposta.com\/blog\/#organization"},"image":{"@id":"https:\/\/uzmanposta.com\/blog\/e-mail-tasarimi-sablonu\/#primaryimage"},"thumbnailUrl":"https:\/\/uzmanposta.com\/blog\/wp-content\/uploads\/2020\/12\/eposta-pazarlama-kampanyalarinda-sablon-kullanmak-ve-email-tasarimi-neden-onemlidir.png","articleSection":["Dijital Pazarlama","E-mail &amp; E-posta","KOB\u0130'lere \u00d6zel"],"inLanguage":"tr"},{"@type":"WebPage","@id":"https:\/\/uzmanposta.com\/blog\/e-mail-tasarimi-sablonu\/","url":"https:\/\/uzmanposta.com\/blog\/e-mail-tasarimi-sablonu\/","name":"E-Posta Pazarlama Kampanyalar\u0131nda Mailing Tasar\u0131m\u0131 ve \u015eablon Kullan\u0131m\u0131 Neden \u00d6nemlidir? 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